liquorice flyers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good519.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.36–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.52avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 57K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liquorice flyers is a £51K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice flyers market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
35
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- STOCKLEY'S SINCE 191863%
- PEZ21%
- Krazy Kandi7%
- Hippowarehouse5%
- Baking Friends2%
- chocola2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -13.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top liquorice flyers search terms
- liquorice flyers27K/yr
- flyers11K/yr
- flyers liquorice sticks13K/yr
- licorice flyers6K/yr
Top liquorice flyers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
STOCKLEY'S SINCE 1918£8.844.3★371 rev
FLYERS Liquorice with Fruit Crystal Centre 40 Pieces
PEZ£8.624.6★5,055 rev
Flyers - Giant Cherry Liquorice Sticks 40 Count Carton
STOCKLEY'S SINCE 1918£7.864.4★79 rev
Flyers - Liquorice Sticks 3 x 75g Letterbox Pack
STOCKLEY'S SINCE 1918£2.364.3★6 rev
Flyers Giant Sour Liquorice Sticks Carton - 40 Sticks | Extra Tangy & Sour Sweets | Bulk Pack for Parties & Snacking
STOCKLEY'S SINCE 1918£7.974.4★115 rev
Newest
by launch date
Red Liquorice Flyers 40 Piece Box Fruit Flavour Centre Chewy Sticks | Retro Sweetshop Favourites | 40 Count Sharing Box Professionally Packed for Freshness
Krazy Kandi£8.9511 rev
Giant Sour Liquorice Flyers 40 Pieces Box | Retro Tangy Sherbet Filled Sticks | Bulk Catering Display Pack for Parties and Gifting
Krazy Kandi£8.484 rev
Flyers - Liquorice Sticks 3 x 75g Letterbox Pack
STOCKLEY'S SINCE 1918£2.366 rev
Flyers - Mixed Flavour Letterbox Pack 3 x 75g
STOCKLEY'S SINCE 1918£4.0214 rev
Hippowarehouse Leaflet Personalised Flyer Upto 1000 Flyers Custom Advertising Material Customisable A5 Door letterbox Company Logo Business
Hippowarehouse£25.81114 rev
Trending
90-day click momentumFlyers - Liquorice Sticks 3 x 75g Letterbox Pack
STOCKLEY'S SINCE 1918£2.364.3★
Flyers - Mixed Flavour Letterbox Pack 3 x 75g
STOCKLEY'S SINCE 1918£4.024.5★
Red Liquorice Flyers 40 Piece Box Fruit Flavour Centre Chewy Sticks | Retro Sweetshop Favourites | 40 Count Sharing Box Professionally Packed for Freshness
Krazy Kandi£8.953.9★
Giant Sour Liquorice Flyers 40 Pieces Box | Retro Tangy Sherbet Filled Sticks | Bulk Catering Display Pack for Parties and Gifting
Krazy Kandi£8.485.0★
Liquorice Flyers sticks - Liquorice with fruit flavour crystal centres - 3 packs of 7 nostalgic retro sweet treat vegan
Baking Friends£6.745.0★
What buyers say about liquorice flyers
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet treat”
“These flyers are a good quality for the price”
“Worth the money”
“Great price for a sweet product”
“Lovely Christmas present”
“Item as described”
“Great value for money, amazing flavour”
“nicely chewy the crystals are very tasty”
“great prints”
“The product was delivered on time and as advertised and the flyers were all fresh and delicious and not ancient stock”
What buyers complain about
“Rock hard and inedible”
“Rock hard and flavourless”
“Taste stale wouldnt recommend”
“the overall taste is stale even the fruit crystals inside taste odd”
“Chewy”
“Rock solid inedible dropped one on floor and it shattered”
“Very hard poor quality”
“my only criticism is that the sherbet could do with being a lot more sour”
“feel more expensive than they were”
“They cannot be good for the digestion”
Common questions
- Is liquorice flyers profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the liquorice flyers niche?
- 6 brands and 35 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in liquorice flyers?
- Top complaints mined from reviews: Hard Feel, Flavor, Taste-Overall. The return rate is 0.0%.
- When does demand for liquorice flyers peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the liquorice flyers niche?
- Listings span £2.36–£25.81; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.