Leicester City
FailPrices span $1.11–$16.99, mostly outside the sweet spot, so Leicester City is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £137K/yr113K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 44 sellers
Flapen Score
Leicester City against its category
The dotted line is the Grocery average. Past it, Leicester City is stronger. Inside it, weaker.
Market
The Leicester City market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leicester City 113K times last year and spent an estimated £137K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
20.6% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £137Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- red leicester cheese34K searches a year
02 · Price
A sale here is worth £5.92.
Listings sell for £5.92 on average, from £1.11 to £16.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.
- Average price
- £5.92under the $15 to $100 sweet spot
- Price range
- £1.11–£16.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 459 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #381in Tinned & Jarred Food
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 459per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Leicester City products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Red Leicester 400g
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 1y ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Morrisons Grated Red Leicester 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 3y ago

Morrisons The Best Aged Red Leicester 300G
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 5y ago

Morrisons Red Leicester 240g
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 3y ago
Trending
90-day click momentum
FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

FOCO Officially Licensed Best Dad Football Mule Slippers (Manchester City FC) (6/7 UK)
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 5y ago

Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Fearless: The Amazing Underdog Story of Leicester City the Greatest Miracle in Sports History
- Price
- £9.34
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 10y ago
Newest
by launch date
FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Morrisons Red Leicester 400g
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Morrisons76%
- Booths7%
- FOCO6%
- bring me socks3%
- Half Time Club2%
- Headline Home2%
- Open — no brand owns it (3 brands, 4%)
Demand
Leicester City search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Leicester City search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red leicester cheese34K/yr
- leicester city football gifts30K/yr
- leicester city21K/yr
- red leicester8K/yr
- leicester7K/yr
- leicester city gifts12K/yr
Reviews and returns
What reviews say buyers love and hate about Leicester City
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its what I imagine eating plastic might taste like
High price for average taste
not as tasty
As they're only a £1.00 a packet it's a habit I don't mind keeping
Overxpriced
Very Moreish
not as nice as fresh grating your own
They tasted old and stale
I can't detect a single difference in flavor
Zero flavour- Like Plastic
very crumbley you get a lot in the packet
Love
These are tasty biscuits
Taste good and solid
Good taste
affordable
Best price
reasonably priced
Grated and great
Reallly cheesy and crunchy
Great cheddar biscuits
Great flavour
flavourful
a great flavour too
Great Quality, Great Value, Great Taste
Reliable brand that never fails in quality and taste
Good quality, arrived in one piece and tasty
Return
0.0% Return rate 50% Fixable by listing
These of course are bigger so I thought theyd be the same
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leicester City questions
Answered from the same tracked data.









