licorice allsorts bassetts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good734.84avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£1.15–£24.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Okay£123K£123K/yr · 266K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, licorice allsorts bassetts is a £123K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Jun–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
licorice allsorts bassetts market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £130K–£156K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 8.1%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
86
Top-5 brand share
75%
Top 20: 97%
Top-5 click share
28%
Top 20: 62%
Open market
21%
- Berrymans43%
- Bentley & Ackerman11%
- Bargain Gateway9%
- Taveners7%
- Sweet Treat Gifting Co.6%
- THE SWEET JAR CO.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Mar, Jun, Dec · busiest ÷ quietest = 7.5×
Top licorice allsorts bassetts search terms
- licorice allsorts bassetts41K/yr
- jars of sweets37K/yr
- jar of sweets28K/yr
- berrymans jars of sweets32K/yr
- sweet jars filled with sweets24K/yr
- licorice allsorts18K/yr
- jars of sweets large19K/yr
- berrymans11K/yr
- retro sweets jar10K/yr
- jar sweets7K/yr
Top licorice allsorts bassetts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.264.2★1,109 rev
BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy
Bargain Gateway£8.284.3★27 rev
sweets - liquorice allsorts - 1kg pk
Taveners£8.144.1★650 rev
Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.303.8★981 rev
Birthday Gifts for Men & Women Sweets Pick n Mix Sweets Pouch
Sweet Treat Gifting Co.£10.594.5★405 rev
Newest
by launch date
Liquorice Allsorts Sweets Bag Candies Bundle 130 g (3 Pack) By Oerich Gift
Oerich£8.409 rev
BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy
Bargain Gateway£8.2827 rev
BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Fizzy
Bargain Gateway£8.3720 rev
Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines
Sweetie Tooth£13.87153 rev
Maynard Bassetts Sweet Bags 10 x 130g (Liquorice Allsorts)
Generic£15.8117 rev
Trending
90-day click momentum
Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.753.9★
BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy
Bargain Gateway£8.284.3★
Maynard Bassetts Sweet Bags 10 x 130g (Liquorice Allsorts)
Generic£15.814.3★
Liquorice Allsorts Sweets - (600g) Original Retro Liquorice Allsorts Sweets Gift Jar By Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£10.424.0★
sweets - liquorice allsorts - 1kg pk
Taveners£8.144.1★
What buyers say about licorice allsorts bassetts
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Lovely sweets”
“Excellent value”
“quality product reliable seller”
“Ideal gift”
“theres different flavours”
“As advertised”
“it has that satisfying chew without being tough”
“Great size”
“Pick and mix”
What buyers complain about
“No taste”
“Overpriced”
“Not as soft”
“Very small tub”
“Not very good quality”
“Too dry”
“Sickly sweet”
“Rock hard tasted old”
“the flavour is just wrong”
“Not as advertised”
Common questions
- Is licorice allsorts bassetts profitable to sell on Amazon United Kingdom?
- The niche generates £123K/yr across 70 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the licorice allsorts bassetts niche?
- 26 brands and 86 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in licorice allsorts bassetts?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Hard Feel. The return rate is 0.0%.
- When does demand for licorice allsorts bassetts peak?
- Demand peaks in Mar–Jun–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the licorice allsorts bassetts niche?
- Listings span £1.15–£24.29; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.