How competitive is the Low Calorie niche on Amazon United Kingdom?

43 brands and 165 sellers compete in Low Calorie on Amazon United Kingdom. The top 5 Low Calorie products take 28% of clicks and its top 5 brands hold 53% of demand.

What do buyers complain about in Low Calorie?

Low Calorie buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Low Calorie niche?

Low Calorie sells for £6.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£18.35. The average incumbent carries 937 reviews — the moat a new listing must climb.

Low Calorie

Low Calorie shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Low Calorie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Calorie is a £151K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 57/100.

Low Calorie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.9% over the last 90 days and 8.4% of searches end in a purchase.

£151K

revenue / yr

Units sold / yr30K

Search volume / yr-12.9%295K

Conversion rate8.4%

Avg price£6.11

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers43 · 165

Top-5 product click share28%

Open market47%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 69 products

Top Low Calorie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g

Price: £1.48
Rating: 4.6/5
Reviews: 68
Age: 2y ago

The Laughing Cow Light Cheese Spread Triangles x16 240g

Price: £2.93
Rating: 4.6/5
Reviews: 48
Age: 11mo ago

Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g

Price: £1.48
Rating: 4.4/5
Reviews: 69
Age: 2y ago

The Laughing Cow Original Cheese Triangles 120g

Price: £1.60
Rating: 4.5/5
Reviews: 33
Age: 10mo ago

Fibre One 90 Calorie Lemon Drizzle Squares 7 x 4 x 24g

Price: £8.53
Rating: 4.4/5
Reviews: 51
Age: 2y ago

Newest

by launch date

The Laughing Cow Original Cheese Triangles 120g

Price: £1.60
Rating: 4.5/5
Reviews: 33
Age: 10mo ago

The Laughing Cow 8 Creamy Spreadable Cheese Light 120g

Price: £1.52
Rating: 4.6/5
Reviews: 12
Age: 10mo ago

The Laughing Cow Light Cheese Spread Triangles x16 240g

Price: £2.93
Rating: 4.6/5
Reviews: 48
Age: 11mo ago

The Laughing Cow Original Cheese Spread Triangles x16 240g

Price: £2.81
Rating: 5.0/5
Reviews: 11
Age: 11mo ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK

Price: £16.35
Rating: 4.7/5
Reviews: 128
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

165

Top-5 brand share

53%

Top 20: 83%

Top-5 click share

28%

Top 20: 61%

Open market

44%

Fiber One26%
The Laughing Cow17%
Kallo4%
Dairylea3%
Go Ahead3%
The Gut Stuff3%

Low Calorie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume295KCVR8.4%Products69Brands43Top 5 Brands53%OOS Rate3.8%Rating4.4★Reviews937Avg BSR#169

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top Low Calorie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

low calorie153K/yr -12.9%2.3% conv.
fibre one42K/yr -18.1%9.7% conv.
laughing cow22K/yr -2.8%23.1% conv.
fibre bars17K/yr -1.5%3.5% conv.
fibre one 90 bars10K/yr -22.9%2.6% conv.
cheese triangles10K/yr -10.5%19.3% conv.
low calorie food7K/yr -5.4%0.5% conv.
weight watchers snacks6K/yr -36.9%1.7% conv.
diet bars6K/yr -27.0%2.3% conv.
fibre one bars5K/yr -1.9%2.6% conv.

What reviews say buyers love and hate about Low Calorie

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall36%

“Deliciously bars”

Nutritional Content11%

“Gluten free”

Value For Money10%

“Good for the price”

Flavor7%

“Great range of flavours”

Quality-Overall5%

“Good quality, and arrived on time”

What buyers complain about

63% of reviews

Taste-Overall25%

“Artificial taste”

Value For Money8%

“Waste of money”

Flavor6%

“Very artificial flavour”

Sweetness5%

“Sickly sweet”

Nutritional Content5%

“this is not healthy food”

Common Low Calorie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Calorie 57/100 on Amazon United Kingdom — Worth a look. The niche generates £151K/yr across 69 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -12.9% over the last 90 days.