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Lions Midget Gems

Fail

Demand is soft, at -7.6% this quarter, so Lions Midget Gems is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£104K/yr63K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 15 sellers

Flapen Score

Lions Midget Gems against its category

The dotted line is the Grocery average. Past it, Lions Midget Gems is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Midget Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lions Midget Gems 63K times last year and spent an estimated £104K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
11.4%
Market size, estimated
£104Ka year
Peak month
December5.8× the quietest month
Top search term
midget gems lions23K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £7.46 to £32.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.44 that is £4K to £7K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£7.46–£32.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 130 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
50%
Out of stock, average day
5.6%
Average rank
#1in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Lions Midget Gems products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

9%

  • Krazy Kandi45%
  • akzhy14%
  • Barratt10%
  • Lion9%
  • A-Z Sweetshop7%
  • Bentley & Ackerman7%
  • Open — no brand owns it (3 brands, 9%)

Demand

Lions Midget Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Lions Midget Gems search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • midget gems lions23K/yr
  • lions midget gems23K/yr
  • lyons midget gems sweets6K/yr
  • lion midget gems6K/yr
  • lions midget gems 2kg box5K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Midget Gems

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sweetness”
42%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lions Midget Gems questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data