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Lighter Gas

Fail

Prices span $4.69–$8.81, mostly outside the sweet spot, so Lighter Gas is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£407K/yr610K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
87%top-5 click share · 8 brands · 14 sellers

Flapen Score

Lighter Gas against its category

The dotted line is the Grocery average. Past it, Lighter Gas is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lighter Gas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lighter Gas 610K times last year and spent an estimated £407K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £407K a year.

Searches, last 12 months
610K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
10.7%
Market size, estimated
£407Ka year
Peak month
January1.8× the quietest month
Top search term
lighter gas167K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £4.69 to £8.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.25 that is £25K to £31K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£4.69–£8.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #629 within Firelighters & Matches. It carries 695 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
11%
Out of stock, average day
4.6%
Average rank
#629in Firelighters & Matches
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
695per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lighter Gas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£61K£122K£183K£244K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • LUXTROUS52%
  • Straame20%
  • ZOPPER7%
  • UR CHOICE6%
  • ezkart5%
  • ZYBUX5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Lighter Gas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Lighter Gas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lighter gas167K/yr
  • butane gas refill144K/yr
  • lighter gas refill85K/yr
  • butane39K/yr
  • gas refill for lighter19K/yr
  • gas for lighters refill15K/yr
  • gas lighter refill25K/yr
  • clipper gas19K/yr
  • lighter refill14K/yr
  • gas lighter refill canister5K/yr

Reviews and returns

What reviews say buyers love and hate about Lighter Gas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+2.62

cheaper elsewhere though

Expensive

Advertised Vs Actual Product17%+0.63

Even the photo on the front of the can is different from the actual can

Misleading

This feels misleading and dishonest

Ease Of Use8%−0.07

Quite hard to use

Then the individual ones are very difficult to remove from cap top

which is much less convenient

Leak-Proof7%

leaking on use

Ethical Trade/Fair Trade7%−0.04

Rubbish seller

Love

Advertised Vs Actual Product30%+0.63

As advertised

Exactly what I wanted

As described

Value For Money26%+2.62

Good value for money

Excellent value

Great deal

Quality-Overall17%0.00

Excellent product

the cans were of a good quality

The product is satisfactory as far as I can tell

Ease Of Use10%−0.07

Comes in handy

Easy to use

Easy to operate

Size-Overall5%

They fit perfectly

Fits what it is needed for good value

It fits most valves

Return

0.0% Return rate 36% Fixable by listing

Size-Overall27%▆▁▁▁▁█

then none of fit a colibri properly so used half a can to fill it up because of wastage I would not buy again

Functionality-Overall18%▁▁▁█▁▁
Compatibility-Overall18%█▁▁▆▁▁
Defective Material/Parts9%▁▁▁▁█▁
Advertised Vs Actual Product9%▁▁▁▁▁█

Even the photo on the front of the can is different from the actual can

Misleading

This feels misleading and dishonest

FAQ

Common Lighter Gas questions

Answered from the same tracked data.