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Liquorice Gift Set

Liquorice Gift Set shows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 22Growth 21Conversion 76Competition 54Returns 100Price range 40Avg price 67Brand share 62Review moat 77Quality gap 53
This niche Category average

Is Liquorice Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Gift Set is a £90K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Liquorice Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.3% over the last 90 days and 7.2% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr5K
Search volume / yr-7.3%88K
Conversion rate7.2%
Avg price£14.09

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers14 · 38
Top-5 product click share52%
Open market32%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement39%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews465

Top Liquorice Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

38

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

26%

  • Strawberry Ledge29%
  • Treasure Island Sweets14%
  • Heavenly Sweets12%
  • Generic7%
  • A Quarter Of6%
  • A Amousa6%

Liquorice Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR7.2%Products18Brands14Top 5 Brands68%OOS Rate23.3%Rating4.4★Reviews465Avg BSR#189
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.1×

Top Liquorice Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquorice gift set30K/yr
  • liquorice gift box12K/yr
  • liquorice selection box12K/yr
  • liquorice gift5K/yr
  • liquorice gifts7K/yr
  • liquorice hamper6K/yr
  • licorice gift box9K/yr
  • liquorice novelties6K/yr

What reviews say buyers love and hate about Liquorice Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall20%

Excellent taste

Gifting Purpose17%

Attractive Gift

Value For Money14%

Good value

Sweetness12%

The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets

Quality-Overall10%

Fabulous product

What buyers complain about

83% of reviews
Value For Money25%

very disappointing for the price

Sweetness11%

Cheap sweets

Size-Overall10%

Smaller than expected

Taste-Overall9%

tasted not very good

Hard Feel7%

Not as soft

Common Liquorice Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Gift Set 53/100 on Amazon United Kingdom — Worth a look. The niche generates £90K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.
Search demand for Liquorice Gift Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 16.1× the quietest.