Lighter Fluid

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £749K a year.

Searches, last 12 months

418K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

18.2%

Market size, estimated

£749Ka year

Peak month

December1.7× the quietest month

Top search term

lighter fluid183K searches a year

Listings sell for £9.85 on average, from £4.47 to £21.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £9.85 that is £39K to £49K a year per listing.

Average price

£9.85under the $15 to $100 sweet spot

Price range

£4.47–£21.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

£39K–£49K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #44 within Firelighters & Matches. It carries 3,076 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

40%

Out of stock, average day

3.3%

Average rank

#44in Firelighters & Matches

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,076per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months