liquorice
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great£859K£859K/yr · 1.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.97–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice is a £859K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquorice market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £855K–£1.1M
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 31%
- Out of stock
- 3.1%
- Avg brand age
- 65 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
114
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
54%
Top 20: 92%
Open market
28%
- Maynards Bassetts29%
- by Amazon11%
- Berrymans10%
- Strawberry Ledge9%
- Taveners7%
- Gudz5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top liquorice search terms
- liquorice521K/yr
- liquorice allsorts206K/yr
- licorice93K/yr
- liquorice sweets97K/yr
- licorice sweet95K/yr
- bassetts liquorice allsorts28K/yr
- liquorice allsorts bassetts25K/yr
- liquorice gift set30K/yr
- maynards liquorice allsorts12K/yr
- liquorice gift box12K/yr
Top liquorice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)
Maynards Bassetts£2.334.6★640 rev
by Amazon Liquorice 250g
by Amazon£1.154.4★331 rev
Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
Strawberry Ledge£9.954.5★174 rev
Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.264.2★1,109 rev
RJs Soft Eating Licorice 300g
Gudz£2.994.5★335 rev
Newest
by launch date
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
Maynards Bassetts£1.105 rev
by Amazon Liquorice 250g
by Amazon£1.15331 rev
Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
Strawberry Ledge£9.95174 rev
Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
STOCKLEY'S SINCE 1918£8.84371 rev
Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines
Sweetie Tooth£13.87153 rev
Trending
90-day click momentumMaynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
Maynards Bassetts£1.102.6★
Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)
--£2.744.6★
Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)
Maynards Bassetts£13.934.6★
by Amazon Liquorice 250g
by Amazon£1.154.4★
RJs Soft Eating Licorice 300g
Gudz£2.994.5★
What buyers say about liquorice
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious as usual”
“Great value”
“Good quality arrived on tome”
“Lovely sweets”
“Great flavour”
“Attractive Gift”
“As advertised”
“Nice and chewy”
“The best G/F Liquorice I've found so far”
“softened up in the room, ok now,”
What buyers complain about
“Chemical taste”
“hard when eated werent very nice”
“also slighty dry”
“Expensive”
“Not very good quality”
“Rock hard tasted old”
“Not as overly sweet as others”
“Jar is small”
“Not as expected”
“Chewy”
Common questions
- Is liquorice profitable to sell on Amazon United Kingdom?
- The niche generates £859K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the liquorice niche?
- 19 brands and 114 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in liquorice?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.
- When does demand for liquorice peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the liquorice niche?
- Listings span £0.97–£20.67; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 804 reviews — the moat a new listing must climb.