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Liquorice Toffee

Fail

Demand is soft, at -17.9% this quarter, so Liquorice Toffee is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£70K/yr56K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
60%top-5 click share · 11 brands · 48 sellers

Flapen Score

Liquorice Toffee against its category

The dotted line is the Grocery average. Past it, Liquorice Toffee is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Toffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Toffee 56K times last year and spent an estimated £70K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
11.1%
Market size, estimated
£70Ka year
Peak month
December2.9× the quietest month
Top search term
liquorice toffee26K searches a year

02 · Price

A sale here is worth £11.20.

Listings sell for £11.20 on average, from £1.25 to £28.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.20 that is £1K to £3K a year per listing.

Average price
£11.20under the $15 to $100 sweet spot
Price range
£1.25–£28.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #27 within Confectionery. It carries 348 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
68%
Out of stock, average day
3.2%
Average rank
#27in Confectionery
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Liquorice Toffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

14%

  • Walkers Nonsuch48%
  • CandyRific12%
  • GROBITS7%
  • Candy Hive7%
  • Generic7%
  • Walkers5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Liquorice Toffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Liquorice Toffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquorice toffee26K/yr
  • walkers liquorice toffee12K/yr
  • licorice toffee7K/yr
  • liquorice toffees8K/yr
  • toffee liquorice3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Toffee

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Picture misleading”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Liquorice Toffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data