Liquorice
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -4.0% this quarter, so Liquorice is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £859K/yr1.2M searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 114 sellers
Flapen Score
Liquorice against its category
The dotted line is the Grocery average. Past it, Liquorice is stronger. Inside it, weaker.
Market
The Liquorice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liquorice 1.2M times last year and spent an estimated £859K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £859K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £859Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- liquorice521K searches a year
02 · Price
A sale here is worth £8.55.
Listings sell for £8.55 on average, from £0.97 to £20.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.55 that is £21K to £26K a year per listing.
- Average price
- £8.55under the $15 to $100 sweet spot
- Price range
- £0.97–£20.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 804 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 96%
- Out of stock, average day
- 3.1%
- Average rank
- #57in Confectionery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 804per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Liquorice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)
- Price
- £2.33
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.26
- Rating
- 4.2/5
- Reviews
- 1,109
- Age
- 7y ago

RJs Soft Eating Licorice 300g
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 4y ago
Trending
estimated 90-day click momentum
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
- Price
- £1.10
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 5mo ago

Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 3y ago

Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)
- Price
- £13.93
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 2y ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

RJs Soft Eating Licorice 300g
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 4y ago
Newest
by launch date
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
- Price
- £1.10
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 5mo ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 1y ago

Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines
- Price
- £13.87
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
114
Est. top-5 brand share
67%
Top 20: 96%
Est. top-5 click share
54%
Top 20: 92%
Open market
28%
- Maynards Bassetts29%
- by Amazon11%
- Berrymans10%
- Strawberry Ledge9%
- Taveners7%
- Gudz5%
Demand
Liquorice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Liquorice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquorice521K/yr
- liquorice allsorts206K/yr
- licorice93K/yr
- liquorice sweets97K/yr
- licorice sweet95K/yr
- bassetts liquorice allsorts28K/yr
- liquorice allsorts bassetts25K/yr
- liquorice gift set30K/yr
- maynards liquorice allsorts12K/yr
- liquorice gift box12K/yr
Reviews and returns
What reviews say buyers love and hate about Liquorice
We read the reviews and the return reasons for every product selling here.
“Chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquorice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









