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Liquorice Chocolate

Fail

Demand is soft, at -18.3% this quarter, so Liquorice Chocolate is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£79K/yr120K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
53%top-5 click share · 13 brands · 18 sellers

Flapen Score

Liquorice Chocolate against its category

The dotted line is the Grocery average. Past it, Liquorice Chocolate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Chocolate 120K times last year and spent an estimated £79K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
5.3%
Market size, estimated
£79Ka year
Peak month
December4.7× the quietest month
Top search term
lakrids by bulow50K searches a year

02 · Price

A sale here is worth £12.49.

Listings sell for £12.49 on average, from £1.15 to £23.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.49 that is £3K to £6K a year per listing.

Average price
£12.49under the $15 to $100 sweet spot
Price range
£1.15–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #48 within Confectionery. It carries 251 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
92%
Out of stock, average day
18.9%
Average rank
#48in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
251per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Liquorice Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

13 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

16%

  • LAKRIDS BY BÜLOW49%
  • Generic11%
  • Broadway candy8%
  • RJ's7%
  • Heavenly Sweets5%
  • Van Slooten4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Liquorice Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Liquorice Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lakrids by bulow50K/yr
  • lakrids15K/yr
  • chocolate liquorice8K/yr
  • lakrids by bulow liquorice12K/yr
  • my liquorice4K/yr
  • rjs liquorice7K/yr
  • gluten free liquorice8K/yr
  • liquorice hamper6K/yr
  • lakrids liquorice4K/yr
  • liquorice chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.73

Not tasty

leaves an unpleasant aftertaste too

No taste

Value For Money12%−0.06

expensive

they are a bit on the expensive side

Not what youd expect for the price

Size-Overall9%−0.04

large bags

Smaller than expected

The pieces are very small for liquorice

Hard Feel8%−0.08

Not as soft as I expected

Too hard

a bit on the hard side for me

Flavor4%+0.66

No real flavour

the flavour is just wrong

Mild flavour

Love

Taste-Overall39%+2.73

Great faithful taste

not cheap in taste

Absolutely Yummy

Value For Money10%−0.06

Good value for money

Excellent price

Great value

Flavor9%+0.66

Nice flavor

So smooth and such a great balanced flavour

if you like a strong licorice its pretty good quality flavour

Quality-Overall7%+0.08

Great selection, good presentation

Excellent product

Great quality

Sweetness5%−0.04

The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets

Lovely sweets

Sweet and tasty

FAQ

Common Liquorice Chocolate questions

Answered from the same tracked data.