lemon balm
Worth a lookShows low returns (0.1%), but soft demand (-35.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.95–£41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good807.52avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 82K searches
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lemon balm is a £41K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lemon balm market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #540
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 76%
- Out of stock
- 1.3%
- Avg brand age
- 50 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
38
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
48%
Top 20: 91%
Open market
36%
- ALPHA0118%
- Naturalma15%
- Vimergy9%
- jollifish8%
- Origeens8%
- Dary Natury6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -35.2% search growth over the last 90 days.Peak months: Apr, Aug · busiest ÷ quietest = 1.6×
Top lemon balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement - Vegan
Naturalma£12.784.4★1,641 rev
Lemon Balm Extract 7500mg - Standardised 30mg Rosmarinic Acid Supplement - 90 Vegan Capsules (3 Months Supply) - Resealable and Recyclable Pouch by Alpha01
ALPHA01£7.384.3★106 rev
Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz
jollifish£10.463.9★44 rev
ORIGEENS ORGANIC LEMON BALM TEA BIO 100gr | Herbal tea for Digestion and Relaxation | Organic Melissa leaves - Lemon Balm tea loose
Origeens£8.964.6★813 rev
Organic Lemon Balm Extract 4800mg - 8mg Rosmarinic Acid from High Strength 6:1 Extract - 90 Vegan Capsules - Resealable and Recyclable Pouch by Alpha01
ALPHA01£8.314.3★106 rev
Newest
by launch date
L-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
SS Sport Supplies£5.5346 rev
Lemon Balm Drops Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops - Vegan
RKPROUC£8.7217 rev
APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece
APSOGO£9.9485 rev
Lemon Balm Drops - 120 Servings Herbal Supplements with Natural Lemon Balm Leaf Extract for Relaxation Supports Healthy Sleep Health & Personal Care Drops Non-GMO Alcohol-Free - 2 Fl.oz
jollifish£10.4644 rev
Lowhill Valley Lemon Balm Leaf - Melissa officinalis for Natural Calmness Handpicked No Additives or Preservatives Organically Grown 100% Pure Herb 30g
Lowhill Valley£5.766 rev
Trending
90-day click momentumL-Theanine Green Tea Extract with Added Lemon Balm Extract and Chelated Magnesium Glycinate - Derived from Green Tea Leaves - Sleep & Relaxation Support - Mental Clarity
SS Sport Supplies£5.534.0★
APSOGO Organic Greek Lemon Balm Tea 100g - Melissa officinalis Loose Herbal Tea - Relaxing Caffeine-Free Infusion - Eco Pouch - Grown in Greece
APSOGO£9.944.1★
Alpi Nature Organic Lemon Balm Tea 250g 8.8 oz Dried and Cut Lemon Balm Leaves for Melissa Tea
Alpi Nature£11.634.6★
Lemon Balm (Melissa officinalis) Leaves Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 60 ml - Food Supplement - Vegan
Naturalma£7.494.4★
Lemon Balm Dried Cut Leaves | Melissa Premium Quality by Spice Planet Free UK P&P 25g-1.9kg (50 Grams)
Spice Planet£3.994.4★
What buyers say about lemon balm
What buyers praise and complain about, mined from review topics.What buyers love
“Great balanced blend”
“Helps with sleeping”
“Good taste”
“good value”
“It smells beautiful”
“Tasty and fresh”
“Certainly helps with anxiety”
“organic content”
“works like magic for relaxing the body”
“Very easy to use”
What buyers complain about
“Bad taste”
“The capsules are quite large”
“I did not respond well to this sleep aid”
“No good value”
“Misleading”
“No lemon scent what so ever”
“Not much flavour”
“not reduced my anxiety”
“Very hard to open”
“Unfortunately it dried my lips out rather than moisturise them”
Top return reasons
Common questions
- Is lemon balm profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lemon balm niche?
- 24 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in lemon balm?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Sleep Quality. The return rate is 0.1%.
- When does demand for lemon balm peak?
- Demand peaks in Apr–Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the lemon balm niche?
- Listings span £2.95–£41.79; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 808 reviews — the moat a new listing must climb.