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Lollies

Fail

The top 5 brands take 100% of clicks, so Lollies is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£159K/yr196K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
71%top-5 click share · 5 brands · 50 sellers

Flapen Score

Lollies against its category

The dotted line is the Grocery average. Past it, Lollies is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lollies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lollies 196K times last year and spent an estimated £159K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
7.9%
Market size, estimated
£159Ka year
Peak month
August1.8× the quietest month
Top search term
chupa chups lollies118K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £6.25 to £25.03. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £10.17 that is £8K to £10K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£6.25–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 2,212 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#0in Confectionery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,212per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lollies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Chupa Chups79%
  • HARIBO8%
  • Generic8%
  • Cheeroo3%
  • Jaspem2%
  • Open — no brand owns it (0%)

Demand

Lollies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Lollies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chupa chups lollies118K/yr
  • chupa chups59K/yr
  • lollipops chupa chups6K/yr
  • chupa chup5K/yr
  • chupa chups lollipops5K/yr
  • chupa3K/yr

Reviews and returns

What reviews say buyers love and hate about Lollies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor31%−0.03

is advertised to have apple flavour but it doesnt :

not enough flavours

Also there were two flavours missing one of which my favourite the Cola

Value For Money14%+2.10

Very expensive

Poor value

not worth it for the amount paid

Ease Of Use13%−0.08

So Hard to Open

Impossible to open plastic

Why cant they make them easier to get the wrapper off

Advertised Vs Actual Product12%−0.03

False advertising

False pictures on the slides

is advertised to have apple flavour but it doesnt :

Size-Overall7%−0.06

They have definitely got small

Absolutely tiny about the size of a 20p coin

Miniscule

Love

Value For Money29%+2.10

Good value

great value for money

Good value for money

Taste-Overall20%+1.83

Great taste

It tastes amazing

Great lollies

Quality-Overall16%+0.53

Great price for these top quality lollies

Good variety

Good quality

Flavor13%−0.03

Lovely flavours

Nice variety of flavours

Flavour selection good

Advertised Vs Actual Product7%−0.03

All as advertised

Exactly as advertised

As described

FAQ

Common Lollies questions

Answered from the same tracked data.