Low Alcohol Wine
FailThe top 5 brands take 98% of clicks, so Low Alcohol Wine is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £79K/yr83K searches / yr
- 90-day growth
- -34.2%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 40 sellers
Flapen Score
Low Alcohol Wine against its category
The dotted line is the Grocery average. Past it, Low Alcohol Wine is stronger. Inside it, weaker.
Market
The Low Alcohol Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Low Alcohol Wine 83K times last year and spent an estimated £79K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -34.2%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £79Ka year
- Peak month
- March3.3× the quietest month
- Top search term
- echo falls55K searches a year
02 · Price
A sale here is worth £12.66.
Listings sell for £12.66 on average, from £4.02 to £42.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.66 that is £1K to £3K a year per listing.
- Average price
- £12.66under the $15 to $100 sweet spot
- Price range
- £4.02–£42.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #273 within Beer, Wine & Spirits. It carries 175 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 89%
- Out of stock, average day
- 5.9%
- Average rank
- #273in Beer, Wine & Spirits
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 175per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Low Alcohol Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Echo Falls Summer Berries 9% 75cl
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 4y ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 15y ago
Trending
90-day click momentum
Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Eisberg Alcohol Free Chardonnay White (Case of 6) 75cl 0.0% ABV
- Price
- £16.01
- Rating
- 4.1/5
- Reviews
- 176
- Age
- 12y ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Echo Falls Fruit Fusion Strawberry & Lime Rose 75 cl
- Price
- £4.70
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 7y ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Newest
by launch date
Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink
- Price
- £42.80
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl
- Price
- £5.68
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

6Percent Mid-Strength White Wine | Sauvignon Blanc | 6% ABV | 75cl Bottle | Fresh & Crisp | Low Alcohol | Low Calories | Produced in Bordeaux | A Lighter Alternative Perfect for any Occasion
- Price
- £9.52
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 11mo ago

Allure - Pinot Grigio 8percent White Wine Low Alcohol (6 x 0 75L)
- Price
- £33.15
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1y ago

Echo Falls Watermelon & Kiwi Fusion 75cl
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
1%
- Echo Falls72%
- GIFT CREATION13%
- Eisberg10%
- 6Percent2%
- McGuigan2%
- Brancott Estate1%
- Open — no brand owns it (1 brand, 1%)
Demand
Low Alcohol Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Low Alcohol Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- echo falls55K/yr
- low alcohol wine13K/yr
- eisberg alcohol free wine9K/yr
- echo falls wine5K/yr
- echo falls summer berries wine123/yr
Reviews and returns
What reviews say buyers love and hate about Low Alcohol Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
due to the alcohol % reduction
despite the low alcohol content
Not the advertised alcohol percentage
they are always too sweet
Too sweet, not sure if this should be classified as wine
This red wine doesnt really stand out taste wise
Now it doesn't really taste like wine
so it may be that my non-wine expert taste affecting my palate
the impact on the flavour is simply not worth it
However, the flavour profile is very mild
I personally couldnt detect a significant reduction in flavour compared to the white wines I drink occasionally
only 9.5% so misleading information
Love
I thought it tasted very fruity and even though the description says it's 'green apple, pear, and citrus', for me it had a peachy flavour, which might show I know nothing about wine flavours bit I thought it tasted lovely
While I am not normally a white wine drinker I found the wine itself very fruity, zesty, and enjoyable drink-
Great taste
Iceberg alcohol free
The wine itself is easy to drink
making it suitable for casual drinking or occasions where you want something less alcoholic
Love the flavour
has a lovely fresh zesty citrus scent that you find with most white wine
A truly flavoursome Pinot Grigio coming in at around 4-5% under the normal abv range for such a variety
Iceberg alcohol free
That said, it does strike a nice balance for those who want something a bit lighter without going too far into low-alcohol territory
A nice light white wine
the feedback was very good
the presentation gives the impression of quality
Absolutely 💯 Absolutely brilliant
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Alcohol Wine questions
Answered from the same tracked data.









