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Lemon

Fail

The top 5 products take 100% of clicks, so Lemon is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£177K/yr395K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Lemon against its category

The dotted line is the Grocery average. Past it, Lemon is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon 395K times last year and spent an estimated £177K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

34.1% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
34.1%
Market size, estimated
£177Ka year
Top search term
lemon265K searches a year

02 · Price

A sale here is worth £1.32.

Listings sell for £1.32 on average, from £0.39 to £2.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £1.32 that is £33K to £40K a year per listing.

Average price
£1.32under the $15 to $100 sweet spot
Price range
£0.39–£2.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£33K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Fresh & Chilled. It carries 1,366 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,366per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons52%
  • by Amazon48%

Demand

Lemon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 10 of 12 months tracked

Search terms

Top Lemon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lemon265K/yr
  • lemons98K/yr
  • lemons fresh22K/yr
  • organic lemons4K/yr
  • unwaxed lemons3K/yr
  • fresh lemons3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.09

There big

very small

Tiny lemons

Quality-Overall18%−0.14

Poor quality produce

Rubbish quality

Stale/Rotten/Spoiled9%−0.06

Buy the more expensive ones as none of these were ripe

Sour9%+0.39

not to mention that it is sour

Love

Freshness48%+2.95

They arrived fresh enough and had a nice sharp, zingy taste, which worked well for cooking and drinks

arrived fresh and in good condition

Good and fresh

Blend/Ratio11%+0.13

Lots of juice with Cod and Salad

Good lemons

Quality-Overall9%−0.14

Great quality and size

they were decent overall

otherwise very good

Taste-Overall7%+0.53

Nothing fancy, just good everyday lemons

I had to give this lemon 5 stars because, well, it's yellow, tangy and juicy so no big surprise

Ingredients-Overall6%+0.39

Lemons what to say juicy lemons good with ginger or on pancakes

FAQ

Common Lemon questions

Answered from the same tracked data.