Skip to content

Lollies

brand-locked demand (top 5 brands take 100% of clicks) — Lollies doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 33Growth 30Conversion 79Competition 24Returns 100Price range 53Avg price 35Brand share 0Review moat 43Quality gap 47
This niche Category average

Is Lollies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lollies is a £159K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Lollies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.7% over the last 90 days and 7.9% of searches end in a purchase.

£159K

revenue / yr

Units sold / yr15K
Search volume / yr+3.7%196K
Conversion rate7.9%
Avg price£10.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 50
Top-5 product click share71%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement40%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews2,212

Top Lollies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£48K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Chupa Chups79%
  • HARIBO8%
  • Generic8%
  • Cheeroo3%
  • Jaspem2%
  • Open — no brand owns it (0%)

Lollies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR7.9%Products15Brands5Top 5 Brands100%OOS Rate0.4%Rating4.5★Reviews2,212Avg BSR#0
8K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Top Lollies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chupa chups lollies118K/yr
  • chupa chups59K/yr
  • lollipops chupa chups6K/yr
  • chupa chup5K/yr
  • chupa chups lollipops5K/yr
  • chupa3K/yr

What reviews say buyers love and hate about Lollies

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money29%

Good value

Taste-Overall20%

Great taste

Quality-Overall16%

Great price for these top quality lollies

Flavor13%

Lovely flavours

Advertised Vs Actual Product7%

All as advertised

What buyers complain about

86% of reviews
Flavor31%

is advertised to have apple flavour but it doesnt :

Value For Money14%

Very expensive

Ease Of Use13%

So Hard to Open

Advertised Vs Actual Product12%

False advertising

Size-Overall7%

They have definitely got small

Common Lollies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lollies 42/100 on Amazon United Kingdom — Skip it. The niche generates £159K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +3.7% over the last 90 days.
Search demand for Lollies on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.8× the quietest.