Is licorice profitable to sell on Amazon United Kingdom?

The niche generates £192K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the licorice niche?

21 brands and 84 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in licorice?

Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.

When does demand for licorice peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the licorice niche?

Listings span £1.15–£23.60; the average listing price is £10.46 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.

licorice

Worth a look

Shows low returns (0.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good623.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£192K

£192K/yr · 246K searches

Price range

Okay£1.15–£23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.46

avg listing price — sweet spot $15–$100

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, licorice is a £192K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

licorice market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £157K–£209K; units × avg price
Conversion rate: 7.4%
Avg BSR: #10
Page quality: 0%
Prime: 91%
Sponsored: 56%
Out of stock: 4.1%
Avg brand age: 61 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

33%

Panda16%
by Amazon15%
Klepper and Klepper13%
Taveners9%
Strawberry Ledge8%
Gudz7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top licorice search terms

licorice93K/yr +15.5%5.8% conv.
licorice sweet95K/yr -27.2%5.3% conv.
panda liquorice28K/yr -19.4%4.3% conv.
licorice sweets8K/yr -5.9%3.3% conv.
liquorice & laces11K/yr -36.5%1.8% conv.
panda licorice6K/yr -15.4%3.8% conv.
liquorice laces5K/yr -18.8%0.5% conv.

All search terms

Top licorice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Liquorice 250g

by Amazon£1.154.4★331 rev

Klepper & Klepper - Sweet Licorice The Best Licorice Ever Sweet Chewy Soft & Smooth Vegan Gluten Free Gelatine Free No Soya or Nuts 200 g Recyclable Bag

Klepper and Klepper£4.854.3★196 rev

Panda | Natural Soft Original Liquorice Sweets Bars | Pure Panda Licorice Sweet Made with Only Four Natural Ingredients | Vegan Fat Free & Artificial Free | 32 Gr x 36 Bars Pack

Panda£14.334.6★2,110 rev

$Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags$

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags

Strawberry Ledge£9.954.5★174 rev

RJs Soft Eating Licorice 300g

Gudz£2.994.5★335 rev

Newest

by launch date

Panda£9.2130 rev

4mo ago

Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each

Generic£10.111 rev

4mo ago

by Amazon Liquorice 250g

by Amazon£1.15331 rev

8mo ago

Natural Liquorice Snack Bundle for Panda Natural Original Liquorice 3 Pack (4 Bars Per Pack) 128g + Brightdale Kitchen Booklet

Brightdale£8.355 rev

10mo ago

Liquorice Sweets - 1KG - Retro Assorted Sweets - 1 Kilo Bulk Bag -Pick and Mix for Parties Gifts and Sharing By Bentley& Ackerman Sweet Shop.

Bentley & Ackerman£11.6562 rev

11mo ago

What buyers say about licorice

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“a good snack”

Value For Money14%

“Great value”

Sweetness11%

“Lovely sweets”

Quality-Overall10%

“Good quality arrived on tome”

Flavor6%

“The flavour is intense without being overpowering”

Gifting Purpose3%

“Gift”

Alcohol Flavor3%

“Excellent quality, tasted like liquorice used to, perfect”

Ease Of Chewing/Swallowing3%

“Nice and chewy”

Soft Feel3%

“As described soft”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Taste-Overall22%

“Chemical taste”

Hard Feel16%

“hard when eated werent very nice”

Moist/Dry6%

“Dry hard and not pleasant”

Value For Money6%

“a little overpriced”

Quality-Overall5%

“Not very good quality”

Sweetness5%

“Not as overly sweet as others”

Stale/Rotten/Spoiled4%

“Rock hard tasted old”

Flavor4%

“the flavour is just wrong”

Size-Overall4%

“Jar is small”