How competitive is the Liquid Smoke niche on Amazon United Kingdom?

7 brands and 35 sellers compete in Liquid Smoke on Amazon United Kingdom. The top 5 Liquid Smoke products take 84% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Liquid Smoke?

Liquid Smoke buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Liquid Smoke niche?

Liquid Smoke sells for £7.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.54–£14.06. The average incumbent carries 2,940 reviews — the moat a new listing must climb.

Liquid Smoke

prices mostly outside the sweet spot ($4.54–$14.06) — Liquid Smoke doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liquid Smoke profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Smoke is a £115K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.

Liquid Smoke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.9% over the last 90 days and 16.1% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr15K

Search volume / yr-1.9%92K

Conversion rate16.1%

Avg price£7.79

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 35

Top-5 product click share84%

Open market6%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Liquid Smoke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Colgin Liquid Smoke Natural Hickory 472 ml

Price: £6.77
Rating: 4.5/5
Reviews: 5,935
Age: 13y ago

StubbS | Hickory Liquid Smoke | 1 x 148ml

Price: £5.61
Rating: 4.4/5
Reviews: 4,486
Age: 16y ago

COLGIN LIQUID SMOKE NATURAL HICKORY FLAVOUR 1 x 118 ml BOTTLE AMERICAN IMPORT

Price: £4.54
Rating: 4.4/5
Reviews: 4,904
Age: 15y ago

Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml

Price: £6.96
Rating: 4.2/5
Reviews: 38
Age: 1y ago

Wrights Liquid Smoke Hickory 103 milliliter

Price: £6.76
Rating: 4.5/5
Reviews: 1,531
Age: 11y ago

Newest

by launch date

Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml

Price: £6.96
Rating: 4.2/5
Reviews: 38
Age: 1y ago

Erbotech Liquid Smoke Concentrated Food Additive Offers an Intense and Smoky Aroma to Your Dishes Ideal for BBQ Meat and Cheese Also Excellent for Vegetarians No GMO Vegan 30 ml

Price: £8.88
Rating: 4.5/5
Reviews: 623
Age: 2y ago

Liquid Smoke for Cooking (148 ml x 2) - Stubbs Hickory Liquid Smoke for Cooking Vegan with Recipe Leaflet | Liquid Smoke Seasoning and for Flavouring | Ideal for Vegetarians and Vegans l Gluten-Free

Price: £13.06
Rating: 4.4/5
Reviews: 211
Age: 3y ago

Stubbs Hickory Liquid Smoke 148ml

Price: £4.84
Rating: 4.5/5
Reviews: 4,481
Age: 6y ago

Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml

Price: £14.06
Rating: 4.5/5
Reviews: 6,851
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Colgin49%
Stubbs21%
Wright's11%
Knorr Professional9%
Grillsmoke4%
Erbotech4%
Open — no brand owns it (1 brand, 3%)

Liquid Smoke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR16.1%Products10Brands7Top 5 Brands94%OOS Rate0.7%Rating4.4★Reviews2,940Avg BSR#64

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Liquid Smoke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquid smoke67K/yr -3.5%14.5% conv.
liquid smoke for cooking22K/yr +1.4%15.0% conv.
liquid smoke vegan3K/yr +8.9%15.4% conv.

What reviews say buyers love and hate about Liquid Smoke

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Flavor35%

“Good natural flavour”

Taste-Overall15%

“Lovely Smokey taste to food”

Quality-Overall10%

“Excellent product”

Spiciness8%

“Put it on all my meat and makes it taste beautifully smoky and bbqd”

Advertised Vs Actual Product8%

“Works as it should”

What buyers complain about

71% of reviews

Taste-Overall12%

“hoping the apple would isngood”

Value For Money11%

“I think this is expensive for what it is”

Flavor9%

“It seems to be a typically American misunderstanding of flavours”

Smell6%

“it's not quite the right flavour or aroma”

Thickness6%

“Its ok I personally expected it to be a little bit thicker”

Common Liquid Smoke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Smoke 39/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 10 tracked products. Search demand moved -1.9% over the last 90 days.