Liquorice
MaybeReturns run at only 0.0% of orders. But demand is soft, at -4.0% this quarter, so Liquorice is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £859K/yr1.2M searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 114 sellers
Flapen Score
Liquorice against its category
The dotted line is the Grocery average. Past it, Liquorice is stronger. Inside it, weaker.
Market
The Liquorice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liquorice 1.2M times last year and spent an estimated £859K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £859K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £859Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- liquorice521K searches a year
02 · Price
A sale here is worth £8.55.
Listings sell for £8.55 on average, from £0.97 to £20.67. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £8.55 that is £21K to £26K a year per listing.
- Average price
- £8.55under the $15 to $100 sweet spot
- Price range
- £0.97–£20.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 804 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 96%
- Out of stock, average day
- 3.1%
- Average rank
- #57in Confectionery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 804per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Liquorice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)
- Price
- £2.33
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 3y ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.26
- Rating
- 4.2/5
- Reviews
- 1,109
- Age
- 7y ago

RJs Soft Eating Licorice 300g
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 4y ago
Trending
90-day click momentum
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
- Price
- £1.10
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 5mo ago

Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)
- Price
- £2.74
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 3y ago

Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)
- Price
- £13.93
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 2y ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

RJs Soft Eating Licorice 300g
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 4y ago
Newest
by launch date
Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)
- Price
- £1.10
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 5mo ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing
- Price
- £8.84
- Rating
- 4.3/5
- Reviews
- 371
- Age
- 1y ago

Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines
- Price
- £13.87
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
114
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
54%
Top 20: 92%
Open market
28%
- Maynards Bassetts29%
- by Amazon11%
- Berrymans10%
- Strawberry Ledge9%
- Taveners7%
- Gudz5%
Demand
Liquorice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Liquorice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liquorice521K/yr
- liquorice allsorts206K/yr
- licorice93K/yr
- liquorice sweets97K/yr
- licorice sweet95K/yr
- bassetts liquorice allsorts28K/yr
- liquorice allsorts bassetts25K/yr
- liquorice gift set30K/yr
- maynards liquorice allsorts12K/yr
- liquorice gift box12K/yr
Reviews and returns
What reviews say buyers love and hate about Liquorice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Chemical taste
Not tasty
Not good taste
hard when eated werent very nice
They were hard
Not as soft
also slighty dry
Too dry
appearance dried out
Expensive
Overpriced
a little overpriced
Not very good quality
VERY POOR PRODUCT
Overpriced inferior quality absolutely not value for money
Love
Delicious as usual
tasty exactly how i expected it to be
Absolutely delicious
Great value
Excellent value for money
FAIR PRICED
Good quality arrived on tome
Excellent product
Premium quality
Lovely sweets
Very good nice bag of sweets
These classic sweets are the perfect example
Great flavour
if you like a strong licorice its pretty good quality flavour
Great liquorice and nice taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquorice questions
Answered from the same tracked data.









