Lollipops
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Lollipops is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £686K/yr900K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 117 sellers
Flapen Score
Lollipops against its category
The dotted line is the Grocery average. Past it, Lollipops is stronger. Inside it, weaker.
Market
The Lollipops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lollipops 900K times last year and spent an estimated £686K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.
- Searches, last 12 months
- 900K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £686Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- lollipops352K searches a year
02 · Price
A sale here is worth £8.73.
Listings sell for £8.73 on average, from £0.95 to £25.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.73 that is £13K to £17K a year per listing.
- Average price
- £8.73under the $15 to $100 sweet spot
- Price range
- £0.95–£25.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
32% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,666 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 97%
- Out of stock, average day
- 2.8%
- Average rank
- #0in Confectionery
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,666per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Lollipops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CHUPA CHUPS - The Best Of Chupa Chups Lollipop Box - 4 Classic Flavours - 50 Lollies Display Box
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 6,503
- Age
- 14y ago

kennykrafts Vidal Lotta Tongue Painter 150 Lollies Tub (Pack of 1)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 9,816
- Age
- 14y ago

Swizzels Double Lollies Sweets Dispenser Vegan Friendly (100 Lollipops)
- Price
- £6.94
- Rating
- 4.8/5
- Reviews
- 1,033
- Age
- 4y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

CHUPA CHUPS - The Best of Chupa Chups Lollipop Party Bag - 5 Classic Flavours - 120 Lollies
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 2,691
- Age
- 13y ago
Trending
90-day click momentum
ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies
- Price
- £8.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd
- Price
- £6.92
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago

Swizzels Retro Fruity Pop Lollies Sweets x 20 - Individually Wrapped Sweets
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

Swizzels Luscious Lollies Mixed Sweets Bag Selection of Vegan Lollipops 176g Bag (Approximately 16 Lollies)
- Price
- £1.08
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 4y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago
Newest
by launch date
ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd
- Price
- £6.92
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago

Swizzels Retro Fruity Pop Lollies Sweets x 20 - Individually Wrapped Sweets
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies
- Price
- £8.67
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

DC24 DAILY CARE Sugar Free Lollipops with Vitamin C Healthy Suckers with Xylitol Assorted Fruit Flavored Hard Candy for Kids Non-GMO Gluten Free 24 Count
- Price
- £9.21
- Rating
- 4.3/5
- Reviews
- 965
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
117
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
7%
- Chupa Chups33%
- Swizzels32%
- Vidal14%
- Generic6%
- HARIBO6%
- Fundy Gummy2%
- Open — no brand owns it (6 brands, 7%)
Demand
Lollipops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Lollipops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lollipops352K/yr
- lollies100K/yr
- chupa chups lollies118K/yr
- lolly pops61K/yr
- chupa chups59K/yr
- lollipop38K/yr
- swizzels lollies30K/yr
- lollipops bulk20K/yr
- lolly14K/yr
- double lollies21K/yr
Reviews and returns
What reviews say buyers love and hate about Lollipops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
almost no fruit flavor
Not the same taste as i normally have
Not nice flavour
Bigger than expected
Small size
The lollies are small
Taste is not good
Not the same taste as i normally have
not as tasty as I expected them to be
Size not as advertised
Not as advertised
False advertising
Difficult to open
Wrapping very difficult
Why cant they make them easier to get the wrapper off
Love
It tastes amazing
Amazing taste
Same lovely sherbety taste. I like to crunch mine
Good value for money
Good value
Value for money
Being sugar-free
Sugar Free Sweets,
Lovely sweets
Great flavour
Nice variety of flavours
Flavour selection good
Good quality
Great price for these top quality lollies
Good variety
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lollipops questions
Answered from the same tracked data.









