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Lily O Brien Chocolates

Fail

The top 5 brands take 100% of clicks, so Lily O Brien Chocolates is a Fail.

Flapen Score
32
32 / 100
Ranks 2,867 of 2,976 Grocery niches · −14 vs the category median of 46
Market size
£53K/yr130K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
73%top-5 click share · 4 brands · 18 sellers

Flapen Score

Lily O Brien Chocolates against its category

The dotted line is the Grocery average. Past it, Lily O Brien Chocolates is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lily O Brien Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lily O Brien Chocolates 130K times last year and spent an estimated £53K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
4.4%
Market size, estimated
£53Ka year
Peak month
December24.6× the quietest month
Top search term
lily o brien chocolates69K searches a year

02 · Price

A sale here is worth £9.35.

Listings sell for £9.35 on average, from £2.22 to £23.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.35 that is £5K to £7K a year per listing.

Average price
£9.35under the $15 to $100 sweet spot
Price range
£2.22–£23.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #402 within Chocolate Candy. It carries 100 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#402in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
100per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lily O Brien Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Lily O'Brien's88%
  • Intergalactic Sweets7%
  • Parahon4%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Lily O Brien Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 24.6×

Search terms

Top Lily O Brien Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lily o brien chocolates69K/yr
  • lily obriens chocolates19K/yr
  • lilly obrien chocolates17K/yr
  • lily obrien chocolates10K/yr
  • lily obriens3K/yr
  • lily obrien4K/yr
  • lilys chocolate3K/yr
  • lily obriens chocolates uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Lily O Brien Chocolates

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Taste is horrid”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lily O Brien Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data