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Liquid Smoke

Fail

Prices span $4.54–$14.06, mostly outside the sweet spot, so Liquid Smoke is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£115K/yr92K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 35 sellers

Flapen Score

Liquid Smoke against its category

The dotted line is the Grocery average. Past it, Liquid Smoke is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Smoke market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Smoke 92K times last year and spent an estimated £115K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
16.1%
Market size, estimated
£115Ka year
Peak month
December1.3× the quietest month
Top search term
liquid smoke67K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £4.54 to £14.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £7.79 that is £10K to £12K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£4.54–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #64 within Condiments & Sauces. It carries 2,940 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#64in Condiments & Sauces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,940per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Liquid Smoke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

35

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Colgin49%
  • Stubbs21%
  • Wright's11%
  • Knorr Professional9%
  • Grillsmoke4%
  • Erbotech4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Liquid Smoke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Liquid Smoke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid smoke67K/yr
  • liquid smoke for cooking22K/yr
  • liquid smoke vegan3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Smoke

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%

hoping the apple would isngood

It seems to be a typically American misunderstanding of flavours

this tastes poor

Value For Money11%

I think this is expensive for what it is

Expensive for what it is

Too expensive

Flavor9%+2.10

It seems to be a typically American misunderstanding of flavours

smoke flavour is pretty weak

it's not quite the right flavour or aroma

Smell6%−0.11

it's not quite the right flavour or aroma

Horrible smell and flavour

It wlii NOT give you steak taste or smell like from real smoke place

Thickness6%−0.07

Its ok I personally expected it to be a little bit thicker

Love

Flavor35%+2.10

Good natural flavour

Great smokey flavour

Good flavour

Taste-Overall15%

Lovely Smokey taste to food

tastes great

Perfect for Adding Rich Smoky Taste

Quality-Overall10%+0.21

Excellent product

Its a very good quality

Great quality not too chicory just right

Spiciness8%+0.86

Put it on all my meat and makes it taste beautifully smoky and bbqd

Especially chilli

Smokey goodness

Advertised Vs Actual Product8%+0.88

Works as it should

Product as described

exactly as seen

FAQ

Common Liquid Smoke questions

Answered from the same tracked data.