Skip to content

Lor

Fail

The top 5 brands take 100% of clicks, so Lor is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£84K/yr673K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
64%top-5 click share · 4 brands · 147 sellers

Flapen Score

Lor against its category

The dotted line is the Grocery average. Past it, Lor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lor 673K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
0.5%
Market size, estimated
£84Ka year
Peak month
January2.1× the quietest month
Top search term
lor626K searches a year

02 · Price

A sale here is worth £22.74.

Listings sell for £22.74 on average, from £4.88 to £68.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.74 that is £2K to £6K a year per listing.

Average price
£22.74inside the $15 to $100 sweet spot
Price range
£4.88–£68.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Coffee. It carries 1,031 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#84in Coffee
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,031per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

147

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

0%

  • L'OR75%
  • L'Or Espresso15%
  • PHILIPS8%
  • The Lord Of The Rings1%

Demand

Lor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Lor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.07

tends to fail after a year

Broke after a month

Does not last more than a year

Quality-Overall8%+0.17

Poor quality machine

Terrible build quality

is made cheaply

Taste-Overall7%+1.02

Now seems to taste very weak indeed

Not all to my taste

Weak and tasteless

Flavor7%+0.74

So no flavour

I cannot notice a huge difference between the four flavours

mellow flavors these are not for you

Design-Overall6%−0.06

the drawing makes no sense

Very flimsy build compared to my last coffee maker

A build that is not thought through

Love

Value For Money27%+2.12

Money well spent

Excellent value for money

Amazing value

Taste-Overall17%+1.02

Delicious coffee

Tasty coffee

Great taste

Quality-Overall13%+0.17

Good variety

I am equally as pleased with the quality of these pods

Excellent product

Flavor12%+0.74

Pleasant smooth flavour

Lovely flavoured coffee pods

Great flavour

Caffeine Content11%+0.19

bold espresso taste without the caffeine hit

As nice as caffeinated pods

Very good coffee

Return

0.2% Return rate 13% Fixable by listing

Functionality-Overall25%█▆▅█▆▃

It stopped working

Didn't work

Didnt work well with machine

Leak-Proof14%▆██▁▄█

a little leaky

it was leaking water all over my counter

I am concerned that it leaks water

Size-Overall10%▇█▅▆█▁
Product Condition8%▁▅▅▃▃█
Water Resistance7%▄▂▄█▆▃

FAQ

Common Lor questions

Answered from the same tracked data.