Is liquid death profitable to sell on Amazon United Kingdom?

The niche generates £888K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Launch it (62/100).

How competitive is the liquid death niche?

3 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liquid death?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for liquid death peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 6.3× the quietest.

What does it cost to enter the liquid death niche?

Listings span £3.29–£19.67; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.

liquid death

Launch it

A $888K/yr market growing +46.2% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great403.67

avg incumbent reviews — the moat a new listing must climb

Market size

Great£888K

£888K/yr · 527K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+46.2%

90-day search growth — must beat 0% to launch

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.29–£19.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£8.87

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, liquid death is a £888K/yr Amazon United Kingdom market (527K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 62/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

liquid death market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: £710K–£887K; units × avg price
Conversion rate: 19.0%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 14.5%
Avg brand age: 49 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Dash Water88%
AQUA Libra6%
Arizona5%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +46.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Open Trend

Top liquid death search terms

dash water180K/yr +88.3%20.0% conv.
dash109K/yr +73.4%22.6% conv.
liquid death85K/yr -12.6%0.2% conv.
arizona iced tea50K/yr +0.9%3.7% conv.
dash drinks16K/yr +31.6%12.5% conv.
arizona18K/yr -1.9%3.0% conv.
dash sparkling water9K/yr +14.4%12.3% conv.
dash water dash cans5K/yr +10.0%17.4% conv.
dash drink5K/yr +47.4%12.5% conv.
dash water dash mix7K/yr +7.1%19.3% conv.

All search terms

Top liquid death products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DASH Water Raspberry - 12 x Raspberry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£7.694.3★1,438 rev

DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£7.554.2★133 rev

DASH Water Peach - 12 x Peach Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£8.024.2★856 rev

DASH Water Lime - 12 x Lime Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£8.314.4★489 rev

DASH Water Grapefruit - 12 x Grapefruit Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£8.364.4★253 rev

Newest

by launch date

DASH Water PINK LADY APPLE - 12 x 330ml cans - Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit

Dash Water£13.7334 rev

2mo ago

Arizona Green Tea with Honey 12 x 330ml Cans - Low Calorie Soft Drink 100% Green Tea Extract Refreshing and Sweet No Artificial Colours or Preservatives

Arizona£8.1863 rev

6mo ago

DASH Water Cherry - 12 x Cherry Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£7.55133 rev

7mo ago

Dash Cherry Sparkling Water 4 x 330ml

Dash Water£3.347 rev

8mo ago

DASH Water Orange - 12 x Orange Flavoured Sparkling Spring Water - NO Sugar NO Sweetener NO Calories - Infused with Wonky Fruit (12 x 330ml cans)

Dash Water£9.80108 rev

1y ago

What buyers say about liquid death

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor25%

“Great flavour”

Taste-Overall18%

“Good taste”

Freshness13%

“Very refreshing”

Value For Money7%

“Worth buying”

Sweetness7%

“Not too sweet like some raspberry products can be”

Quality-Overall6%

“Good quality”

Health Benefits-Overall4%

“Super healthy”

Alcohol Flavor3%

“Good price and great for cutting down on alcohol”

Caffeine Content2%

“a decent alternative to high sugar/caffeine drinks”

Nutritional Content2%

“A healthy option with no calories”

What buyers complain about

Taste-Overall39%

“Tastes like plastic”

Flavor22%

“Flavour is very weak”

Value For Money5%

“BUT OVERPRICED”

Sweetness5%

“Not sweet”

Artificial Sweeteners3%

“not even sweeteners”

Sour2%

“They also add citric acid to their drinks which just adds a strange sourness that is disjointed from the flavour of the water”

Strength2%

“It needs to be a lot stronger”

Ingredients-Overall2%

“Not sure if they have changed the ingredients”

Advertised Vs Actual Product2%

“Advertised contents are less than desirable”

Quality-Overall1%

“Utterly terrible”

Common questions

Is liquid death profitable to sell on Amazon United Kingdom?: The niche generates £888K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.2%. Flapen's verdict: Launch it (62/100).
How competitive is the liquid death niche?: 3 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in liquid death?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for liquid death peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 6.3× the quietest.
What does it cost to enter the liquid death niche?: Listings span £3.29–£19.67; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.