low carb pasta
Worth a lookShows low returns (0.0%), but soft demand (-5.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great159.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£113K£113K/yr · 169K searches
Price range
Bad£2.22–£18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, low carb pasta is a £113K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
low carb pasta market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £98K–£118K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 95%
- Out of stock
- 2.9%
- Avg brand age
- 56 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
14%
- Barilla42%
- EXPLORE CUISINE14%
- mrs. keto11%
- Garofalo7%
- Rummo6%
- Millé: A Supergrain Co.5%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 2.7×
Top low carb pasta search terms
- protein pasta60K/yr
- keto pasta33K/yr
- low carb pasta28K/yr
- edamame pasta17K/yr
- high protein pasta16K/yr
- edamame spaghetti5K/yr
- protein pasta low carb4K/yr
- barilla protein pasta4K/yr
- kaizen pasta3K/yr
Top low carb pasta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g
Barilla£2.224.6★90 rev
Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g
Barilla£2.244.7★52 rev
Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g
mrs. keto£8.894.8★9 rev
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
Millé: A Supergrain Co.£5.034.2★397 rev
Explore Cuisine Edamame & Mung Bean Fettuccine Delicious Low Carb Plant-based Vegan Pasta High in Protein High in Fibre Gluten Free Easy to Cook
EXPLORE CUISINE£6.194.5★711 rev
Newest
by launch date
BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan
Be Keto£7.865 rev
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
Millé: A Supergrain Co.£5.03397 rev
Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g
EXPLORE CUISINE£18.8337 rev
Explore Cuisine Organic Edamame Spaghetti 6 x 200g
EXPLORE CUISINE£15.6529 rev
Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g
Garofalo£3.489 rev
Trending
90-day click momentumBeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan
Be Keto£7.863.6★
Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms
Millé: A Supergrain Co.£5.034.2★
Explore Cuisine Organic Edamame Spaghetti 6 x 200g
EXPLORE CUISINE£15.654.3★
Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g
EXPLORE CUISINE£18.834.7★
Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g
mrs. keto£8.894.8★
What buyers say about low carb pasta
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“This is a nice protein”
“Exactly what I expected - same quality as other brands”
“Authentic texture and taste”
“The cooking process is quick”
“it absorbs the flavours perfectly”
“Worth the money”
“Healthy and delicious”
“Great spaghetti”
“Being both vegan and gluten-free, its perfect for my husband and me”
What buyers complain about
“Too expensive”
“Unfortunately tastes like nothing”
“It's not as high in protein as others”
“The texture is a bit odd”
“the portion size is smaller”
“It's all slimy and uneatable”
“It cooks al dente”
“all taste the same bland no flavors”
“Misleading at best”
“This last point does mean that whatever sauce you are using tends to get watered down”
Common questions
- Is low carb pasta profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 22 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the low carb pasta niche?
- 12 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in low carb pasta?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- When does demand for low carb pasta peak?
- Demand peaks in Mar–May; the busiest month runs 2.7× the quietest.
- What does it cost to enter the low carb pasta niche?
- Listings span £2.22–£18.85; the average listing price is £7.87 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.