liqueurs
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Good£738K£738K/yr · 672K searches
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Price range
Good£7.19–£29.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,858avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, liqueurs is a £738K/yr Amazon United Kingdom market (672K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
liqueurs market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £565K–£706K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 2.1%
- Avg brand age
- 82 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
59
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Passoa29%
- Licor 4322%
- CHAMBORD18%
- Frangelico17%
- Sheridan's8%
- Disaronno2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 24.3×
Top liqueurs search terms
- liqueurs166K/yr
- liqueur55K/yr
- passoa32K/yr
- chambord raspberry liqueur33K/yr
- liquor40K/yr
- licor 4333K/yr
- chambord52K/yr
- frangelico liqueur28K/yr
- sheridans coffee liqueur43K/yr
- passoa passion fruit liqueur16K/yr
Top liqueurs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Passoã Passion Fruit Liqueur 70cl
Passoa£9.514.8★8,138 rev
Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices
Licor 43£15.294.8★8,808 rev
Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini
Frangelico£12.924.8★10,826 rev
Chambord - 70cl Raspberry - Liqueur
CHAMBORD£19.604.9★2,259 rev
Sheridans Coffee Layered Liqueur 15.5% 50cl
Sheridan's£17.014.8★3,994 rev
Newest
by launch date
Disaronno Velvet Cream Liqueur | 50cl | 17% vol | Italian Cream Liqueur Inspired by the Iconic Disaronno Originale Taste Notes of Vanilla and Almond | Gluten Free | Great On The Rocks or in Cocktails
Disaronno£8.821,970 rev
Chambord 20cl
CHAMBORD£7.19245 rev
Giffard Crème de Framboise | Raspberry Cocktail Liqueur 50cl 16% ABV
Giffard£9.20204 rev
Passoa Passion Fruit Liqueur 1 L
Passoa£15.07263 rev
Sheridans Coffee Layered Liqueur 1 litre
Sheridan's£29.59108 rev
Trending
90-day click momentumPassoã Passion Fruit Liqueur 70cl
Passoa£9.514.8★
Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices
Licor 43£15.294.8★
Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini
Frangelico£12.924.8★
Chambord - 70cl Raspberry - Liqueur
CHAMBORD£19.604.9★
Chambord 20cl
CHAMBORD£7.194.7★
What buyers say about liqueurs
What buyers praise and complain about, mined from review topics.What buyers love
“Unique taste”
“Great price too”
“Brilliant deal - and very drinkable”
“Fantastic flavour”
“quality nice looking bottle”
“Gift”
“As described”
“The flavour is juicy and tropical, often balanced with a pleasant tartness that keeps it from being cloyingly sweet”
“I mix mine in good coffee”
“My husband favourite not bad on price good size”
What buyers complain about
“Expensive, can get cheaper in local shops”
“Nasty drink”
“its not excessively sweet like you might expect”
“Obvs great and already used”
“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”
“The flavor is considerably less strong”
“Larger than expected”
Common questions
- Is liqueurs profitable to sell on Amazon United Kingdom?
- The niche generates £738K/yr across 11 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the liqueurs niche?
- 8 brands and 59 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in liqueurs?
- Top complaints mined from reviews: Value For Money, Alcohol Flavor, Sweetness. The return rate is 0.4%.
- When does demand for liqueurs peak?
- Demand peaks in Nov–Dec; the busiest month runs 24.3× the quietest.
- What does it cost to enter the liqueurs niche?
- Listings span £7.19–£29.59; the average listing price is £14.12 (sweet spot $15–$100). The average incumbent carries 4,858 reviews — the moat a new listing must climb.