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Low Calorie

Maybe

Returns run at only 0.0% of orders. But products sell for $6.11 on average, outside the sweet spot, so Low Calorie is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£151K/yr295K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
28%top-5 click share · 43 brands · 165 sellers

Flapen Score

Low Calorie against its category

The dotted line is the Grocery average. Past it, Low Calorie is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Calorie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Calorie 295K times last year and spent an estimated £151K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
8.4%
Market size, estimated
£151Ka year
Peak month
February2.1× the quietest month
Top search term
low calorie153K searches a year

02 · Price

A sale here is worth £6.11.

Listings sell for £6.11 on average, from £0.97 to £18.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.11 that is £611 to £2K a year per listing.

Average price
£6.11under the $15 to $100 sweet spot
Price range
£0.97–£18.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£611–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #169 within Bakery. It carries 937 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
90%
Out of stock, average day
3.8%
Average rank
#169in Bakery
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
937per listing
Listings tracked
69

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
64 months

Products

Top Low Calorie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

165

Top-5 brand share

53%

Top 20: 83%

Top-5 click share

28%

Top 20: 61%

Open market

44%

  • Fiber One26%
  • The Laughing Cow17%
  • Kallo4%
  • Dairylea3%
  • Go Ahead3%
  • The Gut Stuff3%

Demand

Low Calorie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Low Calorie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • low calorie153K/yr
  • fibre one42K/yr
  • laughing cow22K/yr
  • fibre bars17K/yr
  • fibre one 90 bars10K/yr
  • cheese triangles10K/yr
  • low calorie food7K/yr
  • weight watchers snacks6K/yr
  • diet bars6K/yr
  • fibre one bars5K/yr

Reviews and returns

What reviews say buyers love and hate about Low Calorie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.64

Artificial taste

Bad tasting

Taste has changed

Value For Money8%+0.84

Waste of money

Overpriced

Bit expensive

Flavor6%−0.03

Very artificial flavour

No flavour

A very mixed box of flavours

Sweetness5%−0.02

Sickly sweet

Seems to contain more sugar than I want

lots of sugar

Nutritional Content5%+1.13

this is not healthy food

Low in protein though

Not gluten free

Love

Taste-Overall36%+0.64

Deliciously bars

Absolutely delicious

tasty snack

Nutritional Content11%+1.13

Gluten free

Great protein snack

My love 💞💞 Good protein content

Value For Money10%+0.84

Good for the price

Great value

Excellent Value

Flavor7%−0.03

Great range of flavours

Beef flavour

the variety of flavours is nice

Quality-Overall5%+0.34

Good quality, and arrived on time

the quality has been consistent with every order

Excellent product

FAQ

Common Low Calorie questions

Answered from the same tracked data.