London Dry Gin
FailThe products selling today already average 4.7★, so London Dry Gin is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £163K/yr110K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 57 sellers
Flapen Score
London Dry Gin against its category
The dotted line is the Grocery average. Past it, London Dry Gin is stronger. Inside it, weaker.
Market
The London Dry Gin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for London Dry Gin 110K times last year and spent an estimated £163K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £163Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- beefeater gin21K searches a year
02 · Price
A sale here is worth £18.14.
Listings sell for £18.14 on average, from £13.65 to £29.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.14 that is £5K to £9K a year per listing.
- Average price
- £18.14inside the $15 to $100 sweet spot
- Price range
- £13.65–£29.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 4,648 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Beer, Wine & Spirits
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,648per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top London Dry Gin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sipsmith | London Dry | Made in London | Craft | Gin | Smooth | Juniper | Copper Pot Still | Classic | 41.6% ABV | 70cl
- Price
- £18.23
- Rating
- 4.8/5
- Reviews
- 3,012
- Age
- 15y ago

Beefeater London Dry Gin 70cl
- Price
- £14.45
- Rating
- 4.8/5
- Reviews
- 10,551
- Age
- 10y ago

Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals
- Price
- £16.04
- Rating
- 4.8/5
- Reviews
- 18,459
- Age
- 10y ago

Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic
- Price
- £18.05
- Rating
- 4.8/5
- Reviews
- 6,657
- Age
- 15y ago
Trending
90-day click momentum
Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

Beefeater Blood Orange Flavoured Gin 70cl
- Price
- £14.25
- Rating
- 4.8/5
- Reviews
- 10,551
- Age
- 7y ago

Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl
- Price
- £19.11
- Rating
- 4.7/5
- Reviews
- 597
- Age
- 6y ago

Beefeater Pink Strawberry Flavoured Gin 70 cl
- Price
- £13.95
- Rating
- 4.8/5
- Reviews
- 10,551
- Age
- 8y ago

Sipsmith - London Dry - Gin 70cl 41.6% ABV
- Price
- £19.62
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10y ago
Newest
by launch date
Whitley Neill Distillers Cut London Dry Gin 1L
- Price
- £17.56
- Rating
- 4.8/5
- Reviews
- 334
- Age
- 2y ago

J.J Whitley London Dry Gin 1L
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 3y ago

by Amazon London Dry Gin 1L
- Price
- £14.41
- Rating
- 4.6/5
- Reviews
- 868
- Age
- 3y ago

Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl
- Price
- £19.11
- Rating
- 4.7/5
- Reviews
- 597
- Age
- 6y ago

Beefeater Blood Orange Flavoured Gin 70cl
- Price
- £14.25
- Rating
- 4.8/5
- Reviews
- 10,551
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
57
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
12%
- Beefeater33%
- Sipsmith30%
- Gordon's8%
- Whitley Neill7%
- Tanqueray6%
- by Amazon5%
- Open — no brand owns it (6 brands, 12%)
Demand
London Dry Gin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top London Dry Gin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beefeater gin21K/yr
- dry gin21K/yr
- sipsmith gin20K/yr
- london dry gin18K/yr
- london gin8K/yr
- beefeater5K/yr
- sipsmith5K/yr
- greenalls gin4K/yr
- greenalls gin 1 litre4K/yr
- plain gin2K/yr
Reviews and returns
What reviews say buyers love and hate about London Dry Gin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was sceptical at the price
just a bit more expensive than the others
Over priced
I think it's caused by the alcohol
Contains alcohol
gave up alcohol
Not a great gin
I find this Sipsmith gin to be really bland
Wow that is fake gin
Taste is very artificial
not to my taste
So no gift to give on the day thank you
Love
Very smooth drink
Always a pleasing drink
It is nice as a cocktail
Great value for money
Great value for money
Good value
Excellent taste
It has a smooth taste
Good price tastes great
Excellent product
Its well made
No complaints
Great flavour
Refreshing flavour and gorgeous bottle
Lovely and smooth,with great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common London Dry Gin questions
Answered from the same tracked data.









