light roast coffee beans
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.52avg listing price — sweet spot $15–$100
Price range
Good£3.75–£37.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good£317K£317K/yr · 293K searches
Review moat
Okay1,875.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, light roast coffee beans is a £317K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
light roast coffee beans market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £282K–£338K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #148
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 56%
- Out of stock
- 6.0%
- Avg brand age
- 66 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
114
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- STARBUCKS78%
- by Amazon5%
- NESCAFÉ5%
- Schwiizer Schüümli4%
- NESCAFÉ GOLD4%
- Grano Milano2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -17.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.3×
Top light roast coffee beans search terms
- starbucks coffee beans145K/yr
- starbucks blonde roast coffee beans8K/yr
- coffee beans starbucks20K/yr
- starbucks blonde roast16K/yr
- light roast coffee beans14K/yr
- starbucks coffee beans 1kg7K/yr
- starbucks beans9K/yr
- light roast coffee7K/yr
- blonde roast coffee beans7K/yr
- nescafe roastery6K/yr
Top light roast coffee beans products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STARBUCKS Blonde Espresso Roast Blonde Roast Whole Bean Coffee 6 x 200g
STARBUCKS£32.434.7★3,328 rev
STARBUCKS Espresso Roast Dark Roast Whole Bean Coffee 6 x 200g
STARBUCKS£28.844.5★3,465 rev
STARBUCKS Pike Place Roast Medium Roast Whole Bean Coffee 6 x 200g
STARBUCKS£29.744.6★2,545 rev
STARBUCKS Blonde Espresso Roast Blonde Roast Whole Bean Coffee 4x450g
STARBUCKS£35.924.7★3,328 rev
STARBUCKS Espresso Roast Dark Roast Whole Bean Coffee 450g 4x450g
STARBUCKS£36.944.5★3,465 rev
Newest
by launch date
Caffè Nero Discovery Gift Box Selection Pack Roasted Coffee Beans 1KG (5 x 200g)
Caffè Nero£24.87163 rev
STARBUCKS Blonde Espresso Roast by Nespresso Blonde Roast Coffee Capsules 10 x 10 (100 Capsules)
STARBUCKS£28.71692 rev
STARBUCKS Pike Place Roast Blonde Espresso Roast Whole Bean Coffee 4x450g
STARBUCKS£37.45303 rev
Grano Milano Coffee Beans 1kg Breakfast Blend 100% Arabica Blonde Roast Intensity 2/5 Made in Italy (Packaging May Vary)
Grano Milano£18.13136 rev
Schwiizer Schüümli Crema Mild 1 kg Whole Coffee Beans for Automatic Machines Intensity 2/5 Light Roast 100% Arabica Rainforest Alliance
Schwiizer Schüümli£14.311,567 rev
Trending
90-day click momentum
NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g
NESCAFÉ£3.754.7★
NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g
NESCAFÉ GOLD£3.794.7★
Schwiizer Schüümli Crema Mild 1 kg Whole Coffee Beans for Automatic Machines Intensity 2/5 Light Roast 100% Arabica Rainforest Alliance
Schwiizer Schüümli£14.314.6★
by Amazon Espresso Crema Light Roast Coffee Beans 500g Rainforest Alliance Certified
by Amazon£6.464.4★
Caffè Nero Discovery Gift Box Selection Pack Roasted Coffee Beans 1KG (5 x 200g)
Caffè Nero£24.874.5★
What buyers say about light roast coffee beans
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Excellent value”
“Just a great budget friendly everyday coffee”
“Strong flavor”
“Good value, stable quality and smooth”
“They smell fresh”
“fresh tasting”
“less bitter espresso”
“As described”
“Worth a try if youre looking for VFM, Lovely aroma and taste from these beans, not too acidic just the job”
What buyers complain about
“overpriced”
“this is the worst coffee I have tasted I have had to go buy some Costa so I can change it never again will I buy without trying”
“poor quality control”
“This is bitter with nothing like the true Italian taste”
“Worst coffee ever”
“Not very strong though”
“probably not for you if you like strong, dark, complex-flavoured coffee”
“Smell is not good enough”
“some of coffee beans come very oily those aren't- great”
“dear mr. nescafe, please resurrect BLEND 37”
Top return reasons
Common questions
- Is light roast coffee beans profitable to sell on Amazon United Kingdom?
- The niche generates £317K/yr across 18 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the light roast coffee beans niche?
- 7 brands and 114 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in light roast coffee beans?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for light roast coffee beans peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.3× the quietest.
- What does it cost to enter the light roast coffee beans niche?
- Listings span £3.75–£37.63; the average listing price is £22.52 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.