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Lilt Cans 24 Pack

Fail

The top 5 brands take 100% of clicks, so Lilt Cans 24 Pack is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£57K/yr132K searches / yr
90-day growth
+59.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 91 sellers

Flapen Score

Lilt Cans 24 Pack against its category

The dotted line is the Grocery average. Past it, Lilt Cans 24 Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lilt Cans 24 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lilt Cans 24 Pack 132K times last year and spent an estimated £57K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+59.3%
Conversion, latest week
9.6%
Market size, estimated
£57Ka year
Peak month
November2.3× the quietest month
Top search term
tango mango23K searches a year

02 · Price

A sale here is worth £4.47.

Listings sell for £4.47 on average, from £1.42 to £7.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.47 that is £3K to £4K a year per listing.

Average price
£4.47under the $15 to $100 sweet spot
Price range
£1.42–£7.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #27 within Fizzy Drinks. It carries 2,437 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#27in Fizzy Drinks
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,437per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lilt Cans 24 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Coca-Cola Zero47%
  • Tango32%
  • Pepsi11%
  • Rubicon7%
  • Coca-Cola4%
  • Open — no brand owns it (0%)

Demand

Lilt Cans 24 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Lilt Cans 24 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tango mango23K/yr
  • coke zero cherry18K/yr
  • cherry coke zero17K/yr
  • mango tango14K/yr
  • fizzy drinks bottles12K/yr
  • lilt cans 24 pack12K/yr
  • tango mango sugar free 24 pack6K/yr
  • cherry coke zero cans 24 pack5K/yr
  • diet cherry coke11K/yr
  • bottle of pop7K/yr

Reviews and returns

What reviews say buyers love and hate about Lilt Cans 24 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall39%−0.16

Awful taste

Weird taste

Becoming tasteless

Value For Money10%+3.31

not worth it

Waste of money

things are so expensive now

Sweetness9%−0.02

Too sweet

quite a bit of sugar

Bit sugary for me

Flavor8%−0.01

This Pepsi had a very strange flavour

Worst mango flavour

I wasn't keen on the flavour

Artificial Sweeteners5%−0.01

The taste is pretty artificial

horrible tastes very artificial

due to the artificial sweeteners used in the making of the product

Love

Value For Money33%+3.31

Excellent value

Great deal

Competitive price

Taste-Overall26%−0.16

Amazing taste

It's so fruity and yummy

Refreshing taste

Flavor10%−0.01

Great refreshing taste

Good variety of flavours

Nice flavor

Sweetness7%−0.02

Very sweet

Sugar free

The strawberry flavour is sweet

Alcohol Flavor5%+0.38

Great taste nice drink

Good price nice drink

Very nice drink

FAQ

Common Lilt Cans 24 Pack questions

Answered from the same tracked data.