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Lollipops

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Lollipops is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£686K/yr900K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
46%top-5 click share · 12 brands · 117 sellers

Flapen Score

Lollipops against its category

The dotted line is the Grocery average. Past it, Lollipops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lollipops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lollipops 900K times last year and spent an estimated £686K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.

Searches, last 12 months
900K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
8.7%
Market size, estimated
£686Ka year
Peak month
November2.0× the quietest month
Top search term
lollipops352K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £0.95 to £25.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.73 that is £13K to £17K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£0.95–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 1,666 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#0in Confectionery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,666per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lollipops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£55K£82K£110K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

117

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

7%

  • Chupa Chups33%
  • Swizzels32%
  • Vidal14%
  • Generic6%
  • HARIBO6%
  • Fundy Gummy2%
  • Open — no brand owns it (6 brands, 7%)

Demand

Lollipops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Lollipops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lollipops352K/yr
  • lollies100K/yr
  • chupa chups lollies118K/yr
  • lolly pops61K/yr
  • chupa chups59K/yr
  • lollipop38K/yr
  • swizzels lollies30K/yr
  • lollipops bulk20K/yr
  • lolly14K/yr
  • double lollies21K/yr

Reviews and returns

What reviews say buyers love and hate about Lollipops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor14%−0.05

almost no fruit flavor

Not the same taste as i normally have

Not nice flavour

Size-Overall11%−0.04

Bigger than expected

Small size

The lollies are small

Taste-Overall10%+0.75

Taste is not good

Not the same taste as i normally have

not as tasty as I expected them to be

Advertised Vs Actual Product9%−0.03

Size not as advertised

Not as advertised

False advertising

Ease Of Use8%−0.05

Difficult to open

Wrapping very difficult

Why cant they make them easier to get the wrapper off

Love

Taste-Overall21%+0.75

It tastes amazing

Amazing taste

Same lovely sherbety taste. I like to crunch mine

Value For Money20%+1.75

Good value for money

Good value

Value for money

Sweetness13%+0.87

Being sugar-free

Sugar Free Sweets,

Lovely sweets

Flavor12%−0.05

Great flavour

Nice variety of flavours

Flavour selection good

Quality-Overall9%+0.23

Good quality

Great price for these top quality lollies

Good variety

FAQ

Common Lollipops questions

Answered from the same tracked data.