lighter fluid
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Market size
Good£749K£749K/yr · 418K searches
Price range
Okay£4.47–£21.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,076.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lighter fluid is a £749K/yr Amazon United Kingdom market (418K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lighter fluid market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £591K–£788K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 60%
- Out of stock
- 3.3%
- Avg brand age
- 51 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
62
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Zippo57%
- ZYBUX15%
- LUXTROUS13%
- Straame5%
- APHY ENTERPRISES3%
- Newport2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Top lighter fluid search terms
- lighter fluid183K/yr
- zippo lighter fluid128K/yr
- lighter fuel24K/yr
- zippo fuel14K/yr
- lighter fluid refill16K/yr
- zippo fluid13K/yr
- naphtha8K/yr
- naptha5K/yr
- zippo lighter fuel5K/yr
- lighter fuel fluid3K/yr
Top lighter fluid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo Lighter Fuel - 125 ml - Ideal for Windproof Lighters - Clean and Efficient
Zippo£4.474.7★14,395 rev
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.064.8★175 rev
Luxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
LUXTROUS£5.704.7★922 rev
Zippo 3141i Premium Lighter Fluid - Black
Zippo£10.284.7★869 rev
Zippo Original Fluid Fuel 125ml - UK Shipping Only
Zippo£5.094.7★10,873 rev
Newest
by launch dateLuxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
LUXTROUS£5.70922 rev
Newport Lighter Fluid | 133ml | 2-Pack with 6X Universal Flints | Compatible with Zippo Refillable Lighters | Fast Ignition | Clean Burning Fuel | Universal Lighter Fluid Refill
Newport£6.2596 rev
Straame Clipper Gas Refill Canister - 300ml Capacity- Universal Refill Fluid for Lighters Torches and Camping Stoves (Pack of 2)
Straame£5.24885 rev
Lighter Fluid 133ml Ronsonol - 2 Pack | Clean Burning Fuel for Refillable Lighters | Compatible with Zippo and Universal Petrol Lighters | Fast Ignition Reliable Flame
APHY ENTERPRISES£9.34106 rev
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.06175 rev
Trending
90-day click momentum
Zippo Lighter Pouch with Clip - Genuine Leather - Protection & Security - Adaptable to 5cm Belts - Holds all Zippo Windproof Lighters - Made in USA - Brown
Zippo£13.784.4★
Zippo Four Cans Fluid 4 oz can
Zippo£14.214.6★
ZYBUX Zippo Lighter Fluid - 125ml Fuel Refill with Genuine Zippo Wick Windproof Fast Ignition Low Odour Easy Refill Nozzle Universal Fit for Clipper Lighters Gas Light - 6 Zippo Flints
ZYBUX£11.064.8★
Zippo - Fuel Canister Key Fob Mini Container Made of Aluminium Refillable Screw Cap Ideal for Refilling Windproof Lighters
Zippo£10.814.6★
Luxtrous Genuine Clipper Gas Suitable for Universal Canisters Lighters Torches and Camping Stoves 300ml (Pack of 2)
LUXTROUS£5.704.7★
What buyers say about lighter fluid
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Excellent value for money”
“The product is satisfactory as far as I can tell”
“Easy to use”
“They fit perfectly”
“Clean burning and no nasty odour”
“Luckily it has not sprung a leak”
“great durability OK fit OK ease of use great”
“little red nozzle easiest to use”
“Works well”
What buyers complain about
“Watery”
“cheaper elsewhere though”
“Somehow fuel evaporation while sealed”
“Really poor quality fluid”
“the product does not match the image shown on Amazon — what I received looks different”
“It's gas it burns”
“Small”
“Rubbish seller”
“it doesn't last until evening”
“Smell is something like cleaning chemicals mixed with normal lighter fuel”
Top return reasons
Common questions
- Is lighter fluid profitable to sell on Amazon United Kingdom?
- The niche generates £749K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the lighter fluid niche?
- 9 brands and 62 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in lighter fluid?
- Top complaints mined from reviews: Dilute/Watery, Value For Money, Leak-Proof. The return rate is 0.0%.
- When does demand for lighter fluid peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lighter fluid niche?
- Listings span £4.47–£21.03; the average listing price is £9.85 (sweet spot $15–$100). The average incumbent carries 3,076 reviews — the moat a new listing must climb.