Skip to content

Lemon

Fail

The top 5 products take 100% of clicks, so Lemon is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£177K/yr395K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

Lemon against its category

The dotted line is the Grocery average. Past it, Lemon is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lemon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lemon 395K times last year and spent an estimated £177K. All 2 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 34.1% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 34.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
34.1%
Market size, estimated
£177Ka year
Top search term
lemon265K searches a year

02 · Price

A sale here is worth £1.32.

Listings sell for £1.32 on average, from £0.39 to £2.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At £1.32 that is £33K to £40K a year per listing.

Average price
£1.32under the $15 to $100 sweet spot
Price range
£0.39–£2.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
25,000–30,000
Revenue per listing a year
£33K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Fresh & Chilled. It carries 1,366 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,366per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons52%
  • by Amazon48%

Demand

Lemon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 10 of 12 months tracked

Search terms

Top Lemon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lemon265K/yr
  • lemons98K/yr
  • lemons fresh22K/yr
  • organic lemons4K/yr
  • unwaxed lemons3K/yr
  • fresh lemons3K/yr

Reviews and returns

What reviews say buyers love and hate about Lemon

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Freshness”
42%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“There big”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lemon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data