Low Calorie
MaybeReturns run at only 0.0% of orders. But products sell for $6.11 on average, outside the sweet spot, so Low Calorie is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £151K/yr295K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 28%top-5 click share · 43 brands · 165 sellers
Flapen Score
Low Calorie against its category
The dotted line is the Grocery average. Past it, Low Calorie is stronger. Inside it, weaker.
Market
The Low Calorie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Calorie 295K times last year and spent an estimated £151K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £151Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- low calorie153K searches a year
02 · Price
A sale here is worth £6.11.
Listings sell for £6.11 on average, from £0.97 to £18.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.11 that is £611 to £2K a year per listing.
- Average price
- £6.11under the $15 to $100 sweet spot
- Price range
- £0.97–£18.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £611–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #169 within Bakery. It carries 937 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 90%
- Out of stock, average day
- 3.8%
- Average rank
- #169in Bakery
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 937per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Low Calorie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 2y ago

The Laughing Cow Light Cheese Spread Triangles x16 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 11mo ago

Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g
- Price
- £1.48
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 2y ago

The Laughing Cow Original Cheese Triangles 120g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

Fibre One 90 Calorie Lemon Drizzle Squares 7 x 4 x 24g
- Price
- £8.53
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 2y ago
Trending
90-day click momentum
Kallo Apple & Cinnamon Corn & Rice Cakes Vegan Gluten Free 1 x 127g
- Price
- £1.82
- Rating
- 4.1/5
- Reviews
- 1,324
- Age
- 5y ago

Bulk Low Calorie Sauce Garlic & Herb 425g
- Price
- £4.60
- Rating
- 3.2/5
- Reviews
- 29
- Age
- 2y ago

Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g
- Price
- £1.32
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 5y ago

Fibre One 90 Calorie Lemon Drizzle High Fibre Cake Squares 5 x 24 g (Pack of 5 Total 25 Squares)
- Price
- £17.81
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 5y ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Newest
by launch date
The Laughing Cow Original Cheese Triangles 120g
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

The Laughing Cow 8 Creamy Spreadable Cheese Light 120g
- Price
- £1.52
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 10mo ago

The Laughing Cow Light Cheese Spread Triangles x16 240g
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 11mo ago

The Laughing Cow Original Cheese Spread Triangles x16 240g
- Price
- £2.81
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
165
Top-5 brand share
53%
Top 20: 83%
Top-5 click share
28%
Top 20: 61%
Open market
44%
- Fiber One26%
- The Laughing Cow17%
- Kallo4%
- Dairylea3%
- Go Ahead3%
- The Gut Stuff3%
Demand
Low Calorie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Low Calorie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- low calorie153K/yr
- fibre one42K/yr
- laughing cow22K/yr
- fibre bars17K/yr
- fibre one 90 bars10K/yr
- cheese triangles10K/yr
- low calorie food7K/yr
- weight watchers snacks6K/yr
- diet bars6K/yr
- fibre one bars5K/yr
Reviews and returns
What reviews say buyers love and hate about Low Calorie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Artificial taste
Bad tasting
Taste has changed
Waste of money
Overpriced
Bit expensive
Very artificial flavour
No flavour
A very mixed box of flavours
Sickly sweet
Seems to contain more sugar than I want
lots of sugar
this is not healthy food
Low in protein though
Not gluten free
Love
Deliciously bars
Absolutely delicious
tasty snack
Gluten free
Great protein snack
My love 💞💞 Good protein content
Good for the price
Great value
Excellent Value
Great range of flavours
Beef flavour
the variety of flavours is nice
Good quality, and arrived on time
the quality has been consistent with every order
Excellent product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Calorie questions
Answered from the same tracked data.









