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Liquid Iv

Fail

Shoppers spend only $42K a year here, so Liquid Iv is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£42K/yr53K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
71%top-5 click share · 9 brands · 37 sellers

Flapen Score

Liquid Iv against its category

The dotted line is the Grocery average. Past it, Liquid Iv is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Iv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Iv 53K times last year and spent an estimated £42K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
6.3%
Market size, estimated
£42Ka year
Peak month
August6.9× the quietest month
Top search term
watermelon electrolytes11K searches a year

02 · Price

A sale here is worth £12.63.

Listings sell for £12.63 on average, from £6.21 to £24.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.63 that is £3K to £6K a year per listing.

Average price
£12.63under the $15 to $100 sweet spot
Price range
£6.21–£24.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #23 within Sports & Health Drinks. It carries 225 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
67%
Out of stock, average day
1.9%
Average rank
#23in Sports & Health Drinks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Liquid Iv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Myprotein69%
  • ViDrate7%
  • Optimum Nutrition5%
  • Revival Shots5%
  • Ben Coomber3%
  • Liquid I.V.3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Liquid Iv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Search terms

Top Liquid Iv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watermelon electrolytes11K/yr
  • my protein electrolyte7K/yr
  • hyrox electrolytes9K/yr
  • myprotein electrolytes6K/yr
  • electrolytes watermelon4K/yr
  • darkstims electrolytes5K/yr
  • electrolytes myprotein4K/yr
  • my protein electrolytes powder5K/yr
  • watermelon candy electrolytes3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Iv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%

Gross taste

Strange taste

Horrid taste

Flavor11%

it tasted strongly of salt water so dont think another flavour would make a difference

wasn't keen on the flavor

very chemical flavouring

Salt Content9%

Doesnt taste like salt like the other brand I bought

Really salty

it's so salty

Solubility7%

This rubbish doesnt dissolve

Not dissolving

Doesnt mix well

Sweetness3%

Too sweet

So sweet I couldn't drink it

They aren't sweet

Love

Taste-Overall30%

Love the taste very refreshing

Amazing taste

Great taste mixes well

Flavor12%

Amazing strawberry flavour yumyum

Great flavour

The forest berries flavour is actually pretty refreshing once you get used to it

Quality-Overall8%

Best performance brand there is

Good quality

Great product

Value For Money6%

Excellent value

Good value

Great product & fair price

Moist/Dry5%

Great hydration

Good effective hydration

Very hydrating

Return

0.1% Return rate 0% Fixable by listing

Smell25%▁▁▁▁▁█
Leak-Proof25%▁█▁▁▁▁
Texture/Consistency-Overall25%▁▁█▁▁▁
Taste-Overall25%▁█▁▁▁▁

Gross taste

Strange taste

Horrid taste

FAQ

Common Liquid Iv questions

Answered from the same tracked data.