How competitive is the Liquorice Allsorts niche on Amazon United Kingdom?

5 brands and 59 sellers compete in Liquorice Allsorts on Amazon United Kingdom. The top 5 Liquorice Allsorts products take 79% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Liquorice Allsorts?

Liquorice Allsorts buyers on Amazon United Kingdom complain most about Hard Feel, Moist/Dry, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Liquorice Allsorts niche?

Liquorice Allsorts sells for £7.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£13.93. The average incumbent carries 504 reviews — the moat a new listing must climb.

Liquorice Allsorts

Liquorice Allsorts shows low returns (0.1%), but prices mostly outside the sweet spot ($0.97–$13.93) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Liquorice Allsorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice Allsorts is a £240K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Liquorice Allsorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.8% over the last 90 days and 11.1% of searches end in a purchase.

£240K

revenue / yr

Units sold / yr60K

Search volume / yr+18.8%302K

Conversion rate11.1%

Avg price£7.14

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers5 · 59

Top-5 product click share79%

Open market8%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Top Liquorice Allsorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)

Price: £2.33
Rating: 4.6/5
Reviews: 640
Age: 3y ago

Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £10.26
Rating: 4.2/5
Reviews: 1,109
Age: 7y ago

Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)

Price: £2.74
Rating: 4.6/5
Reviews: 170
Age: 3y ago

Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.30
Rating: 3.8/5
Reviews: 981
Age: 3y ago

sweets - liquorice allsorts - 1kg pk

Price: £8.14
Rating: 4.1/5
Reviews: 650
Age: 15y ago

Newest

by launch date

Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)

Price: £1.10
Rating: 2.6/5
Reviews: 5
Age: 5mo ago

Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines

Price: £13.87
Rating: 4.3/5
Reviews: 153
Age: 2y ago

Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.

Price: £7.75
Rating: 3.9/5
Reviews: 51
Age: 2y ago

Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)

Price: £13.93
Rating: 4.6/5
Reviews: 640
Age: 2y ago

Maynards Bassetts Liquorice Allsorts Sweets Bag Assorted Liquorice Candies for Sharing 165 g (Pack of 1)

Price: £0.97
Rating: 4.6/5
Reviews: 640
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

79%

Top 20: 100%

Open market

Maynards Bassetts64%
Berrymans16%
--8%
Taveners6%
Sweetie Tooth3%
THE SWEET JAR CO.3%

Liquorice Allsorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume302KCVR11.1%Products10Brands5Top 5 Brands92%OOS Rate11.5%Rating4.1★Reviews504Avg BSR#112

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Top Liquorice Allsorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice allsorts206K/yr +19.6%12.1% conv.
bassetts liquorice allsorts28K/yr +7.5%10.9% conv.
liquorice allsorts bassetts25K/yr +16.7%13.8% conv.
maynards21K/yr +22.1%1.0% conv.
maynards liquorice allsorts12K/yr +15.2%12.8% conv.
maynards sweets5K/yr +64.2%0.4% conv.
allsorts4K/yr +20.8%12.0% conv.

What reviews say buyers love and hate about Liquorice Allsorts

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Value For Money24%

“Value for money”

Taste-Overall22%

“Good brand, tasty liquorice”

Sweetness19%

“Very good nice bag of sweets”

Quality-Overall7%

“good quality and easy to snack on”

Gifting Purpose6%

“Ideal gift”

What buyers complain about

82% of reviews

Hard Feel18%

“hard when eated werent very nice”

Moist/Dry14%

“also slighty dry”

Taste-Overall11%

“Not tasty”

Quality-Overall10%

“Not very good quality”

Value For Money8%

“a little overpriced”

Common Liquorice Allsorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice Allsorts 51/100 on Amazon United Kingdom — Worth a look. The niche generates £240K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +18.8% over the last 90 days.