Low Carb Pasta
MaybeReturns run at only 0.0% of orders. But demand is soft, at -5.6% this quarter, so Low Carb Pasta is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £113K/yr169K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 23 sellers
Flapen Score
Low Carb Pasta against its category
The dotted line is the Grocery average. Past it, Low Carb Pasta is stronger. Inside it, weaker.
Market
The Low Carb Pasta market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Carb Pasta 169K times last year and spent an estimated £113K. The top 5 brands take 81% of clicks. Demand peaks in Mar–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £113Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- protein pasta60K searches a year
02 · Price
A sale here is worth £7.87.
Listings sell for £7.87 on average, from £2.22 to £18.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.87 that is £2K to £4K a year per listing.
- Average price
- £7.87under the $15 to $100 sweet spot
- Price range
- £2.22–£18.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #91 within Rice, Pasta & Pulses. It carries 159 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 86%
- Out of stock, average day
- 2.9%
- Average rank
- #91in Rice, Pasta & Pulses
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 159per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Low Carb Pasta products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.22
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 11mo ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 11mo ago

Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g
- Price
- £8.89
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4mo ago

Explore Cuisine Edamame & Mung Bean Fettuccine Delicious Low Carb Plant-based Vegan Pasta High in Protein High in Fibre Gluten Free Easy to Cook
- Price
- £6.19
- Rating
- 4.5/5
- Reviews
- 711
- Age
- 11y ago
Trending
90-day click momentum
BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan
- Price
- £7.86
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3mo ago

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4mo ago

Explore Cuisine Organic Edamame Spaghetti 6 x 200g
- Price
- £15.65
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 5mo ago

Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 5mo ago

Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g
- Price
- £8.89
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan
- Price
- £7.86
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3mo ago

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 397
- Age
- 4mo ago

Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 5mo ago

Explore Cuisine Organic Edamame Spaghetti 6 x 200g
- Price
- £15.65
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 5mo ago

Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
- Price
- £3.48
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
14%
- Barilla42%
- EXPLORE CUISINE14%
- mrs. keto11%
- Garofalo7%
- Rummo6%
- Millé: A Supergrain Co.5%
- Open — no brand owns it (6 brands, 14%)
Demand
Low Carb Pasta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 2.7×
Search terms
Top Low Carb Pasta search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein pasta60K/yr
- keto pasta33K/yr
- low carb pasta28K/yr
- edamame pasta17K/yr
- high protein pasta16K/yr
- edamame spaghetti5K/yr
- protein pasta low carb4K/yr
- barilla protein pasta4K/yr
- kaizen pasta3K/yr
Reviews and returns
What reviews say buyers love and hate about Low Carb Pasta
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Cost is very high
very pricey
Unfortunately tastes like nothing
Didnt like the taste
Absolutely tasteless
It's not as high in protein as others
Not Keto friendly
High in protein
The texture is a bit odd
The texture is a bit odd
although the texture is slightly different
the portion size is smaller
As the other reviewer said the pasta is tiny in size
its quite a small pack of pasta inside the box
Love
Absolutely delicious
The taste is delicate
Lovely pasta
This is a nice protein
Perfect protein boost
high in protein
Exactly what I expected - same quality as other brands
Great quality pasta
Excellent quality
Authentic texture and taste
Perfect texture
with the same satisfying texture
The cooking process is quick
easy to prepare
easy to cook
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Carb Pasta questions
Answered from the same tracked data.









