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lighter gas

Skip it

Prices mostly outside the sweet spot ($4.69–$8.81) — this niche doesn't clear our bar today.

Market size 56Growth 13Conversion 90Competition 10Returns 100Price range 0Avg price 17Brand share 25Review moat 70Quality gap 42

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good694.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good£407K

£407K/yr · 610K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad£6.25

avg listing price — sweet spot $15–$100

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad£4.69–£8.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lighter gas is a £407K/yr Amazon United Kingdom market (610K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lighter gas market data

Units sold / yr
60K–80K
avg 4,000–5,000/product
Revenue / yr
£375K–£500K
units × avg price
Conversion rate
10.7%
Avg BSR
#629
Page quality
0%
Prime
11%
Sponsored
89%
Out of stock
4.6%
Avg brand age
53 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • LUXTROUS52%
  • Straame20%
  • ZOPPER7%
  • UR CHOICE6%
  • ezkart5%
  • ZYBUX5%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.
18K13KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Top lighter gas search terms

  • lighter gas167K/yr
  • butane gas refill144K/yr
  • lighter gas refill85K/yr
  • butane39K/yr
  • gas refill for lighter19K/yr
  • gas for lighters refill15K/yr
  • gas lighter refill25K/yr
  • clipper gas19K/yr
  • lighter refill14K/yr
  • gas lighter refill canister5K/yr
All search terms

Top lighter gas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£61K30%£122K45%£183K60%£244K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about lighter gas

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product30%

“As advertised”

Value For Money26%

“Good value for money”

Quality-Overall17%

“Excellent product”

Ease Of Use10%

“Comes in handy”

Size-Overall5%

“They fit perfectly”

Durability2%

“Reliable, dependable, robust”

Weight Light1%

“It's lighter fuel”

Spray/Flow1%

“little red nozzle easiest to use”

Efficiency1%

“Works good”

Smell1%

“Reliable Clean Odorless Versatile”

What buyers complain about

Value For Money18%

“cheaper elsewhere though”

Advertised Vs Actual Product17%

“Even the photo on the front of the can is different from the actual can”

Ease Of Use8%

“Quite hard to use”

Leak-Proof7%

“leaking on use”

Ethical Trade/Fair Trade7%

“Rubbish seller”

Flammable7%

“It's gas it burns”

Connectivity-Overall7%

“because the connection wasnt right”

Color7%

“they're all plain white”

Dilute/Watery7%

“the one I got are full of water”

Size-Overall2%

“then none of fit a colibri properly so used half a can to fill it up because of wastage I would not buy again”

Top return reasons

Size-Overall27%
Functionality-Overall18%
Compatibility-Overall18%
Defective Material/Parts9%
Advertised Vs Actual Product9%
Refills-Overall9%
Quality-Overall5%
Ease Of Use5%

Common questions

Is lighter gas profitable to sell on Amazon United Kingdom?
The niche generates £407K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (42/100).
How competitive is the lighter gas niche?
8 brands and 14 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in lighter gas?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.0%.
When does demand for lighter gas peak?
Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the lighter gas niche?
Listings span £4.69–£8.81; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.