liquorice sticks
Worth a lookShows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great389avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.15–£22.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, liquorice sticks is a £56K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice sticks market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 55%
- Out of stock
- 8.6%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
64
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
29%
- Bassett's14%
- Generic14%
- Barratt14%
- Berrymans13%
- STOCKLEY'S SINCE 191810%
- Spice Mart6%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -18.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top liquorice sticks search terms
- liquorice sticks44K/yr
- hard liquorice sticks12K/yr
- liquorice wands7K/yr
- hard liquorice7K/yr
- licorice sticks4K/yr
- bassetts liquorice sticks5K/yr
Top liquorice sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barratt Bassetti Hard Sticks 75 Count (Pack of 1)
Barratt£20.674.6★4,008 rev
15 Liquorice Sticks - Hard Liquorice Sticks - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.514.5★22 rev
Bassetti: Liquorice Sticks - 15
Bassett's£8.694.3★795 rev
Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
STOCKLEY'S SINCE 1918£8.844.3★371 rev
Bassetti Hard Liquorice Sticks x 13
Generic£9.044.0★32 rev
Newest
by launch date
by Amazon Liquorice 250g
by Amazon£1.15331 rev
Hard Liquorice Sticks x15 Classic Retro Sweets with Rich Flavour Traditional Chewy Black Licorice Candy Vegan & Halal Sweets Old Fashioned British Confectionery for Candy Lovers & Gifting
MyCandyShop£8.2476 rev
Hard Liquorice Sticks 75 Count By Monmore Confectionery
Generic£21.94205 rev
Liquorice | Licorice Dried Root Sticks | Jethimadh Sticks Premium by Spice Planet 25g-1.9kg (25 Grams)
Spice Planet£2.92109 rev
Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
STOCKLEY'S SINCE 1918£8.84371 rev
Trending
90-day click momentum
Barratt Hard Liquorice Sticks x 10
Tingo£6.162.0★
15 Liquorice Sticks - Hard Liquorice Sticks - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.514.5★
Barratt Hard Liquorice Sticks x 15
Tingo£7.975.0★
Liquorice Root Sticks 100g by Manor Springs
MANOR SPRINGS£7.113.8★
Taveners Soft Eating Black Liquorice Sweets Bag (165g per pack) Pack of 4
Taveners£6.874.6★
What buyers say about liquorice sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic tasting treat”
“Great value”
“Premium quality”
“Great flavour”
“Hard enough to chew”
“naturally sweet”
“Excellent liquorice”
“As expected”
“Lovely Christmas present”
“Nice hard liquorice”
What buyers complain about
“No taste”
“Rock hard and inedible”
“No real flavour”
“a bit chewy”
“Cheap and nasty”
“large bags”
“Not like photo”
“Total rip off”
“Complete waste of money”
“Too dry”
Common questions
- Is liquorice sticks profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the liquorice sticks niche?
- 19 brands and 64 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in liquorice sticks?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Flavor. The return rate is 0.0%.
- When does demand for liquorice sticks peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the liquorice sticks niche?
- Listings span £1.15–£22.00; the average listing price is £9.66 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.