How competitive is the Lions Midget Gems niche on Amazon United Kingdom?

9 brands and 15 sellers compete in Lions Midget Gems on Amazon United Kingdom. The top 5 Lions Midget Gems products take 72% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Lions Midget Gems?

Lions Midget Gems buyers on Amazon United Kingdom complain most about Value For Money, Flavor, Chunk/Clump/Collection, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lions Midget Gems niche?

Lions Midget Gems sells for £14.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.46–£32.55. The average incumbent carries 130 reviews — the moat a new listing must climb.

Lions Midget Gems

soft demand (-7.6% this quarter) — Lions Midget Gems doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Lions Midget Gems profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lions Midget Gems is a £104K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Lions Midget Gems: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.6% over the last 90 days and 11.4% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr6K

Search volume / yr-7.6%63K

Conversion rate11.4%

Avg price£14.44

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 15

Top-5 product click share72%

Open market9%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Lions Midget Gems products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats

Price: £17.91
Rating: 4.7/5
Reviews: 201
Age: 1y ago

LION MIDGET GEMS 190G (Pack Of 20)

Price: £23.58
Rating: 4.6/5
Reviews: 128
Age: 3y ago

Lion Midget Gems (500g Bag)

Price: £7.46
Rating: 4.4/5
Reviews: 569
Age: 15y ago

Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets

Price: £10.15
Rating: 3.8/5
Reviews: 11
Age: 1y ago

Just Treats Lion Midget Gems Retro Sweets Gift Jar 725g The Original Firm Traditional Recipe Fruit & Liquorice Chewy Gums Nostalgic Sweet Gift Made in the UK

Price: £12.58
Rating: 4.5/5
Reviews: 523
Age: 10y ago

Newest

by launch date

Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets

Price: £10.15
Rating: 3.7/5
Reviews: 22
Age: 11mo ago

Lion Midget Gems 2kg

Price: £19.63
Rating: 4.9/5
Reviews: 25
Age: 1y ago

Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.

Price: £10.67
Rating: 4.4/5
Reviews: 57
Age: 1y ago

Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets

Price: £10.15
Rating: 3.8/5
Reviews: 11
Age: 1y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats

Price: £17.91
Rating: 4.7/5
Reviews: 201
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Krazy Kandi45%
akzhy14%
Barratt10%
Lion9%
A-Z Sweetshop7%
Bentley & Ackerman7%
Open — no brand owns it (3 brands, 9%)

Lions Midget Gems demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR11.4%Products14Brands9Top 5 Brands91%OOS Rate5.6%Rating4.4★Reviews130Avg BSR#1

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Top Lions Midget Gems search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

midget gems lions23K/yr +2.7%9.5% conv.
lions midget gems23K/yr -18.5%6.6% conv.
lyons midget gems sweets6K/yr +1.6%9.1% conv.
lion midget gems6K/yr -21.4%7.7% conv.
lions midget gems 2kg box5K/yr +11.3%5.5% conv.

What reviews say buyers love and hate about Lions Midget Gems

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Sweetness26%

“Beautiful sweets”

Taste-Overall24%

“Wonderful tasty gums”

Value For Money11%

“Great value”

Advertised Vs Actual Product8%

“Exactly as I remembered them”

Flavor7%

“Tasty, great flavours, arrived quickly”

What buyers complain about

74% of reviews

Value For Money42%

“Too expensive”

Flavor11%

“Disgusting flavour taste off”

Chunk/Clump/Collection8%

“Break them up into portions first”

Size-Overall8%

“Usual small size”

Advertised Vs Actual Product4%

“not reading the description properly”

Common Lions Midget Gems questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lions Midget Gems 49/100 on Amazon United Kingdom — Skip it. The niche generates £104K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -7.6% over the last 90 days.