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Liquorice Gift Set

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -7.3% this quarter, so Liquorice Gift Set is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£90K/yr88K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 38 sellers

Flapen Score

Liquorice Gift Set against its category

The dotted line is the Grocery average. Past it, Liquorice Gift Set is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Gift Set 88K times last year and spent an estimated £90K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
7.2%
Market size, estimated
£90Ka year
Peak month
December16.1× the quietest month
Top search term
liquorice gift set30K searches a year

02 · Price

A sale here is worth £14.09.

Listings sell for £14.09 on average, from £2.33 to £23.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.09 that is £1K to £4K a year per listing.

Average price
£14.09under the $15 to $100 sweet spot
Price range
£2.33–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #189 within Confectionery. It carries 465 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
23.3%
Average rank
#189in Confectionery
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Liquorice Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

38

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

26%

  • Strawberry Ledge29%
  • Treasure Island Sweets14%
  • Heavenly Sweets12%
  • Generic7%
  • A Quarter Of6%
  • A Amousa6%

Demand

Liquorice Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.1×

Search terms

Top Liquorice Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquorice gift set30K/yr
  • liquorice gift box12K/yr
  • liquorice selection box12K/yr
  • liquorice gift5K/yr
  • liquorice gifts7K/yr
  • liquorice hamper6K/yr
  • licorice gift box9K/yr
  • liquorice novelties6K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.18

very disappointing for the price

a little overpriced

Overpriced

Sweetness11%+0.31

Cheap sweets

off brand sweets inferior taste n small tub

sweets rock hard

Size-Overall10%−0.07

Smaller than expected

Very small tub

Jar is small

Taste-Overall9%+1.17

tasted not very good

A bit tasteless

Just unbelievably disgusting

Hard Feel7%−0.11

Not as soft

Hard/Dry

Rock hard tasted old

Love

Taste-Overall20%+1.17

Excellent taste

Tastes like the real thing & its lovely and soft rather than the hard old stuff you can get

Taste is reasonable in comparison

Gifting Purpose17%+1.91

Attractive Gift

Ideal gift

Lovely gift

Value For Money14%−0.18

Good value

Excellent value for money

They really are worth every penny

Sweetness12%+0.31

The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets

Lovely sweets

Allsorts are my favourite sweet of all time

Quality-Overall10%+0.06

Fabulous product

Great selection, good presentation

Good selection,

FAQ

Common Liquorice Gift Set questions

Answered from the same tracked data.