low carb wraps
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great223.63avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay£1.89–£19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 78K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, low carb wraps is a £59K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
low carb wraps market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £61K–£77K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 75%
- Out of stock
- 21.9%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
13
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
2%
- Heylo41%
- Mission38%
- CarbZone6%
- GO-LOW EASY LOW CARB & KETO GOODNESS5%
- fit bakes4%
- SRSLY3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.7×
Top low carb wraps search terms
- keto wraps24K/yr
- low carb wraps22K/yr
- low calorie wraps6K/yr
- keto wrap5K/yr
- keto wraps zero carbs uk5K/yr
- low calorie tortilla wraps4K/yr
- low carb tortilla3K/yr
- fitbakes wraps4K/yr
- zero carb tortillas2K/yr
- low carb tortilla wraps3K/yr
Top low carb wraps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HeyLO Keto Wraps Soft & Malleable 4.6g Carbs Per Wrap High-Protein & Fibre for Low Carb Snacks or Meals Freezer-Friendly (6 Wraps)
Heylo£7.104.3★58 rev
Mission Carb Balance Tortilla Wraps 4pk 200g
Mission£1.994.9★15 rev
Mission Protein Tortilla Wraps Pack of 6 367g
Mission£1.894.5★89 rev
CarbZone Low Carb Tomato Tortilla 4g Carbs 20% Protein 9% Fiber Keto Friendly Wraps (Pack of 1)
CarbZone£9.484.5★2 rev
GO LOW Easy Wrap Mix - low carb & Keto - 1.5g carbs per wrap | High fibre | Protein | Diabetic friendly | Gluten free | Paleo | Vegan friendly
GO-LOW EASY LOW CARB & KETO GOODNESS£8.793.7★99 rev
Newest
by launch dateCarbZone Low Carb Tomato Tortilla 4g Carbs 20% Protein 9% Fiber Keto Friendly Wraps (Pack of 1)
CarbZone£9.482 rev
ROBERT ANDREW Keto Seeded Rolls 5.8g Carbs 17.6g Protein Low Carb High Protein Rolls No Sugar Low Calorie Ketogenic Diet Diabetic Food 207 Calories | 4x65g
ROBERT ANDREW£3.9914 rev
Mission Carb Balance Tortilla Wraps 4pk 200g
Mission£1.9915 rev
Mission Protein Tortilla Wraps Pack of 6 367g
Mission£1.8989 rev
HeyLO Keto Wraps Soft & Malleable 4.6g Carbs Per Wrap High-Protein & Fibre for Low Carb Snacks or Meals Freezer-Friendly (6 Wraps)
Heylo£7.1058 rev
Trending
90-day click momentumCarbZone Low Carb Tomato Tortilla 4g Carbs 20% Protein 9% Fiber Keto Friendly Wraps (Pack of 1)
CarbZone£9.484.5★
ROBERT ANDREW Keto Seeded Rolls 5.8g Carbs 17.6g Protein Low Carb High Protein Rolls No Sugar Low Calorie Ketogenic Diet Diabetic Food 207 Calories | 4x65g
ROBERT ANDREW£3.994.1★
SRSLY Low Carb Protein Wraps 9 - Pack of 3 Flexible & Delicious Low Carb Tortilla - Keto-Friendly High Fibre - Freshly Made Foldable & Toastable - Wraps for Breakfast Lunch & Dinner
SRSLY£19.453.9★
Mission Carb Balance Tortilla Wraps 4pk 200g
Mission£1.994.9★
Mission Protein Tortilla Wraps Pack of 6 367g
Mission£1.894.5★
What buyers say about low carb wraps
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and very filling”
“Great low carb”
“Its quick and easy to toast, and it gets a nice crispness that many keto breads lack”
“Rated 4 stars due to the size for me”
“worth every penny when doing low carb”
“This product is good quality”
“this is so much more convenient -”
“Diabetes friendly”
“Delicious and very filling”
“Everything delivered as expected”
What buyers complain about
“Too expensive”
“These are tiny”
“taste isn't great”
“The recipe seems to have changed”
“So I didn't like the texture at all”
“didnt realise it was just one loaf with few slices”
“Bit greasy”
“too many ingredients which are not healthy”
“the slices are much smaller than a traditional loaf and the texture is a little weird”
“normal bread just has too much carbs for him”
Common questions
- Is low carb wraps profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the low carb wraps niche?
- 7 brands and 13 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in low carb wraps?
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for low carb wraps peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the low carb wraps niche?
- Listings span £1.89–£19.45; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.