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Liquorice Tea

prices mostly outside the sweet spot ($2.61–$14.40) — Liquorice Tea doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 13Growth 6Conversion 96Competition 42Returns 100Price range 0Avg price 23Brand share 59Review moat 66Quality gap 40
This niche Category average

Is Liquorice Tea profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Tea is a £52K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Liquorice Tea: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.1% over the last 90 days and 14.2% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr6K
Search volume / yr-37.1%44K
Conversion rate14.2%
Avg price£8.41

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 43
Top-5 product click share60%
Open market31%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement70%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews876

Top Liquorice Tea products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

43

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Clipper21%
  • Clipper Natural, Fair & Delicious20%
  • teapigs11%
  • Twinings9%
  • Alpi Nature8%
  • YOGI TEA7%

Liquorice Tea demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR14.2%Products20Brands13Top 5 Brands69%OOS Rate4.0%Rating4.5★Reviews876Avg BSR#457
2K1KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Liquorice Tea search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquorice tea17K/yr
  • licorice tea14K/yr
  • liquorice tea bags7K/yr
  • licorice root tea3K/yr
  • liquorice root tea3K/yr

What reviews say buyers love and hate about Liquorice Tea

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall46%

Lovely tasting tea

Flavor10%

Great flavour

Freshness7%

It is refreshing

Quality-Overall7%

Good quality

Value For Money7%

Good value for money

What buyers complain about

83% of reviews
Taste-Overall39%

Very mild taste

Flavor19%

Do not like flavour

Artificial Sweeteners7%

Artificial sweeteners or sugar excess is harmful for anyone

Sweetness4%

Far too sweet

Smell3%

Smells like wet wood

Common Liquorice Tea questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Tea 43/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 20 tracked products. Search demand moved -37.1% over the last 90 days.
Search demand for Liquorice Tea on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.