liquorice toffee
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great348.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.25–£28.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.20avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 56K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice toffee is a £70K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice toffee market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £56K–£67K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 42%
- Out of stock
- 3.2%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
48
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
14%
- Walkers Nonsuch48%
- CandyRific12%
- GROBITS7%
- Candy Hive7%
- Generic7%
- Walkers5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top liquorice toffee search terms
- liquorice toffee26K/yr
- walkers liquorice toffee12K/yr
- licorice toffee7K/yr
- liquorice toffees8K/yr
- toffee liquorice3K/yr
Top liquorice toffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Walkers Nonsuch Liquorice Toffee 1.25 kg Jar
Walkers Nonsuch£12.014.8★3,920 rev
Walkers Nonsuch Liquorice Toffees (150g) - Pack of 2
Walkers Nonsuch£6.254.7★642 rev
Candy Walkers Liquorice Toffee Packet 1 kg
CandyRific£10.314.7★182 rev
Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.574.8★6 rev
Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
Candy Hive£10.784.0★8 rev
Newest
by launch dateLiquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.576 rev
Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets
Walkers Nonsuch£13.064 rev
WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack
TG Connect Online£8.1212 rev
Liquorice Toffee Letterbox Gift Box | 3 x 100g Bars + 9 Chews | Traditional British Sweets | Gift for Birthdays Fathers Day Christmas
Strawberry Ledge£8.319 rev
Walkers Nonsuch Liquorice Toffee 250g Bag Resealable Pouch Toffees Sweets
Generic£7.5022 rev
Trending
90-day click momentumLiquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
GROBITS£10.574.8★
Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
Candy Hive£10.784.0★
Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets
Walkers Nonsuch£13.065.0★
TinTastic Walkers Nonsuch Liquorice Toffee British Confectionery Metal Tin 420g Individually Wrapped Pieces Gluten-Free
TinTastic£12.535.0★
WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack
TG Connect Online£8.124.9★
What buyers say about liquorice toffee
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Lovely sweets”
“Great flavour”
“Heaven in a chew”
“They were worth the money”
“gorgeous liquorice toffees”
“Great quality”
“this made a great gift”
“Smooth & creamy”
“Freshness of product”
What buyers complain about
“Picture misleading”
“Did not last long”
“Very expensive”
“they take some chewing”
“full of sugar”
Common questions
- Is liquorice toffee profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the liquorice toffee niche?
- 11 brands and 48 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in liquorice toffee?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Value For Money. The return rate is 0.0%.
- When does demand for liquorice toffee peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the liquorice toffee niche?
- Listings span £1.25–£28.29; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 348 reviews — the moat a new listing must climb.