lemon balm tea
Skip itPrices mostly outside the sweet spot ($4.98–$12.53) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great363.91avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£90K£90K/yr · 137K searches
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£4.98–£12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lemon balm tea is a £90K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lemon balm tea market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £104K–£125K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 4.4%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
8%
- HANDPICK37%
- Dary Natury29%
- Alpi Nature9%
- Origeens8%
- ID Pure Raw Wild5%
- TeeLux4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top lemon balm tea search terms
- lemon balm tea113K/yr
- lemon balm tea organic6K/yr
- lemon balm tea bags11K/yr
- organic lemon balm tea5K/yr
- melissa tea3K/yr
Top lemon balm tea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HANDPICK Lemon Balm Tea Bags 100 Count | Caffeine-Free Herbal Tea with Citrus Flavor & Aroma | Pure Lemon Balm Leaves
HANDPICK£9.244.5★1,054 rev
Lemon Balm leaf Organic Herbal tea (1) Relax/Melissa officinialis/organic farming product
Dary Natury£5.564.4★893 rev
ORIGEENS ORGANIC LEMON BALM TEA BIO 100gr | Herbal tea for Digestion and Relaxation | Organic Melissa leaves - Lemon Balm tea loose
Origeens£8.964.6★813 rev
Lemon Balm 20 Tea Bags Supports Deep Relaxation Helps Maintain Natural Sleep & Rich in Essential Oils for Digestive Wellness | 100% Pure Raw & Wild-Harvested
ID Pure Raw Wild£5.793.9★15 rev
Alpi Nature Organic Lemon Balm Tea 125g 4.4 oz Dried and Cut Lemon Balm Leaves for Melissa Tea
Alpi Nature£8.474.6★173 rev
Newest
by launch dateLemon Balm 20 Tea Bags Supports Deep Relaxation Helps Maintain Natural Sleep & Rich in Essential Oils for Digestive Wellness | 100% Pure Raw & Wild-Harvested
ID Pure Raw Wild£5.7915 rev
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
SS Sport Supplies£5.5346 rev
TeeLux Lemon Balm Tea Bags 100 Count Vegan Pure Natural Lemon Balm Leaves Caffeine Free Herbal Tea Biodegradable Tea Bags
TeeLux£12.5335 rev
Alpi Nature Organic Lemon Balm Tea 120 Lemon Balm Tea Bags 120g 4.2 oz Pack of 6 x 20 Bags of 1g each
Alpi Nature£12.2131 rev
HANDPICK Lemon Balm Tea Bags 100 Count | Caffeine-Free Herbal Tea with Citrus Flavor & Aroma | Pure Lemon Balm Leaves
HANDPICK£9.241,054 rev
Trending
90-day click momentumL-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
SS Sport Supplies£5.534.0★
Lemon Balm 20 Tea Bags Supports Deep Relaxation Helps Maintain Natural Sleep & Rich in Essential Oils for Digestive Wellness | 100% Pure Raw & Wild-Harvested
ID Pure Raw Wild£5.793.9★
Alpi Nature Organic Lemon Balm Tea 250g 8.8 oz Dried and Cut Lemon Balm Leaves for Melissa Tea
Alpi Nature£11.634.6★
Alpi Nature Organic Lemon Balm Tea 120 Lemon Balm Tea Bags 120g 4.2 oz Pack of 6 x 20 Bags of 1g each
Alpi Nature£12.214.3★
Alpi Nature Organic Lemon Balm Tea 125g 4.4 oz Dried and Cut Lemon Balm Leaves for Melissa Tea
Alpi Nature£8.474.6★
What buyers say about lemon balm tea
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Great quality”
“Improved Sleep”
“good value”
“The flavour is nice. as I expected”
“Fresh”
“Good ingredients at decent strengths and good value”
“Good for metabolism”
“best described as an earthy, tea-like smell,”
“easy to swallow”
What buyers complain about
“Bad taste”
“I did not respond well to this sleep aid”
“Not much flavour”
“Did not like as very bitter even after I put honey in it”
“The product didn't work for me”
“Very hard to open”
“There is magnesium too”
“Misleading”
“Not great not strong”
“the bag turned black”
Common questions
- Is lemon balm tea profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the lemon balm tea niche?
- 9 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in lemon balm tea?
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Flavor. The return rate is 0.0%.
- When does demand for lemon balm tea peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the lemon balm tea niche?
- Listings span £4.98–£12.53; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.