low calorie crisps
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Great497.89avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£286K£286K/yr · 353K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.16–£22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, low calorie crisps is a £286K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
low calorie crisps market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- £273K–£328K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 29%
- Out of stock
- 0.2%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
124
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
4%
- Walkers54%
- Popchips22%
- Hula Hoops10%
- JACOB'S7%
- PROPER2%
- BBL Bada Business Limited2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -9.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
Top low calorie crisps search terms
- hula hoops crisps83K/yr
- baked crisps49K/yr
- pop chips34K/yr
- popchips34K/yr
- walkers baked28K/yr
- walkers baked crisps21K/yr
- low calorie crisps18K/yr
- low fat crisps16K/yr
- oven baked crisps9K/yr
- walkers oven baked crisps6K/yr
Top low calorie crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Oven Baked Variety Pack Crisps 6 x 22g
Walkers£1.544.5★533 rev
Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g
Walkers£1.784.6★1,328 rev
Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g
Walkers£1.574.7★281 rev
Walkers Baked Snacks Sea Salt 6 x 22g
Walkers£1.714.5★941 rev
popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans
Popchips£1.664.5★736 rev
Newest
by launch date
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
Walkers£1.4826 rev
Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
Walkers£1.4025 rev
JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)
JACOB'S£1.4681 rev
Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
Eat Real - Fresh£1.93160 rev
JACOBS Crinklys Cheese & Onion Baked Snacks Share Bag 150g
JACOB'S£1.33225 rev
Trending
90-day click momentum
Hula Hoops PUFT - SALTED Multipack 6 x 15g Bags - Deliciously light and crispy puffed hula hoops - Completely free from artificial flavours colours and MSG Suitable for Vegetarians.
Hula Hoops£1.304.6★
Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
Snack a Jacks£1.324.6★
Hula Hoops Multipack Crunchy Potato Rings Flavoured Potato Snack Bundle 18 x 24g Bags Variety
Hula Hoops£4.144.7★
Walkers Oven Baked Crisps Roasted Beef Snacks 150g
Walkers£1.483.5★
Walkers Oven Baked Crisps Tomato & Basil Snacks 150g
Walkers£1.404.3★
What buyers say about low calorie crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Tasty Crisps”
“Cost effective”
“Still consistent in texture, taste and quality”
“Its well made”
“The salt tasting is good”
“low in calories”
“Item as described”
“Really fresh”
“Great for pack lunches or if you're dieting”
What buyers complain about
“expensive”
“have no flavour”
“not very flavoured”
“These are some of the worst crisps I've ever eaten”
“Packets are small”
“too salty ready salted”
“Meaning the crisps were slightly stale”
“Not the best”
“strong smelling items as well as not being packed securely they too were smashed”
“They was hard and stale”
Common questions
- Is low calorie crisps profitable to sell on Amazon United Kingdom?
- The niche generates £286K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the low calorie crisps niche?
- 9 brands and 124 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in low calorie crisps?
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for low calorie crisps peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the low calorie crisps niche?
- Listings span £1.16–£22.62; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.