How competitive is the Liquorice Sticks niche on Amazon United Kingdom?

19 brands and 64 sellers compete in Liquorice Sticks on Amazon United Kingdom. The top 5 Liquorice Sticks products take 48% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Liquorice Sticks?

Liquorice Sticks buyers on Amazon United Kingdom complain most about Taste-Overall, Hard Feel, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquorice Sticks niche?

Liquorice Sticks sells for £9.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£22.00. The average incumbent carries 389 reviews — the moat a new listing must climb.

Liquorice Sticks

Liquorice Sticks shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Liquorice Sticks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Sticks is a £56K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Liquorice Sticks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.6% over the last 90 days and 7.5% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr8K

Search volume / yr-18.6%78K

Conversion rate7.5%

Avg price£9.66

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers19 · 64

Top-5 product click share48%

Open market36%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Top Liquorice Sticks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barratt Bassetti Hard Sticks 75 Count (Pack of 1)

Price: £20.67
Rating: 4.6/5
Reviews: 4,008
Age: 16y ago

15 Liquorice Sticks - Hard Liquorice Sticks - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £8.51
Rating: 4.5/5
Reviews: 22
Age: 2y ago

Bassetti: Liquorice Sticks - 15

Price: £8.69
Rating: 4.3/5
Reviews: 795
Age: 9y ago

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing

Price: £8.84
Rating: 4.3/5
Reviews: 371
Age: 1y ago

Bassetti Hard Liquorice Sticks x 13

Price: £9.04
Rating: 4.0/5
Reviews: 32
Age: 15y ago

Newest

by launch date

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

Hard Liquorice Sticks x15 Classic Retro Sweets with Rich Flavour Traditional Chewy Black Licorice Candy Vegan & Halal Sweets Old Fashioned British Confectionery for Candy Lovers & Gifting

Price: £8.24
Rating: 4.3/5
Reviews: 76
Age: 1y ago

Hard Liquorice Sticks 75 Count By Monmore Confectionery

Price: £21.94
Rating: 4.7/5
Reviews: 205
Age: 1y ago

Liquorice | Licorice Dried Root Sticks | Jethimadh Sticks Premium by Spice Planet 25g-1.9kg (25 Grams)

Price: £2.92
Rating: 3.8/5
Reviews: 109
Age: 1y ago

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing

Price: £8.84
Rating: 4.3/5
Reviews: 371
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

29%

Bassett's14%
Generic14%
Barratt14%
Berrymans13%
STOCKLEY'S SINCE 191810%
Spice Mart6%

Liquorice Sticks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR7.5%Products29Brands19Top 5 Brands64%OOS Rate8.6%Rating4.2★Reviews389Avg BSR#2

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Liquorice Sticks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice sticks44K/yr -24.0%5.1% conv.
hard liquorice sticks12K/yr -18.6%8.4% conv.
liquorice wands7K/yr -5.5%2.5% conv.
hard liquorice7K/yr -3.3%5.3% conv.
licorice sticks4K/yr +1.5%5.8% conv.
bassetts liquorice sticks5K/yr -20.3%8.6% conv.

What reviews say buyers love and hate about Liquorice Sticks

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall39%

“Fantastic tasting treat”

Value For Money13%

“Great value”

Quality-Overall10%

“Premium quality”

Flavor7%

“Great flavour”

Ease Of Chewing/Swallowing5%

“Hard enough to chew”

What buyers complain about

78% of reviews

Taste-Overall30%

“No taste”

Hard Feel15%

“Rock hard and inedible”

Flavor7%

“No real flavour”

Ease Of Chewing/Swallowing6%

“a bit chewy”

Quality-Overall5%

“Cheap and nasty”

Common Liquorice Sticks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Sticks 54/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.