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Low Carb Pasta

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -5.6% this quarter, so Low Carb Pasta is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£113K/yr169K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
55%top-5 click share · 12 brands · 23 sellers

Flapen Score

Low Carb Pasta against its category

The dotted line is the Grocery average. Past it, Low Carb Pasta is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Carb Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Carb Pasta 169K times last year and spent an estimated £113K. The top 5 brands take 81% of clicks. Demand peaks in Mar–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
8.5%
Market size, estimated
£113Ka year
Peak month
March2.7× the quietest month
Top search term
protein pasta60K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £2.22 to £18.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.87 that is £2K to £4K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£2.22–£18.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #91 within Rice, Pasta & Pulses. It carries 159 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
86%
Out of stock, average day
2.9%
Average rank
#91in Rice, Pasta & Pulses
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Low Carb Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

14%

  • Barilla42%
  • EXPLORE CUISINE14%
  • mrs. keto11%
  • Garofalo7%
  • Rummo6%
  • Millé: A Supergrain Co.5%
  • Open — no brand owns it (6 brands, 14%)

Demand

Low Carb Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.7×

Search terms

Top Low Carb Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein pasta60K/yr
  • keto pasta33K/yr
  • low carb pasta28K/yr
  • edamame pasta17K/yr
  • high protein pasta16K/yr
  • edamame spaghetti5K/yr
  • protein pasta low carb4K/yr
  • barilla protein pasta4K/yr
  • kaizen pasta3K/yr

Reviews and returns

What reviews say buyers love and hate about Low Carb Pasta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.08

Too expensive

Cost is very high

very pricey

Taste-Overall11%+2.36

Unfortunately tastes like nothing

Didnt like the taste

Absolutely tasteless

Nutritional Content9%+1.66

It's not as high in protein as others

Not Keto friendly

High in protein

Texture/Consistency-Overall4%−0.07

The texture is a bit odd

The texture is a bit odd

although the texture is slightly different

Size-Overall4%−0.07

the portion size is smaller

As the other reviewer said the pasta is tiny in size

its quite a small pack of pasta inside the box

Love

Taste-Overall31%+2.36

Absolutely delicious

The taste is delicate

Lovely pasta

Nutritional Content26%+1.66

This is a nice protein

Perfect protein boost

high in protein

Quality-Overall7%

Exactly what I expected - same quality as other brands

Great quality pasta

Excellent quality

Texture/Consistency-Overall6%−0.07

Authentic texture and taste

Perfect texture

with the same satisfying texture

Cooking Instructions6%+0.27

The cooking process is quick

easy to prepare

easy to cook

FAQ

Common Low Carb Pasta questions

Answered from the same tracked data.