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Loose Leaf Tea

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -26.7% this quarter, so Loose Leaf Tea is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£300K/yr430K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
42%top-5 click share · 18 brands · 76 sellers

Flapen Score

Loose Leaf Tea against its category

The dotted line is the Grocery average. Past it, Loose Leaf Tea is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loose Leaf Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loose Leaf Tea 430K times last year and spent an estimated £300K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
7.3%
Market size, estimated
£300Ka year
Peak month
December3.3× the quietest month
Top search term
loose leaf tea171K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £1.78 to £23.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £9.60 that is £5K to £7K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£1.78–£23.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #369 within Tea. It carries 1,048 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#369in Tea
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,048per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Loose Leaf Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

76

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

21%

  • Yorkshire Tea22%
  • teapigs14%
  • Brew Tea Co14%
  • PG Tips11%
  • Ahmad Tea10%
  • Twinings8%

Demand

Loose Leaf Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Loose Leaf Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loose leaf tea171K/yr
  • loose tea81K/yr
  • tea loose leaf28K/yr
  • loose tea leaves25K/yr
  • tea leaves29K/yr
  • brew tea co20K/yr
  • tea leaves loose13K/yr
  • loose leaf black tea6K/yr
  • yorkshire loose leaf tea6K/yr
  • yorkshire tea loose leaf8K/yr

Reviews and returns

What reviews say buyers love and hate about Loose Leaf Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+2.07

was pretty much tasteless

Taste truly awful

ENGLISH breakfast tea = no taste

Value For Money12%+0.05

Price increase

a little bit pricey

expensive

Size-Overall11%−0.09

Small packages,

Too small boxes

Too small

Quality-Overall10%−0.03

Terrible quality

Greatly reduced quality

Expensive for the quality of the product

Flavor9%+1.50

Weak tea, flavour meh

Hardly any fruity flavours at all

No flavour

Love

Taste-Overall36%+2.07

This is lovely tasting tea

Absolutely delicious

Yummy tea

Quality-Overall13%−0.03

Excellent product

Good quality tea

Good quality Tea

Flavor13%+1.50

The flavour is significantly richer

Clean flavour

Full of Flavor

Value For Money13%+0.05

Good value

Good value for money

Excellent value for money

Freshness3%+0.31

extremely fresh and so

fresh to get our tea

tastes fresh and smooth

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product50%█▁▅▁▁▁

Very misleading images

This is not what the product description promises

Misleading description

Size-Overall33%▁█▁▁█▁

Small packages,

Too small boxes

Too small

Color17%▁▁█▁▁▁

FAQ

Common Loose Leaf Tea questions

Answered from the same tracked data.