lemon
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible34.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,366.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay£177K£177K/yr · 395K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£1.32avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.39–£2.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lemon is a £177K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lemon market data
- Units sold / yr
- 150K–200K
- avg 25,000–30,000/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 34.1%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Morrisons52%
- by Amazon48%
Demand
Weekly Amazon search volume, last 40 weeks — +2.2% search growth over the last 90 days.Top lemon search terms
- lemon265K/yr
- lemons98K/yr
- lemons fresh22K/yr
- organic lemons4K/yr
- unwaxed lemons3K/yr
- fresh lemons3K/yr
Top lemon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about lemon
What buyers praise and complain about, mined from review topics.What buyers love
“They arrived fresh enough and had a nice sharp, zingy taste, which worked well for cooking and drinks”
“Lots of juice with Cod and Salad”
“Great quality and size”
“Nothing fancy, just good everyday lemons”
“Lemons what to say juicy lemons good with ginger or on pancakes”
“Firm, bright and with a good citrus fragrance that suggests freshness rather than extended cold storage”
“Good value for money and very juicy”
“Juicy”
“Surprisingly firm for its size”
“Excellent bright yellow color, very photogenic”
What buyers complain about
“There big”
“Poor quality produce”
“Buy the more expensive ones as none of these were ripe”
“not to mention that it is sour”
Common questions
- Is lemon profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 4 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the lemon niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lemon?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- What does it cost to enter the lemon niche?
- Listings span £0.39–£2.39; the average listing price is £1.32 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.