Lime
FailThe top 5 brands take 100% of clicks, so Lime is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £433K/yr1.2M searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 85%top-5 click share · 2 brands · 7 sellers
Flapen Score
Lime against its category
The dotted line is the Grocery average. Past it, Lime is stronger. Inside it, weaker.
Market
The Lime market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lime 1.2M times last year and spent an estimated £433K. All 2 brands take every click. Demand peaks in Jan–Apr–Jun–Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £433Ka year
- Peak month
- January6.1× the quietest month
- Top search term
- amazon fresh uk groceries387K searches a year
02 · Price
A sale here is worth £1.78.
Listings sell for £1.78 on average, from £0.74 to £2.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.78 that is £36K to £45K a year per listing.
- Average price
- £1.78under the $15 to $100 sweet spot
- Price range
- £0.74–£2.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £36K–£45K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,634per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Lime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ready To Eat Avocados Min 2 pack
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 5,121
- Age
- 10y ago

by Amazon Ripe & Ready Avocados 2 Pack
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,064
- Age
- 4y ago

by Amazon Ripe & Ready Avocado
- Price
- £0.74
- Rating
- 4.2/5
- Reviews
- 876
- Age
- 4y ago

Morrisons Ready To Eat Extra Large Avocado
- Price
- £1.68
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 9y ago

The Best Avocados 2pk
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago
Trending
estimated 90-day click momentum
The Best Avocados 2pk
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago

by Amazon Cucumber Single
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 2,952
- Age
- 4y ago

Ready To Eat Avocados Min 2 pack
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 5,121
- Age
- 10y ago

by Amazon Ripe & Ready Avocado
- Price
- £0.74
- Rating
- 4.2/5
- Reviews
- 876
- Age
- 4y ago

by Amazon Unwaxed Lemons Pack of 5
- Price
- £1.54
- Rating
- 4.7/5
- Reviews
- 2,089
- Age
- 4y ago
Newest
by launch date
The Best Avocados 2pk
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago

by Amazon Extra Large Ripe & Ready Avocados 2 Pack
- Price
- £2.63
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 3y ago

by Amazon Ripe & Ready Avocados 2 Pack
- Price
- £1.48
- Rating
- 4.5/5
- Reviews
- 2,064
- Age
- 4y ago

by Amazon Ripe & Ready Avocado
- Price
- £0.74
- Rating
- 4.2/5
- Reviews
- 876
- Age
- 4y ago

by Amazon Cucumber Single
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 2,952
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Morrisons55%
- by Amazon45%
- Open — no brand owns it (0%)
Demand
Lime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×
Search terms
Top Lime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon fresh uk groceries387K/yr
- avocado323K/yr
- lime94K/yr
- fresh amazon grocery104K/yr
- amazon fresh uk90K/yr
- limes46K/yr
- amazon fresh uk groceries delivery21K/yr
- amazon fresh23K/yr
- avocados15K/yr
- avacado14K/yr
Reviews and returns
What reviews say buyers love and hate about Lime
We read the reviews and the return reasons for every product selling here.
“they was all black inside”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









