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Liquorice Sticks

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $56K a year here, so Liquorice Sticks is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£56K/yr78K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
48%top-5 click share · 19 brands · 64 sellers

Flapen Score

Liquorice Sticks against its category

The dotted line is the Grocery average. Past it, Liquorice Sticks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Sticks 78K times last year and spent an estimated £56K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
7.5%
Market size, estimated
£56Ka year
Peak month
December2.1× the quietest month
Top search term
liquorice sticks44K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £1.15 to £22.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.66 that is £966 to £2K a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£1.15–£22.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£966–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2 within Confectionery. It carries 389 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
72%
Out of stock, average day
8.6%
Average rank
#2in Confectionery
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Liquorice Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

64

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

29%

  • Bassett's14%
  • Generic14%
  • Barratt14%
  • Berrymans13%
  • STOCKLEY'S SINCE 191810%
  • Spice Mart6%

Demand

Liquorice Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Liquorice Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquorice sticks44K/yr
  • hard liquorice sticks12K/yr
  • liquorice wands7K/yr
  • hard liquorice7K/yr
  • licorice sticks4K/yr
  • bassetts liquorice sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%+1.50

No taste

Not tasty

Chemical taste

Hard Feel15%−0.18

Rock hard and inedible

Not as soft as I expected

Too hard

Flavor7%

No real flavour

Not liquorice flavoured enough

the flavour is just wrong

Ease Of Chewing/Swallowing6%−0.06

a bit chewy

Very hard to chew

not for chewing

Quality-Overall5%+0.30

Cheap and nasty

Poor quality

Its too small to enjoy just dont bother buying this one look further for better quality

Love

Taste-Overall39%+1.50

Fantastic tasting treat

Sweet treat

Absolutely delicious

Value For Money13%+1.39

Great value

Excellent price

Great value

Quality-Overall10%+0.30

Premium quality

Excellent product

Very good quality

Flavor7%

Great flavour

if you like a strong licorice its pretty good quality flavour

The delicious flavour stays with you for hours after you have finished some of the pastilles

Ease Of Chewing/Swallowing5%−0.06

Hard enough to chew

chewy stuff

Nice and chewy

FAQ

Common Liquorice Sticks questions

Answered from the same tracked data.