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Lenor Gold Orchid

Fail

The top 5 brands take 100% of clicks, so Lenor Gold Orchid is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£68K/yr103K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
58%top-5 click share · 5 brands · 127 sellers

Flapen Score

Lenor Gold Orchid against its category

The dotted line is the Grocery average. Past it, Lenor Gold Orchid is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lenor Gold Orchid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lenor Gold Orchid 103K times last year and spent an estimated £68K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
6.4%
Market size, estimated
£68Ka year
Peak month
November1.3× the quietest month
Top search term
lenor gold orchid30K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £2.26 to £43.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.37 that is £1K to £3K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£2.26–£43.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #759 within Laundry. It carries 655 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
8.5%
Average rank
#759in Laundry
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
655per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lenor Gold Orchid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

127

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Lenor94%
  • Comfort2%
  • Bold2%
  • Procter & Gamble1%
  • Febreze1%

Demand

Lenor Gold Orchid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lenor Gold Orchid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lenor gold orchid30K/yr
  • lenor gold orchid fabric conditioner21K/yr
  • gold orchid12K/yr
  • lenor fabric conditioner gold orchid11K/yr
  • gold orchid fabric conditioner11K/yr
  • lenor gold5K/yr
  • comfort ultimate care fabric conditioner6K/yr
  • comfort ultimate care6K/yr

Reviews and returns

What reviews say buyers love and hate about Lenor Gold Orchid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell39%+3.74

To get a noticeable scent

Not very smelly expected stronger scent

Can't smell

Dilute/Watery18%−0.07

Consistency too watery this time

Little watery

Watered down

Value For Money10%+0.49

kind of pricey

not surprised it was so cheap

I dont know if the price ofcit is low because they don't fill bottles in

Washability7%−0.02

deffinitly will not get 45 washes out of this

No smell or softness after wash very disappointing

slightly strong undertones after the wash

Functionality-Overall4%−0.01

THEY DON'T WORK JUST ANOTHER FAD

Unfortunately, this fabric conditioner didn't work well for me

Looks like someones siphoning it off

Love

Smell65%+3.74

Smells fresh

Beautiful fragrance

Beautiful scent

Value For Money13%+0.49

Good value for money

Great deal

Excellent value for money

Comfort-Overall3%+0.05

Comfort

Comforts good and bought off amazon as it was super cheap

Comfort good brand to chose

Soft Feel3%

Fabric softner

Softens all my washing

Softner

Quality-Overall3%+0.07

Great item, does as expected

Good quality

Good quality product that is great value for money and smells lovely

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof43%██▆▅█▇

Missing liquid

Smell17%▄▄█▇▃▇

To get a noticeable scent

Not very smelly expected stronger scent

Can't smell

Advertised Vs Actual Product12%▃▁▁█▁▁
Value For Money11%▅▁▃▂█▅

kind of pricey

not surprised it was so cheap

I dont know if the price ofcit is low because they don't fill bottles in

Product Condition4%▁▁▁█▁▁

FAQ

Common Lenor Gold Orchid questions

Answered from the same tracked data.