How competitive is the Lentils niche on Amazon United Kingdom?

6 brands and 35 sellers compete in Lentils on Amazon United Kingdom. The top 5 Lentils products take 69% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Lentils?

Lentils buyers on Amazon United Kingdom complain most about Quality-Overall, Hard Feel, Cooking Instructions, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lentils niche?

Lentils sells for £2.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.54–£8.55. The average incumbent carries 265 reviews — the moat a new listing must climb.

Lentils

prices mostly outside the sweet spot ($0.54–$8.55) — Lentils doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Lentils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lentils is a £135K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Lentils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.6% over the last 90 days and 13.5% of searches end in a purchase.

£135K

revenue / yr

Units sold / yr80K

Search volume / yr-27.6%362K

Conversion rate13.5%

Avg price£2.76

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 35

Top-5 product click share69%

Open market3%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Lentils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Laila Red Split Lentils 1Kg (Pack of 1)

Price: £2.07
Rating: 4.7/5
Reviews: 283
Age: 1y ago

Laila Red Split Lentils 2Kg. Red Split Lentils are enrich with Vitamin B and Dietary fibers

Price: £3.21
Rating: 4.6/5
Reviews: 435
Age: 5y ago

Morrisons Green Lentils in Water 400g

Price: £0.54
Rating: 4.8/5
Reviews: 30
Age: 8mo ago

Morrisons Wholefoods Red Split Lentils 500g

Price: £2.01
Rating: 4.7/5
Reviews: 207
Age: 10y ago

by Amazon Green Lentils 500g

Price: £1.96
Rating: 4.6/5
Reviews: 492
Age: 2y ago

Newest

by launch date

LAILA Red Split Lentils 5Kg

Price: £8.55
Rating: 4.9/5
Reviews: 13
Age: 4mo ago

Morrisons Green Lentils in Water 400g

Price: £0.54
Rating: 4.8/5
Reviews: 30
Age: 8mo ago

Laila Red Split Lentils 1Kg (Pack of 1)

Price: £2.07
Rating: 4.7/5
Reviews: 283
Age: 1y ago

Laila Green Lentils 1Kg (Pack of 1)

Price: £2.24
Rating: 4.8/5
Reviews: 59
Age: 1y ago

Laila Brown Lentils 1kg

Price: £2.24
Rating: 4.7/5
Reviews: 25
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

LAILA60%
Morrisons22%
by Amazon9%
Great Scot3%
Napolina3%
Biona3%

Lentils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume362KCVR13.5%Products15Brands6Top 5 Brands97%OOS Rate0.0%Rating4.7★Reviews265Avg BSR#67

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Lentils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lentils153K/yr -27.5%12.6% conv.
dal97K/yr -27.1%0.4% conv.
red lentils55K/yr -37.4%20.8% conv.
lentil24K/yr -12.3%6.6% conv.
daal9K/yr -14.1%4.1% conv.
pulses9K/yr -31.2%2.5% conv.
masoor dal4K/yr -3.8%10.5% conv.
red split lentils4K/yr -33.3%14.6% conv.
gluten free lentils4K/yr -31.2%0.2% conv.
red lentil3K/yr -12.5%14.1% conv.

What reviews say buyers love and hate about Lentils

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall27%

“Great quality lentils for cooking”

Value For Money19%

“Good price”

Taste-Overall15%

“A really tasty”

Advertised Vs Actual Product7%

“Does the job”

Cooking Instructions5%

“Handy tins to add to soup”

What buyers complain about

100% of reviews

Quality-Overall33%

“The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.”

Hard Feel14%

“still it's hard af”

Cooking Instructions14%

“These took over an hour to cook”

Advertised Vs Actual Product12%

“not at all like the picture”

Texture/Consistency-Overall7%

“these also have a strange texture to them”

Common Lentils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lentils 37/100 on Amazon United Kingdom — Skip it. The niche generates £135K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.