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Liquorice Chocolate

soft demand (-18.3% this quarter) — Liquorice Chocolate doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 20Growth 16Conversion 61Competition 53Returns 100Price range 38Avg price 54Brand share 42Review moat 87Quality gap 35
This niche Category average

Is Liquorice Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Chocolate is a £79K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Liquorice Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 5.3% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr8K
Search volume / yr-18.3%120K
Conversion rate5.3%
Avg price£12.49

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 18
Top-5 product click share53%
Open market20%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement32%
New entrants (1y)10· 1 succeeded
Avg rating4.5★
Avg reviews251

Top Liquorice Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

13 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

16%

  • LAKRIDS BY BÜLOW49%
  • Generic11%
  • Broadway candy8%
  • RJ's7%
  • Heavenly Sweets5%
  • Van Slooten4%
  • Open — no brand owns it (7 brands, 16%)

Liquorice Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume120KCVR5.3%Products25Brands13Top 5 Brands80%OOS Rate18.9%Rating4.5★Reviews251Avg BSR#48
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Liquorice Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lakrids by bulow50K/yr
  • lakrids15K/yr
  • chocolate liquorice8K/yr
  • lakrids by bulow liquorice12K/yr
  • my liquorice4K/yr
  • rjs liquorice7K/yr
  • gluten free liquorice8K/yr
  • liquorice hamper6K/yr
  • lakrids liquorice4K/yr
  • liquorice chocolate6K/yr

What reviews say buyers love and hate about Liquorice Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Taste-Overall39%

Great faithful taste

Value For Money10%

Good value for money

Flavor9%

Nice flavor

Quality-Overall7%

Great selection, good presentation

Sweetness5%

The sweets themselves are amazing, they taste, like the real old-fashioned liquorice sweets

What buyers complain about

68% of reviews
Taste-Overall17%

Not tasty

Value For Money12%

expensive

Size-Overall9%

large bags

Hard Feel8%

Not as soft as I expected

Flavor4%

No real flavour

Common Liquorice Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Chocolate 46/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 25 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Liquorice Chocolate on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.7× the quietest.