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Low Alcohol Wine

Fail

The top 5 brands take 98% of clicks, so Low Alcohol Wine is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£79K/yr83K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 40 sellers

Flapen Score

Low Alcohol Wine against its category

The dotted line is the Grocery average. Past it, Low Alcohol Wine is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Alcohol Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Low Alcohol Wine 83K times last year and spent an estimated £79K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
7.5%
Market size, estimated
£79Ka year
Peak month
March3.3× the quietest month
Top search term
echo falls55K searches a year

02 · Price

A sale here is worth £12.66.

Listings sell for £12.66 on average, from £4.02 to £42.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.66 that is £1K to £3K a year per listing.

Average price
£12.66under the $15 to $100 sweet spot
Price range
£4.02–£42.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #273 within Beer, Wine & Spirits. It carries 175 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
89%
Out of stock, average day
5.9%
Average rank
#273in Beer, Wine & Spirits
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Low Alcohol Wine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

1%

  • Echo Falls72%
  • GIFT CREATION13%
  • Eisberg10%
  • 6Percent2%
  • McGuigan2%
  • Brancott Estate1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Low Alcohol Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Low Alcohol Wine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • echo falls55K/yr
  • low alcohol wine13K/yr
  • eisberg alcohol free wine9K/yr
  • echo falls wine5K/yr
  • echo falls summer berries wine123/yr

Reviews and returns

What reviews say buyers love and hate about Low Alcohol Wine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Alcohol Content”
0.1%of orders come back
“due to the alcohol % reduction”
A buyer, on “Alcohol Content”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Low Alcohol Wine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data