How competitive is the Low Calorie Crisps niche on Amazon United Kingdom?

9 brands and 124 sellers compete in Low Calorie Crisps on Amazon United Kingdom. The top 5 Low Calorie Crisps products take 46% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Low Calorie Crisps?

Low Calorie Crisps buyers on Amazon United Kingdom complain most about Value For Money, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Low Calorie Crisps niche?

Low Calorie Crisps sells for £5.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.16–£22.62. The average incumbent carries 498 reviews — the moat a new listing must climb.

Low Calorie Crisps

Low Calorie Crisps shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Low Calorie Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Calorie Crisps is a £286K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.

Low Calorie Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 14.8% of searches end in a purchase.

£286K

revenue / yr

Units sold / yr60K

Search volume / yr-9.3%353K

Conversion rate14.8%

Avg price£5.46

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers9 · 124

Top-5 product click share46%

Open market5%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top Low Calorie Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Oven Baked Variety Pack Crisps 6 x 22g

Price: £1.54
Rating: 4.5/5
Reviews: 533
Age: 4y ago

Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g

Price: £1.78
Rating: 4.6/5
Reviews: 1,328
Age: 4y ago

Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g

Price: £1.57
Rating: 4.7/5
Reviews: 281
Age: 4y ago

Walkers Baked Snacks Sea Salt 6 x 22g

Price: £1.71
Rating: 4.5/5
Reviews: 941
Age: 4y ago

popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans

Price: £1.66
Rating: 4.5/5
Reviews: 736
Age: 5y ago

Newest

by launch date

Walkers Oven Baked Crisps Roasted Beef Snacks 150g

Price: £1.48
Rating: 3.5/5
Reviews: 26
Age: 5mo ago

Walkers Oven Baked Crisps Tomato & Basil Snacks 150g

Price: £1.40
Rating: 4.3/5
Reviews: 25
Age: 5mo ago

JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)

Price: £1.46
Rating: 4.5/5
Reviews: 81
Age: 1y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips

Price: £1.93
Rating: 4.4/5
Reviews: 160
Age: 2y ago

JACOBS Crinklys Cheese & Onion Baked Snacks Share Bag 150g

Price: £1.33
Rating: 4.4/5
Reviews: 225
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

124

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

Walkers54%
Popchips22%
Hula Hoops10%
JACOB'S7%
PROPER2%
BBL Bada Business Limited2%
Open — no brand owns it (3 brands, 4%)

Low Calorie Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume353KCVR14.8%Products38Brands9Top 5 Brands95%OOS Rate0.2%Rating4.5★Reviews498Avg BSR#190

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Top Low Calorie Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hula hoops crisps83K/yr -22.3%3.8% conv.
baked crisps49K/yr -10.3%16.8% conv.
pop chips34K/yr -14.4%10.4% conv.
popchips34K/yr +5.7%13.6% conv.
walkers baked28K/yr -17.2%15.1% conv.
walkers baked crisps21K/yr +19.4%9.3% conv.
low calorie crisps18K/yr -15.2%3.9% conv.
low fat crisps16K/yr -6.5%5.7% conv.
oven baked crisps9K/yr +31.2%12.5% conv.
walkers oven baked crisps6K/yr +29.5%7.0% conv.

What reviews say buyers love and hate about Low Calorie Crisps

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall28%

“Absolutely delicious”

Crispiness25%

“Tasty Crisps”

Value For Money14%

“Cost effective”

Flavor9%

“Still consistent in texture, taste and quality”

Quality-Overall6%

“Its well made”

What buyers complain about

64% of reviews

Value For Money13%

“expensive”

Flavor10%

“have no flavour”

Taste-Overall10%

“not very flavoured”

Crispiness9%

“These are some of the worst crisps I've ever eaten”

Size-Overall6%

“Packets are small”

Common Low Calorie Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Calorie Crisps 51/100 on Amazon United Kingdom — Worth a look. The niche generates £286K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.