How competitive is the Licorice Allsorts Bassetts niche on Amazon United Kingdom?

26 brands and 86 sellers compete in Licorice Allsorts Bassetts on Amazon United Kingdom. The top 5 Licorice Allsorts Bassetts products take 28% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Licorice Allsorts Bassetts?

Licorice Allsorts Bassetts buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Licorice Allsorts Bassetts niche?

Licorice Allsorts Bassetts sells for £10.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£24.29. The average incumbent carries 735 reviews — the moat a new listing must climb.

Licorice Allsorts Bassetts

Licorice Allsorts Bassetts shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Licorice Allsorts Bassetts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Licorice Allsorts Bassetts is a £123K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Mar–Jun–Dec. Verdict: Worth a look — 56/100.

Licorice Allsorts Bassetts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.1% over the last 90 days and 4.4% of searches end in a purchase.

£123K

revenue / yr

Units sold / yr15K

Search volume / yr+0.1%266K

Conversion rate4.4%

Avg price£10.42

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers26 · 86

Top-5 product click share28%

Open market25%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 70 products

Top Licorice Allsorts Bassetts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £10.26
Rating: 4.2/5
Reviews: 1,109
Age: 7y ago

BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy

Price: £8.28
Rating: 4.3/5
Reviews: 27
Age: 1y ago

sweets - liquorice allsorts - 1kg pk

Price: £8.14
Rating: 4.1/5
Reviews: 650
Age: 15y ago

Liquorice Allsorts - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.30
Rating: 3.8/5
Reviews: 981
Age: 3y ago

Birthday Gifts for Men & Women Sweets Pick n Mix Sweets Pouch

Price: £10.59
Rating: 4.5/5
Reviews: 405
Age: 4y ago

Newest

by launch date

Liquorice Allsorts Sweets Bag Candies Bundle 130 g (3 Pack) By Oerich Gift

Price: £8.40
Rating: 4.0/5
Reviews: 9
Age: 1y ago

BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Jelly & Non-Fizzy

Price: £8.28
Rating: 4.3/5
Reviews: 27
Age: 1y ago

BG Quality Pick & Mix Sweet Jars | 600g Re-Sealable Sweetie Jar Retro Candy - Fizzy

Price: £8.37
Rating: 4.4/5
Reviews: 20
Age: 1y ago

Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines

Price: £13.87
Rating: 4.3/5
Reviews: 153
Age: 2y ago

Maynard Bassetts Sweet Bags 10 x 130g (Liquorice Allsorts)

Price: £15.81
Rating: 4.3/5
Reviews: 17
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

28%

Top 20: 62%

Open market

21%

Berrymans43%
Bentley & Ackerman11%
Bargain Gateway9%
Taveners7%
Sweet Treat Gifting Co.6%
THE SWEET JAR CO.3%

Licorice Allsorts Bassetts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume266KCVR4.4%Products70Brands26Top 5 Brands75%OOS Rate8.1%Rating4.3★Reviews735Avg BSR#62

Peak months: Mar, Jun, Dec · busiest ÷ quietest = 7.5×

Top Licorice Allsorts Bassetts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice allsorts bassetts41K/yr +26.1%6.2% conv.
jars of sweets37K/yr -7.8%2.0% conv.
jar of sweets28K/yr +12.2%2.3% conv.
berrymans jars of sweets32K/yr -28.7%4.6% conv.
sweet jars filled with sweets24K/yr +8.6%1.7% conv.
licorice allsorts18K/yr +23.4%4.6% conv.
jars of sweets large19K/yr -21.9%1.5% conv.
berrymans11K/yr -18.7%2.9% conv.
retro sweets jar10K/yr +7.0%2.4% conv.
jar sweets7K/yr -5.1%1.6% conv.

What reviews say buyers love and hate about Licorice Allsorts Bassetts

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall28%

“Excellent taste”

Sweetness21%

“Lovely sweets”

Value For Money15%

“Excellent value”

Quality-Overall7%

“quality product reliable seller”

Gifting Purpose6%

“Ideal gift”

What buyers complain about

75% of reviews

Taste-Overall13%

“No taste”

Value For Money12%

“Overpriced”

Hard Feel11%

“Not as soft”

Size-Overall9%

“Very small tub”

Quality-Overall8%

“Not very good quality”

Common Licorice Allsorts Bassetts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Licorice Allsorts Bassetts 56/100 on Amazon United Kingdom — Worth a look. The niche generates £123K/yr across 70 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.