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Liquid Iv

a small market ($42K/yr) — Liquid Iv doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 11Growth 23Conversion 69Competition 24Returns 100Price range 52Avg price 55Brand share 26Review moat 89Quality gap 62
This niche Category average

Is Liquid Iv profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Iv is a £42K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Liquid Iv: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 6.3% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K
Search volume / yr-4.4%53K
Conversion rate6.3%
Avg price£12.63

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 37
Top-5 product click share71%
Open market11%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)3· 3 succeeded
Avg rating4.4★
Avg reviews225

Top Liquid Iv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Myprotein69%
  • ViDrate7%
  • Optimum Nutrition5%
  • Revival Shots5%
  • Ben Coomber3%
  • Liquid I.V.3%
  • Open — no brand owns it (3 brands, 8%)

Liquid Iv demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR6.3%Products15Brands9Top 5 Brands89%OOS Rate1.9%Rating4.4★Reviews225Avg BSR#23
30K20KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Top Liquid Iv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • watermelon electrolytes11K/yr
  • my protein electrolyte7K/yr
  • hyrox electrolytes9K/yr
  • myprotein electrolytes6K/yr
  • electrolytes watermelon4K/yr
  • darkstims electrolytes5K/yr
  • electrolytes myprotein4K/yr
  • my protein electrolytes powder5K/yr
  • watermelon candy electrolytes3K/yr

What reviews say buyers love and hate about Liquid Iv

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Taste-Overall30%

Love the taste very refreshing

Flavor12%

Amazing strawberry flavour yumyum

Quality-Overall8%

Best performance brand there is

Value For Money6%

Excellent value

Moist/Dry5%

Great hydration

What buyers complain about

76% of reviews
Taste-Overall38%

Gross taste

Flavor11%

it tasted strongly of salt water so dont think another flavour would make a difference

Salt Content9%

Doesnt taste like salt like the other brand I bought

Solubility7%

This rubbish doesnt dissolve

Sweetness3%

Too sweet

Liquid Iv return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
25%
2Leak-Proof
25%
3Texture/Consistency-Overall
25%
4Taste-Overall
25%

Common Liquid Iv questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Iv 44/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Liquid Iv on Amazon United Kingdom peaks in Aug–Sep–Oct–Nov, where the busiest month runs 6.9× the quietest.