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Low Alcohol Wine

Fail

The top 5 brands take 98% of clicks, so Low Alcohol Wine is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£79K/yr83K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 40 sellers

Flapen Score

Low Alcohol Wine against its category

The dotted line is the Grocery average. Past it, Low Alcohol Wine is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Alcohol Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Alcohol Wine 83K times last year and spent an estimated £79K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
7.5%
Market size, estimated
£79Ka year
Peak month
March3.3× the quietest month
Top search term
echo falls55K searches a year

02 · Price

A sale here is worth £12.66.

Listings sell for £12.66 on average, from £4.02 to £42.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.66 that is £1K to £3K a year per listing.

Average price
£12.66under the $15 to $100 sweet spot
Price range
£4.02–£42.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #273 within Beer, Wine & Spirits. It carries 175 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
89%
Out of stock, average day
5.9%
Average rank
#273in Beer, Wine & Spirits
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Low Alcohol Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Echo Falls72%
  • GIFT CREATION13%
  • Eisberg10%
  • 6Percent2%
  • McGuigan2%
  • Brancott Estate1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Low Alcohol Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Low Alcohol Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echo falls55K/yr
  • low alcohol wine13K/yr
  • eisberg alcohol free wine9K/yr
  • echo falls wine5K/yr
  • echo falls summer berries wine123/yr

Reviews and returns

What reviews say buyers love and hate about Low Alcohol Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Content14%−0.19

due to the alcohol % reduction

despite the low alcohol content

Not the advertised alcohol percentage

Sweetness10%−0.13

they are always too sweet

Too sweet, not sure if this should be classified as wine

Taste-Overall8%+4.23

This red wine doesnt really stand out taste wise

Now it doesn't really taste like wine

so it may be that my non-wine expert taste affecting my palate

Flavor5%−0.15

the impact on the flavour is simply not worth it

However, the flavour profile is very mild

I personally couldnt detect a significant reduction in flavour compared to the white wines I drink occasionally

Advertised Vs Actual Product4%−0.03

only 9.5% so misleading information

Love

Taste-Overall24%+4.23

I thought it tasted very fruity and even though the description says it's 'green apple, pear, and citrus', for me it had a peachy flavour, which might show I know nothing about wine flavours bit I thought it tasted lovely

While I am not normally a white wine drinker I found the wine itself very fruity, zesty, and enjoyable drink-

Great taste

Alcohol Flavor17%−0.11

Iceberg alcohol free

The wine itself is easy to drink

making it suitable for casual drinking or occasions where you want something less alcoholic

Flavor12%−0.15

Love the flavour

has a lovely fresh zesty citrus scent that you find with most white wine

A truly flavoursome Pinot Grigio coming in at around 4-5% under the normal abv range for such a variety

Alcohol Content5%−0.19

Iceberg alcohol free

That said, it does strike a nice balance for those who want something a bit lighter without going too far into low-alcohol territory

A nice light white wine

Quality-Overall5%

the feedback was very good

the presentation gives the impression of quality

Absolutely 💯 Absolutely brilliant

FAQ

Common Low Alcohol Wine questions

Answered from the same tracked data.