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Liquorice Flyers

Fail

The top 5 brands take 98% of clicks, so Liquorice Flyers is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£51K/yr57K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
75%top-5 click share · 6 brands · 35 sellers

Flapen Score

Liquorice Flyers against its category

The dotted line is the Grocery average. Past it, Liquorice Flyers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Flyers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Flyers 57K times last year and spent an estimated £51K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
10.4%
Market size, estimated
£51Ka year
Peak month
December3.2× the quietest month
Top search term
liquorice flyers27K searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £2.36 to £25.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.52 that is £4K to £6K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£2.36–£25.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Confectionery. It carries 519 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#130in Confectionery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Liquorice Flyers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • STOCKLEY'S SINCE 191863%
  • PEZ21%
  • Krazy Kandi7%
  • Hippowarehouse5%
  • Baking Friends2%
  • chocola2%

Demand

Liquorice Flyers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Liquorice Flyers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquorice flyers27K/yr
  • flyers11K/yr
  • flyers liquorice sticks13K/yr
  • licorice flyers6K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Flyers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel25%−0.11

Rock hard and inedible

A little on the hard side

Hard

Flavor10%−0.03

Rock hard and flavourless

Hardly cherry

Not liquorice flavoured enough

Taste-Overall10%+1.81

Taste stale wouldnt recommend

Taste hard and like there off

not the best taste

Stale/Rotten/Spoiled8%−0.05

the overall taste is stale even the fruit crystals inside taste odd

Stale and dry

tough - would say stale

Ease Of Chewing/Swallowing6%−0.03

Chewy

Very tough to bite into

flavour was ok - just couldn't chew them

Love

Taste-Overall30%+1.81

Sweet treat

Great taste

Fantastic tasting treat

Quality-Overall21%+0.82

These flyers are a good quality for the price

great quality leaflets

Excellent product

Value For Money12%+0.63

Worth the money

Excellent price

Value for money

Sweetness8%+0.66

Great price for a sweet product

Sweet treat

Absolutely delicious sweet

Gifting Purpose5%+0.42

Lovely Christmas present

Ideal birthday gift for older brother

Also makes for a great value gift for liquorice lovers

FAQ

Common Liquorice Flyers questions

Answered from the same tracked data.