liquorice gift set
Worth a lookShows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great465.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.09avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.33–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£90K£90K/yr · 88K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice gift set is a £90K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice gift set market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 23.3%
- Avg brand age
- 43 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
38
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
26%
- Strawberry Ledge29%
- Treasure Island Sweets14%
- Heavenly Sweets12%
- Generic7%
- A Quarter Of6%
- A Amousa6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.1×
Top liquorice gift set search terms
- liquorice gift set30K/yr
- liquorice gift box12K/yr
- liquorice selection box12K/yr
- liquorice gift5K/yr
- liquorice gifts7K/yr
- liquorice hamper6K/yr
- licorice gift box9K/yr
- liquorice novelties6K/yr
Top liquorice gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
Strawberry Ledge£9.954.5★174 rev
Worlds Best Dad - Retro Liquorice Hamper (Classic Black Hamper With Worlds Best Dad Branding & Gift Label) by Treasure Island Sweets
Treasure Island Sweets£19.194.7★648 rev
Black *Liquorice* Company Family Favourites - 350g Assorted Traditional Sweets
Generic£12.523.9★11 rev
Heavenly Sweets Finnish Liquorice Gifting Collection XL 1.2kg Pick Mix Hamper Assortment | Premium Licorice Selection Gift for Birthday Easter Sharing
Heavenly Sweets£23.604.7★486 rev
Liquorice Sweets Mix Gift Hamper: Licorice Selection Gift Box: Birthday Gifts For Him & Her; Men & Women: 900g
A Quarter Of£11.994.3★1,010 rev
Newest
by launch date
Liquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper
A Amousa£20.360 rev
Liquorice Assortment Happy Birthday Sweet Box Fun Pick n Mix Letterbox Gift (450g)
HoorayUK£9.1311 rev
Liquorice Sweets Gift Box - 11 Licorice Sweet Varieties - Aniseed Balls Jelly Spogs Pontefract Cakes Allsorts Toffees - Sweet Hamper Gifts for Him or Her
Strawberry Ledge£17.2414 rev
Liquorice Gift Set | Assorted Liquorice Allsorts Flyers Toffee & Retro Sweets | Birthdays Christmas Special Occasions
confection cabin£19.1720 rev
Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
Strawberry Ledge£9.95174 rev
Trending
90-day click momentumLiquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper
A Amousa£20.360.0★
Liquorice Assortment Happy Birthday Sweet Box Fun Pick n Mix Letterbox Gift (450g)
HoorayUK£9.134.6★
Black *Liquorice* Company Family Favourites - 350g Assorted Traditional Sweets
Generic£12.523.9★
Worlds Best Dad - Retro Liquorice Hamper (Classic Black Hamper With Worlds Best Dad Branding & Gift Label) by Treasure Island Sweets
Treasure Island Sweets£19.194.7★
Liquorice Family Favourites Gift Box - Toffee - Comfits - Soft Liquorice - Spinning Tops - Sherbet Fountain - Sticks - Cuttings - Bassetti Sticks
A Taste Of America£8.753.6★
What buyers say about liquorice gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Attractive Gift”
“Good value”
“The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets”
“Fabulous product”
“Nice flavour”
“as advertised”
“Nice liquorice”
“Good amount of liquorice”
“Scrumptious”
What buyers complain about
“very disappointing for the price”
“Cheap sweets”
“Smaller than expected”
“tasted not very good”
“Not as soft”
“Not as advertised”
“variety is poor. there were 3 different kinds”
“Rock hard tasted old”
“Not a good mix”
“Dont know if the box was stored somewhere warm”
Common questions
- Is liquorice gift set profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the liquorice gift set niche?
- 14 brands and 38 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in liquorice gift set?
- Top complaints mined from reviews: Value For Money, Sweetness, Size-Overall. The return rate is 0.0%.
- When does demand for liquorice gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.1× the quietest.
- What does it cost to enter the liquorice gift set niche?
- Listings span £2.33–£23.60; the average listing price is £14.09 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.