How competitive is the Low Carb Pasta niche on Amazon United Kingdom?

12 brands and 23 sellers compete in Low Carb Pasta on Amazon United Kingdom. The top 5 Low Carb Pasta products take 55% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Low Carb Pasta?

Low Carb Pasta buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Nutritional Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Low Carb Pasta niche?

Low Carb Pasta sells for £7.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.22–£18.85. The average incumbent carries 159 reviews — the moat a new listing must climb.

Low Carb Pasta

Low Carb Pasta shows low returns (0.0%), but soft demand (-5.6% this quarter) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Low Carb Pasta profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Carb Pasta is a £113K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 50/100.

Low Carb Pasta: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.6% over the last 90 days and 8.5% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr15K

Search volume / yr-5.6%169K

Conversion rate8.5%

Avg price£7.87

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 23

Top-5 product click share55%

Open market19%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Top Low Carb Pasta products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g

Price: £2.22
Rating: 4.6/5
Reviews: 90
Age: 11mo ago

Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g

Price: £2.24
Rating: 4.7/5
Reviews: 52
Age: 11mo ago

Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g

Price: £8.89
Rating: 4.8/5
Reviews: 9
Age: 9mo ago

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms

Price: £5.03
Rating: 4.2/5
Reviews: 397
Age: 4mo ago

Explore Cuisine Edamame & Mung Bean Fettuccine Delicious Low Carb Plant-based Vegan Pasta High in Protein High in Fibre Gluten Free Easy to Cook

Price: £6.19
Rating: 4.5/5
Reviews: 711
Age: 11y ago

Newest

by launch date

BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan

Price: £7.86
Rating: 3.6/5
Reviews: 5
Age: 3mo ago

Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms

Price: £5.03
Rating: 4.2/5
Reviews: 397
Age: 4mo ago

Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g

Price: £18.83
Rating: 4.7/5
Reviews: 37
Age: 5mo ago

Explore Cuisine Organic Edamame Spaghetti 6 x 200g

Price: £15.65
Rating: 4.3/5
Reviews: 29
Age: 5mo ago

Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g

Price: £3.48
Rating: 4.2/5
Reviews: 9
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

14%

Barilla42%
EXPLORE CUISINE14%
mrs. keto11%
Garofalo7%
Rummo6%
Millé: A Supergrain Co.5%
Open — no brand owns it (6 brands, 14%)

Low Carb Pasta demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR8.5%Products22Brands12Top 5 Brands81%OOS Rate2.9%Rating4.4★Reviews159Avg BSR#91

Peak months: Mar, May · busiest ÷ quietest = 2.7×

Top Low Carb Pasta search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein pasta60K/yr -10.6%9.2% conv.
keto pasta33K/yr -13.0%2.7% conv.
low carb pasta28K/yr -8.6%2.7% conv.
edamame pasta17K/yr +18.3%6.0% conv.
high protein pasta16K/yr -7.1%5.9% conv.
edamame spaghetti5K/yr +36.4%5.8% conv.
protein pasta low carb4K/yr +8.9%7.0% conv.
barilla protein pasta4K/yr -16.5%15.6% conv.
kaizen pasta3K/yr +4.3%1.3% conv.

What reviews say buyers love and hate about Low Carb Pasta

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall31%

“Absolutely delicious”

Nutritional Content26%

“This is a nice protein”

Quality-Overall7%

“Exactly what I expected - same quality as other brands”

Texture/Consistency-Overall6%

“Authentic texture and taste”

Cooking Instructions6%

“The cooking process is quick”

What buyers complain about

56% of reviews

Value For Money17%

“Too expensive”

Taste-Overall11%

“Unfortunately tastes like nothing”

Nutritional Content9%

“It's not as high in protein as others”

Texture/Consistency-Overall4%

“The texture is a bit odd”

Size-Overall4%

“the portion size is smaller”

Common Low Carb Pasta questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Carb Pasta 50/100 on Amazon United Kingdom — Worth a look. The niche generates £113K/yr across 22 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.