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Lily O Brien Chocolates

brand-locked demand (top 5 brands take 100% of clicks) — Lily O Brien Chocolates doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 13Growth 6Conversion 53Competition 23Returns 100Price range 41Avg price 28Brand share 0Review moat 95Quality gap 25
This niche Category average

Is Lily O Brien Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lily O Brien Chocolates is a £53K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Lily O Brien Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.2% over the last 90 days and 4.4% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr15K
Search volume / yr-38.2%130K
Conversion rate4.4%
Avg price£9.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 18
Top-5 product click share73%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement0%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews100

Top Lily O Brien Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Lily O'Brien's88%
  • Intergalactic Sweets7%
  • Parahon4%
  • Generic2%
  • Open — no brand owns it (0%)

Lily O Brien Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR4.4%Products15Brands4Top 5 Brands100%OOS Rate13.5%Rating4.6★Reviews100Avg BSR#402
50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 24.6×

Top Lily O Brien Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lily o brien chocolates69K/yr
  • lily obriens chocolates19K/yr
  • lilly obrien chocolates17K/yr
  • lily obrien chocolates10K/yr
  • lily obriens3K/yr
  • lily obrien4K/yr
  • lilys chocolate3K/yr
  • lily obriens chocolates uk5K/yr

What reviews say buyers love and hate about Lily O Brien Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall49%

Delicious chocolates

Gifting Purpose13%

Really nice gift

Value For Money12%

Amazing price

Quality-Overall10%

Good quality, delicious tasting chocolates

Flavor3%

Beautiful flavours

What buyers complain about

55% of reviews
Taste-Overall13%

Taste is horrid

Value For Money10%

Quite pricey

Storage Temperature8%

Shame that some of the chocolate had melted, nice chocolate, thanks

Durability5%

They didn't last long

Flavor5%

The flavours seem to be all the same

Common Lily O Brien Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lily O Brien Chocolates 32/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -38.2% over the last 90 days.
Search demand for Lily O Brien Chocolates on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 24.6× the quietest.