liquorice torpedoes
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Great332.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.39–£19.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, liquorice torpedoes is a £51K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice torpedoes market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £47K–£56K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 2.6%
- Avg brand age
- 64 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Taveners35%
- Berrymans29%
- MyCandyShop12%
- Krazy Kandi6%
- Bonds of London6%
- Strawberry Ledge4%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -18.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top liquorice torpedoes search terms
- liquorice torpedoes30K/yr
- licorice torpedoes9K/yr
- torpedo sweets6K/yr
- liquorice torpedos3K/yr
Top liquorice torpedoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquorice Comfits 1 kilo bag
Taveners£8.434.6★1,624 rev
Original Liquorice Torpedoes Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£12.064.6★609 rev
Taveners Liquorice Torpedoes 1 kg
Taveners£12.914.5★610 rev
MyCandyShop Liquorice Comfits 500g - Crunchy Liquorice Torpedoes - Sugar Shell Traditional Sweets Mellow Anise Centre UK MADE
MyCandyShop£6.584.6★94 rev
Bonds of London Liquorice Torpedoes Bags 120 g (Pack of 12)
Bonds of London£12.114.5★24 rev
Newest
by launch date
Somwell - Liquorice Comfits 500g - Retro Sugar Coated Liquorice Sweets - Bulk Pick & Mix Bag - Ideal for Parties Office & Gifts - Gelatine Free Vegetarian - Resealable Pack
Somwell£6.2834 rev
MyCandyShop Liquorice Comfits 500g - Crunchy Liquorice Torpedoes - Sugar Shell Traditional Sweets Mellow Anise Centre UK MADE
MyCandyShop£6.5894 rev
Bonds of London Liquorice Torpedoes Bags 120 g (Pack of 12)
Bonds of London£12.1124 rev
Taveners Liquorice Comfits 1kg Bulk Bag | Classic British Sweets Crunchy Sugar-Coated Liquorice Candy Assorted Colours Retro Confectionery Perfect for Pick n Mix & Sharing
Krazy Kandi£9.72129 rev
Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
Strawberry Ledge£9.95174 rev
Trending
90-day click momentumSomwell - Liquorice Comfits 500g - Retro Sugar Coated Liquorice Sweets - Bulk Pick & Mix Bag - Ideal for Parties Office & Gifts - Gelatine Free Vegetarian - Resealable Pack
Somwell£6.284.0★
Liquorice Torpedoes Sweets - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£11.724.4★
Liquorice Torpedoes Sweets - 500 Gram Bulk Bag - 500g - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£7.635.0★
Taveners Liquorice Torpedoes 1 kg
Taveners£12.914.5★
Liquorice Comfits - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£8.824.7★
What buyers say about liquorice torpedoes
What buyers praise and complain about, mined from review topics.What buyers love
“Taste just like I remember”
“Really enjoyable traditional sweet”
“Well worth the money”
“Great selection, good presentation”
“the liquorice flavour tastes authentic without being overpowering”
“good size bag”
“As described”
“it is ideal for a gift”
“good liquorice comforts”
“Scrumptious”
What buyers complain about
“Too many broken sweets”
“Smaller than expected”
“there was about 20 which were broken in half”
“the crust is unpleasantly tough”
“Tastes like liquorice”
“As a result they wouldn't be a good gift in this state value for money is poor at 7 quid”
“its not just the awkwardless of a sugar shell that has a bizarre taste to them due to the lack of any actual flavour in them”
“Very hard and then chewy”
“stale”
“not what they said”
Common questions
- Is liquorice torpedoes profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the liquorice torpedoes niche?
- 11 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in liquorice torpedoes?
- Top complaints mined from reviews: Sweetness, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for liquorice torpedoes peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the liquorice torpedoes niche?
- Listings span £3.39–£19.25; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.