liquid smoke
Skip itPrices mostly outside the sweet spot ($4.54–$14.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,940.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay£115K£115K/yr · 92K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£4.54–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, liquid smoke is a £115K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquid smoke market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- £97K–£117K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 72 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
35
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
3%
- Colgin49%
- Stubbs21%
- Wright's11%
- Knorr Professional9%
- Grillsmoke4%
- Erbotech4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top liquid smoke search terms
- liquid smoke67K/yr
- liquid smoke for cooking22K/yr
- liquid smoke vegan3K/yr
Top liquid smoke products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgin Liquid Smoke Natural Hickory 472 ml
Colgin£6.774.5★5,935 rev
StubbS | Hickory Liquid Smoke | 1 x 148ml
Stubbs£5.614.4★4,486 rev
COLGIN LIQUID SMOKE NATURAL HICKORY FLAVOUR 1 x 118 ml BOTTLE AMERICAN IMPORT
Colgin£4.544.4★4,904 rev
Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
Knorr Professional£6.964.2★38 rev
Wrights Liquid Smoke Hickory 103 milliliter
Wright's£6.764.5★1,531 rev
Newest
by launch dateKnorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
Knorr Professional£6.9638 rev
Erbotech Liquid Smoke Concentrated Food Additive Offers an Intense and Smoky Aroma to Your Dishes Ideal for BBQ Meat and Cheese Also Excellent for Vegetarians No GMO Vegan 30 ml
Erbotech£8.88623 rev
Liquid Smoke for Cooking (148 ml x 2) - Stubbs Hickory Liquid Smoke for Cooking Vegan with Recipe Leaflet | Liquid Smoke Seasoning and for Flavouring | Ideal for Vegetarians and Vegans l Gluten-Free
Cucinada£13.06211 rev
Stubbs Hickory Liquid Smoke 148ml
Stubbs£4.844,481 rev
Liquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml
Grillsmoke£14.066,851 rev
Trending
90-day click momentumLiquid Smoke Hickory - Brand Grillstone - 100% Vegan Pur 100ml
Grillsmoke£14.064.5★
Wrights Liquid Smoke - Mesquite 103ml
Wright's£6.414.3★
Wrights Liquid Smoke Hickory 103 milliliter
Wright's£6.764.5★
Colgin Liquid Smoke Natural Hickory 472 ml
Colgin£6.774.5★
Knorr Professional Intense Flavours Deep Smoke Gluten Free and Vegan Liquid Smoke flavouring 400 ml
Knorr Professional£6.964.2★
What buyers say about liquid smoke
What buyers praise and complain about, mined from review topics.What buyers love
“Good natural flavour”
“Lovely Smokey taste to food”
“Excellent product”
“Put it on all my meat and makes it taste beautifully smoky and bbqd”
“Works as it should”
“Value for money”
“Apart from that it smells fantastic”
“Overall, it's a convenient ingredient for achieving a barbecue-style taste at home”
“The Best Jerky Ever”
“Good natural flavour”
What buyers complain about
“hoping the apple would isngood”
“I think this is expensive for what it is”
“It seems to be a typically American misunderstanding of flavours”
“it's not quite the right flavour or aroma”
“Its ok I personally expected it to be a little bit thicker”
“Does not work”
“Not enough instructions as to use”
“so dont go shaking the bottle over your pan - literally a drop or two may well be all you need. which means its not quite as extravagant an ingredient as it seems”
“your food will be bitter if too much”
“So either fake or just bad quality”
Common questions
- Is liquid smoke profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 10 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the liquid smoke niche?
- 7 brands and 35 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in liquid smoke?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for liquid smoke peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the liquid smoke niche?
- Listings span £4.54–£14.06; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.