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Lindt Pistachio

Fail

Demand is soft, at -59.6% this quarter, so Lindt Pistachio is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£30K/yr118K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
96%top-5 click share · 3 brands · 43 sellers

Flapen Score

Lindt Pistachio against its category

The dotted line is the Grocery average. Past it, Lindt Pistachio is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lindt Pistachio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lindt Pistachio 118K times last year and spent an estimated £30K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
4.1%
Market size, estimated
£30Ka year
Peak month
December11.3× the quietest month
Top search term
lindt pistachio36K searches a year

02 · Price

A sale here is worth £6.14.

Listings sell for £6.14 on average, from £2.57 to £10.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.14 that is £5K to £6K a year per listing.

Average price
£6.14under the $15 to $100 sweet spot
Price range
£2.57–£10.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #569 within Chocolate Candy. It carries 130 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
1.9%
Average rank
#569in Chocolate Candy
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Lindt Pistachio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Lindt88%
  • Lindt & Sprüngli9%
  • Lindor4%
  • Open — no brand owns it (0%)

Demand

Lindt Pistachio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Lindt Pistachio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt pistachio36K/yr
  • lindor pistachio27K/yr
  • lindt pistachio chocolate14K/yr
  • pistachio lindor11K/yr
  • pistachio lindt14K/yr
  • lindt chocolates pistachio8K/yr
  • lindt pistachio truffles3K/yr
  • pistachio chocolate lindt2K/yr
  • lindor pistachio chocolate balls2K/yr
  • pistachio lindt balls1K/yr

Reviews and returns

What reviews say buyers love and hate about Lindt Pistachio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall41%+2.22

which doesn't taste remotely of pistachio

I couldn't taste the pistachio at all

Extremely disappointed with taste

Flavor39%−0.10

the chocolate itself doesnt have much of a distinctive flavour

Overpriced for such a mediocre flavour

nothing else though they are supposed to be Pistachio flavour in the centre

Powdered/Crumbled3%−0.06

Almost no filling

Value For Money3%−0.28

Overpriced for such a mediocre flavour

Love

Taste-Overall53%+2.22

It's yummy

Delicious chocolate bar

Lovely chocolate

Flavor16%−0.10

Lovely flavour

Quality chocolate and fantastic flavour

The Flavor: The pistachio filling is incredibly creamy and has a rich, authentic taste

Sweetness9%+1.37

Great chocolate

Smooth and sweet

Lush

Value For Money4%−0.28

ok for the price

So morish and at a bargain price

Gifting Purpose4%+0.66

Good gift

Good price and nice little treat for you or as a gift

FAQ

Common Lindt Pistachio questions

Answered from the same tracked data.