How competitive is the Licorice niche on Amazon United Kingdom?

21 brands and 84 sellers compete in Licorice on Amazon United Kingdom. The top 5 Licorice products take 49% of clicks and its top 5 brands hold 60% of demand.

What do buyers complain about in Licorice?

Licorice buyers on Amazon United Kingdom complain most about Taste-Overall, Hard Feel, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Licorice niche?

Licorice sells for £10.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.15–£23.60. The average incumbent carries 624 reviews — the moat a new listing must climb.

Licorice

Licorice shows low returns (0.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Licorice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Licorice is a £192K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Licorice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 7.4% of searches end in a purchase.

£192K

revenue / yr

Units sold / yr20K

Search volume / yr-11.5%246K

Conversion rate7.4%

Avg price£10.46

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers21 · 84

Top-5 product click share49%

Open market40%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Top Licorice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

Klepper & Klepper - Sweet Licorice The Best Licorice Ever Sweet Chewy Soft & Smooth Vegan Gluten Free Gelatine Free No Soya or Nuts 200 g Recyclable Bag

Price: £4.85
Rating: 4.3/5
Reviews: 196
Age: 6y ago

Panda | Natural Soft Original Liquorice Sweets Bars | Pure Panda Licorice Sweet Made with Only Four Natural Ingredients | Vegan Fat Free & Artificial Free | 32 Gr x 36 Bars Pack

Price: £14.33
Rating: 4.6/5
Reviews: 2,110
Age: 13y ago

$Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags$

Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags

Price: £9.95
Rating: 4.5/5
Reviews: 174
Age: 1y ago

RJs Soft Eating Licorice 300g

Price: £2.99
Rating: 4.5/5
Reviews: 335
Age: 4y ago

Newest

by launch date

Panda | Pepe Natural Soft Original Liquorice Bars | Authentic Finnish | Soft & Intense Flavour | Classic Snack | With Liquorice Extract & Anise | 32 g x 20 Bars

Price: £9.21
Rating: 4.6/5
Reviews: 30
Age: 4mo ago

Panda Soft Liquorice Original and Strawberry Flavours Deliciously Soft Bites 170g Each

Price: £10.11
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

by Amazon Liquorice 250g

Price: £1.15
Rating: 4.4/5
Reviews: 331
Age: 8mo ago

Natural Liquorice Snack Bundle for Panda Natural Original Liquorice 3 Pack (4 Bars Per Pack) 128g + Brightdale Kitchen Booklet

Price: £8.35
Rating: 5.0/5
Reviews: 5
Age: 10mo ago

Liquorice Sweets - 1KG - Retro Assorted Sweets - 1 Kilo Bulk Bag -Pick and Mix for Parties Gifts and Sharing By Bentley& Ackerman Sweet Shop.

Price: £11.65
Rating: 4.3/5
Reviews: 62
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

33%

Panda16%
by Amazon15%
Klepper and Klepper13%
Taveners9%
Strawberry Ledge8%
Gudz7%

Licorice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume246KCVR7.4%Products34Brands21Top 5 Brands60%OOS Rate4.1%Rating4.5★Reviews624Avg BSR#10

Peak months: Dec · busiest ÷ quietest = 2.8×

Top Licorice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

licorice93K/yr +15.5%5.8% conv.
licorice sweet95K/yr -27.2%5.3% conv.
panda liquorice28K/yr -19.4%4.3% conv.
licorice sweets8K/yr -5.9%3.3% conv.
liquorice & laces11K/yr -36.5%1.8% conv.
panda licorice6K/yr -15.4%3.8% conv.
liquorice laces5K/yr -18.8%0.5% conv.

What reviews say buyers love and hate about Licorice

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall31%

“a good snack”

Value For Money14%

“Great value”

Sweetness11%

“Lovely sweets”

Quality-Overall10%

“Good quality arrived on tome”

Flavor6%

“The flavour is intense without being overpowering”

What buyers complain about

75% of reviews

Taste-Overall22%

“Chemical taste”

Hard Feel16%

“hard when eated werent very nice”

Moist/Dry6%

“Dry hard and not pleasant”

Value For Money6%

“a little overpriced”

Quality-Overall5%

“Not very good quality”

Common Licorice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Licorice 55/100 on Amazon United Kingdom — Worth a look. The niche generates £192K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.