Liquorice Toffee
FailDemand is soft, at -17.9% this quarter, so Liquorice Toffee is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £70K/yr56K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 48 sellers
Flapen Score
Liquorice Toffee against its category
The dotted line is the Grocery average. Past it, Liquorice Toffee is stronger. Inside it, weaker.
Market
The Liquorice Toffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liquorice Toffee 56K times last year and spent an estimated £70K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £70Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- liquorice toffee26K searches a year
02 · Price
A sale here is worth £11.20.
Listings sell for £11.20 on average, from £1.25 to £28.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.20 that is £1K to £3K a year per listing.
- Average price
- £11.20under the $15 to $100 sweet spot
- Price range
- £1.25–£28.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #27 within Confectionery. It carries 348 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 68%
- Out of stock, average day
- 3.2%
- Average rank
- #27in Confectionery
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 348per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Liquorice Toffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Nonsuch Liquorice Toffee 1.25 kg Jar
- Price
- £12.01
- Rating
- 4.8/5
- Reviews
- 3,920
- Age
- 9y ago

Walkers Nonsuch Liquorice Toffees (150g) - Pack of 2
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 11y ago

Candy Walkers Liquorice Toffee Packet 1 kg
- Price
- £10.31
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 8y ago

Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
- Price
- £10.78
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Liquorice Toffees Gift Jar 425g Original Liquorice Toffees Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
- Price
- £10.78
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 1y ago

Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets
- Price
- £13.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

TinTastic Walkers Nonsuch Liquorice Toffee British Confectionery Metal Tin 420g Individually Wrapped Pieces Gluten-Free
- Price
- £12.53
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack
- Price
- £8.12
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Newest
by launch date
Liquorice Toffee 500g Soft Chewy Traditional British Sweet Bulk Bag for Sharing Parties Gifts & Nostalgic Treats
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

Walkers Nonsuch Liquorice Toffee 500g Bag Resealable Pouch Toffees Sweets
- Price
- £13.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

WALKERS NONSUCH Liquorice Toffees Traditional British Chewy Sweets Rich Liquorice Flavour Individually Wrapped 150g 2 Pack
- Price
- £8.12
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago

Liquorice Toffee Letterbox Gift Box | 3 x 100g Bars + 9 Chews | Traditional British Sweets | Gift for Birthdays Fathers Day Christmas
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Walkers Nonsuch Liquorice Toffee 250g Bag Resealable Pouch Toffees Sweets
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
48
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
14%
- Walkers Nonsuch48%
- CandyRific12%
- GROBITS7%
- Candy Hive7%
- Generic7%
- Walkers5%
- Open — no brand owns it (5 brands, 14%)
Demand
Liquorice Toffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Liquorice Toffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liquorice toffee26K/yr
- walkers liquorice toffee12K/yr
- licorice toffee7K/yr
- liquorice toffees8K/yr
- toffee liquorice3K/yr
Reviews and returns
What reviews say buyers love and hate about Liquorice Toffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Picture misleading
Not that many in pack - like picture suggests
The picture of this product is extremely misleading although the weight is correct
Did not last long
They do not last long
Did not last long unfortunately
Very expensive
Very expensive for one small zip lock pack of sweets
they take some chewing
full of sugar
Love
Absolutely delicious
Yummy toffees
These toffees are delicious
Lovely sweets
Luvvly and sweet
Yummy
Great flavour
Nice strong flavour
Pleasant toffee with genuine liquorice flavour
Heaven in a chew
Chewy
Just the right amount of chewiness
They were worth the money
Value for money
Good value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquorice Toffee questions
Answered from the same tracked data.









