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Linda Mccartney

Maybe

Returns run at only 0.0% of orders. But prices span $1.10–$4.82, mostly outside the sweet spot, so Linda Mccartney is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£82K/yr252K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
22%top-5 click share · 33 brands · 61 sellers

Flapen Score

Linda Mccartney against its category

The dotted line is the Grocery average. Past it, Linda Mccartney is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linda Mccartney market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Linda Mccartney 252K times last year and spent an estimated £82K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
12.3%
Market size, estimated
£82Ka year
Peak month
December2.3× the quietest month
Top search term
vegetarian212K searches a year

02 · Price

A sale here is worth £2.65.

Listings sell for £2.65 on average, from £1.10 to £4.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £2.65 that is £265 to £663 a year per listing.

Average price
£2.65under the $15 to $100 sweet spot
Price range
£1.10–£4.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£265–£663
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

1% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #30 within Fresh & Chilled. It carries 385 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
1%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#30in Fresh & Chilled
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
70

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
86 months

Products

Top Linda Mccartney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

61

Top-5 brand share

65%

Top 20: 91%

Top-5 click share

22%

Top 20: 56%

Open market

32%

  • Linda Mccartney's22%
  • Quorn22%
  • Morrisons10%
  • Iceland6%
  • Linda McCartney4%
  • GreHom3%

Demand

Linda Mccartney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Linda Mccartney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegetarian212K/yr
  • linda mccartney18K/yr
  • vegetarian food12K/yr
  • linda10K/yr

Reviews and returns

What reviews say buyers love and hate about Linda Mccartney

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+2.00

wrong taste

Not very tasty

Awful taste

Flavor9%−0.02

Dry and flavourless

Not a good flavour for me

flavour is quite salty

Salt Content7%−0.06

a little too much salt

WAY too salty

flavour is quite salty

Size-Overall6%

bigger

small

A really tiny packet

Value For Money6%+0.48

I could have bought cheaper nearby

way too expensive for what they are

it getting too pricey

Love

Taste-Overall46%+2.00

Tasty and healthy

Great tasty snack

Absolutely delicious

Value For Money9%+0.48

Good value for money

Good price

good value

Flavor7%−0.02

A subtle flavour

full of flavor

flavourful and surprisingly moreish

Vegan/Organic5%+0.59

To run through, these cakes are vegan/vegetarian friendly, good fibre source, high protein, low fat, gluten free, just 25 calorie per cake and with no artificial colour, preservative or flavour

Simply the best vegan sausage rolls

Simply the best vegan pies on the market

Health Benefits-Overall4%+0.60

reasonabley healthy snack

I buy these regularly - great taste and relatively healthy

Healthy too

Return

0.0% Return rate 0% Fixable by listing

Flavor100%▁▁█▁▁▁

Dry and flavourless

Not a good flavour for me

flavour is quite salty

FAQ

Common Linda Mccartney questions

Answered from the same tracked data.