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Lime

Fail

The top 5 brands take 100% of clicks, so Lime is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£433K/yr1.2M searches / yr
90-day growth
+1.3%search demand this quarter
Competition
85%top-5 click share · 2 brands · 7 sellers

Flapen Score

Lime against its category

The dotted line is the Grocery average. Past it, Lime is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lime market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lime 1.2M times last year and spent an estimated £433K. All 2 brands take every click. Demand peaks in Jan–Apr–Jun–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 21.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
21.1%
Market size, estimated
£433Ka year
Peak month
January6.1× the quietest month
Top search term
amazon fresh uk groceries387K searches a year

02 · Price

A sale here is worth £1.78.

Listings sell for £1.78 on average, from £0.74 to £2.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £1.78 that is £36K to £45K a year per listing.

Average price
£1.78under the $15 to $100 sweet spot
Price range
£0.74–£2.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£36K–£45K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,634 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#2in Fresh & Chilled
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,634per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£65K£130K£195K£260K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Morrisons55%
  • by Amazon45%
  • Open — no brand owns it (0%)

Demand

Lime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Jun, Oct, Nov · busiest ÷ quietest = 6.1×

Search terms

Top Lime search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amazon fresh uk groceries387K/yr
  • avocado323K/yr
  • lime94K/yr
  • fresh amazon grocery104K/yr
  • amazon fresh uk90K/yr
  • limes46K/yr
  • amazon fresh uk groceries delivery21K/yr
  • amazon fresh23K/yr
  • avocados15K/yr
  • avacado14K/yr

Reviews and returns

What reviews say buyers love and hate about Lime

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Freshness”
10%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“they was all black inside”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lime questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data