How competitive is the Liquorice Flyers niche on Amazon United Kingdom?

6 brands and 35 sellers compete in Liquorice Flyers on Amazon United Kingdom. The top 5 Liquorice Flyers products take 75% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Liquorice Flyers?

Liquorice Flyers buyers on Amazon United Kingdom complain most about Hard Feel, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquorice Flyers niche?

Liquorice Flyers sells for £8.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.36–£25.81. The average incumbent carries 519 reviews — the moat a new listing must climb.

Liquorice Flyers

brand-locked demand (top 5 brands take 98% of clicks) — Liquorice Flyers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liquorice Flyers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Flyers is a £51K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Liquorice Flyers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 10.4% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr8K

Search volume / yr-13.4%57K

Conversion rate10.4%

Avg price£8.52

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 35

Top-5 product click share75%

Open market2%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Liquorice Flyers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing

Price: £8.84
Rating: 4.3/5
Reviews: 371
Age: 1y ago

FLYERS Liquorice with Fruit Crystal Centre 40 Pieces

Price: £8.62
Rating: 4.6/5
Reviews: 5,055
Age: 17y ago

Flyers - Giant Cherry Liquorice Sticks 40 Count Carton

Price: £7.86
Rating: 4.4/5
Reviews: 79
Age: 1y ago

Flyers - Liquorice Sticks 3 x 75g Letterbox Pack

Price: £2.36
Rating: 4.3/5
Reviews: 6
Age: 8mo ago

Flyers Giant Sour Liquorice Sticks Carton - 40 Sticks | Extra Tangy & Sour Sweets | Bulk Pack for Parties & Snacking

Price: £7.97
Rating: 4.4/5
Reviews: 115
Age: 8y ago

Newest

by launch date

Red Liquorice Flyers 40 Piece Box Fruit Flavour Centre Chewy Sticks | Retro Sweetshop Favourites | 40 Count Sharing Box Professionally Packed for Freshness

Price: £8.95
Rating: 3.9/5
Reviews: 11
Age: 5mo ago

Giant Sour Liquorice Flyers 40 Pieces Box | Retro Tangy Sherbet Filled Sticks | Bulk Catering Display Pack for Parties and Gifting

Price: £8.48
Rating: 5.0/5
Reviews: 4
Age: 5mo ago

Flyers - Liquorice Sticks 3 x 75g Letterbox Pack

Price: £2.36
Rating: 4.3/5
Reviews: 6
Age: 8mo ago

Flyers - Mixed Flavour Letterbox Pack 3 x 75g

Price: £4.02
Rating: 4.5/5
Reviews: 14
Age: 8mo ago

Hippowarehouse Leaflet Personalised Flyer Upto 1000 Flyers Custom Advertising Material Customisable A5 Door letterbox Company Logo Business

Price: £25.81
Rating: 4.6/5
Reviews: 114
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

STOCKLEY'S SINCE 191863%
PEZ21%
Krazy Kandi7%
Hippowarehouse5%
Baking Friends2%
chocola2%

Liquorice Flyers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR10.4%Products12Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews519Avg BSR#130

Peak months: Dec · busiest ÷ quietest = 3.2×

Top Liquorice Flyers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice flyers27K/yr -16.2%10.9% conv.
flyers11K/yr +12.4%4.6% conv.
flyers liquorice sticks13K/yr -27.2%13.2% conv.
licorice flyers6K/yr -16.8%11.4% conv.

What reviews say buyers love and hate about Liquorice Flyers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall30%

“Sweet treat”

Quality-Overall21%

“These flyers are a good quality for the price”

Value For Money12%

“Worth the money”

Sweetness8%

“Great price for a sweet product”

Gifting Purpose5%

“Lovely Christmas present”

What buyers complain about

76% of reviews

Hard Feel25%

“Rock hard and inedible”

Flavor10%

“Rock hard and flavourless”

Taste-Overall10%

“Taste stale wouldnt recommend”

Stale/Rotten/Spoiled8%

“the overall taste is stale even the fruit crystals inside taste odd”

Ease Of Chewing/Swallowing6%

“Chewy”

Common Liquorice Flyers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Flyers 39/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.