Lor
FailThe top 5 brands take 100% of clicks, so Lor is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £84K/yr673K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 147 sellers
Flapen Score
Lor against its category
The dotted line is the Grocery average. Past it, Lor is stronger. Inside it, weaker.
Market
The Lor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lor 673K times last year and spent an estimated £84K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 673K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £84Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- lor626K searches a year
02 · Price
A sale here is worth £22.74.
Listings sell for £22.74 on average, from £4.88 to £68.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.74 that is £2K to £6K a year per listing.
- Average price
- £22.74inside the $15 to $100 sweet spot
- Price range
- £4.88–£68.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Coffee. It carries 1,031 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #84in Coffee
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,031per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Lor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 1,416
- Age
- 2y ago

LOR Espresso Ristretto Coffee Pods x40 Pack of 1 Total 40 Capsules
- Price
- £8.83
- Rating
- 4.7/5
- Reviews
- 1,314
- Age
- 7y ago

LOR Intense Instant Coffee Refill 125 g
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 2y ago

LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible
- Price
- £10.01
- Rating
- 4.8/5
- Reviews
- 558
- Age
- 1y ago

LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 364
- Age
- 1y ago
Trending
90-day click momentum
The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
- Price
- £20.31
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)
- Price
- £68.23
- Rating
- 4.5/5
- Reviews
- 930
- Age
- 1y ago

Philips LOR BARISTA Sublime Coffee Capsule Machine by Philips for Double or Single Capsule Red (LM9012/50)
- Price
- £48.65
- Rating
- 4.5/5
- Reviews
- 930
- Age
- 4y ago

LOR Intense Instant Coffee Refill 125 g
- Price
- £4.88
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 2y ago

LOR Classique Instant Coffee Refill 125G
- Price
- £5.58
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 2y ago
Newest
by launch date
PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)
- Price
- £68.23
- Rating
- 4.5/5
- Reviews
- 930
- Age
- 1y ago

The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband
- Price
- £20.31
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 1y ago

LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible
- Price
- £10.01
- Rating
- 4.8/5
- Reviews
- 558
- Age
- 1y ago

LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 364
- Age
- 1y ago

LOR Origins Espresso Coffee Pods Variety Bundle x40 Nespresso* Compatible
- Price
- £10.81
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
147
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
0%
- L'OR75%
- L'Or Espresso15%
- PHILIPS8%
- The Lord Of The Rings1%
Demand
Lor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Lor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tends to fail after a year
Broke after a month
Does not last more than a year
Poor quality machine
Terrible build quality
is made cheaply
Now seems to taste very weak indeed
Not all to my taste
Weak and tasteless
So no flavour
I cannot notice a huge difference between the four flavours
mellow flavors these are not for you
the drawing makes no sense
Very flimsy build compared to my last coffee maker
A build that is not thought through
Love
Money well spent
Excellent value for money
Amazing value
Delicious coffee
Tasty coffee
Great taste
Good variety
I am equally as pleased with the quality of these pods
Excellent product
Pleasant smooth flavour
Lovely flavoured coffee pods
Great flavour
bold espresso taste without the caffeine hit
As nice as caffeinated pods
Very good coffee
Return
0.2% Return rate 13% Fixable by listing
It stopped working
Didn't work
Didnt work well with machine
a little leaky
it was leaking water all over my counter
I am concerned that it leaks water
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lor questions
Answered from the same tracked data.









