Lions Midget Gems
FailDemand is soft, at -7.6% this quarter, so Lions Midget Gems is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £104K/yr63K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 15 sellers
Flapen Score
Lions Midget Gems against its category
The dotted line is the Grocery average. Past it, Lions Midget Gems is stronger. Inside it, weaker.
Market
The Lions Midget Gems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lions Midget Gems 63K times last year and spent an estimated £104K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £104Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- midget gems lions23K searches a year
02 · Price
A sale here is worth £14.44.
Listings sell for £14.44 on average, from £7.46 to £32.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.44 that is £4K to £7K a year per listing.
- Average price
- £14.44under the $15 to $100 sweet spot
- Price range
- £7.46–£32.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 130 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 50%
- Out of stock, average day
- 5.6%
- Average rank
- #1in Confectionery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 130per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Lions Midget Gems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

LION MIDGET GEMS 190G (Pack Of 20)
- Price
- £23.58
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 3y ago

Lion Midget Gems (500g Bag)
- Price
- £7.46
- Rating
- 4.4/5
- Reviews
- 569
- Age
- 15y ago

Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

Just Treats Lion Midget Gems Retro Sweets Gift Jar 725g The Original Firm Traditional Recipe Fruit & Liquorice Chewy Gums Nostalgic Sweet Gift Made in the UK
- Price
- £12.58
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 10y ago
Trending
90-day click momentum
Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4y ago

Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago

Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

Lions Midget Gems 2kg Box - Traditional Fruit Flavored Chewy Sweets - Bulk Candy for Sharing Parties & Snacking - Made by Valeo
- Price
- £18.25
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 3y ago
Newest
by launch date
Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago

Lion Midget Gems 2kg
- Price
- £19.63
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 1y ago

Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Lion Mini Gems 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Krazy Kandi45%
- akzhy14%
- Barratt10%
- Lion9%
- A-Z Sweetshop7%
- Bentley & Ackerman7%
- Open — no brand owns it (3 brands, 9%)
Demand
Lions Midget Gems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Lions Midget Gems search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- midget gems lions23K/yr
- lions midget gems23K/yr
- lyons midget gems sweets6K/yr
- lion midget gems6K/yr
- lions midget gems 2kg box5K/yr
Reviews and returns
What reviews say buyers love and hate about Lions Midget Gems
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Massively overpriced
Expensive
Disgusting flavour taste off
the rest didn't really have much flavour
Many had little flavour except the liquorice ones
Break them up into portions first
Usual small size
Very small packets for the price
not reading the description properly
Love
Beautiful sweets
Lion brand have ALWAYS been the best for this type of sweet
Very happy with box of sweets
Wonderful tasty gums
Taste like they always did
Absolutely delicious
Great value
Good value
worth every penny
Exactly as I remembered them
exactly what I ordered
Exactly as ordered
Tasty, great flavours, arrived quickly
Flavour
Lush and retaining the black flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lions Midget Gems questions
Answered from the same tracked data.









