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Lentils

Fail

Prices span $0.54–$8.55, mostly outside the sweet spot, so Lentils is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£135K/yr362K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
69%top-5 click share · 6 brands · 35 sellers

Flapen Score

Lentils against its category

The dotted line is the Grocery average. Past it, Lentils is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lentils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lentils 362K times last year and spent an estimated £135K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
13.5%
Market size, estimated
£135Ka year
Peak month
January1.8× the quietest month
Top search term
lentils153K searches a year

02 · Price

A sale here is worth £2.76.

Listings sell for £2.76 on average, from £0.54 to £8.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £2.76 that is £7K to £8K a year per listing.

Average price
£2.76under the $15 to $100 sweet spot
Price range
£0.54–£8.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Rice, Pasta & Pulses. It carries 265 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Rice, Pasta & Pulses
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Lentils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£54K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • LAILA60%
  • Morrisons22%
  • by Amazon9%
  • Great Scot3%
  • Napolina3%
  • Biona3%

Demand

Lentils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Lentils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lentils153K/yr
  • dal97K/yr
  • red lentils55K/yr
  • lentil24K/yr
  • daal9K/yr
  • pulses9K/yr
  • masoor dal4K/yr
  • red split lentils4K/yr
  • gluten free lentils4K/yr
  • red lentil3K/yr

Reviews and returns

What reviews say buyers love and hate about Lentils

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The quality wasnt as good as expected, and the green lentils I buy from the supermarket are better than these.”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lentils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data