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Low Calorie Crisps

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Low Calorie Crisps is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£286K/yr353K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
46%top-5 click share · 9 brands · 124 sellers

Flapen Score

Low Calorie Crisps against its category

The dotted line is the Grocery average. Past it, Low Calorie Crisps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Calorie Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Calorie Crisps 353K times last year and spent an estimated £286K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
14.8%
Market size, estimated
£286Ka year
Peak month
July2.8× the quietest month
Top search term
hula hoops crisps83K searches a year

02 · Price

A sale here is worth £5.46.

Listings sell for £5.46 on average, from £1.16 to £22.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £5.46 that is £5K to £7K a year per listing.

Average price
£5.46under the $15 to $100 sweet spot
Price range
£1.16–£22.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #190 within Snack Foods. It carries 498 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
89%
Out of stock, average day
0.2%
Average rank
#190in Snack Foods
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
498per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Low Calorie Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

124

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

4%

  • Walkers54%
  • Popchips22%
  • Hula Hoops10%
  • JACOB'S7%
  • PROPER2%
  • BBL Bada Business Limited2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Low Calorie Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Low Calorie Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hula hoops crisps83K/yr
  • baked crisps49K/yr
  • pop chips34K/yr
  • popchips34K/yr
  • walkers baked28K/yr
  • walkers baked crisps21K/yr
  • low calorie crisps18K/yr
  • low fat crisps16K/yr
  • oven baked crisps9K/yr
  • walkers oven baked crisps6K/yr

Reviews and returns

What reviews say buyers love and hate about Low Calorie Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+1.32

expensive

Not worth money

absolute waste of money

Flavor10%−0.06

have no flavour

Not my cup of tea and they're flavourless

These are bbq flavour, not beef

Taste-Overall10%+1.79

not very flavoured

And taste cheesy

Awful taste

Crispiness9%+0.52

These are some of the worst crisps I've ever eaten

no replacement for crisps

however some of the packets contained soggy crisps

Size-Overall6%

Packets are small

They might look a little small at first

bags are a little small

Love

Taste-Overall28%+1.79

Absolutely delicious

Tasty and crunchy

Great snack

Crispiness25%+0.52

Tasty Crisps

Crunch is lovely

Lovely crunchy the best

Value For Money14%+1.32

Cost effective

worth the money

Good value for money

Flavor9%−0.06

Still consistent in texture, taste and quality

the flavour of the crisp was good

Beef flavour

Quality-Overall6%

Its well made

Excellent product

QUALITY GOOD

FAQ

Common Low Calorie Crisps questions

Answered from the same tracked data.