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London Dry Gin

Fail

The products selling today already average 4.7★, so London Dry Gin is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£163K/yr110K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
61%top-5 click share · 12 brands · 57 sellers

Flapen Score

London Dry Gin against its category

The dotted line is the Grocery average. Past it, London Dry Gin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The London Dry Gin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for London Dry Gin 110K times last year and spent an estimated £163K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
8.2%
Market size, estimated
£163Ka year
Peak month
December2.7× the quietest month
Top search term
beefeater gin21K searches a year

02 · Price

A sale here is worth £18.14.

Listings sell for £18.14 on average, from £13.65 to £29.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.14 that is £5K to £9K a year per listing.

Average price
£18.14inside the $15 to $100 sweet spot
Price range
£13.65–£29.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Beer, Wine & Spirits. It carries 4,648 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,648per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top London Dry Gin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

57

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

12%

  • Beefeater33%
  • Sipsmith30%
  • Gordon's8%
  • Whitley Neill7%
  • Tanqueray6%
  • by Amazon5%
  • Open — no brand owns it (6 brands, 12%)

Demand

London Dry Gin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top London Dry Gin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beefeater gin21K/yr
  • dry gin21K/yr
  • sipsmith gin20K/yr
  • london dry gin18K/yr
  • london gin8K/yr
  • beefeater5K/yr
  • sipsmith5K/yr
  • greenalls gin4K/yr
  • greenalls gin 1 litre4K/yr
  • plain gin2K/yr

Reviews and returns

What reviews say buyers love and hate about London Dry Gin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+0.96

I was sceptical at the price

just a bit more expensive than the others

Over priced

Alcohol Content17%−0.01

I think it's caused by the alcohol

Contains alcohol

gave up alcohol

Alcohol Flavor14%+2.70

Not a great gin

I find this Sipsmith gin to be really bland

Wow that is fake gin

Taste-Overall7%−0.03

Taste is very artificial

not to my taste

Gifting Purpose5%+0.50

So no gift to give on the day thank you

Love

Alcohol Flavor42%+2.70

Very smooth drink

Always a pleasing drink

It is nice as a cocktail

Value For Money22%+0.96

Great value for money

Great value for money

Good value

Taste-Overall12%−0.03

Excellent taste

It has a smooth taste

Good price tastes great

Quality-Overall9%+0.35

Excellent product

Its well made

No complaints

Flavor5%−0.01

Great flavour

Refreshing flavour and gorgeous bottle

Lovely and smooth,with great flavour

FAQ

Common London Dry Gin questions

Answered from the same tracked data.