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Low Calorie Sweets

Fail

Shoppers spend only $26K a year here, so Low Calorie Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£26K/yr89K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
50%top-5 click share · 13 brands · 31 sellers

Flapen Score

Low Calorie Sweets against its category

The dotted line is the Grocery average. Past it, Low Calorie Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Calorie Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Calorie Sweets 89K times last year and spent an estimated £26K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
2.7%
Market size, estimated
£26Ka year
Top search term
low calorie sweets24K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £1.69 to £22.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.82 that is £0 to £1K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£1.69–£22.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #22 within Confectionery. It carries 704 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#22in Confectionery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Low Calorie Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

16%

  • PÄNDY46%
  • NEAT SWEETS11%
  • Sweet Lounge9%
  • Savvy Sweets7%
  • CANDY KITTENS7%
  • DC24 DAILY CARE4%
  • Open — no brand owns it (7 brands, 16%)

Search terms

Top Low Calorie Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low calorie sweets24K/yr
  • healthy sweets20K/yr
  • pandy sweets16K/yr
  • low sugar sweets12K/yr
  • zero calorie sweets9K/yr
  • shameless snacks4K/yr
  • pandy candy3K/yr

Reviews and returns

What reviews say buyers love and hate about Low Calorie Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+1.06

Tasted slightly odd

Horrible synthetic taste

Not all have much taste

Value For Money10%−0.09

Not worth it

Disgusting for the price

expensive

Flavor8%−0.06

No flavour

weird flavour

almost no fruit flavor

Sweetness8%+1.58

Not massively sweet with a bit of an aftertaste

Too sweet

Too much sugar

Artificial Sweeteners7%−0.07

just an artificial sweetener tasting toffee

I feel these are a bit misleading - whilst these are advertised as low sugar - they have made up for it with added sweeteners

The most disgusting sugar free candy Ive ever had the misfortune of trying

Love

Taste-Overall24%+1.06

Absolutely delicious

Delicious gummies

These are so tasty

Sweetness19%+1.58

Sugar Free Sweets,

Sugar Free

Amazing sweets

Flavor12%−0.06

great flavour

Great selection of flavours

there's a good variety of flavours

Vegan/Organic4%+0.67

These Vegan sweets are good quality and taste lovely

Lovely for my vegan grandchildren

This item is Vegan

Texture/Consistency-Overall4%−0.05

The texture is softer

Texture is spot on

I love the texture

Return

0.0% Return rate 0% Fixable by listing

Quality-Overall100%▁▁▁▁█▁

FAQ

Common Low Calorie Sweets questions

Answered from the same tracked data.