How competitive is the Low Alcohol Wine niche on Amazon United Kingdom?

7 brands and 40 sellers compete in Low Alcohol Wine on Amazon United Kingdom. The top 5 Low Alcohol Wine products take 71% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Low Alcohol Wine?

Low Alcohol Wine buyers on Amazon United Kingdom complain most about Alcohol Content, Sweetness, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Low Alcohol Wine niche?

Low Alcohol Wine sells for £12.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.02–£42.80. The average incumbent carries 175 reviews — the moat a new listing must climb.

Low Alcohol Wine

brand-locked demand (top 5 brands take 98% of clicks) — Low Alcohol Wine doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Low Alcohol Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Low Alcohol Wine is a £79K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 45/100.

Low Alcohol Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.2% over the last 90 days and 7.5% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr6K

Search volume / yr-34.2%83K

Conversion rate7.5%

Avg price£12.66

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 40

Top-5 product click share71%

Open market2%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Top Low Alcohol Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl

Price: £5.68
Rating: 3.4/5
Reviews: 3
Age: 4mo ago

Echo Falls Summer Berries 9% 75cl

Price: £5.06
Rating: 4.6/5
Reviews: 40
Age: 4y ago

Echo Falls Watermelon & Kiwi Fusion 75cl

Price: £4.02
Rating: 4.6/5
Reviews: 22
Age: 2y ago

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink

Price: £42.80
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)

Price: £5.79
Rating: 4.6/5
Reviews: 565
Age: 15y ago

Newest

by launch date

Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink

Price: £42.80
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Echo Falls Fruit Fusion Blue Raspberry 9% 75cl

Price: £5.68
Rating: 3.4/5
Reviews: 3
Age: 4mo ago

6Percent Mid-Strength White Wine | Sauvignon Blanc | 6% ABV | 75cl Bottle | Fresh & Crisp | Low Alcohol | Low Calories | Produced in Bordeaux | A Lighter Alternative Perfect for any Occasion

Price: £9.52
Rating: 4.2/5
Reviews: 9
Age: 11mo ago

Allure - Pinot Grigio 8percent White Wine Low Alcohol (6 x 0 75L)

Price: £33.15
Rating: 4.2/5
Reviews: 10
Age: 1y ago

Echo Falls Watermelon & Kiwi Fusion 75cl

Price: £4.02
Rating: 4.6/5
Reviews: 22
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Echo Falls72%
GIFT CREATION13%
Eisberg10%
6Percent2%
McGuigan2%
Brancott Estate1%
Open — no brand owns it (1 brand, 1%)

Low Alcohol Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR7.5%Products19Brands7Top 5 Brands98%OOS Rate5.9%Rating4.2★Reviews175Avg BSR#273

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.3×

Top Low Alcohol Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

echo falls55K/yr -39.3%4.2% conv.
low alcohol wine13K/yr +1.5%1.8% conv.
eisberg alcohol free wine9K/yr -16.9%11.8% conv.
echo falls wine5K/yr -39.4%5.6% conv.
echo falls summer berries wine123/yr -66.7%0.0% conv.

What reviews say buyers love and hate about Low Alcohol Wine

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall24%

“I thought it tasted very fruity and even though the description says it's 'green apple, pear, and citrus', for me it had a peachy flavour, which might show I know nothing about wine flavours bit I thought it tasted lovely”

Alcohol Flavor17%

“Iceberg alcohol free”

Flavor12%

“Love the flavour”

Alcohol Content5%

“Iceberg alcohol free”

Quality-Overall5%

“the feedback was very good”

What buyers complain about

48% of reviews

Alcohol Content14%

“due to the alcohol % reduction”

Sweetness10%

“they are always too sweet”

Taste-Overall8%

“This red wine doesnt really stand out taste wise”

Flavor5%

“the impact on the flavour is simply not worth it”

Advertised Vs Actual Product4%

“only 9.5% so misleading information”

Common Low Alcohol Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Low Alcohol Wine 45/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -34.2% over the last 90 days.