Low Calorie Crisps
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Low Calorie Crisps is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £286K/yr353K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 46%top-5 click share · 9 brands · 124 sellers
Flapen Score
Low Calorie Crisps against its category
The dotted line is the Grocery average. Past it, Low Calorie Crisps is stronger. Inside it, weaker.
Market
The Low Calorie Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Calorie Crisps 353K times last year and spent an estimated £286K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £286Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- hula hoops crisps83K searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £1.16 to £22.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £5.46 that is £5K to £7K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £1.16–£22.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #190 within Snack Foods. It carries 498 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 89%
- Out of stock, average day
- 0.2%
- Average rank
- #190in Snack Foods
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 498per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Low Calorie Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Oven Baked Variety Pack Crisps 6 x 22g
- Price
- £1.54
- Rating
- 4.5/5
- Reviews
- 533
- Age
- 4y ago

Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 1,328
- Age
- 4y ago

Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 4y ago

Walkers Baked Snacks Sea Salt 6 x 22g
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 941
- Age
- 4y ago

popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans
- Price
- £1.66
- Rating
- 4.5/5
- Reviews
- 736
- Age
- 5y ago
Trending
90-day click momentum
Hula Hoops PUFT - SALTED Multipack 6 x 15g Bags - Deliciously light and crispy puffed hula hoops - Completely free from artificial flavours colours and MSG Suitable for Vegetarians.
- Price
- £1.30
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 11y ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 5y ago

Hula Hoops Multipack Crunchy Potato Rings Flavoured Potato Snack Bundle 18 x 24g Bags Variety
- Price
- £4.14
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8y ago

Walkers Oven Baked Crisps Roasted Beef Snacks 150g
- Price
- £1.48
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 5mo ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 5mo ago
Newest
by launch date
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
- Price
- £1.48
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 5mo ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 5mo ago

JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)
- Price
- £1.46
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago

JACOBS Crinklys Cheese & Onion Baked Snacks Share Bag 150g
- Price
- £1.33
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
124
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
4%
- Walkers54%
- Popchips22%
- Hula Hoops10%
- JACOB'S7%
- PROPER2%
- BBL Bada Business Limited2%
- Open — no brand owns it (3 brands, 4%)
Demand
Low Calorie Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Low Calorie Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hula hoops crisps83K/yr
- baked crisps49K/yr
- pop chips34K/yr
- popchips34K/yr
- walkers baked28K/yr
- walkers baked crisps21K/yr
- low calorie crisps18K/yr
- low fat crisps16K/yr
- oven baked crisps9K/yr
- walkers oven baked crisps6K/yr
Reviews and returns
What reviews say buyers love and hate about Low Calorie Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
Not worth money
absolute waste of money
have no flavour
Not my cup of tea and they're flavourless
These are bbq flavour, not beef
not very flavoured
And taste cheesy
Awful taste
These are some of the worst crisps I've ever eaten
no replacement for crisps
however some of the packets contained soggy crisps
Packets are small
They might look a little small at first
bags are a little small
Love
Absolutely delicious
Tasty and crunchy
Great snack
Tasty Crisps
Crunch is lovely
Lovely crunchy the best
Cost effective
worth the money
Good value for money
Still consistent in texture, taste and quality
the flavour of the crisp was good
Beef flavour
Its well made
Excellent product
QUALITY GOOD
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Calorie Crisps questions
Answered from the same tracked data.









