Is lollies profitable to sell on Amazon United Kingdom?

The niche generates £159K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (42/100).

How competitive is the lollies niche?

5 brands and 50 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lollies?

Top complaints mined from reviews: Flavor, Value For Money, Ease Of Use. The return rate is 0.1%.

When does demand for lollies peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the lollies niche?

Listings span £6.25–£25.03; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,212 reviews — the moat a new listing must climb.

lollies

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.25–£25.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,211.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.17

avg listing price — sweet spot $15–$100

Market size

Okay£159K

£159K/yr · 196K searches

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, lollies is a £159K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lollies market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £127K–£153K; units × avg price
Conversion rate: 7.9%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.4%
Avg brand age: 41 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Chupa Chups79%
HARIBO8%
Generic8%
Cheeroo3%
Jaspem2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top lollies search terms

chupa chups lollies118K/yr +5.6%8.4% conv.
chupa chups59K/yr -1.6%4.7% conv.
lollipops chupa chups6K/yr +26.4%6.5% conv.
chupa chup5K/yr -10.7%3.8% conv.
chupa chups lollipops5K/yr -2.5%3.6% conv.
chupa3K/yr +26.3%2.4% conv.

All search terms

Top lollies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHUPA CHUPS - The Best Of Chupa Chups Lollipop Box - 4 Classic Flavours - 50 Lollies Display Box

Chupa Chups£6.994.6★6,503 rev

CHUPA CHUPS - The Best of Chupa Chups Lollipop Party Bag - 5 Classic Flavours - 120 Lollies

Chupa Chups£11.494.6★2,691 rev

CHUPA CHUPS - The Best Of Chupa Chups Lollipop Tube - 7 Classic Flavours - 100 Lollies

Chupa Chups£12.164.6★6,503 rev

CHUPA CHUPS - Assorted Lollipop Carousel - 7 Classic Flavours - 200 Lollies

Chupa Chups£25.034.6★6,503 rev

Chupa Chups The Best of x100 Lollipops. Assorted Sent At Random.

HARIBO£11.514.5★1,989 rev

Newest

by launch date

ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd

Generic£6.925 rev

8mo ago

CHUPA CHUPS x STRANGER THINGS - Exclusive Limited Edition Right Side Up Lollies - 5 Mystery Flavours - 1 Display Box x 50 Lollies

Chupa Chups£9.4924 rev

10mo ago

ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies

Generic£8.6710 rev

1y ago

Chupa Chups The Best of Lollipops - 20 Pack (2x10) Iconic Flavours: Strawberry Apple Cola and Strawberry-Cream Lollies | Ideal for Sharing

Jaspem£6.2593 rev

2y ago

Chupa Chups The Best Of Lollipops 3x10 Pack - Assorted Flavours Strawberry Apple Cola Cream - Iconic Lollies Bulk Sweets for Kids Adults Party Sharing - Plus Cheeroo Magnet

Cheeroo£7.2932 rev

2y ago

What buyers say about lollies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Good value”

Taste-Overall20%

“Great taste”

Quality-Overall16%

“Great price for these top quality lollies”

Flavor13%

“Lovely flavours”

Advertised Vs Actual Product7%

“All as advertised”

Sweetness4%

“Being sugar-free”

Ease Of Chewing/Swallowing3%

“these are a stop smoking aid for the hand to mouth”

Size-Overall1%

“Decent sized lollies”

Eco Friendliness1%

“I appreciate the move toward more eco-friendly materials”

Color0%

“I really like that theyre made with natural colourings”

What buyers complain about

Flavor31%

“is advertised to have apple flavour but it doesnt :”

Value For Money14%

“Very expensive”

Ease Of Use13%

“So Hard to Open”

Advertised Vs Actual Product12%

“False advertising”

Size-Overall7%

“They have definitely got small”

Durability7%

“dont last as long as they used to”

Moist/Dry1%

“the moisture from your mouth causes the paper to soften”

Common questions

Is lollies profitable to sell on Amazon United Kingdom?: The niche generates £159K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (42/100).
How competitive is the lollies niche?: 5 brands and 50 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lollies?: Top complaints mined from reviews: Flavor, Value For Money, Ease Of Use. The return rate is 0.1%.
When does demand for lollies peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the lollies niche?: Listings span £6.25–£25.03; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,212 reviews — the moat a new listing must climb.