Liquid Smoke
FailPrices span $4.54–$14.06, mostly outside the sweet spot, so Liquid Smoke is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £115K/yr92K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 35 sellers
Flapen Score
Liquid Smoke against its category
The dotted line is the Grocery average. Past it, Liquid Smoke is stronger. Inside it, weaker.
Market
The Liquid Smoke market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liquid Smoke 92K times last year and spent an estimated £115K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £115Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- liquid smoke67K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £4.54 to £14.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £7.79 that is £10K to £12K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £4.54–£14.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #64 within Condiments & Sauces. It carries 2,940 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #64in Condiments & Sauces
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,940per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Liquid Smoke products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgin Liquid Smoke Natural Hickory 472 ml
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 5,935
- Age
- 13y ago

StubbS | Hickory Liquid Smoke | 1 x 148ml
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 4,486
- Age
- 16y ago

COLGIN LIQUID SMOKE NATURAL HICKORY FLAVOUR 1 x 118 ml BOTTLE AMERICAN IMPORT
- Price
- £4.54
- Rating
- 4.4/5
- Reviews
- 4,904
- Age
- 15y ago

Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Wrights Liquid Smoke Hickory 103 milliliter
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 1,531
- Age
- 11y ago
Trending
90-day click momentum
Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 6,851
- Age
- 6y ago

Wrights Liquid Smoke - Mesquite 103ml
- Price
- £6.41
- Rating
- 4.3/5
- Reviews
- 344
- Age
- 7y ago

Wrights Liquid Smoke Hickory 103 milliliter
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 1,531
- Age
- 11y ago

Colgin Liquid Smoke Natural Hickory 472 ml
- Price
- £6.77
- Rating
- 4.5/5
- Reviews
- 5,935
- Age
- 13y ago

Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Erbotech Liquid Smoke Concentrated Food Additive Offers an Intense and Smoky Aroma to Your Dishes Ideal for BBQ Meat and Cheese Also Excellent for Vegetarians No GMO Vegan 30 ml
- Price
- £8.88
- Rating
- 4.5/5
- Reviews
- 623
- Age
- 2y ago

Liquid Smoke for Cooking (148 ml x 2) - Stubbs Hickory Liquid Smoke for Cooking Vegan with Recipe Leaflet | Liquid Smoke Seasoning and for Flavouring | Ideal for Vegetarians and Vegans l Gluten-Free
- Price
- £13.06
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 3y ago

Stubbs Hickory Liquid Smoke 148ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 4,481
- Age
- 6y ago

Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 6,851
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
35
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- Colgin49%
- Stubbs21%
- Wright's11%
- Knorr Professional9%
- Grillsmoke4%
- Erbotech4%
- Open — no brand owns it (1 brand, 3%)
Demand
Liquid Smoke search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Liquid Smoke search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liquid smoke67K/yr
- liquid smoke for cooking22K/yr
- liquid smoke vegan3K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Smoke
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
hoping the apple would isngood
It seems to be a typically American misunderstanding of flavours
this tastes poor
I think this is expensive for what it is
Expensive for what it is
Too expensive
It seems to be a typically American misunderstanding of flavours
smoke flavour is pretty weak
it's not quite the right flavour or aroma
it's not quite the right flavour or aroma
Horrible smell and flavour
It wlii NOT give you steak taste or smell like from real smoke place
Its ok I personally expected it to be a little bit thicker
Love
Good natural flavour
Great smokey flavour
Good flavour
Lovely Smokey taste to food
tastes great
Perfect for Adding Rich Smoky Taste
Excellent product
Its a very good quality
Great quality not too chicory just right
Put it on all my meat and makes it taste beautifully smoky and bbqd
Especially chilli
Smokey goodness
Works as it should
Product as described
exactly as seen
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Smoke questions
Answered from the same tracked data.









