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Lollipops

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 91% of clicks, so Lollipops is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£686K/yr900K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
46%top-5 click share · 12 brands · 117 sellers

Flapen Score

Lollipops against its category

The dotted line is the Grocery average. Past it, Lollipops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lollipops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lollipops 900K times last year and spent an estimated £686K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.

Searches, last 12 months
900K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
8.7%
Market size, estimated
£686Ka year
Peak month
November2.0× the quietest month
Top search term
lollipops352K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £0.95 to £25.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.73 that is £13K to £17K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£0.95–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,666 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#0in Confectionery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,666per listing
Listings tracked
31

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lollipops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£55K£82K£110K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

117

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 90%

Open market

7%

  • Chupa Chups33%
  • Swizzels32%
  • Vidal14%
  • Generic6%
  • HARIBO6%
  • Fundy Gummy2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Lollipops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Lollipops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lollipops352K/yr
  • lollies100K/yr
  • chupa chups lollies118K/yr
  • lolly pops61K/yr
  • chupa chups59K/yr
  • lollipop38K/yr
  • swizzels lollies30K/yr
  • lollipops bulk20K/yr
  • lolly14K/yr
  • double lollies21K/yr

Reviews and returns

What reviews say buyers love and hate about Lollipops

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“almost no fruit flavor”
A buyer, on “Flavor”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lollipops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data