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Liquorice Tea

Fail

Prices span $2.61–$14.40, mostly outside the sweet spot, so Liquorice Tea is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£52K/yr44K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
60%top-5 click share · 13 brands · 43 sellers

Flapen Score

Liquorice Tea against its category

The dotted line is the Grocery average. Past it, Liquorice Tea is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Tea 44K times last year and spent an estimated £52K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
14.2%
Market size, estimated
£52Ka year
Peak month
November2.2× the quietest month
Top search term
liquorice tea17K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £2.61 to £14.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£2.61–£14.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #457 within Tea. It carries 876 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#457in Tea
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Liquorice Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

43

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Clipper21%
  • Clipper Natural, Fair & Delicious20%
  • teapigs11%
  • Twinings9%
  • Alpi Nature8%
  • YOGI TEA7%

Demand

Liquorice Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Liquorice Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquorice tea17K/yr
  • licorice tea14K/yr
  • liquorice tea bags7K/yr
  • licorice root tea3K/yr
  • liquorice root tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%+1.24

Very mild taste

Tasteless

Unpleasant taste

Flavor19%−0.11

Do not like flavour

Barely any flavour of peppermint or liquorice

just not a fan of the liquorice flavour

Artificial Sweeteners7%−0.08

Artificial sweeteners or sugar excess is harmful for anyone

Artificial sweeteners or sugar should never be included in herbal tea

Sweetness4%−0.09

Far too sweet

A little sweet for me

overly sweet does not taste like liquorice

Smell3%−0.05

Smells like wet wood

Love

Taste-Overall46%+1.24

Lovely tasting tea

Great taste

Absolutely delicious tea

Flavor10%−0.11

Great flavour

Lovely tea, all flavours are very subtle making it a very refreshing drink

the mint doesn't overwhelm the other flavours

Freshness7%+0.12

It is refreshing

A fresh taste

Stay fresh and tasty

Quality-Overall7%+0.98

Good quality

Quality tea

Really does the job - excellent product

Value For Money7%+0.47

Good value for money

Good Value

Value for money

FAQ

Common Liquorice Tea questions

Answered from the same tracked data.