How competitive is the Lor niche on Amazon United Kingdom?

4 brands and 147 sellers compete in Lor on Amazon United Kingdom. The top 5 Lor products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lor?

Lor buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Lor niche?

Lor sells for £22.74 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.88–£68.23. The average incumbent carries 1,031 reviews — the moat a new listing must climb.

Lor

brand-locked demand (top 5 brands take 100% of clicks) — Lor doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Lor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lor is a £84K/yr Amazon United Kingdom market (673K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Lor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.4% over the last 90 days and 0.5% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr6K

Search volume / yr+1.4%673K

Conversion rate0.5%

Avg price£22.74

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 147

Top-5 product click share64%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Lor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules

Price: £9.24
Rating: 4.7/5
Reviews: 1,416
Age: 2y ago

LOR Espresso Ristretto Coffee Pods x40 Pack of 1 Total 40 Capsules

Price: £8.83
Rating: 4.7/5
Reviews: 1,314
Age: 7y ago

LOR Intense Instant Coffee Refill 125 g

Price: £4.88
Rating: 4.6/5
Reviews: 907
Age: 2y ago

LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible

Price: £10.01
Rating: 4.8/5
Reviews: 558
Age: 1y ago

LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible

Price: £10.18
Rating: 4.7/5
Reviews: 364
Age: 1y ago

Newest

by launch date

PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)

Price: £68.23
Rating: 4.5/5
Reviews: 930
Age: 1y ago

The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband

Price: £20.31
Rating: 4.7/5
Reviews: 74
Age: 1y ago

LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible

Price: £10.01
Rating: 4.8/5
Reviews: 558
Age: 1y ago

LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible

Price: £10.18
Rating: 4.7/5
Reviews: 364
Age: 1y ago

LOR Origins Espresso Coffee Pods Variety Bundle x40 Nespresso* Compatible

Price: £10.81
Rating: 4.8/5
Reviews: 160
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

147

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

L'OR75%
L'Or Espresso15%
PHILIPS8%
The Lord Of The Rings1%

Lor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume673KCVR0.5%Products23Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,031Avg BSR#84

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

What reviews say buyers love and hate about Lor

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money27%

“Money well spent”

Taste-Overall17%

“Delicious coffee”

Quality-Overall13%

“Good variety”

Flavor12%

“Pleasant smooth flavour”

Caffeine Content11%

“bold espresso taste without the caffeine hit”

What buyers complain about

60% of reviews

Durability9%

“tends to fail after a year”

Quality-Overall8%

“Poor quality machine”

Taste-Overall7%

“Now seems to taste very weak indeed”

Flavor7%

“So no flavour”

Design-Overall6%

“the drawing makes no sense”

Lor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

25%

2Leak-Proof

14%

3Size-Overall

10%

4Product Condition

5Water Resistance

Common Lor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lor 37/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 23 tracked products. Search demand moved +1.4% over the last 90 days.