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Liquorice Torpedoes

Fail

Shoppers spend only $51K a year here, so Liquorice Torpedoes is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£51K/yr49K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 20 sellers

Flapen Score

Liquorice Torpedoes against its category

The dotted line is the Grocery average. Past it, Liquorice Torpedoes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Torpedoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Torpedoes 49K times last year and spent an estimated £51K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
11.3%
Market size, estimated
£51Ka year
Peak month
December2.9× the quietest month
Top search term
liquorice torpedoes30K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £3.39 to £19.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.32 that is £932 to £2K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£3.39–£19.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£932–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Confectionery. It carries 333 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#7in Confectionery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Liquorice Torpedoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

20

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Taveners35%
  • Berrymans29%
  • MyCandyShop12%
  • Krazy Kandi6%
  • Bonds of London6%
  • Strawberry Ledge4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Liquorice Torpedoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Liquorice Torpedoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquorice torpedoes30K/yr
  • licorice torpedoes9K/yr
  • torpedo sweets6K/yr
  • liquorice torpedos3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Torpedoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness13%−0.01

Too many broken sweets

theres not enough in the centre of each sweet

which meant sweets were not able to be eaten

Size-Overall10%−0.11

Smaller than expected

They're really big

not a uniform size

Durability10%

there was about 20 which were broken in half

One problem - they just dont last very long

Pity it didnt last very long

Hard Feel7%−0.05

the crust is unpleasantly tough

Are very hard

Hard shells

Taste-Overall6%+1.69

Tastes like liquorice

At first I thought there was not much taste

The problem is they dont taste of anything

Love

Taste-Overall31%+1.69

Taste just like I remember

They are all uniform and look and taste the same

Great taste

Sweetness18%−0.01

Really enjoyable traditional sweet

Great sweets, quick delivery, good value

Awesome sweets

Value For Money13%+0.57

Well worth the money

Amazing value

Good price

Quality-Overall11%+1.59

Great selection, good presentation

Exceptional Quality

Fabulous product

Flavor3%−0.04

the liquorice flavour tastes authentic without being overpowering

Fantastic flavours

Flavour is fairly sweet rather than overly strong

FAQ

Common Liquorice Torpedoes questions

Answered from the same tracked data.