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Lor

Fail

The top 5 brands take 100% of clicks, so Lor is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£84K/yr673K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
64%top-5 click share · 4 brands · 147 sellers

Flapen Score

Lor against its category

The dotted line is the Grocery average. Past it, Lor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lor 673K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.5%
Market size, estimated
£84Ka year
Peak month
January2.1× the quietest month
Top search term
lor626K searches a year

02 · Price

A sale here is worth £22.74.

Listings sell for £22.74 on average, from £4.88 to £68.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.74 that is £2K to £6K a year per listing.

Average price
£22.74inside the $15 to $100 sweet spot
Price range
£4.88–£68.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Coffee. It carries 1,031 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#84in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,031per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

147

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 97%

Open market

0%

  • L'OR75%
  • L'Or Espresso15%
  • PHILIPS8%
  • The Lord Of The Rings1%

Demand

Lor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Lor

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
9%of negative reviews mention “Durability”
0.2%of orders come back
“tends to fail after a year”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data