liquorice allsorts
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.97–$13.93) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good503.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Market size
Okay£240K£240K/yr · 302K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£0.97–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquorice allsorts is a £240K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice allsorts market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- £357K–£428K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 11.5%
- Avg brand age
- 53 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
59
Top-5 brand share
92%
Top 20: 92%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Maynards Bassetts64%
- Berrymans16%
- --8%
- Taveners6%
- Sweetie Tooth3%
- THE SWEET JAR CO.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
Top liquorice allsorts search terms
- liquorice allsorts206K/yr
- bassetts liquorice allsorts28K/yr
- liquorice allsorts bassetts25K/yr
- maynards21K/yr
- maynards liquorice allsorts12K/yr
- maynards sweets5K/yr
- allsorts4K/yr
Top liquorice allsorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)
Maynards Bassetts£2.334.6★640 rev
Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.264.2★1,109 rev
Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)
--£2.744.6★170 rev
Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.303.8★981 rev
sweets - liquorice allsorts - 1kg pk
Taveners£8.144.1★650 rev
Newest
by launch date
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
Maynards Bassetts£1.105 rev
Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines
Sweetie Tooth£13.87153 rev
Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.7551 rev
Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)
Maynards Bassetts£13.93640 rev
Maynards Bassetts Liquorice Allsorts Sweets Bag Assorted Liquorice Candies for Sharing 165 g (Pack of 1)
Maynards Bassetts£0.97640 rev
Trending
90-day click momentumMaynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
Maynards Bassetts£1.102.6★
Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)
--£2.744.6★
Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.753.9★
Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)
Maynards Bassetts£13.934.6★
Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)
Maynards Bassetts£2.334.6★
What buyers say about liquorice allsorts
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Good brand, tasty liquorice”
“Very good nice bag of sweets”
“good quality and easy to snack on”
“Ideal gift”
“as advertised”
“Great size”
“In my opinion these are the best liquorice allsorts”
“other brand is soft”
“Nice flavour”
What buyers complain about
“hard when eated werent very nice”
“also slighty dry”
“Not tasty”
“Not very good quality”
“a little overpriced”
“Rock hard tasted old”
“Not as overly sweet as others”
“Very small tub”
“Not a good mix”
“Product was stale/tough and chewy”
Common questions
- Is liquorice allsorts profitable to sell on Amazon United Kingdom?
- The niche generates £240K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the liquorice allsorts niche?
- 5 brands and 59 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in liquorice allsorts?
- Top complaints mined from reviews: Hard Feel, Moist/Dry, Taste-Overall. The return rate is 0.1%.
- When does demand for liquorice allsorts peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the liquorice allsorts niche?
- Listings span £0.97–£13.93; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.