How competitive is the Liquorice Papers niche on Amazon United Kingdom?

4 brands and 45 sellers compete in Liquorice Papers on Amazon United Kingdom. The top 5 Liquorice Papers products take 75% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Liquorice Papers?

Liquorice Papers buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Jamming/Clogging, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquorice Papers niche?

Liquorice Papers sells for £14.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.27–£37.84. The average incumbent carries 373 reviews — the moat a new listing must climb.

Liquorice Papers

brand-locked demand (top 5 brands take 100% of clicks) — Liquorice Papers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liquorice Papers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Papers is a £115K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Liquorice Papers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 23.1% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr8K

Search volume / yr+4.3%35K

Conversion rate23.1%

Avg price£14.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 45

Top-5 product click share75%

Open market0%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Liquorice Papers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rizla Regular Liquorice Rolling Paper 10 Pack

Price: £5.61
Rating: 4.7/5
Reviews: 993
Age: 15y ago

Rizla Regular Liquorice Paper 50 Packs

Price: £21.21
Rating: 4.8/5
Reviews: 730
Age: 4y ago

Rizla Regular Liquorice Rolling Paper Pack Of 20 Booklets

Price: £11.18
Rating: 4.7/5
Reviews: 586
Age: 13y ago

ZIG-ZAG LIQUORICE flavour GUMMED Rolling Paper box of 50

Price: £15.93
Rating: 4.8/5
Reviews: 314
Age: 14y ago

Rizla liquorice rolling paper regular full box of 100 booklets

Price: £37.84
Rating: 4.8/5
Reviews: 537
Age: 13y ago

Newest

by launch date

Rizla Regular Liquorice Paper 50 Packs

Price: £21.21
Rating: 4.8/5
Reviews: 730
Age: 4y ago

3 booklets - Rizla Rich Liquorice Regular 70mm Thick Rolling Paper

Price: £3.27
Rating: 4.4/5
Reviews: 196
Age: 5y ago

SMK Liquorice Rolling Paper Standard Box of 50 Booklets

Price: £15.10
Rating: 4.7/5
Reviews: 51
Age: 10y ago

Rizla Regular Liquorice Rolling Paper Pack Of 25 Booklets

Price: £10.78
Rating: 4.4/5
Reviews: 84
Age: 12y ago

Rizla liquorice rolling paper regular full box of 100 booklets

Price: £37.84
Rating: 4.8/5
Reviews: 537
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Rizla76%
Zig Zag12%
Swan9%
SMK3%
Open — no brand owns it (0%)

Liquorice Papers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR23.1%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews373Avg BSR#119

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Liquorice Papers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice papers23K/yr +5.8%9.7% conv.
rizla liquorice rolling papers8K/yr +9.9%20.7% conv.
liquorice rizla papers5K/yr -8.7%19.0% conv.

What reviews say buyers love and hate about Liquorice Papers

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Quality-Overall32%

“Excellent Product”

Value For Money27%

“Worth buying in bulk as it's cheaper”

Advertised Vs Actual Product16%

“Ok. They will do the job”

Portability6%

“The 50 pk box is so handy for travelling”

Noise Level6%

“Great little dvd player and absolutely silent”

What buyers complain about

92% of reviews

Value For Money50%

“This actually makes the cigerette papers quite expensive”

Taste-Overall17%

“Don't taste of liquorice”

Jamming/Clogging8%

“Plus the gum does not remain stuck so half way through a cigarette they unwind”

Thickness8%

“compared to my last purchase of identical ones these are wafer thin”

Adhesion/Stickiness8%

“Never had them sticking together”

Liquorice Papers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

25%

2Taste-Overall

25%

3Quality-Overall

25%

4Adhesion/Stickiness

25%

Common Liquorice Papers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Papers 45/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 10 tracked products. Search demand moved +4.3% over the last 90 days.