Lentils
FailPrices span $0.54–$8.55, mostly outside the sweet spot, so Lentils is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £135K/yr362K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 35 sellers
Flapen Score
Lentils against its category
The dotted line is the Grocery average. Past it, Lentils is stronger. Inside it, weaker.
Market
The Lentils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lentils 362K times last year and spent an estimated £135K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 362K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £135Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- lentils153K searches a year
02 · Price
A sale here is worth £2.76.
Listings sell for £2.76 on average, from £0.54 to £8.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.76 that is £7K to £8K a year per listing.
- Average price
- £2.76under the $15 to $100 sweet spot
- Price range
- £0.54–£8.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Rice, Pasta & Pulses. It carries 265 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Rice, Pasta & Pulses
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 265per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Lentils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laila Red Split Lentils 1Kg (Pack of 1)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers
- Price
- £3.21
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 5y ago

Morrisons Green Lentils in Water 400g
- Price
- £0.54
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 8mo ago

Morrisons Wholefoods Red Split Lentils 500g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 207
- Age
- 10y ago

by Amazon Green Lentils 500g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 2y ago
Trending
90-day click momentum
LAILA Red Split Lentils 5Kg
- Price
- £8.55
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Laila Green Lentils 2Kg
- Price
- £3.86
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 1y ago

Morrisons Green Lentils in Water 400g
- Price
- £0.54
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 8mo ago

Morrisons Wholefoods Green Lentils 500g
- Price
- £1.96
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago

Biona Organic Lentils 400g
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 18y ago
Newest
by launch date
LAILA Red Split Lentils 5Kg
- Price
- £8.55
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago

Morrisons Green Lentils in Water 400g
- Price
- £0.54
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 8mo ago

Laila Red Split Lentils 1Kg (Pack of 1)
- Price
- £2.07
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 1y ago

Laila Green Lentils 1Kg (Pack of 1)
- Price
- £2.24
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago

Laila Brown Lentils 1kg
- Price
- £2.24
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- LAILA60%
- Morrisons22%
- by Amazon9%
- Great Scot3%
- Napolina3%
- Biona3%
Demand
Lentils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Lentils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lentils153K/yr
- dal97K/yr
- red lentils55K/yr
- lentil24K/yr
- daal9K/yr
- pulses9K/yr
- masoor dal4K/yr
- red split lentils4K/yr
- gluten free lentils4K/yr
- red lentil3K/yr
Reviews and returns
What reviews say buyers love and hate about Lentils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.
Not a good quality
the product is of poor quality. the lentils are too small
still it's hard af
These took over an hour to cook
not at all like the picture
Unclear advertising
these also have a strange texture to them
Love
Great quality lentils for cooking
Excellent product
have no complaints
Good price
Excellent value for money
Excellent value
A really tasty
Great food
Great for soup
Does the job
As described
Just what we wanted
Handy tins to add to soup
Easy to cook as they dont need pre soaking
versatile ingredient for everyday cooking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lentils questions
Answered from the same tracked data.









