Low Calorie
MaybeAn estimated 0.0% of orders come back. But products sell for $6.11 on average, outside the sweet spot, so Low Calorie is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £151K/yr295K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 28%top-5 click share · 43 brands · 165 sellers
Flapen Score
Low Calorie against its category
The dotted line is the Grocery average. Past it, Low Calorie is stronger. Inside it, weaker.
Market
The Low Calorie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Calorie 295K times last year and spent an estimated £151K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £151Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- low calorie153K searches a year
02 · Price
A sale here is worth £6.11.
Listings sell for £6.11 on average, from £0.97 to £18.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.11 that is £611 to £2K a year per listing.
- Average price
- £6.11under the $15 to $100 sweet spot
- Price range
- £0.97–£18.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £611–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #169 within Bakery. It carries 937 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 90%
- Out of stock, average day
- 3.8%
- Average rank
- #169in Bakery
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 937per listing
- Listings tracked
- 69
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Low Calorie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 2y ago

The Laughing Cow Light Cheese Spread Triangles x16 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 11mo ago

Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago

The Laughing Cow Original Cheese Triangles 120g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

Fibre One 90 Calorie Lemon Drizzle Squares 7 x 4 x 24g
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 2y ago
Trending
estimated 90-day click momentum
Kallo Apple & Cinnamon Corn & Rice Cakes Vegan Gluten Free 1 x 127g
- Price
- £1.82
- Rating
- 4.1/5
- Reviews
- 1,324
- Age
- 5y ago

Bulk Low Calorie Sauce Garlic & Herb 425g
- Price
- £4.60
- Rating
- 3.2/5
- Reviews
- 29
- Age
- 2y ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 5y ago

Fibre One 90 Calorie Lemon Drizzle High Fibre Cake Squares 5 x 24 g (Pack of 5 Total 25 Squares)
- Price
- £17.81
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 5y ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Newest
by launch date
The Laughing Cow Original Cheese Triangles 120g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

The Laughing Cow 8 Creamy Spreadable Cheese Light 120g
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

The Laughing Cow Light Cheese Spread Triangles x16 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 11mo ago

The Laughing Cow Original Cheese Spread Triangles x16 240g
- Price
- £2.81
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
43 rising
Sellers
165
Est. top-5 brand share
53%
Top 20: 83%
Est. top-5 click share
28%
Top 20: 61%
Open market
44%
- Fiber One26%
- The Laughing Cow17%
- Kallo4%
- Dairylea3%
- Go Ahead3%
- The Gut Stuff3%
Demand
Low Calorie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Low Calorie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low calorie153K/yr
- fibre one42K/yr
- laughing cow22K/yr
- fibre bars17K/yr
- fibre one 90 bars10K/yr
- cheese triangles10K/yr
- low calorie food7K/yr
- weight watchers snacks6K/yr
- diet bars6K/yr
- fibre one bars5K/yr
Reviews and returns
What reviews say buyers love and hate about Low Calorie
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Calorie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









