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Loose Leaf Tea

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -26.7% this quarter, so Loose Leaf Tea is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£300K/yr430K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
42%top-5 click share · 18 brands · 76 sellers

Flapen Score

Loose Leaf Tea against its category

The dotted line is the Grocery average. Past it, Loose Leaf Tea is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loose Leaf Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loose Leaf Tea 430K times last year and spent an estimated £300K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
7.3%
Market size, estimated
£300Ka year
Peak month
December3.3× the quietest month
Top search term
loose leaf tea171K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £1.78 to £23.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £9.60 that is £5K to £7K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£1.78–£23.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #369 within Tea. It carries 1,048 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#369in Tea
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,048per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Loose Leaf Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

76

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 85%

Open market

21%

  • Yorkshire Tea22%
  • teapigs14%
  • Brew Tea Co14%
  • PG Tips11%
  • Ahmad Tea10%
  • Twinings8%

Demand

Loose Leaf Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Loose Leaf Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • loose leaf tea171K/yr
  • loose tea81K/yr
  • tea loose leaf28K/yr
  • loose tea leaves25K/yr
  • tea leaves29K/yr
  • brew tea co20K/yr
  • tea leaves loose13K/yr
  • loose leaf black tea6K/yr
  • yorkshire loose leaf tea6K/yr
  • yorkshire tea loose leaf8K/yr

Reviews and returns

What reviews say buyers love and hate about Loose Leaf Tea

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“was pretty much tasteless”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Loose Leaf Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data