Loose Leaf Tea
MaybeReturns run at only 0.0% of orders. But demand is soft, at -26.7% this quarter, so Loose Leaf Tea is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £300K/yr430K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 76 sellers
Flapen Score
Loose Leaf Tea against its category
The dotted line is the Grocery average. Past it, Loose Leaf Tea is stronger. Inside it, weaker.
Market
The Loose Leaf Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loose Leaf Tea 430K times last year and spent an estimated £300K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £300Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- loose leaf tea171K searches a year
02 · Price
A sale here is worth £9.60.
Listings sell for £9.60 on average, from £1.78 to £23.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £9.60 that is £5K to £7K a year per listing.
- Average price
- £9.60under the $15 to $100 sweet spot
- Price range
- £1.78–£23.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #369 within Tea. It carries 1,048 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #369in Tea
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,048per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Loose Leaf Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Teapigs Everyday Brew Loose Leaf Tea - Whole Leaf English Breakfast Blend - Assam Rwandan & Ceylon Black Tea - Full-Flavoured & Rich - Great Taste Award Winner - 250g (1 Pack)
- Price
- £8.87
- Rating
- 4.3/5
- Reviews
- 1,416
- Age
- 8y ago

Taylors of Harrogate Yorkshire Tea Loose 1000 g Single Pack 1 x 1 Kg
- Price
- £15.66
- Rating
- 4.6/5
- Reviews
- 518
- Age
- 13y ago

PG Tips Loose Black Tea 250g Refreshing And Flavourful Blend
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago

Ahmad Tea English Breakfast Loose Leaf Black Tea 500g Packet
- Price
- £7.47
- Rating
- 4.3/5
- Reviews
- 1,084
- Age
- 7y ago

Yorkshire Tea Leaf Tea 250 g Bag (Pack of 1)
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 1,813
- Age
- 13y ago
Trending
90-day click momentum
The Vedas Twilight Leaves Black tea tin | Premium quality Darjeeling Black tea | English Breakfast tea | Loose leaf tea
- Price
- £10.08
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago

Brew Tea Co - English Breakfast Proper Tea Bags - Strong and Malty - 40 Tea Bags
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 458
- Age
- 9y ago

Twinings English Breakfast Loose Tea 125g
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 15y ago

Yorkshire Tea Leaf Tea 250 g Bag (Pack of 1)
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 1,813
- Age
- 13y ago
Newest
by launch date
The Vedas Twilight Leaves Black tea tin | Premium quality Darjeeling Black tea | English Breakfast tea | Loose leaf tea
- Price
- £10.08
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 10mo ago

Ahmad Tea Ceylon Loose Leaf Black Tea 500g Packet
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

PG Tips Loose Black Tea 250g Refreshing And Flavourful Blend
- Price
- £2.76
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago

Ahmad Assam Black Loose Leaf Tea 100g Packet
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
76
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
21%
- Yorkshire Tea22%
- teapigs14%
- Brew Tea Co14%
- PG Tips11%
- Ahmad Tea10%
- Twinings8%
Demand
Loose Leaf Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Loose Leaf Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loose leaf tea171K/yr
- loose tea81K/yr
- tea loose leaf28K/yr
- loose tea leaves25K/yr
- tea leaves29K/yr
- brew tea co20K/yr
- tea leaves loose13K/yr
- loose leaf black tea6K/yr
- yorkshire loose leaf tea6K/yr
- yorkshire tea loose leaf8K/yr
Reviews and returns
What reviews say buyers love and hate about Loose Leaf Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was pretty much tasteless
Taste truly awful
ENGLISH breakfast tea = no taste
Price increase
a little bit pricey
expensive
Small packages,
Too small boxes
Too small
Terrible quality
Greatly reduced quality
Expensive for the quality of the product
Weak tea, flavour meh
Hardly any fruity flavours at all
No flavour
Love
This is lovely tasting tea
Absolutely delicious
Yummy tea
Excellent product
Good quality tea
Good quality Tea
The flavour is significantly richer
Clean flavour
Full of Flavor
Good value
Good value for money
Excellent value for money
extremely fresh and so
fresh to get our tea
tastes fresh and smooth
Return
0.0% Return rate 100% Fixable by listing
Very misleading images
This is not what the product description promises
Misleading description
Small packages,
Too small boxes
Too small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loose Leaf Tea questions
Answered from the same tracked data.









