How competitive is the Lime niche on Amazon United Kingdom?

2 brands and 7 sellers compete in Lime on Amazon United Kingdom. The top 5 Lime products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lime?

Lime buyers on Amazon United Kingdom complain most about Color, Hard Feel, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lime niche?

Lime sells for £1.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£2.71. The average incumbent carries 1,634 reviews — the moat a new listing must climb.

Lime

brand-locked demand (top 5 brands take 100% of clicks) — Lime doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Lime profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lime is a £433K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Jun–Oct–Nov. Verdict: Skip it — 42/100.

Lime: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.3% over the last 90 days and 21.1% of searches end in a purchase.

£433K

revenue / yr

Units sold / yr400K

Search volume / yr+1.3%1.2M

Conversion rate21.1%

Avg price£1.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 7

Top-5 product click share85%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Lime products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ready To Eat Avocados Min 2 pack

Price: £1.71
Rating: 4.5/5
Reviews: 5,121
Age: 10y ago

by Amazon Ripe & Ready Avocados 2 Pack

Price: £1.48
Rating: 4.5/5
Reviews: 2,064
Age: 4y ago

by Amazon Ripe & Ready Avocado

Price: £0.74
Rating: 4.2/5
Reviews: 876
Age: 4y ago

Morrisons Ready To Eat Extra Large Avocado

Price: £1.68
Rating: 4.5/5
Reviews: 433
Age: 9y ago

The Best Avocados 2pk

Price: £2.71
Rating: 4.3/5
Reviews: 38
Age: 1y ago

Newest

by launch date

The Best Avocados 2pk

Price: £2.71
Rating: 4.3/5
Reviews: 38
Age: 1y ago

by Amazon Extra Large Ripe & Ready Avocados 2 Pack

Price: £2.63
Rating: 4.2/5
Reviews: 95
Age: 3y ago

by Amazon Ripe & Ready Avocados 2 Pack

Price: £1.48
Rating: 4.5/5
Reviews: 2,064
Age: 4y ago

by Amazon Ripe & Ready Avocado

Price: £0.74
Rating: 4.2/5
Reviews: 876
Age: 4y ago

by Amazon Cucumber Single

Price: £0.94
Rating: 4.6/5
Reviews: 2,952
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Morrisons55%
by Amazon45%
Open — no brand owns it (0%)

Lime demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR21.1%Products10Brands2Top 5 Brands100%OOS Rate5.1%Rating4.4★Reviews1,634Avg BSR#2

Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×

Top Lime search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amazon fresh uk groceries387K/yr +7.8%1.1% conv.
avocado323K/yr -5.6%37.2% conv.
lime94K/yr +10.3%1.5% conv.
fresh amazon grocery104K/yr -14.6%0.9% conv.
amazon fresh uk90K/yr -3.2%0.7% conv.
limes46K/yr +47.9%2.4% conv.
amazon fresh uk groceries delivery21K/yr -1.4%0.7% conv.
amazon fresh23K/yr +5.7%0.4% conv.
avocados15K/yr -2.5%26.9% conv.
avacado14K/yr -11.1%26.6% conv.

What reviews say buyers love and hate about Lime

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Freshness31%

“It arrived fresh”

Taste-Overall23%

“Great taste”

Quality-Overall11%

“Good quality”

Value For Money8%

“Best avocados and good price”

Size-Overall7%

“Good size”

What buyers complain about

71% of reviews

Color10%

“they was all black inside”

Hard Feel10%

“Hard”

Quality-Overall10%

“Disappointed with quality check”

Value For Money9%

“way too expensive”

Taste-Overall7%

“Tasteless grapes”

Common Lime questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lime 42/100 on Amazon United Kingdom — Skip it. The niche generates £433K/yr across 10 tracked products. Search demand moved +1.3% over the last 90 days.