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Lemon Balm Tea

Fail

Prices span $4.98–$12.53, mostly outside the sweet spot, so Lemon Balm Tea is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£90K/yr137K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
84%top-5 click share · 9 brands · 17 sellers

Flapen Score

Lemon Balm Tea against its category

The dotted line is the Grocery average. Past it, Lemon Balm Tea is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Balm Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Balm Tea 137K times last year and spent an estimated £90K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
7.9%
Market size, estimated
£90Ka year
Peak month
February1.9× the quietest month
Top search term
lemon balm tea113K searches a year

02 · Price

A sale here is worth £8.34.

Listings sell for £8.34 on average, from £4.98 to £12.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.34 that is £6K to £8K a year per listing.

Average price
£8.34under the $15 to $100 sweet spot
Price range
£4.98–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #206 within Tea. It carries 364 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
4.4%
Average rank
#206in Tea
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lemon Balm Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • HANDPICK37%
  • Dary Natury29%
  • Alpi Nature9%
  • Origeens8%
  • ID Pure Raw Wild5%
  • TeeLux4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Lemon Balm Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Lemon Balm Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon balm tea113K/yr
  • lemon balm tea organic6K/yr
  • lemon balm tea bags11K/yr
  • organic lemon balm tea5K/yr
  • melissa tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon Balm Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.16

Bad taste

Didnt taste of anything

Tastes like cardboard

Sleep Quality14%−0.11

I did not respond well to this sleep aid

certainly no help to sleep better

No improvement in sleep yet

Flavor7%−0.07

Not much flavour

No flavour of lemon more mint, misleading advertising

Unfortunately the tea has nothing of the flavour of lemon balm so much as grass clippings

Bitter4%−0.05

Did not like as very bitter even after I put honey in it

Functionality-Overall4%−0.05

The product didn't work for me

Love

Taste-Overall25%−0.16

Good taste

Great Tea

Nice tasting tea

Quality-Overall14%+1.50

Great quality

Good quality tea

the quality of the tea bags is excellent

Sleep Quality12%−0.11

Improved Sleep

I am sleeping better

Really seems to help with sleep

Value For Money7%+0.60

good value

good price

reasonable price

Flavor3%−0.07

The flavour is nice. as I expected

Beautiful tea with subtle flavour and delicate taste

The flavour is smooth, fresh, and naturally calming without being too strong or grassy

FAQ

Common Lemon Balm Tea questions

Answered from the same tracked data.