linda mccartney
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Review moat
Great385.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 252K searches
Avg price
Bad£2.65avg listing price — sweet spot $15–$100
Price range
Bad£1.10–£4.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, linda mccartney is a £82K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
linda mccartney market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £80K–£106K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 1%
- Out of stock
- 1.0%
- Avg brand age
- 86 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
61
Top-5 brand share
65%
Top 20: 91%
Top-5 click share
22%
Top 20: 56%
Open market
32%
- Linda Mccartney's22%
- Quorn22%
- Morrisons10%
- Iceland6%
- Linda McCartney4%
- GreHom3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top linda mccartney search terms
- vegetarian212K/yr
- linda mccartney18K/yr
- vegetarian food12K/yr
- linda10K/yr
Top linda mccartney products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linda McCartney 2 Vegetarian Mozzarella 1/4 lb Burgers 227 g (frozen)
Linda Mccartney's£2.284.6★965 rev
Linda Mccartney Vegetarian Cheese & Leek Plaits 2 x 170g (Frozen)
Linda Mccartney's£2.884.4★398 rev
Morrisons Veggie Spinach Leek And West Country Cheddar Parcels 200 g (Pack of 2)
Morrisons£2.264.3★221 rev
Quorn Crispy Nuggets 476g (Frozen)
Quorn£3.004.7★495 rev
Linda Mccartneys 4 Mozzarella Burgers 454g
Linda Mccartney's£3.674.7★38 rev
Newest
by launch date
Linda McCartney Vegan Shredded Hoisin Duck 260g
Linda McCartney£2.854 rev
Quorn Vegetarian Strips 300g
Quorn£2.854 rev
Las Iguanas 12 Hot Honey Halloumi Bites 216g
Iceland£3.1213 rev
Morrisons Plant Revolution No-Meatballs 380g
Morrisons£2.0991 rev
Merchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g
Merchant Gourmet£2.0715 rev
Trending
90-day click momentumMerchant Gourmet Lentil & Chickpea Tagine Vegan Ready Meal 280 g
Merchant Gourmet£2.074.5★
Morrisons Veggie Spinach Leek And West Country Cheddar Parcels 200 g (Pack of 2)
Morrisons£2.264.3★
Linda McCartney Vegan Shredded Hoisin Duck 260g
Linda McCartney£2.855.0★
Quorn Vegetarian Strips 300g
Quorn£2.853.8★
Las Iguanas 12 Hot Honey Halloumi Bites 216g
Iceland£3.124.8★
What buyers say about linda mccartney
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty and healthy”
“Good value for money”
“A subtle flavour”
“To run through, these cakes are vegan/vegetarian friendly, good fibre source, high protein, low fat, gluten free, just 25 calorie per cake and with no artificial colour, preservative or flavour”
“reasonabley healthy snack”
“quick and tasty protein source”
“The cakes are very nice”
“Crunchy, flavourful and surprisingly moreish”
“Good quality”
“It cooks well”
What buyers complain about
“wrong taste”
“Dry and flavourless”
“a little too much salt”
“bigger”
“I could have bought cheaper nearby”
“thought it might be something i could eat having no added sugar”
“Not nice and cooking instructions are terrible”
“the quality and texture is a bit off putting”
“I was left wanting a bit more protein to stay full”
“the texture can get a bit soft if you leave it too long before eating”
Top return reasons
Common questions
- Is linda mccartney profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 70 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the linda mccartney niche?
- 33 brands and 61 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in linda mccartney?
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- When does demand for linda mccartney peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the linda mccartney niche?
- Listings span £1.10–£4.82; the average listing price is £2.65 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.