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Lily O Brien Chocolates

Fail

The top 5 brands take 100% of clicks, so Lily O Brien Chocolates is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£53K/yr130K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
73%top-5 click share · 4 brands · 18 sellers

Flapen Score

Lily O Brien Chocolates against its category

The dotted line is the Grocery average. Past it, Lily O Brien Chocolates is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily O Brien Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lily O Brien Chocolates 130K times last year and spent an estimated £53K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
4.4%
Market size, estimated
£53Ka year
Peak month
December24.6× the quietest month
Top search term
lily o brien chocolates69K searches a year

02 · Price

A sale here is worth £9.35.

Listings sell for £9.35 on average, from £2.22 to £23.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.35 that is £5K to £7K a year per listing.

Average price
£9.35under the $15 to $100 sweet spot
Price range
£2.22–£23.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #402 within Chocolate Candy. It carries 100 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#402in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lily O Brien Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Lily O'Brien's88%
  • Intergalactic Sweets7%
  • Parahon4%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Lily O Brien Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 24.6×

Search terms

Top Lily O Brien Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lily o brien chocolates69K/yr
  • lily obriens chocolates19K/yr
  • lilly obrien chocolates17K/yr
  • lily obrien chocolates10K/yr
  • lily obriens3K/yr
  • lily obrien4K/yr
  • lilys chocolate3K/yr
  • lily obriens chocolates uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Lily O Brien Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+2.87

Taste is horrid

Nasty tastes, tasted more like artificial chocolate-flavour candy sweets rather than genuine chocolate

these tasted stale

Value For Money10%−0.06

Quite pricey

Expensive

Keeps going up in price

Storage Temperature8%−0.07

Shame that some of the chocolate had melted, nice chocolate, thanks

Unfortunately this item was badly squashed

Durability5%+0.12

They didn't last long

they didn't last long

Flavor5%−0.02

The flavours seem to be all the same

Nasty tastes, tasted more like artificial chocolate-flavour candy sweets rather than genuine chocolate

Love

Taste-Overall49%+2.87

Delicious chocolates

Absolutely delicious

Lovely chocolates

Gifting Purpose13%+1.41

Really nice gift

Good gift

Birthday gift

Value For Money12%−0.06

Amazing price

Not too expensive

Great value

Quality-Overall10%−0.02

Good quality, delicious tasting chocolates

Good quality

Great company, person was really pleased with product

Flavor3%−0.02

Beautiful flavours

Lovey chocolates would recommend nice flavours

A lovely variety of dessert flavours

FAQ

Common Lily O Brien Chocolates questions

Answered from the same tracked data.