How competitive is the Liqueurs niche on Amazon United Kingdom?

8 brands and 59 sellers compete in Liqueurs on Amazon United Kingdom. The top 5 Liqueurs products take 88% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Liqueurs?

Liqueurs buyers on Amazon United Kingdom complain most about Value For Money, Alcohol Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Liqueurs niche?

Liqueurs sells for £14.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.19–£29.59. The average incumbent carries 4,858 reviews — the moat a new listing must climb.

Liqueurs

a concentrated shelf (top 5 take 88% of clicks) — Liqueurs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liqueurs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liqueurs is a £738K/yr Amazon United Kingdom market (672K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Liqueurs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 7.8% of searches end in a purchase.

£738K

revenue / yr

Units sold / yr50K

Search volume / yr-10.4%672K

Conversion rate7.8%

Avg price£14.12

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 59

Top-5 product click share88%

Open market6%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 11 products

Top Liqueurs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Passoã Passion Fruit Liqueur 70cl

Price: £9.51
Rating: 4.8/5
Reviews: 8,138
Age: 15y ago

Licor 43 Original Premium Spanish Liqueur 70cl 31 Percent ABV Made from a Secret Recipe with 43 Different Herbs and Spices

Price: £15.29
Rating: 4.8/5
Reviews: 8,808
Age: 15y ago

Frangelico 70 CL 20% ABV - Italian Hazelnut Liqueur - Key Ingredient in a Nutty Espresso Martini

Price: £12.92
Rating: 4.8/5
Reviews: 10,826
Age: 15y ago

Chambord - 70cl Raspberry - Liqueur

Price: £19.60
Rating: 4.9/5
Reviews: 2,259
Age: 16y ago

Sheridans Coffee Layered Liqueur 15.5% 50cl

Price: £17.01
Rating: 4.8/5
Reviews: 3,994
Age: 15y ago

Newest

by launch date

Disaronno Velvet Cream Liqueur | 50cl | 17% vol | Italian Cream Liqueur Inspired by the Iconic Disaronno Originale Taste Notes of Vanilla and Almond | Gluten Free | Great On The Rocks or in Cocktails

Price: £8.82
Rating: 4.7/5
Reviews: 1,970
Age: 6y ago

Chambord 20cl

Price: £7.19
Rating: 4.7/5
Reviews: 245
Age: 7y ago

Giffard Crème de Framboise | Raspberry Cocktail Liqueur 50cl 16% ABV

Price: £9.20
Rating: 4.5/5
Reviews: 204
Age: 13y ago

Passoa Passion Fruit Liqueur 1 L

Price: £15.07
Rating: 4.7/5
Reviews: 263
Age: 13y ago

Sheridans Coffee Layered Liqueur 1 litre

Price: £29.59
Rating: 4.7/5
Reviews: 108
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Passoa29%
Licor 4322%
CHAMBORD18%
Frangelico17%
Sheridan's8%
Disaronno2%
Open — no brand owns it (2 brands, 3%)

Liqueurs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume672KCVR7.8%Products11Brands8Top 5 Brands94%OOS Rate2.1%Rating4.8★Reviews4,858Avg BSR#316

Peak months: Nov, Dec · busiest ÷ quietest = 24.3×

Top Liqueurs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liqueurs166K/yr -10.1%0.7% conv.
liqueur55K/yr -13.2%0.4% conv.
passoa32K/yr +3.3%13.7% conv.
chambord raspberry liqueur33K/yr +23.7%8.4% conv.
liquor40K/yr -25.0%0.2% conv.
licor 4333K/yr +2.3%10.6% conv.
chambord52K/yr -38.0%8.0% conv.
frangelico liqueur28K/yr +1.5%17.1% conv.
sheridans coffee liqueur43K/yr -16.5%5.3% conv.
passoa passion fruit liqueur16K/yr +2.9%16.3% conv.

What reviews say buyers love and hate about Liqueurs

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall24%

“Unique taste”

Value For Money23%

“Great price too”

Alcohol Flavor15%

“Brilliant deal - and very drinkable”

Flavor7%

“Fantastic flavour”

Quality-Overall7%

“quality nice looking bottle”

What buyers complain about

76% of reviews

Value For Money37%

“Expensive, can get cheaper in local shops”

Alcohol Flavor10%

“Nasty drink”

Sweetness8%

“its not excessively sweet like you might expect”

Product Condition7%

“Obvs great and already used”

Alcohol Content7%

“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”

Common Liqueurs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liqueurs 43/100 on Amazon United Kingdom — Skip it. The niche generates £738K/yr across 11 tracked products. Search demand moved -10.4% over the last 90 days.