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Liquid Death

Liquid Death clears our launch bar: a $888K/yr market growing +46.2% this quarter with returns at 0.0%.

Flapen Score

62
Launch it

Top 4% of 2,976 Grocery niches · +16 vs the category median of 46

Market size 76Growth 66Conversion 99Competition 44Returns 100Price range 29Avg price 25Brand share 0Review moat 80Quality gap 72
This niche Category average · 2,976 niches

Is Liquid Death profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Death is a £888K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 62/100.

Liquid Death: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +46.2% over the last 90 days and 19.0% of searches end in a purchase.

£888K

revenue / yr

Units sold / yr100K
Search volume / yr+46.2%527K
Conversion rate19.0%
Avg price£8.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 18
Top-5 product click share59%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement72%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews404

Top Liquid Death products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£36K£71K£107K£142K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Dash Water88%
  • AQUA Libra6%
  • Arizona5%

Liquid Death demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume527KCVR19.0%Products18Brands3Top 5 Brands100%OOS Rate14.5%Rating4.3★Reviews404Avg BSR#49
20K15KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Top Liquid Death search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dash water180K/yr
  • dash109K/yr
  • liquid death85K/yr
  • arizona iced tea50K/yr
  • dash drinks16K/yr
  • arizona18K/yr
  • dash sparkling water9K/yr
  • dash water dash cans5K/yr
  • dash drink5K/yr
  • dash water dash mix7K/yr

What reviews say buyers love and hate about Liquid Death

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Flavor25%

Great flavour

Taste-Overall18%

Good taste

Freshness13%

Very refreshing

Value For Money7%

Worth buying

Sweetness7%

Not too sweet like some raspberry products can be

What buyers complain about

82% of reviews
Taste-Overall39%

Tastes like plastic

Flavor22%

Flavour is very weak

Value For Money5%

BUT OVERPRICED

Sweetness5%

Not sweet

Artificial Sweeteners3%

not even sweeteners

Common Liquid Death questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Death 62/100 on Amazon United Kingdom — Launch it. The niche generates £888K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +46.2% over the last 90 days.
Search demand for Liquid Death on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 6.3× the quietest.