Liquid Death

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £888K a year.

Searches, last 12 months

527K

Growth, 90 days vs prior 90

+46.2%

Conversion, latest week

19.0%

Market size, estimated

£888Ka year

Peak month

July6.3× the quietest month

Top search term

dash water180K searches a year

Listings sell for £8.87 on average, from £3.29 to £19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £8.87 that is £27K to £35K a year per listing.

Average price

£8.87under the $15 to $100 sweet spot

Price range

£3.29–£19.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

£27K–£35K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #49 within Fizzy Drinks. It carries 404 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

14.5%

Average rank

#49in Fizzy Drinks

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

404per listing

Listings tracked

18

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months