Lemon Balm
MaybeReturns run at only 0.1% of orders. But demand is soft, at -35.2% this quarter, so Lemon Balm is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £41K/yr82K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 38 sellers
Flapen Score
Lemon Balm against its category
The dotted line is the Grocery average. Past it, Lemon Balm is stronger. Inside it, weaker.
Market
The Lemon Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lemon Balm 82K times last year and spent an estimated £41K. The top 5 brands take 58% of clicks. Demand peaks in Apr–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £41Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- lemon balm79K searches a year
02 · Price
A sale here is worth £10.02.
Listings sell for £10.02 on average, from £2.95 to £41.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.02 that is £1K to £3K a year per listing.
- Average price
- £10.02under the $15 to $100 sweet spot
- Price range
- £2.95–£41.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #540 within Tea. It carries 808 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 1.3%
- Average rank
- #540in Tea
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 808per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Lemon Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan
- Price
- £12.78
- Rating
- 4.4/5
- Reviews
- 1,641
- Age
- 6y ago

Lemon Balm Extract 7500mg - Standardised 30mg Rosmarinic Acid Supplement - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch by Alpha01
- Price
- £7.38
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago

Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz
- Price
- £10.46
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 1y ago

ORIGEENS ORGANIC LEMON BALM TEA BIO 100gr | Herbal tea for Digestion and Relaxation | Organic Melissa leaves - Lemon Balm tea loose
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 813
- Age
- 3y ago

Organic Lemon Balm Extract 4800mg - 8mg Rosmarinic Acid from High Strength 6:1 Extract - 90 Vegan Capsules - Resealable and Recyclable Pouch by Alpha01
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago
Trending
90-day click momentum
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 5mo ago

APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece
- Price
- £9.94
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

Alpi Nature Organic Lemon Balm Tea 250g 8.8 oz Dried and Cut Lemon Balm Leaves for Melissa Tea
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 4y ago

Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 60 ml - Food Supplement - Vegan
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 1,641
- Age
- 6y ago

Lemon Balm Dried Cut Leaves | Melissa Premium Quality by Spice Planet Free UK P&P 25g-1.9kg (50 Grams)
- Price
- £3.99
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
- Price
- £5.53
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 5mo ago

Lemon Balm Drops Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops - Vegan
- Price
- £8.72
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece
- Price
- £9.94
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz
- Price
- £10.46
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 1y ago

Lowhill Valley Lemon Balm Leaf - Melissa officinalis for Natural Calmness Handpicked No Additives or Preservatives Organically Grown 100% Pure Herb 30g
- Price
- £5.76
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
38
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
48%
Top 20: 91%
Open market
36%
- ALPHA0118%
- Naturalma15%
- Vimergy9%
- jollifish8%
- Origeens8%
- Dary Natury6%
Demand
Lemon Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Aug · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Lemon Balm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad taste
dont taste of anything
Tastes like cardboard
The capsules are quite large
Tiny pot
Really small
I did not respond well to this sleep aid
No improvement in sleep yet
The sleep quality was not great
No good value
Very expensive
Not worth the money, wouldn't recommend and will not re-purchase
Misleading
The tea does not match the name at all
False misleading advertesing
Love
Great balanced blend
Good quality tea
Good quality product
Helps with sleeping
Improved Sleep
Good sleep quality
Good taste
Nice tasting tea
Great tea
good value
good price
reasonable price
It smells beautiful
nicely scented
Smells amazing
Return
0.1% Return rate 50% Fixable by listing
The capsules are quite large
Tiny pot
Really small
No lemon scent what so ever
No Smell
Wrong scent
Misleading
The tea does not match the name at all
False misleading advertesing
Unfortunately it dried my lips out rather than moisturise them
Dries out the lips
you can feel it drying your lips out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lemon Balm questions
Answered from the same tracked data.









