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Lindt Choco Wafer

Fail

The top 5 products take 100% of clicks, so Lindt Choco Wafer is a Fail.

Flapen Score
28
28 / 100
Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 46
Market size
£15K/yr47K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 45 sellers

Flapen Score

Lindt Choco Wafer against its category

The dotted line is the Grocery average. Past it, Lindt Choco Wafer is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lindt Choco Wafer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lindt Choco Wafer 47K times last year and spent an estimated £15K. All 2 brands take every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
3.6%
Market size, estimated
£15Ka year
Peak month
December4.7× the quietest month
Top search term
lindt wafer14K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £4.11 to £16.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £8.83 that is £7K to £9K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£4.11–£16.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #858 within Bakery. It carries 194 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#858in Bakery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lindt Choco Wafer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lindt90%
  • Topline10%
  • Open — no brand owns it (0%)

Demand

Lindt Choco Wafer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Lindt Choco Wafer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lindt wafer14K/yr
  • lindt choco wafer11K/yr
  • lindt wafer chocolates6K/yr
  • lindt wafers5K/yr
  • lindt chocolate wafer7K/yr
  • lindt chocolates wafer1K/yr
  • lindt chocolate wafers2K/yr
  • lindt choco wafer milk chocolate717/yr
  • lindt choco wafers961/yr
  • lindt wafer sharing box33/yr

Reviews and returns

What reviews say buyers love and hate about Lindt Choco Wafer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.11

hate how they nearly double in price when Easter

a bit too expensive

sadly far too pricey

Advertised Vs Actual Product22%−0.01

Silly merchandising

I believe was my chocolates wafers he put the parcel by my door took a photo 10 seconds after he came back

Ingredients-Overall17%+0.33

Ingredients show no palm oil

Flavor4%−0.01

Also, I didn't really feel much of the hazelnut flavour coming through

it didn't have that rich flavour I expect from Lindt chocolate and it felt a little cheap and generic

Love

Taste-Overall60%+4.07

These are delicious

Nice chocolates

They're tasty with great quality chocolates

Quality-Overall9%−0.10

Great quality chocolate

Great manufacturing

Great product

Flavor7%−0.01

Very nice flavour really yummy

All the flavours are great with the standard Lindt quality you'd expect

Gifting Purpose5%+0.33

Also good for giving as a small present

Advertised Vs Actual Product5%−0.01

As expected

Exactly what I wanted

FAQ

Common Lindt Choco Wafer questions

Answered from the same tracked data.