lentils
Skip itPrices mostly outside the sweet spot ($0.54–$8.55) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Great265.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£135K£135K/yr · 362K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.76avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.54–£8.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lentils is a £135K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lentils market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £166K–£221K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- LAILA60%
- Morrisons22%
- by Amazon9%
- Great Scot3%
- Napolina3%
- Biona3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top lentils search terms
- lentils153K/yr
- dal97K/yr
- red lentils55K/yr
- lentil24K/yr
- daal9K/yr
- pulses9K/yr
- masoor dal4K/yr
- red split lentils4K/yr
- gluten free lentils4K/yr
- red lentil3K/yr
Top lentils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laila Red Split Lentils 1Kg (Pack of 1)
LAILA£2.074.7★283 rev
Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers
LAILA£3.214.6★435 rev
Morrisons Green Lentils in Water 400g
Morrisons£0.544.8★30 rev
Morrisons Wholefoods Red Split Lentils 500g
Morrisons£2.014.7★207 rev
by Amazon Green Lentils 500g
by Amazon£1.964.6★492 rev
Newest
by launch date
What buyers say about lentils
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality lentils for cooking”
“Good price”
“A really tasty”
“Does the job”
“Handy tins to add to soup”
“They bulk up the protein- good in this day and age”
“Healthy and tasty”
“Useful”
“Its clean, easy to cook, and generally good value for money”
“Adds nice flavour”
What buyers complain about
“The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.”
“still it's hard af”
“These took over an hour to cook”
“not at all like the picture”
“these also have a strange texture to them”
“Only on purchase do you find that these may have been contaminated with gluten”
“Chewy”
“the lentils are too small”
Common questions
- Is lentils profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the lentils niche?
- 6 brands and 35 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lentils?
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Cooking Instructions. The return rate is 0.0%.
- When does demand for lentils peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the lentils niche?
- Listings span £0.54–£8.55; the average listing price is £2.76 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.