lime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£433K£433K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,634.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£1.78avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.74–£2.71cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lime is a £433K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Jun–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lime market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- £534K–£712K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.1%
- Avg brand age
- 59 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Morrisons55%
- by Amazon45%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +1.3% search growth over the last 90 days.Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×
Top lime search terms
- amazon fresh uk groceries387K/yr
- avocado323K/yr
- lime94K/yr
- fresh amazon grocery104K/yr
- amazon fresh uk90K/yr
- limes46K/yr
- amazon fresh uk groceries delivery21K/yr
- amazon fresh23K/yr
- avocados15K/yr
- avacado14K/yr
Top lime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ready To Eat Avocados Min 2 pack
Morrisons£1.714.5★5,121 rev
by Amazon Ripe & Ready Avocados 2 Pack
by Amazon£1.484.5★2,064 rev
by Amazon Ripe & Ready Avocado
by Amazon£0.744.2★876 rev
Morrisons Ready To Eat Extra Large Avocado
Morrisons£1.684.5★433 rev
The Best Avocados 2pk
Morrisons£2.714.3★38 rev
Newest
by launch dateThe Best Avocados 2pk
Morrisons£2.7138 rev
by Amazon Extra Large Ripe & Ready Avocados 2 Pack
by Amazon£2.6395 rev
by Amazon Ripe & Ready Avocados 2 Pack
by Amazon£1.482,064 rev
by Amazon Ripe & Ready Avocado
by Amazon£0.74876 rev
by Amazon Cucumber Single
by Amazon£0.942,952 rev
What buyers say about lime
What buyers praise and complain about, mined from review topics.What buyers love
“It arrived fresh”
“Great taste”
“Good quality”
“Best avocados and good price”
“Good size”
“As advertised”
“Grest soft and exible avocados”
“Lemons what to say juicy lemons good with ginger or on pancakes”
“Creamy & nutty”
“Its nice and crisp, and tastes really refreshing”
What buyers complain about
“they was all black inside”
“Hard”
“Disappointed with quality check”
“way too expensive”
“Tasteless grapes”
“Zero creaminess, barely able to scoop them out, taste is like a wet rubber”
“These avocados are definitely not extra large”
“Was under ripe”
“Soggy like a pickle”
“These didn't look natural at all”
Common questions
- Is lime profitable to sell on Amazon United Kingdom?
- The niche generates £433K/yr across 10 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the lime niche?
- 2 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lime?
- Top complaints mined from reviews: Color, Hard Feel, Quality-Overall. The return rate is 0.0%.
- When does demand for lime peak?
- Demand peaks in Jan–Apr–Jun–Oct–Nov; the busiest month runs 6.1× the quietest.
- What does it cost to enter the lime niche?
- Listings span £0.74–£2.71; the average listing price is £1.78 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.