Skip to content

Licorice Allsorts Bassetts

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +0.1% this quarter, so Licorice Allsorts Bassetts is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£123K/yr266K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
28%top-5 click share · 26 brands · 86 sellers

Flapen Score

Licorice Allsorts Bassetts against its category

The dotted line is the Grocery average. Past it, Licorice Allsorts Bassetts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Licorice Allsorts Bassetts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Licorice Allsorts Bassetts 266K times last year and spent an estimated £123K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Jun–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.4%
Market size, estimated
£123Ka year
Peak month
December7.5× the quietest month
Top search term
licorice allsorts bassetts41K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £1.15 to £24.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £10.42 that is £1K to £3K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£1.15–£24.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #62 within Confectionery. It carries 735 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#62in Confectionery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
735per listing
Listings tracked
70

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Licorice Allsorts Bassetts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

86

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

28%

Top 20: 62%

Open market

21%

  • Berrymans43%
  • Bentley & Ackerman11%
  • Bargain Gateway9%
  • Taveners7%
  • Sweet Treat Gifting Co.6%
  • THE SWEET JAR CO.3%

Demand

Licorice Allsorts Bassetts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Licorice Allsorts Bassetts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • licorice allsorts bassetts41K/yr
  • jars of sweets37K/yr
  • jar of sweets28K/yr
  • berrymans jars of sweets32K/yr
  • sweet jars filled with sweets24K/yr
  • licorice allsorts18K/yr
  • jars of sweets large19K/yr
  • berrymans11K/yr
  • retro sweets jar10K/yr
  • jar sweets7K/yr

Reviews and returns

What reviews say buyers love and hate about Licorice Allsorts Bassetts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+1.84

No taste

strange tastes

Not tasty

Value For Money12%+0.39

Overpriced

Bit expensive

Waste of money

Hard Feel11%−0.10

Not as soft

hard when eated werent very nice

They were hard

Size-Overall9%−0.06

Very small tub

To small

it's huge

Quality-Overall8%−0.02

Not very good quality

Just felt like cheap quality

while being slightly lower quality

Love

Taste-Overall28%+1.84

Excellent taste

Delicious Jelly Beans

fresh,tasty

Sweetness21%+1.30

Lovely sweets

Great mix of sweets

Sweet banana

Value For Money15%+0.39

Excellent value

Amazing value

FAIR PRICED

Quality-Overall7%−0.02

quality product reliable seller

Excellent product

Good selection

Gifting Purpose6%+0.80

Ideal gift

Birthday present

Fantastic gift

FAQ

Common Licorice Allsorts Bassetts questions

Answered from the same tracked data.