How competitive is the London Dry Gin niche on Amazon United Kingdom?

12 brands and 57 sellers compete in London Dry Gin on Amazon United Kingdom. The top 5 London Dry Gin products take 61% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in London Dry Gin?

London Dry Gin buyers on Amazon United Kingdom complain most about Value For Money, Alcohol Content, Alcohol Flavor, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the London Dry Gin niche?

London Dry Gin sells for £18.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.65–£29.92. The average incumbent carries 4,648 reviews — the moat a new listing must climb.

London Dry Gin

strong incumbent ratings (4.7★) — London Dry Gin doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is London Dry Gin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, London Dry Gin is a £163K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

London Dry Gin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.3% over the last 90 days and 8.2% of searches end in a purchase.

£163K

revenue / yr

Units sold / yr13K

Search volume / yr-6.3%110K

Conversion rate8.2%

Avg price£18.14

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 57

Top-5 product click share61%

Open market17%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 19 products

Top London Dry Gin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sipsmith | London Dry | Made in London | Craft | Gin | Smooth | Juniper | Copper Pot Still | Classic | 41.6% ABV | 70cl

Price: £18.23
Rating: 4.8/5
Reviews: 3,012
Age: 15y ago

Beefeater London Dry Gin 70cl

Price: £14.45
Rating: 4.8/5
Reviews: 10,551
Age: 10y ago

Whitley Neill Distillers Cut London Dry Gin 1L

Price: £17.56
Rating: 4.8/5
Reviews: 334
Age: 2y ago

Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals

Price: £16.04
Rating: 4.8/5
Reviews: 18,459
Age: 10y ago

Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic

Price: £18.05
Rating: 4.8/5
Reviews: 6,657
Age: 15y ago

Newest

by launch date

Whitley Neill Distillers Cut London Dry Gin 1L

Price: £17.56
Rating: 4.8/5
Reviews: 334
Age: 2y ago

J.J Whitley London Dry Gin 1L

Price: £15.30
Rating: 4.8/5
Reviews: 831
Age: 3y ago

by Amazon London Dry Gin 1L

Price: £14.41
Rating: 4.6/5
Reviews: 868
Age: 3y ago

Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl

Price: £19.11
Rating: 4.7/5
Reviews: 597
Age: 6y ago

Beefeater Blood Orange Flavoured Gin 70cl

Price: £14.25
Rating: 4.8/5
Reviews: 10,551
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

Beefeater33%
Sipsmith30%
Gordon's8%
Whitley Neill7%
Tanqueray6%
by Amazon5%
Open — no brand owns it (6 brands, 12%)

London Dry Gin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR8.2%Products19Brands12Top 5 Brands83%OOS Rate0.0%Rating4.7★Reviews4,648Avg BSR#64

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top London Dry Gin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

beefeater gin21K/yr +16.5%8.7% conv.
dry gin21K/yr -26.0%4.0% conv.
sipsmith gin20K/yr +9.3%9.0% conv.
london dry gin18K/yr -33.1%5.3% conv.
london gin8K/yr +17.0%6.6% conv.
beefeater5K/yr +6.0%6.1% conv.
sipsmith5K/yr +4.8%7.5% conv.
greenalls gin4K/yr -14.8%1.6% conv.
greenalls gin 1 litre4K/yr +14.2%3.2% conv.
plain gin2K/yr +21.5%3.8% conv.

What reviews say buyers love and hate about London Dry Gin

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Alcohol Flavor42%

“Very smooth drink”

Value For Money22%

“Great value for money”

Taste-Overall12%

“Excellent taste”

Quality-Overall9%

“Excellent product”

Flavor5%

“Great flavour”

What buyers complain about

78% of reviews

Value For Money18%

“I was sceptical at the price”

Alcohol Content17%

“I think it's caused by the alcohol”

Alcohol Flavor14%

“Not a great gin”

Taste-Overall7%

“Taste is very artificial”

Gifting Purpose5%

“So no gift to give on the day thank you”

Common London Dry Gin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores London Dry Gin 47/100 on Amazon United Kingdom — Skip it. The niche generates £163K/yr across 19 tracked products. Search demand moved -6.3% over the last 90 days.