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Lions Midget Gems

Fail

Demand is soft, at -7.6% this quarter, so Lions Midget Gems is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£104K/yr63K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 15 sellers

Flapen Score

Lions Midget Gems against its category

The dotted line is the Grocery average. Past it, Lions Midget Gems is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Midget Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lions Midget Gems 63K times last year and spent an estimated £104K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
11.4%
Market size, estimated
£104Ka year
Peak month
December5.8× the quietest month
Top search term
midget gems lions23K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £7.46 to £32.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.44 that is £4K to £7K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£7.46–£32.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 130 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
50%
Out of stock, average day
5.6%
Average rank
#1in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Lions Midget Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Krazy Kandi45%
  • akzhy14%
  • Barratt10%
  • Lion9%
  • A-Z Sweetshop7%
  • Bentley & Ackerman7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Lions Midget Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Lions Midget Gems search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midget gems lions23K/yr
  • lions midget gems23K/yr
  • lyons midget gems sweets6K/yr
  • lion midget gems6K/yr
  • lions midget gems 2kg box5K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Midget Gems

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.18

Too expensive

Massively overpriced

Expensive

Flavor11%−0.07

Disgusting flavour taste off

the rest didn't really have much flavour

Many had little flavour except the liquorice ones

Chunk/Clump/Collection8%+0.29

Break them up into portions first

Size-Overall8%−0.04

Usual small size

Very small packets for the price

Advertised Vs Actual Product4%+0.47

not reading the description properly

Love

Sweetness26%−0.12

Beautiful sweets

Lion brand have ALWAYS been the best for this type of sweet

Very happy with box of sweets

Taste-Overall24%+2.55

Wonderful tasty gums

Taste like they always did

Absolutely delicious

Value For Money11%−0.18

Great value

Good value

worth every penny

Advertised Vs Actual Product8%+0.47

Exactly as I remembered them

exactly what I ordered

Exactly as ordered

Flavor7%−0.07

Tasty, great flavours, arrived quickly

Flavour

Lush and retaining the black flavour

FAQ

Common Lions Midget Gems questions

Answered from the same tracked data.