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Lemon Balm

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -35.2% this quarter, so Lemon Balm is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£41K/yr82K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
48%top-5 click share · 24 brands · 38 sellers

Flapen Score

Lemon Balm against its category

The dotted line is the Grocery average. Past it, Lemon Balm is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon Balm 82K times last year and spent an estimated £41K. The top 5 brands take 58% of clicks. Demand peaks in Apr–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
5.1%
Market size, estimated
£41Ka year
Peak month
April1.6× the quietest month
Top search term
lemon balm79K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £2.95 to £41.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.02 that is £1K to £3K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£2.95–£41.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #540 within Tea. It carries 808 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
93%
Out of stock, average day
1.3%
Average rank
#540in Tea
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
808per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lemon Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

38

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

48%

Top 20: 91%

Open market

36%

  • ALPHA0118%
  • Naturalma15%
  • Vimergy9%
  • jollifish8%
  • Origeens8%
  • Dary Natury6%

Demand

Lemon Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Aug · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Lemon Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.11

Bad taste

dont taste of anything

Tastes like cardboard

Size-Overall12%−0.11

The capsules are quite large

Tiny pot

Really small

Sleep Quality11%−0.11

I did not respond well to this sleep aid

No improvement in sleep yet

The sleep quality was not great

Value For Money8%+0.12

No good value

Very expensive

Not worth the money, wouldn't recommend and will not re-purchase

Advertised Vs Actual Product4%−0.03

Misleading

The tea does not match the name at all

False misleading advertesing

Love

Quality-Overall18%+2.22

Great balanced blend

Good quality tea

Good quality product

Sleep Quality14%−0.11

Helps with sleeping

Improved Sleep

Good sleep quality

Taste-Overall13%−0.11

Good taste

Nice tasting tea

Great tea

Value For Money9%+0.12

good value

good price

reasonable price

Smell7%

It smells beautiful

nicely scented

Smells amazing

Return

0.1% Return rate 50% Fixable by listing

Size-Overall30%▁█▁▁▅▁

The capsules are quite large

Tiny pot

Really small

Smell20%▁▁█▁▁▁

No lemon scent what so ever

No Smell

Wrong scent

Advertised Vs Actual Product20%▁▁▁▁▁█

Misleading

The tea does not match the name at all

False misleading advertesing

Moist/Dry10%▁▁█▁▁▁

Unfortunately it dried my lips out rather than moisturise them

Dries out the lips

you can feel it drying your lips out

Defective Material/Parts10%▁▁█▁▁▁

FAQ

Common Lemon Balm questions

Answered from the same tracked data.