Skip to content

Low Carb Wraps

Fail

The top 5 products take 91% of clicks, so Low Carb Wraps is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£59K/yr78K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
91%top-5 click share · 7 brands · 13 sellers

Flapen Score

Low Carb Wraps against its category

The dotted line is the Grocery average. Past it, Low Carb Wraps is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Carb Wraps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Carb Wraps 78K times last year and spent an estimated £59K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
9.9%
Market size, estimated
£59Ka year
Peak month
August2.7× the quietest month
Top search term
keto wraps24K searches a year

02 · Price

A sale here is worth £7.66.

Listings sell for £7.66 on average, from £1.89 to £19.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.66 that is £4K to £6K a year per listing.

Average price
£7.66under the $15 to $100 sweet spot
Price range
£1.89–£19.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #21 within Bakery. It carries 224 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
21.9%
Average rank
#21in Bakery
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
224per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Low Carb Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Heylo41%
  • Mission38%
  • CarbZone6%
  • GO-LOW EASY LOW CARB & KETO GOODNESS5%
  • fit bakes4%
  • SRSLY3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Low Carb Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Low Carb Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keto wraps24K/yr
  • low carb wraps22K/yr
  • low calorie wraps6K/yr
  • keto wrap5K/yr
  • keto wraps zero carbs uk5K/yr
  • low calorie tortilla wraps4K/yr
  • low carb tortilla3K/yr
  • fitbakes wraps4K/yr
  • zero carb tortillas2K/yr
  • low carb tortilla wraps3K/yr

Reviews and returns

What reviews say buyers love and hate about Low Carb Wraps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.14

Too expensive

it is expensive

Expensive

Size-Overall18%−0.15

These are tiny

Slices smaller than expected

Slices are small

Taste-Overall12%−0.15

taste isn't great

Its dry and Taste like cardboard, better to make your own with, its not worthy your hard earned cash

loaf is small has a weird taste

Cooking Instructions3%−0.07

The recipe seems to have changed

They do t seem to cook no matter how you do them

No good for hot fillings

Texture/Consistency-Overall3%−0.09

So I didn't like the texture at all

The texture is dense

Love

Taste-Overall27%−0.15

Delicious and very filling

I love the taste

it's actually like real bread and taste great

Nutritional Content20%+2.65

Great low carb

These are brilliant for a high protein diet

As I am on a low carb diet they are a god send

Baking8%+0.76

Its quick and easy to toast, and it gets a nice crispness that many keto breads lack

It toasts nicely

An excellent loaf if you love bread

Size-Overall4%−0.15

Rated 4 stars due to the size for me

size wise is great

Nice big

Value For Money3%−0.14

worth every penny when doing low carb

Good for the price

Worth it

FAQ

Common Low Carb Wraps questions

Answered from the same tracked data.