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Lenor Gold Orchid

Fail

The top 5 brands take 100% of clicks, so Lenor Gold Orchid is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£68K/yr103K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
58%top-5 click share · 5 brands · 127 sellers

Flapen Score

Lenor Gold Orchid against its category

The dotted line is the Grocery average. Past it, Lenor Gold Orchid is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lenor Gold Orchid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lenor Gold Orchid 103K times last year and spent an estimated £68K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
6.4%
Market size, estimated
£68Ka year
Peak month
November1.3× the quietest month
Top search term
lenor gold orchid30K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £2.26 to £43.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.37 that is £1K to £3K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£2.26–£43.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #759 within Laundry. It carries 655 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
8.5%
Average rank
#759in Laundry
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
655per listing
Listings tracked
21

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lenor Gold Orchid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

127

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

0%

  • Lenor94%
  • Comfort2%
  • Bold2%
  • Procter & Gamble1%
  • Febreze1%

Demand

Lenor Gold Orchid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lenor Gold Orchid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lenor gold orchid30K/yr
  • lenor gold orchid fabric conditioner21K/yr
  • gold orchid12K/yr
  • lenor fabric conditioner gold orchid11K/yr
  • gold orchid fabric conditioner11K/yr
  • lenor gold5K/yr
  • comfort ultimate care fabric conditioner6K/yr
  • comfort ultimate care6K/yr

Reviews and returns

What reviews say buyers love and hate about Lenor Gold Orchid

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.1%of orders come back
“To get a noticeable scent”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lenor Gold Orchid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data