Skip to content

Lollies

Fail

The top 5 brands take 100% of clicks, so Lollies is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£159K/yr196K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
71%top-5 click share · 5 brands · 50 sellers

Flapen Score

Lollies against its category

The dotted line is the Grocery average. Past it, Lollies is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lollies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lollies 196K times last year and spent an estimated £159K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
7.9%
Market size, estimated
£159Ka year
Peak month
August1.8× the quietest month
Top search term
chupa chups lollies118K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £6.25 to £25.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.17 that is £8K to £10K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£6.25–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 2,212 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#0in Confectionery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,212per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lollies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Chupa Chups79%
  • HARIBO8%
  • Generic8%
  • Cheeroo3%
  • Jaspem2%
  • Open — no brand owns it (0%)

Demand

Lollies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Lollies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chupa chups lollies118K/yr
  • chupa chups59K/yr
  • lollipops chupa chups6K/yr
  • chupa chup5K/yr
  • chupa chups lollipops5K/yr
  • chupa3K/yr

Reviews and returns

What reviews say buyers love and hate about Lollies

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
31%of negative reviews mention “Flavor”
0.1%of orders come back
“is advertised to have apple flavour but it doesnt :”
A buyer, on “Flavor”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lollies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data