liquorice papers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great372.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Price range
Good£3.27–£37.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Okay£115K£115K/yr · 35K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquorice papers is a £115K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice papers market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 23.1%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Rizla76%
- Zig Zag12%
- Swan9%
- SMK3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top liquorice papers search terms
- liquorice papers23K/yr
- rizla liquorice rolling papers8K/yr
- liquorice rizla papers5K/yr
Top liquorice papers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rizla Regular Liquorice Rolling Paper 10 Pack
Rizla£5.614.7★993 rev
Rizla Regular Liquorice Paper 50 Packs
Rizla£21.214.8★730 rev
Rizla Regular Liquorice Rolling Paper Pack Of 20 Booklets
Rizla£11.184.7★586 rev
ZIG-ZAG LIQUORICE flavour GUMMED Rolling Paper box of 50
Zig Zag£15.934.8★314 rev
Rizla liquorice rolling paper regular full box of 100 booklets
Rizla£37.844.8★537 rev
Newest
by launch dateRizla Regular Liquorice Paper 50 Packs
Rizla£21.21730 rev
3 booklets - Rizla Rich Liquorice Regular 70mm Thick Rolling Paper
Rizla£3.27196 rev
SMK Liquorice Rolling Paper Standard Box of 50 Booklets
SMK£15.1051 rev
Rizla Regular Liquorice Rolling Paper Pack Of 25 Booklets
Rizla£10.7884 rev
Rizla liquorice rolling paper regular full box of 100 booklets
Rizla£37.84537 rev
Trending
90-day click momentumSMK Liquorice Rolling Paper Standard Box of 50 Booklets
SMK£15.104.7★
Rizla Regular Liquorice Rolling Paper Pack Of 25 Booklets
Rizla£10.784.4★
3 booklets - Rizla Rich Liquorice Regular 70mm Thick Rolling Paper
Rizla£3.274.4★
Rizla liquorice rolling paper regular full box of 100 booklets
Rizla£37.844.8★
Swan Liquorice Cigarette Rolling Papers - 10 packets
Swan£5.094.6★
What buyers say about liquorice papers
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Worth buying in bulk as it's cheaper”
“Ok. They will do the job”
“The 50 pk box is so handy for travelling”
“Great little dvd player and absolutely silent”
“like the colour”
“more convenient than buying individually in a convenience store”
“They taste very nice”
What buyers complain about
“This actually makes the cigerette papers quite expensive”
“Don't taste of liquorice”
“Plus the gum does not remain stuck so half way through a cigarette they unwind”
“compared to my last purchase of identical ones these are wafer thin”
“Never had them sticking together”
Top return reasons
Common questions
- Is liquorice papers profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 10 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the liquorice papers niche?
- 4 brands and 45 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquorice papers?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Jamming/Clogging. The return rate is 0.0%.
- When does demand for liquorice papers peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the liquorice papers niche?
- Listings span £3.27–£37.84; the average listing price is £14.13 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.