Skip to content

Lime

Fail

The top 5 brands take 100% of clicks, so Lime is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£433K/yr1.2M searches / yr
90-day growth
+1.3%search demand this quarter
Competition
85%top-5 click share · 2 brands · 7 sellers

Flapen Score

Lime against its category

The dotted line is the Grocery average. Past it, Lime is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lime 1.2M times last year and spent an estimated £433K. All 2 brands take every click. Demand peaks in Jan–Apr–Jun–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
21.1%
Market size, estimated
£433Ka year
Peak month
January6.1× the quietest month
Top search term
amazon fresh uk groceries387K searches a year

02 · Price

A sale here is worth £1.78.

Listings sell for £1.78 on average, from £0.74 to £2.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.78 that is £36K to £45K a year per listing.

Average price
£1.78under the $15 to $100 sweet spot
Price range
£0.74–£2.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£36K–£45K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#2in Fresh & Chilled
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,634per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£65K£130K£195K£260K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Morrisons55%
  • by Amazon45%
  • Open — no brand owns it (0%)

Demand

Lime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×

Search terms

Top Lime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon fresh uk groceries387K/yr
  • avocado323K/yr
  • lime94K/yr
  • fresh amazon grocery104K/yr
  • amazon fresh uk90K/yr
  • limes46K/yr
  • amazon fresh uk groceries delivery21K/yr
  • amazon fresh23K/yr
  • avocados15K/yr
  • avacado14K/yr

Reviews and returns

What reviews say buyers love and hate about Lime

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color10%−0.05

they was all black inside

Often anemic-looking and so pale they are basically yellow, pretty small and seldom actually ripe

The flesh was a strange pale. almost white

Hard Feel10%−0.05

Hard

hard

It was so hard

Quality-Overall10%

Disappointed with quality check

Poor quality

definitely a quality issue

Value For Money9%−0.04

way too expensive

not worth the price

not value for money

Taste-Overall7%+1.46

Tasteless grapes

Strange-tasting Avocado

Love

Freshness31%+2.30

It arrived fresh

arrived fresh and in good condition

Nice and fresh

Taste-Overall23%+1.46

Great taste

Very nice with smoked salmon on bagels

Tasty & ready to eat

Quality-Overall11%

Good quality

they were decent overall

Quality was fine once it ripened, though

Value For Money8%−0.04

Best avocados and good price

Good value for the price

Worth the money

Size-Overall7%+0.13

Good size

Good size and selection

good size

FAQ

Common Lime questions

Answered from the same tracked data.