How competitive is the Liquorice Toffee niche on Amazon United Kingdom?

11 brands and 48 sellers compete in Liquorice Toffee on Amazon United Kingdom. The top 5 Liquorice Toffee products take 60% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Liquorice Toffee?

Liquorice Toffee buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquorice Toffee niche?

Liquorice Toffee sells for £11.20 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.25–£28.29. The average incumbent carries 348 reviews — the moat a new listing must climb.

Liquorice Toffee

soft demand (-17.9% this quarter) — Liquorice Toffee doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liquorice Toffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Toffee is a £70K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Liquorice Toffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.9% over the last 90 days and 11.1% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr6K

Search volume / yr-17.9%56K

Conversion rate11.1%

Avg price£11.20

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 48

Top-5 product click share60%

Open market20%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Liquorice Toffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Walkers Nonsuch Liquorice Toffee 1.25 kg Jar

Price: £12.01
Rating: 4.8/5
Reviews: 3,920
Age: 9y ago

Walkers Nonsuch Liquorice Toffees (150g) - Pack of 2

Price: £6.25
Rating: 4.7/5
Reviews: 642
Age: 11y ago

Candy Walkers Liquorice Toffee Packet 1 kg

Price: £10.31
Rating: 4.7/5
Reviews: 182
Age: 8y ago

Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats

Price: £10.57
Rating: 4.8/5
Reviews: 6
Age: 3mo ago

Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour

Price: £10.78
Rating: 4.0/5
Reviews: 8
Age: 1y ago

Newest

by launch date

Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats

Price: £10.57
Rating: 4.8/5
Reviews: 6
Age: 3mo ago

Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets

Price: £13.06
Rating: 5.0/5
Reviews: 4
Age: 4mo ago

WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack

Price: £8.12
Rating: 4.9/5
Reviews: 12
Age: 7mo ago

Liquorice Toffee Letterbox Gift Box | 3 x 100g Bars + 9 Chews | Traditional British Sweets | Gift for Birthdays Fathers Day Christmas

Price: £8.31
Rating: 4.3/5
Reviews: 9
Age: 10mo ago

Walkers Nonsuch Liquorice Toffee 250g Bag Resealable Pouch Toffees Sweets

Price: £7.50
Rating: 4.3/5
Reviews: 22
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

Walkers Nonsuch48%
CandyRific12%
GROBITS7%
Candy Hive7%
Generic7%
Walkers5%
Open — no brand owns it (5 brands, 14%)

Liquorice Toffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR11.1%Products19Brands11Top 5 Brands80%OOS Rate3.2%Rating4.6★Reviews348Avg BSR#27

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Liquorice Toffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice toffee26K/yr -9.7%9.2% conv.
walkers liquorice toffee12K/yr -14.6%10.5% conv.
licorice toffee7K/yr -28.3%8.3% conv.
liquorice toffees8K/yr -39.3%10.4% conv.
toffee liquorice3K/yr -12.7%7.3% conv.

What reviews say buyers love and hate about Liquorice Toffee

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall43%

“Absolutely delicious”

Sweetness20%

“Lovely sweets”

Flavor7%

“Great flavour”

Ease Of Chewing/Swallowing5%

“Heaven in a chew”

Value For Money5%

“They were worth the money”

What buyers complain about

75% of reviews

Advertised Vs Actual Product25%

“Picture misleading”

Durability19%

“Did not last long”

Value For Money19%

“Very expensive”

Ease Of Chewing/Swallowing6%

“they take some chewing”

Sweetness6%

“full of sugar”

Common Liquorice Toffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Toffee 46/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.