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Liquorice Allsorts

Maybe

An estimated 0.1% of orders come back. But prices span $0.97–$13.93, mostly outside the sweet spot, so Liquorice Allsorts is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£240K/yr302K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
79%top-5 click share · 5 brands · 59 sellers

Flapen Score

Liquorice Allsorts against its category

The dotted line is the Grocery average. Past it, Liquorice Allsorts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquorice Allsorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquorice Allsorts 302K times last year and spent an estimated £240K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
11.1%
Market size, estimated
£240Ka year
Peak month
December7.4× the quietest month
Top search term
liquorice allsorts206K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £0.97 to £13.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £7.14 that is £29K to £36K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£0.97–£13.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£29K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #112 within Confectionery. It carries 504 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#112in Confectionery
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
504per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Liquorice Allsorts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£144K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Est. top-5 brand share

92%

Top 20: 92%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Maynards Bassetts64%
  • Berrymans16%
  • --8%
  • Taveners6%
  • Sweetie Tooth3%
  • THE SWEET JAR CO.3%

Demand

Liquorice Allsorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Liquorice Allsorts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquorice allsorts206K/yr
  • bassetts liquorice allsorts28K/yr
  • liquorice allsorts bassetts25K/yr
  • maynards21K/yr
  • maynards liquorice allsorts12K/yr
  • maynards sweets5K/yr
  • allsorts4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquorice Allsorts

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
18%of negative reviews mention “Hard Feel”
0.1%of orders come back
“hard when eated werent very nice”
A buyer, on “Hard Feel”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Liquorice Allsorts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data