Lighter Fluid
soft demand (-11.0% this quarter) — Lighter Fluid doesn't clear our bar today.
Flapen Score
Is Lighter Fluid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lighter Fluid is a £749K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Lighter Fluid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.0% over the last 90 days and 18.2% of searches end in a purchase.
£749K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Lighter Fluid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zippo Lighter Fuel - 125 ml - Ideal for Windproof Lighters - Clean and Efficient
- Price
- £4.47
- Rating
- 4.7/5
- Reviews
- 14,395
- Age
- 13y ago
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago
Luxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
- Price
- £5.70
- Rating
- 4.7/5
- Reviews
- 922
- Age
- 8mo ago
Zippo 3141i Premium Lighter Fluid - Black
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 869
- Age
- 10y ago
Zippo Original Fluid Fuel 125ml - UK Shipping Only
- Price
- £5.09
- Rating
- 4.7/5
- Reviews
- 10,873
- Age
- 17y ago
Trending
90-day click momentum
Zippo Lighter Pouch with Clip - Genuine Leather - Protection & Security - Adaptable to 5cm Belts - Holds all Zippo Windproof Lighters - Made in USA - Brown
- Price
- £13.78
- Rating
- 4.4/5
- Reviews
- 3,329
- Age
- 17y ago
Zippo Four Cans Fluid 4 oz can
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 13y ago
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago
Zippo - Fuel Canister Key Fob Mini Container Made of Aluminium Refillable Screw Cap Ideal for Refilling Windproof Lighters
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 12,184
- Age
- 18y ago
Luxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
- Price
- £5.70
- Rating
- 4.7/5
- Reviews
- 922
- Age
- 8mo ago
Newest
by launch dateLuxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
- Price
- £5.70
- Rating
- 4.7/5
- Reviews
- 922
- Age
- 8mo ago
Newport Lighter Fluid | 133ml | 2-Pack with 6X Universal Flints | Compatible with Zippo Refillable Lighters | Fast Ignition | Clean Burning Fuel | Universal Lighter Fluid Refill
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago
Straame Clipper Gas Refill Canister - 300ml Capacity- Universal Refill Fluid for Lighters Torches and Camping Stoves (Pack of 2)
- Price
- £5.24
- Rating
- 4.6/5
- Reviews
- 885
- Age
- 1y ago
Lighter Fluid 133ml Ronsonol - 2 Pack | Clean Burning Fuel for Refillable Lighters | Compatible with Zippo and Universal Petrol Lighters | Fast Ignition Reliable Flame
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
- Price
- £11.06
- Rating
- 4.8/5
- Reviews
- 175
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
62
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Zippo57%
- ZYBUX15%
- LUXTROUS13%
- Straame5%
- APHY ENTERPRISES3%
- Newport2%
- Open — no brand owns it (3 brands, 6%)
Lighter Fluid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Top Lighter Fluid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lighter fluid183K/yr
- zippo lighter fluid128K/yr
- lighter fuel24K/yr
- zippo fuel14K/yr
- lighter fluid refill16K/yr
- zippo fluid13K/yr
- naphtha8K/yr
- naptha5K/yr
- zippo lighter fuel5K/yr
- lighter fuel fluid3K/yr
What reviews say buyers love and hate about Lighter Fluid
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“As advertised”
“Excellent value for money”
“The product is satisfactory as far as I can tell”
“Easy to use”
“They fit perfectly”
What buyers complain about
82% of reviews“Watery”
“cheaper elsewhere though”
“Somehow fuel evaporation while sealed”
“Really poor quality fluid”
“the product does not match the image shown on Amazon — what I received looks different”
Lighter Fluid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lighter Fluid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
