lor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£22.74avg listing price — sweet spot $15–$100
Price range
Great£4.88–£68.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,031avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 673K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lor is a £84K/yr Amazon United Kingdom market (673K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lor market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £114K–£136K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
147
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
0%
- L'OR75%
- L'Or Espresso15%
- PHILIPS8%
- The Lord Of The Rings1%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +1.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top lor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules
L'OR£9.244.7★1,416 rev
LOR Espresso Ristretto Coffee Pods x40 Pack of 1 Total 40 Capsules
L'Or Espresso£8.834.7★1,314 rev
LOR Intense Instant Coffee Refill 125 g
L'OR£4.884.6★907 rev
LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible
L'OR£10.014.8★558 rev
LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible
L'OR£10.184.7★364 rev
Newest
by launch date
PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)
PHILIPS£68.23930 rev
The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
The Lord Of The Rings£20.3174 rev
LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible
L'OR£10.01558 rev
LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible
L'OR£10.18364 rev
LOR Origins Espresso Coffee Pods Variety Bundle x40 Nespresso* Compatible
L'OR£10.81160 rev
Trending
90-day click momentumThe Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
The Lord Of The Rings£20.314.7★
PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)
PHILIPS£68.234.5★
Philips LOR BARISTA Sublime Coffee Capsule Machine by Philips for Double or Single Capsule Red (LM9012/50)
PHILIPS£48.654.5★
LOR Intense Instant Coffee Refill 125 g
L'OR£4.884.6★
LOR Classique Instant Coffee Refill 125G
L'OR£5.584.6★
What buyers say about lor
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“Delicious coffee”
“Good variety”
“Pleasant smooth flavour”
“bold espresso taste without the caffeine hit”
“Easy to use”
“As advertised”
“Great Size and Works Perfectly”
“Powerful, Efficient, and Smells Amazing”
“Love the colours”
What buyers complain about
“tends to fail after a year”
“Poor quality machine”
“Now seems to taste very weak indeed”
“So no flavour”
“the drawing makes no sense”
“Expensive”
“Bitter”
“a little leaky”
“It stopped working”
“also feels flimsy”
Top return reasons
Common questions
- Is lor profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 23 tracked products. 90-day search growth is +1.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the lor niche?
- 4 brands and 147 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lor?
- Top complaints mined from reviews: Durability, Quality-Overall, Taste-Overall. The return rate is 0.2%.
- When does demand for lor peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lor niche?
- Listings span £4.88–£68.23; the average listing price is £22.74 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.