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Lentils

Fail

Prices span $0.54–$8.55, mostly outside the sweet spot, so Lentils is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£135K/yr362K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
69%top-5 click share · 6 brands · 35 sellers

Flapen Score

Lentils against its category

The dotted line is the Grocery average. Past it, Lentils is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lentils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lentils 362K times last year and spent an estimated £135K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
13.5%
Market size, estimated
£135Ka year
Peak month
January1.8× the quietest month
Top search term
lentils153K searches a year

02 · Price

A sale here is worth £2.76.

Listings sell for £2.76 on average, from £0.54 to £8.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.76 that is £7K to £8K a year per listing.

Average price
£2.76under the $15 to $100 sweet spot
Price range
£0.54–£8.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Rice, Pasta & Pulses. It carries 265 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Rice, Pasta & Pulses
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£54K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • LAILA60%
  • Morrisons22%
  • by Amazon9%
  • Great Scot3%
  • Napolina3%
  • Biona3%

Demand

Lentils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Lentils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lentils153K/yr
  • dal97K/yr
  • red lentils55K/yr
  • lentil24K/yr
  • daal9K/yr
  • pulses9K/yr
  • masoor dal4K/yr
  • red split lentils4K/yr
  • gluten free lentils4K/yr
  • red lentil3K/yr

Reviews and returns

What reviews say buyers love and hate about Lentils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%

The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.

Not a good quality

the product is of poor quality. the lentils are too small

Hard Feel14%−0.06

still it's hard af

Cooking Instructions14%−0.03

These took over an hour to cook

Advertised Vs Actual Product12%−0.09

not at all like the picture

Unclear advertising

Texture/Consistency-Overall7%−0.02

these also have a strange texture to them

Love

Quality-Overall27%

Great quality lentils for cooking

Excellent product

have no complaints

Value For Money19%+1.80

Good price

Excellent value for money

Excellent value

Taste-Overall15%+1.32

A really tasty

Great food

Great for soup

Advertised Vs Actual Product7%−0.09

Does the job

As described

Just what we wanted

Cooking Instructions5%−0.03

Handy tins to add to soup

Easy to cook as they dont need pre soaking

versatile ingredient for everyday cooking

FAQ

Common Lentils questions

Answered from the same tracked data.