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Linseed

Fail

Prices span $1.05–$13.92, mostly outside the sweet spot, so Linseed is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£66K/yr57K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
53%top-5 click share · 14 brands · 14 sellers

Flapen Score

Linseed against its category

The dotted line is the Grocery average. Past it, Linseed is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linseed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Linseed 57K times last year and spent an estimated £66K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
16.8%
Market size, estimated
£66Ka year
Peak month
February1.5× the quietest month
Top search term
linseed seeds25K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £1.05 to £13.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.80 that is £2K to £3K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£1.05–£13.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Cooking Ingredients. It carries 810 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#212in Cooking Ingredients
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Linseed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

14

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

14%

  • Wholefood Earth32%
  • Seba Garden16%
  • by Amazon15%
  • Sevenhills Wholefoods9%
  • Trend Organic9%
  • Buy Whole Foods Online5%
  • Open — no brand owns it (8 brands, 14%)

Demand

Linseed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Linseed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linseed seeds25K/yr
  • linseed21K/yr
  • linseeds6K/yr
  • linseeds for eating4K/yr
  • organic linseed2K/yr

Reviews and returns

What reviews say buyers love and hate about Linseed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.06

The product does NOT smell good

Unpleasant smell

Very bad quality, old seeds and smells are bad, bcs open can't returned

Taste-Overall9%

Four stars purely because I discovered that the golden linseeds don't taste nearly as nice as the brown ones

there's a distinct bitterness in the oily aftertaste

Cannot taste them

Quality-Overall9%+1.62

Poor quality

the quality was disappointing

Very bad quality, old seeds and smells are bad, bcs open can't returned

Texture/Consistency-Overall8%−0.06

not ideal for adding to my breakfast bowl because of the floury texture it has

the texture is odd

Indigestion7%−0.04

It's causing diarrhoea

Love

Quality-Overall32%+1.62

Best quality

Good quality seeds

Overall, a good quality and versatile pantry item that is easy to use and worth buying again — definitely 5 stars

Value For Money16%+0.82

Good price

Worth the money

Good value for money

Taste-Overall10%

Great taste

the taste is fresh

The bread tastes great so it does it job

Advertised Vs Actual Product7%+0.12

Exactly what I was looking for

As advertised

As described

Nutritional Content7%0.00

Good quality and Nutritional

Great source of fibre

Excellent source of nutrition packed securely

FAQ

Common Linseed questions

Answered from the same tracked data.