Liqueurs
FailThe top 5 products take 88% of clicks, so Liqueurs is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £738K/yr672K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 59 sellers
Flapen Score
Liqueurs against its category
The dotted line is the Grocery average. Past it, Liqueurs is stronger. Inside it, weaker.
Market
The Liqueurs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liqueurs 672K times last year and spent an estimated £738K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £738K a year.
- Searches, last 12 months
- 672K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £738Ka year
- Peak month
- December24.3× the quietest month
- Top search term
- liqueurs166K searches a year
02 · Price
A sale here is worth £14.12.
Listings sell for £14.12 on average, from £7.19 to £29.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.12 that is £14K to £18K a year per listing.
- Average price
- £14.12under the $15 to $100 sweet spot
- Price range
- £7.19–£29.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #316 within Beer, Wine & Spirits. It carries 4,858 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #316in Beer, Wine & Spirits
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,858per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Liqueurs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Passoã Passion Fruit Liqueur 70cl
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 8,138
- Age
- 15y ago

Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices
- Price
- £15.29
- Rating
- 4.8/5
- Reviews
- 8,808
- Age
- 15y ago

Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini
- Price
- £12.92
- Rating
- 4.8/5
- Reviews
- 10,826
- Age
- 15y ago

Chambord - 70cl Raspberry - Liqueur
- Price
- £19.60
- Rating
- 4.9/5
- Reviews
- 2,259
- Age
- 16y ago

Sheridans Coffee Layered Liqueur 15.5% 50cl
- Price
- £17.01
- Rating
- 4.8/5
- Reviews
- 3,994
- Age
- 15y ago
Trending
90-day click momentum
Passoã Passion Fruit Liqueur 70cl
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 8,138
- Age
- 15y ago

Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices
- Price
- £15.29
- Rating
- 4.8/5
- Reviews
- 8,808
- Age
- 15y ago

Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini
- Price
- £12.92
- Rating
- 4.8/5
- Reviews
- 10,826
- Age
- 15y ago

Chambord - 70cl Raspberry - Liqueur
- Price
- £19.60
- Rating
- 4.9/5
- Reviews
- 2,259
- Age
- 16y ago

Chambord 20cl
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 7y ago
Newest
by launch date
Disaronno Velvet Cream Liqueur | 50cl | 17% vol | Italian Cream Liqueur Inspired by the Iconic Disaronno Originale Taste Notes of Vanilla and Almond | Gluten Free | Great On The Rocks or in Cocktails
- Price
- £8.82
- Rating
- 4.7/5
- Reviews
- 1,970
- Age
- 6y ago

Chambord 20cl
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 7y ago

Giffard Crème de Framboise | Raspberry Cocktail Liqueur 50cl 16% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 13y ago

Passoa Passion Fruit Liqueur 1 L
- Price
- £15.07
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 13y ago

Sheridans Coffee Layered Liqueur 1 litre
- Price
- £29.59
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
59
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Passoa29%
- Licor 4322%
- CHAMBORD18%
- Frangelico17%
- Sheridan's8%
- Disaronno2%
- Open — no brand owns it (2 brands, 3%)
Demand
Liqueurs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 24.3×
Search terms
Top Liqueurs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liqueurs166K/yr
- liqueur55K/yr
- passoa32K/yr
- chambord raspberry liqueur33K/yr
- liquor40K/yr
- licor 4333K/yr
- chambord52K/yr
- frangelico liqueur28K/yr
- sheridans coffee liqueur43K/yr
- passoa passion fruit liqueur16K/yr
Reviews and returns
What reviews say buyers love and hate about Liqueurs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive, can get cheaper in local shops
The postage makes this so expensive
Little expensive
Nasty drink
Not alcoholic
its not excessively sweet like you might expect
Bit too sweet for me
Obvs great and already used
As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol
Love
Unique taste
Very tasty
It tastes amazing in coffee
Great price too
Great value for money
Reasonable price,
Brilliant deal - and very drinkable
LOVE THE DRINK GOOD PRICE THANKS TO ALL
Very nice drink
Fantastic flavour
This is very luxurious with a lovely flavour
Its a smooth coffee flavour
quality nice looking bottle
No complaints
Excellent product
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liqueurs questions
Answered from the same tracked data.









