leicester city
Skip itPrices mostly outside the sweet spot ($1.11–$16.99) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great459.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£137K£137K/yr · 113K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.11–£16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, leicester city is a £137K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
leicester city market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #381
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 5.9%
- Avg brand age
- 60 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Morrisons76%
- Booths7%
- FOCO6%
- bring me socks3%
- Half Time Club2%
- Headline Home2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Top leicester city search terms
- red leicester cheese34K/yr
- leicester city football gifts30K/yr
- leicester city21K/yr
- red leicester8K/yr
- leicester7K/yr
- leicester city gifts12K/yr
Top leicester city products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Red Leicester 400g
Morrisons£3.424.7★145 rev
Morrisons Savers Red Leicester 400g
Morrisons£2.814.5★47 rev
Morrisons Grated Red Leicester 240g
Morrisons£2.884.6★619 rev
Morrisons The Best Aged Red Leicester 300G
Morrisons£3.624.5★361 rev
Morrisons Red Leicester 240g
Morrisons£2.924.6★392 rev
Newest
by launch date
FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
FOCO£16.99136 rev
Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
The Cake Thief£3.8014 rev
Morrisons Savers Red Leicester 400g
Morrisons£2.8147 rev
Morrisons Red Leicester 400g
Morrisons£3.42145 rev
Morrisons Savers Grated Mixed Cheese 500g
Morrisons£3.06762 rev
Trending
90-day click momentumFOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
FOCO£16.994.6★
FOCO Officially Licensed Best Dad Football Mule Slippers (Manchester City FC) (6/7 UK)
FOCO£16.794.6★
Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
The Cake Thief£3.804.8★
Morrisons Savers Red Leicester 400g
Morrisons£2.814.5★
Fearless: The Amazing Underdog Story of Leicester City the Greatest Miracle in Sports History
Headline Home£9.344.5★
What buyers say about leicester city
What buyers praise and complain about, mined from review topics.What buyers love
“These are tasty biscuits”
“affordable”
“Grated and great”
“Great flavour”
“Great Quality, Great Value, Great Taste”
“Nice with a crumbly salty cheddar cheese”
“A decent sized mug for tea drinking”
“Great gift he loves them”
“Received on time, still frozen”
“Beautiful texture, firm and versatile”
What buyers complain about
“Its what I imagine eating plastic might taste like”
“As they're only a £1.00 a packet it's a habit I don't mind keeping”
“Very Moreish”
“I can't detect a single difference in flavor”
“very crumbley you get a lot in the packet”
“These of course are bigger so I thought theyd be the same”
“Amazon sent in card pouch, lots damaged as they are fragile & crispy, no protection at all from knocks & bangs”
“A Pack of these do not last long”
“not resealable though”
“shouldn't mean you loose the quality of a fresh cheese”
Top return reasons
Common questions
- Is leicester city profitable to sell on Amazon United Kingdom?
- The niche generates £137K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the leicester city niche?
- 9 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in leicester city?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for leicester city peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the leicester city niche?
- Listings span £1.11–£16.99; the average listing price is £5.92 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.