Skip to content

Liquorice Torpedoes

Fail

Shoppers spend an estimated $51K a year here, so Liquorice Torpedoes is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£51K/yr49K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 20 sellers

Flapen Score

Liquorice Torpedoes against its category

The dotted line is the Grocery average. Past it, Liquorice Torpedoes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Torpedoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Torpedoes 49K times last year and spent an estimated £51K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
11.3%
Market size, estimated
£51Ka year
Peak month
December2.9× the quietest month
Top search term
liquorice torpedoes30K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £3.39 to £19.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.32 that is £932 to £2K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£3.39–£19.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£932–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #7 within Confectionery. It carries 333 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#7in Confectionery
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Liquorice Torpedoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

20

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

7%

  • Taveners35%
  • Berrymans29%
  • MyCandyShop12%
  • Krazy Kandi6%
  • Bonds of London6%
  • Strawberry Ledge4%
  • Open — no brand owns it (5 brands, 7%)

Demand

Liquorice Torpedoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Liquorice Torpedoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquorice torpedoes30K/yr
  • licorice torpedoes9K/yr
  • torpedo sweets6K/yr
  • liquorice torpedos3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Torpedoes

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too many broken sweets”
A buyer, on “Sweetness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Liquorice Torpedoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data