liquorice chocolate
Skip itSoft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great251.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.49avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£1.15–£23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 120K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice chocolate is a £79K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice chocolate market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 32%
- Out of stock
- 18.9%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
16%
- LAKRIDS BY BÜLOW49%
- Generic11%
- Broadway candy8%
- RJ's7%
- Heavenly Sweets5%
- Van Slooten4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top liquorice chocolate search terms
- lakrids by bulow50K/yr
- lakrids15K/yr
- chocolate liquorice8K/yr
- lakrids by bulow liquorice12K/yr
- my liquorice4K/yr
- rjs liquorice7K/yr
- gluten free liquorice8K/yr
- liquorice hamper6K/yr
- lakrids liquorice4K/yr
- liquorice chocolate6K/yr
Top liquorice chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAKRIDS BY BÜLOW - 1 - Sweet - 360g - Vegan Gourmet Liquorice from Denmark - Gluten Free Sweet Liquorice
LAKRIDS BY BÜLOW£10.684.8★312 rev
LAKRIDS BY BÜLOW - 1 - Sweet - 150g - Vegan Gourmet Liquorice from Denmark - Gluten Free Sweet Liquorice
LAKRIDS BY BÜLOW£6.624.4★469 rev
RJs Soft Eating Licorice choc twists 280g
RJ's£3.074.6★54 rev
Darrell Lea Real Milk Chocolate Liquorice Bullets 204g Pack of 3
Broadway candy£14.104.5★10 rev
LAKRIDS BY BÜLOW - 3 - Red - 150g - Gourmet Liquorice from Denmark - Red Liquorice with Natural Fruit and Juice
LAKRIDS BY BÜLOW£6.584.0★191 rev
Newest
by launch date
RJs Licorice Tall Sorts Nut Free Palm Oil Free Assorted Colours 70g
London Food Hall£3.320 rev
RJs Licorice Variety Pack 4 x 280g | Original Raspberry Chocolate & Layered Liquorice | Soft Chewy Sweets | Assorted Liquorice Selection
Generic£16.761 rev
Liquorice Sweets Multipack Soft Chewy Black Liquorice Candy Vegan & Gluten Free Snack No Artificial Colours or Flavours 2 x Bags (150g Each Pack) Bundle with Thank You Card
Generic£9.143 rev
Liquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper
A Amousa£20.360 rev
RJs Chocolate Licorice Twists 280g x 4 Pack | Soft Chewy Liquorice with Chocolate Flavour | Sweet Candy Sharing Bags | Multipack Treat
Generic£16.160 rev
Trending
90-day click momentumRJs Licorice Tall Sorts Nut Free Palm Oil Free Assorted Colours 70g
London Food Hall£3.320.0★
Liquorice Gift Box | Premium Licorice Selection Box with Allsorts | Sweets Hamper for Dad | Soft Black Liquorice Toffee | Traditional Sweet Gift Set | Fathers Day Hamper
A Amousa£20.360.0★
RJs Chocolate Licorice Twists 280g x 4 Pack | Soft Chewy Liquorice with Chocolate Flavour | Sweet Candy Sharing Bags | Multipack Treat
Generic£16.160.0★
Liquorice Sweets Multipack Soft Chewy Black Liquorice Candy Vegan & Gluten Free Snack No Artificial Colours or Flavours 2 x Bags (150g Each Pack) Bundle with Thank You Card
Generic£9.144.6★
RJs Licorice Variety Pack 4 x 280g | Original Raspberry Chocolate & Layered Liquorice | Soft Chewy Sweets | Assorted Liquorice Selection
Generic£16.765.0★
What buyers say about liquorice chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Great faithful taste”
“Good value for money”
“Nice flavor”
“Great selection, good presentation”
“The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets”
“Attractive Gift”
“the best soft liquorice Ive ever tasted”
“Generous portion in each bag and very tasty”
“Easy to chew tasty”
“Smarty”
What buyers complain about
“Not tasty”
“expensive”
“large bags”
“Not as soft as I expected”
“No real flavour”
“These are nothing like photo”
“Cheap Version”
“Dont know if the box was stored somewhere warm”
“not as keen on the sweets recipe though”
“like chewing rubber”
Common questions
- Is liquorice chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 25 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the liquorice chocolate niche?
- 13 brands and 18 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in liquorice chocolate?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for liquorice chocolate peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the liquorice chocolate niche?
- Listings span £1.15–£23.60; the average listing price is £12.49 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.