How competitive is the Lollipops niche on Amazon United Kingdom?

12 brands and 117 sellers compete in Lollipops on Amazon United Kingdom. The top 5 Lollipops products take 46% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Lollipops?

Lollipops buyers on Amazon United Kingdom complain most about Flavor, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lollipops niche?

Lollipops sells for £8.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.95–£25.03. The average incumbent carries 1,666 reviews — the moat a new listing must climb.

Lollipops

Lollipops shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Lollipops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lollipops is a £686K/yr Amazon United Kingdom market (900K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Lollipops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.7% over the last 90 days and 8.7% of searches end in a purchase.

£686K

revenue / yr

Units sold / yr80K

Search volume / yr+8.7%900K

Conversion rate8.7%

Avg price£8.73

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers12 · 117

Top-5 product click share46%

Open market9%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Top Lollipops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CHUPA CHUPS - The Best Of Chupa Chups Lollipop Box - 4 Classic Flavours - 50 Lollies Display Box

Price: £6.99
Rating: 4.6/5
Reviews: 6,503
Age: 14y ago

kennykrafts Vidal Lotta Tongue Painter 150 Lollies Tub (Pack of 1)

Price: £8.31
Rating: 4.5/5
Reviews: 9,816
Age: 14y ago

Swizzels Double Lollies Sweets Dispenser Vegan Friendly (100 Lollipops)

Price: £6.94
Rating: 4.8/5
Reviews: 1,033
Age: 4y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing

Price: £1.64
Rating: 4.8/5
Reviews: 210
Age: 1y ago

CHUPA CHUPS - The Best of Chupa Chups Lollipop Party Bag - 5 Classic Flavours - 120 Lollies

Price: £11.49
Rating: 4.6/5
Reviews: 2,691
Age: 13y ago

Newest

by launch date

ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd

Price: £6.92
Rating: 3.6/5
Reviews: 5
Age: 8mo ago

Swizzels Retro Fruity Pop Lollies Sweets x 20 - Individually Wrapped Sweets

Price: £5.24
Rating: 4.4/5
Reviews: 25
Age: 1y ago

ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies

Price: £8.67
Rating: 3.9/5
Reviews: 10
Age: 1y ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing

Price: £1.64
Rating: 4.8/5
Reviews: 210
Age: 1y ago

DC24 DAILY CARE Sugar Free Lollipops with Vitamin C Healthy Suckers with Xylitol Assorted Fruit Flavored Hard Candy for Kids Non-GMO Gluten Free 24 Count

Price: £9.21
Rating: 4.3/5
Reviews: 965
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

117

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

Chupa Chups33%
Swizzels32%
Vidal14%
Generic6%
HARIBO6%
Fundy Gummy2%
Open — no brand owns it (6 brands, 7%)

Lollipops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume900KCVR8.7%Products31Brands12Top 5 Brands91%OOS Rate2.8%Rating4.5★Reviews1,666Avg BSR#0

Peak months: Nov · busiest ÷ quietest = 2.0×

Top Lollipops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lollipops352K/yr +5.3%5.8% conv.
lollies100K/yr +41.5%4.9% conv.
chupa chups lollies118K/yr +5.6%8.2% conv.
lolly pops61K/yr +2.6%5.0% conv.
chupa chups59K/yr -1.6%4.5% conv.
lollipop38K/yr -5.9%3.6% conv.
swizzels lollies30K/yr -9.8%10.2% conv.
lollipops bulk20K/yr +28.2%5.9% conv.
lolly14K/yr +59.4%1.9% conv.
double lollies21K/yr -6.4%9.0% conv.

What reviews say buyers love and hate about Lollipops

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall21%

“It tastes amazing”

Value For Money20%

“Good value for money”

Sweetness13%

“Being sugar-free”

Flavor12%

“Great flavour”

Quality-Overall9%

“Good quality”

What buyers complain about

76% of reviews

Flavor14%

“almost no fruit flavor”

Size-Overall11%

“Bigger than expected”

Taste-Overall10%

“Taste is not good”

Advertised Vs Actual Product9%

“Size not as advertised”

Ease Of Use8%

“Difficult to open”

Common Lollipops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lollipops 55/100 on Amazon United Kingdom — Worth a look. The niche generates £686K/yr across 31 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +8.7% over the last 90 days.