Licorice
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.5% this quarter, so Licorice is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £192K/yr246K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 84 sellers
Flapen Score
Licorice against its category
The dotted line is the Grocery average. Past it, Licorice is stronger. Inside it, weaker.
Market
The Licorice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Licorice 246K times last year and spent an estimated £192K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £192Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- licorice93K searches a year
02 · Price
A sale here is worth £10.46.
Listings sell for £10.46 on average, from £1.15 to £23.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.46 that is £3K to £5K a year per listing.
- Average price
- £10.46under the $15 to $100 sweet spot
- Price range
- £1.15–£23.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #10 within Confectionery. It carries 624 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 91%
- Out of stock, average day
- 4.1%
- Average rank
- #10in Confectionery
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 624per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Licorice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Klepper & Klepper - Sweet Licorice The Best Licorice Ever Sweet Chewy Soft & Smooth Vegan Gluten Free Gelatine Free No Soya or Nuts 200 g Recyclable Bag
- Price
- £4.85
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 6y ago

Panda | Natural Soft Original Liquorice Sweets Bars | Pure Panda Licorice Sweet Made with Only Four Natural Ingredients | Vegan Fat Free & Artificial Free | 32 Gr x 36 Bars Pack
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 2,110
- Age
- 13y ago

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags
- Price
- £9.95
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

RJs Soft Eating Licorice 300g
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 4y ago
Trending
estimated 90-day click momentum
Panda | Pepe Natural Soft Original Liquorice Bars | Authentic Finnish | Soft & Intense Flavour | Classic Snack | With Liquorice Extract & Anise | 32 g x 20 Bars
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each
- Price
- £10.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Taveners Soft Eating Black Liquorice Sweets Bag (165g per pack) Pack of 4
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 288
- Age
- 2y ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

PANDA ORIGINAL LIQUORICE 128G
- Price
- £1.55
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 17y ago
Newest
by launch date
Panda | Pepe Natural Soft Original Liquorice Bars | Authentic Finnish | Soft & Intense Flavour | Classic Snack | With Liquorice Extract & Anise | 32 g x 20 Bars
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each
- Price
- £10.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

by Amazon Liquorice 250g
- Price
- £1.15
- Rating
- 4.4/5
- Reviews
- 331
- Age
- 8mo ago

Natural Liquorice Snack Bundle for Panda Natural Original Liquorice 3 Pack (4 Bars Per Pack) 128g + Brightdale Kitchen Booklet
- Price
- £8.35
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago

Liquorice Sweets - 1KG - Retro Assorted Sweets - 1 Kilo Bulk Bag -Pick and Mix for Parties Gifts and Sharing By Bentley& Ackerman Sweet Shop.
- Price
- £11.65
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
84
Est. top-5 brand share
60%
Top 20: 99%
Est. top-5 click share
49%
Top 20: 87%
Open market
33%
- Panda16%
- by Amazon15%
- Klepper and Klepper13%
- Taveners9%
- Strawberry Ledge8%
- Gudz7%
Demand
Licorice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Licorice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- licorice93K/yr
- licorice sweet95K/yr
- panda liquorice28K/yr
- licorice sweets8K/yr
- liquorice & laces11K/yr
- panda licorice6K/yr
- liquorice laces5K/yr
Reviews and returns
What reviews say buyers love and hate about Licorice
We read the reviews and the return reasons for every product selling here.
“Chemical taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Licorice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









