lily o brien chocolates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great100.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.22–£23.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 130K searches
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lily o brien chocolates is a £53K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lily o brien chocolates market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £117K–£140K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 13.5%
- Avg brand age
- 41 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Lily O'Brien's88%
- Intergalactic Sweets7%
- Parahon4%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -38.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 24.6×
Top lily o brien chocolates search terms
- lily o brien chocolates69K/yr
- lily obriens chocolates19K/yr
- lilly obrien chocolates17K/yr
- lily obrien chocolates10K/yr
- lily obriens3K/yr
- lily obrien4K/yr
- lilys chocolate3K/yr
- lily obriens chocolates uk5K/yr
Top lily o brien chocolates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lily OBriens Desserts Collection 210g - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Present Sharing Box Gift Thank You Teacher
Lily O'Brien's£5.844.5★112 rev
Lily OBriens Luxury Collection Chocolates 270g Assorted Milk Dark & White Chocolate Gift Box
Lily O'Brien's£8.304.7★372 rev
Lily OBriens Ultimate Chocolate Collection 190g Gift Box with 16 Assorted Chocolates from 8 Original Recipes Ideal for Birthday Christmas Celebration
Lily O'Brien's£5.174.5★215 rev
Lily OBriens Creamy Caramel and Sea Salt Share Bag 100g - Smooth and creamy caramel centre infused with a touch of sea salt - Premium share bag ideal for hampers snack treat sharing occasion.
Lily O'Brien's£2.224.6★23 rev
Lily O Brien Chocolate Desserts 27 Chocolates 270g & Sticker - Milk White & Dark Chocolate Gift Selection Box Lily Obriens Chocolates UK - Christmas Birthday Valentine Fathers Day Mothers Day
Intergalactic Sweets£18.614.8★9 rev
Newest
by launch date
Lily OBriens 160g Chocolate Collection - Gift Wrapped Box with 14 Assorted Chocolates from 7 Original Recipes Gift Birthday Thank You
Lily O'Brien's£6.880 rev
Lily OBriens Ultimate Chocolate Collection 160g Gift Box with 14 Assorted Chocolates from 6 Original Recipes Gift Sharing Box Birthday Celebrations Thank you Mothers Day
Lily O'Brien's£7.157 rev
Lily OBriens Luxury Chocolate Gift Box 137g 14 Assorted Chocolates 4 Original Recipes Thank You Teacher Gift
Lily O'Brien's£7.19372 rev
Lily OBriens Desserts Collection 210g Gift Wrapped - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Gift Thank You Teacher
Lily O'Brien's£5.64112 rev
Lily O Brien Chocolate Desserts 27 Chocolates 270g- Milk White & Dark Chocolate Gift Selection Box Lily O Briens Chocolates UK - Christmas Birthday Valentine Fathers Day Mothers Day
Generic£18.603 rev
Trending
90-day click momentumLily OBriens 160g Chocolate Collection - Gift Wrapped Box with 14 Assorted Chocolates from 7 Original Recipes Gift Birthday Thank You
Lily O'Brien's£6.880.0★
Lily OBriens Creamy Caramel and Sea Salt Share Bag 100g - Smooth and creamy caramel centre infused with a touch of sea salt - Premium share bag ideal for hampers snack treat sharing occasion.
Lily O'Brien's£2.224.6★
Lily OBriens Desserts Collection 210g Gift Wrapped - 16 Assorted Chocolates from 6 Dessert Inspired Recipes - Gift Thank You Teacher
Lily O'Brien's£5.644.5★
Lily OBriens Luxury Chocolate Gift Box 137g 14 Assorted Chocolates 4 Original Recipes Thank You Teacher Gift
Lily O'Brien's£7.194.7★
Lily OBriens Ultimate Chocolate Collection 160g Gift Box with 14 Assorted Chocolates from 6 Original Recipes Gift Sharing Box Birthday Celebrations Thank you Mothers Day
Lily O'Brien's£7.154.6★
What buyers say about lily o brien chocolates
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolates”
“Really nice gift”
“Amazing price”
“Good quality, delicious tasting chocolates”
“Beautiful flavours”
“OK. nice for a treat once in a while”
“Yum yum”
“Nicely presented and artistic in design,”
“They are also perfect size”
“Lovely thick chocolate and good selection”
What buyers complain about
“Taste is horrid”
“Quite pricey”
“Shame that some of the chocolate had melted, nice chocolate, thanks”
“They didn't last long”
“The flavours seem to be all the same”
“sadly the ingredients list dosent read too well”
“didn't realise they contain palm oil”
“Overpriced and poor quality”
“too sugary for me”
“much bigger than you would expect”
Common questions
- Is lily o brien chocolates profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the lily o brien chocolates niche?
- 4 brands and 18 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lily o brien chocolates?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Storage Temperature. The return rate is 0.1%.
- When does demand for lily o brien chocolates peak?
- Demand peaks in Nov–Dec; the busiest month runs 24.6× the quietest.
- What does it cost to enter the lily o brien chocolates niche?
- Listings span £2.22–£23.97; the average listing price is £9.35 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.