lions midget gems
Skip itSoft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great130.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.44avg listing price — sweet spot $15–$100
Price range
Good£7.46–£32.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£104K£104K/yr · 63K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lions midget gems is a £104K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lions midget gems market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £72K–£87K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 57%
- Out of stock
- 5.6%
- Avg brand age
- 59 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Krazy Kandi45%
- akzhy14%
- Barratt10%
- Lion9%
- A-Z Sweetshop7%
- Bentley & Ackerman7%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top lions midget gems search terms
- midget gems lions23K/yr
- lions midget gems23K/yr
- lyons midget gems sweets6K/yr
- lion midget gems6K/yr
- lions midget gems 2kg box5K/yr
Top lions midget gems products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
Krazy Kandi£17.914.7★201 rev
LION MIDGET GEMS 190G (Pack Of 20)
Barratt£23.584.6★128 rev
Lion Midget Gems (500g Bag)
Lion£7.464.4★569 rev
Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.153.8★11 rev
Just Treats Lion Midget Gems Retro Sweets Gift Jar 725g The Original Firm Traditional Recipe Fruit & Liquorice Chewy Gums Nostalgic Sweet Gift Made in the UK
A-Z Sweetshop£12.584.5★523 rev
Newest
by launch date
Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.1522 rev
Lion Midget Gems 2kg
GIANT BRADLEY'S SWEET SHOP£19.6325 rev
Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.
Bentley & Ackerman£10.6757 rev
Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.1511 rev
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
Krazy Kandi£17.91201 rev
Trending
90-day click momentum
Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag
Tingo£7.464.2★
Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.153.7★
Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.153.8★
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
Krazy Kandi£17.914.7★
Lions Midget Gems 2kg Box - Traditional Fruit Flavored Chewy Sweets - Bulk Candy for Sharing Parties & Snacking - Made by Valeo
Krazy Kandi£18.254.9★
What buyers say about lions midget gems
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful sweets”
“Wonderful tasty gums”
“Great value”
“Exactly as I remembered them”
“Tasty, great flavours, arrived quickly”
“Good quality product delivered on time”
“Ideal gift”
“Very fresh”
“the black ones were the best”
“The texture was good”
What buyers complain about
“Too expensive”
“Disgusting flavour taste off”
“Break them up into portions first”
“Usual small size”
“not reading the description properly”
Common questions
- Is lions midget gems profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the lions midget gems niche?
- 9 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lions midget gems?
- Top complaints mined from reviews: Value For Money, Flavor, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for lions midget gems peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the lions midget gems niche?
- Listings span £7.46–£32.55; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.