liquid iv
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great224.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.63avg listing price — sweet spot $15–$100
Price range
Good£6.21–£24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, liquid iv is a £42K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
liquid iv market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 93%
- Out of stock
- 1.9%
- Avg brand age
- 46 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
37
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Myprotein69%
- ViDrate7%
- Optimum Nutrition5%
- Revival Shots5%
- Ben Coomber3%
- Liquid I.V.3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -4.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Top liquid iv search terms
- watermelon electrolytes11K/yr
- my protein electrolyte7K/yr
- hyrox electrolytes9K/yr
- myprotein electrolytes6K/yr
- electrolytes watermelon4K/yr
- darkstims electrolytes5K/yr
- electrolytes myprotein4K/yr
- my protein electrolytes powder5K/yr
- watermelon candy electrolytes3K/yr
Top liquid iv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Myprotein PRO x HYROX The Electro | Advanced Electrolyte Watermelon Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
Myprotein£13.304.5★124 rev
Myprotein PRO x HYROX THE Electro | Advanced Electrolyte Orange Hydration Powder | 650mg Sodium & 300mg Potassium | Supports Hydration Muscle Function & Recovery | Vegan-Friendly | 30 Servings
Myprotein£14.614.3★28 rev
Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
Myprotein£14.914.7★27 rev
Myprotein THE Electro Hyrox Effervescent Tablets Berry | Electrolyte Hydration with 500mg Sodium Vitamin C & B12 | Vegan Low Sugar | Tube of 12 Tablets
Myprotein£6.214.8★19 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets
ViDrate£7.314.4★35 rev
Newest
by launch date
Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Watermelon Cooler Flavour Electrolytes with 7 Vitamins & Minerals for Fast Hydration & Energy Vegan and Gluten Free 16 Sachet Sticks
Liquid I.V.£15.18111 rev
Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
Myprotein£14.9127 rev
Myprotein Impact Hydrate Electrolyte Powder | Lemon & Lime - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
Myprotein£12.164 rev
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets
ViDrate£7.3135 rev
Myprotein THE Electro Hyrox Effervescent Tablets Berry | Electrolyte Hydration with 500mg Sodium Vitamin C & B12 | Vegan Low Sugar | Tube of 12 Tablets
Myprotein£6.2119 rev
Trending
90-day click momentum
Hydravive Rehydration Electrolytes Powder 250g - Watermelon - High Strength Vitamin C & All 8 B Vitamins: B1 B3 B5 B12 - Electrolyte Drinks - Effervescent Electrolyte Hydration Tablets Alternative
Nutravita£11.453.5★
Myprotein Impact Hydrate Electrolyte Powder | Raspberry Lemonade - Zero Sugar Hydration Drink Mix with Sodium Potassium Magnesium | Supports Muscle Function & Electrolyte Balance | 40 Servings Per Tub
Myprotein£14.914.7★
Hydrava Electrolyte Sachets | 30 Pack | Sugar Free Electrolytes with Sodium Magnesium Vitamin C & More | Rehydration Powder with All Natural Flavours and Zero Sugar | Watermelon
Hydrava£24.624.4★
MaxiNutrition Hydration tabs Watermelon Zero Sugar| Effervescent Electrolyte Tablets| for Improved Hydration and Recovery | Suitable for Vegans and Vegetarians |6 x 10 Tablets (6 Pack)
MaxiNutrition£11.154.5★
Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Watermelon & Raspberry 8 Electrolytes Sachets
ViDrate£7.314.4★
What buyers say about liquid iv
What buyers praise and complain about, mined from review topics.What buyers love
“Love the taste very refreshing”
“Amazing strawberry flavour yumyum”
“Best performance brand there is”
“Excellent value”
“Great hydration”
“It mixes incredibly well”
“Very fruity which I like”
“I feel def refreshed after having it”
“was as advertised”
“Energised instantly”
What buyers complain about
“Gross taste”
“it tasted strongly of salt water so dont think another flavour would make a difference”
“Doesnt taste like salt like the other brand I bought”
“This rubbish doesnt dissolve”
“Too sweet”
“would not recommend taste like artificial plastic”
“within day 3 I woke up actually awake”
“Really horrible to mix”
“not paying that much money again to try”
“Perhaps the contents were exposed to moisture during storage”
Top return reasons
Common questions
- Is liquid iv profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the liquid iv niche?
- 9 brands and 37 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in liquid iv?
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.1%.
- When does demand for liquid iv peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- What does it cost to enter the liquid iv niche?
- Listings span £6.21–£24.62; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.