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Licorice

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -11.5% this quarter, so Licorice is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£192K/yr246K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
49%top-5 click share · 21 brands · 84 sellers

Flapen Score

Licorice against its category

The dotted line is the Grocery average. Past it, Licorice is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Licorice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Licorice 246K times last year and spent an estimated £192K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
7.4%
Market size, estimated
£192Ka year
Peak month
December2.8× the quietest month
Top search term
licorice93K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £1.15 to £23.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.46 that is £3K to £5K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£1.15–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #10 within Confectionery. It carries 624 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
91%
Out of stock, average day
4.1%
Average rank
#10in Confectionery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
624per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Licorice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

84

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

33%

  • Panda16%
  • by Amazon15%
  • Klepper and Klepper13%
  • Taveners9%
  • Strawberry Ledge8%
  • Gudz7%

Demand

Licorice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Licorice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • licorice93K/yr
  • licorice sweet95K/yr
  • panda liquorice28K/yr
  • licorice sweets8K/yr
  • liquorice & laces11K/yr
  • panda licorice6K/yr
  • liquorice laces5K/yr

Reviews and returns

What reviews say buyers love and hate about Licorice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.08

Chemical taste

No taste

Not tasty

Hard Feel16%−0.19

hard when eated werent very nice

Not as soft as I expected

They were hard

Moist/Dry6%−0.10

Dry hard and not pleasant

unusually dry

Id hate for them to dry out

Value For Money6%+0.83

a little overpriced

Overpriced

Expensive

Quality-Overall5%+0.24

Not very good quality

VERY POOR PRODUCT

Overpriced inferior quality absolutely not value for money

Love

Taste-Overall31%+1.08

a good snack

Absolutely Yummy

Delicious as usual

Value For Money14%+0.83

Great value

Excellent value for money

FAIR PRICED

Sweetness11%+0.74

Lovely sweets

Very good nice bag of sweets

Great tasting sweets

Quality-Overall10%+0.24

Good quality arrived on tome

Amazing Quality

Premium quality

Flavor6%+0.31

The flavour is intense without being overpowering

The flavour is rich

Nice flavor

FAQ

Common Licorice questions

Answered from the same tracked data.