london dry gin
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great£13.65–£29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.14avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£163K£163K/yr · 110K searches
Review moat
Bad4,647.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, london dry gin is a £163K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
london dry gin market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £181K–£227K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
57
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
12%
- Beefeater33%
- Sipsmith30%
- Gordon's8%
- Whitley Neill7%
- Tanqueray6%
- by Amazon5%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top london dry gin search terms
- beefeater gin21K/yr
- dry gin21K/yr
- sipsmith gin20K/yr
- london dry gin18K/yr
- london gin8K/yr
- beefeater5K/yr
- sipsmith5K/yr
- greenalls gin4K/yr
- greenalls gin 1 litre4K/yr
- plain gin2K/yr
Top london dry gin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sipsmith | London Dry | Made in London | Craft | Gin | Smooth | Juniper | Copper Pot Still | Classic | 41.6% ABV | 70cl
Sipsmith£18.234.8★3,012 rev
Beefeater London Dry Gin 70cl
Beefeater£14.454.8★10,551 rev
Whitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★334 rev
Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals
Gordon's£16.044.8★18,459 rev
Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic
Tanqueray£18.054.8★6,657 rev
Newest
by launch dateWhitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.56334 rev
J.J Whitley London Dry Gin 1L
J.J. Whitley£15.30831 rev
by Amazon London Dry Gin 1L
by Amazon£14.41868 rev
Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl
Sipsmith£19.11597 rev
Beefeater Blood Orange Flavoured Gin 70cl
Beefeater£14.2510,551 rev
Trending
90-day click momentumWhitley Neill Distillers Cut London Dry Gin 1L
Whitley Neill£17.564.8★
Beefeater Blood Orange Flavoured Gin 70cl
Beefeater£14.254.8★
Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl
Sipsmith£19.114.7★
Beefeater Pink Strawberry Flavoured Gin 70 cl
Beefeater£13.954.8★
Sipsmith - London Dry - Gin 70cl 41.6% ABV
Sipsmith£19.624.7★
What buyers say about london dry gin
What buyers praise and complain about, mined from review topics.What buyers love
“Very smooth drink”
“Great value for money”
“Excellent taste”
“Excellent product”
“Great flavour”
“Exactly as ordered”
“Gift”
“refreshing and perfect for hot weather and such an elegant bottle”
“the size of the bottle its a good buy”
“Flavourful, herbal gin - far better than any of the big brands”
What buyers complain about
“I was sceptical at the price”
“I think it's caused by the alcohol”
“Not a great gin”
“Taste is very artificial”
“So no gift to give on the day thank you”
“feel rubbish the next day”
“Hard to open”
“Unfortunately it doesn't last very long”
“enough that the loss of flavour is noticeable”
“Taste is very artificial”
Common questions
- Is london dry gin profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 19 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the london dry gin niche?
- 12 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in london dry gin?
- Top complaints mined from reviews: Value For Money, Alcohol Content, Alcohol Flavor. The return rate is 0.2%.
- When does demand for london dry gin peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the london dry gin niche?
- Listings span £13.65–£29.92; the average listing price is £18.14 (sweet spot $15–$100). The average incumbent carries 4,648 reviews — the moat a new listing must climb.