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Liqueurs

Fail

The top 5 products take 88% of clicks, so Liqueurs is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£738K/yr672K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
88%top-5 click share · 8 brands · 59 sellers

Flapen Score

Liqueurs against its category

The dotted line is the Grocery average. Past it, Liqueurs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liqueurs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liqueurs 672K times last year and spent an estimated £738K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £738K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
7.8%
Market size, estimated
£738Ka year
Peak month
December24.3× the quietest month
Top search term
liqueurs166K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £7.19 to £29.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.12 that is £14K to £18K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£7.19–£29.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #316 within Beer, Wine & Spirits. It carries 4,858 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#316in Beer, Wine & Spirits
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,858per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Liqueurs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£74K£148K£221K£295K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

59

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

3%

  • Passoa29%
  • Licor 4322%
  • CHAMBORD18%
  • Frangelico17%
  • Sheridan's8%
  • Disaronno2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Liqueurs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.3×

Search terms

Top Liqueurs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liqueurs166K/yr
  • liqueur55K/yr
  • passoa32K/yr
  • chambord raspberry liqueur33K/yr
  • liquor40K/yr
  • licor 4333K/yr
  • chambord52K/yr
  • frangelico liqueur28K/yr
  • sheridans coffee liqueur43K/yr
  • passoa passion fruit liqueur16K/yr

Reviews and returns

What reviews say buyers love and hate about Liqueurs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
37%of negative reviews mention “Value For Money”
0.4%of orders come back
“Expensive, can get cheaper in local shops”
A buyer, on “Value For Money”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Liqueurs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data