How competitive is the Liquorice niche on Amazon United Kingdom?

19 brands and 114 sellers compete in Liquorice on Amazon United Kingdom. The top 5 Liquorice products take 54% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Liquorice?

Liquorice buyers on Amazon United Kingdom complain most about Taste-Overall, Hard Feel, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquorice niche?

Liquorice sells for £8.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£20.67. The average incumbent carries 804 reviews — the moat a new listing must climb.

Liquorice

Liquorice shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Liquorice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquorice is a £859K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Liquorice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 8.4% of searches end in a purchase.

£859K

revenue / yr

Units sold / yr125K

Search volume / yr-4.0%1.2M

Conversion rate8.4%

Avg price£8.55

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 114

Top-5 product click share54%

Open market33%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Top Liquorice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)

Price: £2.33
Rating: 4.6/5
Reviews: 640
Age: 3y ago

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

$Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags$

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags

Price: £9.95
Rating: 4.5/5
Reviews: 174
Age: 1y ago

Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £10.26
Rating: 4.2/5
Reviews: 1,109
Age: 7y ago

RJs Soft Eating Licorice 300g

Price: £2.99
Rating: 4.5/5
Reviews: 335
Age: 4y ago

Newest

by launch date

Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)

Price: £1.10
Rating: 2.6/5
Reviews: 5
Age: 5mo ago

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

$Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags$

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags

Price: £9.95
Rating: 4.5/5
Reviews: 174
Age: 1y ago

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing

Price: £8.84
Rating: 4.3/5
Reviews: 371
Age: 1y ago

Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines

Price: £13.87
Rating: 4.3/5
Reviews: 153
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

114

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

54%

Top 20: 92%

Open market

28%

Maynards Bassetts29%
by Amazon11%
Berrymans10%
Strawberry Ledge9%
Taveners7%
Gudz5%

Liquorice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR8.4%Products26Brands19Top 5 Brands67%OOS Rate3.1%Rating4.3★Reviews804Avg BSR#57

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Liquorice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquorice521K/yr -9.9%5.8% conv.
liquorice allsorts206K/yr +19.6%12.3% conv.
licorice93K/yr +15.5%4.8% conv.
liquorice sweets97K/yr -7.9%3.3% conv.
licorice sweet95K/yr -27.2%4.8% conv.
bassetts liquorice allsorts28K/yr +7.5%10.9% conv.
liquorice allsorts bassetts25K/yr +16.7%13.8% conv.
liquorice gift set30K/yr -23.6%3.5% conv.
maynards liquorice allsorts12K/yr +15.2%12.8% conv.
liquorice gift box12K/yr +69.2%3.1% conv.

What reviews say buyers love and hate about Liquorice

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall35%

“Delicious as usual”

Value For Money16%

“Great value”

Quality-Overall9%

“Good quality arrived on tome”

Sweetness9%

“Lovely sweets”

Flavor4%

“Great flavour”

What buyers complain about

77% of reviews

Taste-Overall20%

“Chemical taste”

Hard Feel17%

“hard when eated werent very nice”

Moist/Dry8%

“also slighty dry”

Value For Money7%

“Expensive”

Quality-Overall6%

“Not very good quality”

Common Liquorice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquorice 60/100 on Amazon United Kingdom — Worth a look. The niche generates £859K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.