How competitive is the Low Carb Wraps niche on Amazon United Kingdom?

7 brands and 13 sellers compete in Low Carb Wraps on Amazon United Kingdom. The top 5 Low Carb Wraps products take 91% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Low Carb Wraps?

Low Carb Wraps buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Low Carb Wraps niche?

Low Carb Wraps sells for £7.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.89–£19.45. The average incumbent carries 224 reviews — the moat a new listing must climb.

Low Carb Wraps

a concentrated shelf (top 5 take 91% of clicks) — Low Carb Wraps doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Low Carb Wraps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Carb Wraps is a £59K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 41/100.

Low Carb Wraps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.7% over the last 90 days and 9.9% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr10K

Search volume / yr-16.7%78K

Conversion rate9.9%

Avg price£7.66

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 13

Top-5 product click share91%

Open market6%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Top Low Carb Wraps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HeyLO Keto Wraps Soft & Malleable 4.6g Carbs Per Wrap High-Protein & Fibre for Low Carb Snacks or Meals Freezer-Friendly (6 Wraps)

Price: £7.10
Rating: 4.3/5
Reviews: 58
Age: 1y ago

Mission Carb Balance Tortilla Wraps 4pk 200g

Price: £1.99
Rating: 4.9/5
Reviews: 15
Age: 8mo ago

Mission Protein Tortilla Wraps Pack of 6 367g

Price: £1.89
Rating: 4.5/5
Reviews: 89
Age: 1y ago

CarbZone Low Carb Tomato Tortilla 4g Carbs 20% Protein 9% Fiber Keto Friendly Wraps (Pack of 1)

Price: £9.48
Rating: 4.5/5
Reviews: 2
Age: 6mo ago

GO LOW Easy Wrap Mix - low carb & Keto - 1.5g carbs per wrap | High fibre | Protein | Diabetic friendly | Gluten free | Paleo | Vegan friendly

Price: £8.79
Rating: 3.7/5
Reviews: 99
Age: 1y ago

Newest

by launch date

CarbZone Low Carb Tomato Tortilla 4g Carbs 20% Protein 9% Fiber Keto Friendly Wraps (Pack of 1)

Price: £9.48
Rating: 4.5/5
Reviews: 2
Age: 6mo ago

ROBERT ANDREW Keto Seeded Rolls 5.8g Carbs 17.6g Protein Low Carb High Protein Rolls No Sugar Low Calorie Ketogenic Diet Diabetic Food 207 Calories | 4x65g

Price: £3.99
Rating: 4.1/5
Reviews: 14
Age: 6mo ago

Mission Carb Balance Tortilla Wraps 4pk 200g

Price: £1.99
Rating: 4.9/5
Reviews: 15
Age: 8mo ago

Mission Protein Tortilla Wraps Pack of 6 367g

Price: £1.89
Rating: 4.5/5
Reviews: 89
Age: 1y ago

HeyLO Keto Wraps Soft & Malleable 4.6g Carbs Per Wrap High-Protein & Fibre for Low Carb Snacks or Meals Freezer-Friendly (6 Wraps)

Price: £7.10
Rating: 4.3/5
Reviews: 58
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Heylo41%
Mission38%
CarbZone6%
GO-LOW EASY LOW CARB & KETO GOODNESS5%
fit bakes4%
SRSLY3%
Open — no brand owns it (1 brand, 2%)

Low Carb Wraps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR9.9%Products8Brands7Top 5 Brands94%OOS Rate21.9%Rating4.2★Reviews224Avg BSR#21

Peak months: Jan, Aug · busiest ÷ quietest = 2.7×

Top Low Carb Wraps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keto wraps24K/yr -17.5%1.3% conv.
low carb wraps22K/yr -24.0%1.8% conv.
low calorie wraps6K/yr -17.0%0.4% conv.
keto wrap5K/yr +1.9%1.9% conv.
keto wraps zero carbs uk5K/yr -20.2%1.2% conv.
low calorie tortilla wraps4K/yr -6.9%0.2% conv.
low carb tortilla3K/yr +23.6%0.8% conv.
fitbakes wraps4K/yr -4.7%1.0% conv.
zero carb tortillas2K/yr +5.8%0.0% conv.
low carb tortilla wraps3K/yr -45.8%0.8% conv.

What reviews say buyers love and hate about Low Carb Wraps

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Taste-Overall27%

“Delicious and very filling”

Nutritional Content20%

“Great low carb”

Baking8%

“Its quick and easy to toast, and it gets a nice crispness that many keto breads lack”

Size-Overall4%

“Rated 4 stars due to the size for me”

Value For Money3%

“worth every penny when doing low carb”

What buyers complain about

63% of reviews

Value For Money19%

“Too expensive”

Size-Overall18%

“These are tiny”

Taste-Overall12%

“taste isn't great”

Cooking Instructions3%

“The recipe seems to have changed”

Texture/Consistency-Overall3%

“So I didn't like the texture at all”

Common Low Carb Wraps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Carb Wraps 41/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 8 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.