How competitive is the Leicester City niche on Amazon United Kingdom?

9 brands and 44 sellers compete in Leicester City on Amazon United Kingdom. The top 5 Leicester City products take 71% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Leicester City?

Leicester City buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Leicester City niche?

Leicester City sells for £5.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.11–£16.99. The average incumbent carries 459 reviews — the moat a new listing must climb.

Leicester City

prices mostly outside the sweet spot ($1.11–$16.99) — Leicester City doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Leicester City profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Leicester City is a £137K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Leicester City: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.8% over the last 90 days and 20.6% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr20K

Search volume / yr-10.8%113K

Conversion rate20.6%

Avg price£5.92

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers9 · 44

Top-5 product click share71%

Open market5%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Leicester City products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Red Leicester 400g

Price: £3.42
Rating: 4.7/5
Reviews: 145
Age: 1y ago

Morrisons Savers Red Leicester 400g

Price: £2.81
Rating: 4.5/5
Reviews: 47
Age: 1y ago

Morrisons Grated Red Leicester 240g

Price: £2.88
Rating: 4.6/5
Reviews: 619
Age: 3y ago

Morrisons The Best Aged Red Leicester 300G

Price: £3.62
Rating: 4.5/5
Reviews: 361
Age: 5y ago

Morrisons Red Leicester 240g

Price: £2.92
Rating: 4.6/5
Reviews: 392
Age: 3y ago

Newest

by launch date

FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag

Price: £16.99
Rating: 4.6/5
Reviews: 136
Age: 8mo ago

Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included

Price: £3.80
Rating: 4.8/5
Reviews: 14
Age: 11mo ago

Morrisons Savers Red Leicester 400g

Price: £2.81
Rating: 4.5/5
Reviews: 47
Age: 1y ago

Morrisons Red Leicester 400g

Price: £3.42
Rating: 4.7/5
Reviews: 145
Age: 1y ago

Morrisons Savers Grated Mixed Cheese 500g

Price: £3.06
Rating: 4.6/5
Reviews: 762
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Morrisons76%
Booths7%
FOCO6%
bring me socks3%
Half Time Club2%
Headline Home2%
Open — no brand owns it (3 brands, 4%)

Leicester City demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR20.6%Products18Brands9Top 5 Brands95%OOS Rate5.9%Rating4.6★Reviews459Avg BSR#381

Peak months: Nov, Dec · busiest ÷ quietest = 9.5×

Top Leicester City search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red leicester cheese34K/yr -16.8%36.4% conv.
leicester city football gifts30K/yr -2.4%1.3% conv.
leicester city21K/yr -15.9%0.9% conv.
red leicester8K/yr +12.9%27.2% conv.
leicester7K/yr -27.9%1.6% conv.
leicester city gifts12K/yr +3.4%0.8% conv.

What reviews say buyers love and hate about Leicester City

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall59%

“These are tasty biscuits”

Value For Money13%

“affordable”

Crispiness5%

“Grated and great”

Flavor4%

“Great flavour”

Quality-Overall4%

“Great Quality, Great Value, Great Taste”

What buyers complain about

83% of reviews

Taste-Overall31%

“Its what I imagine eating plastic might taste like”

Value For Money13%

“As they're only a £1.00 a packet it's a habit I don't mind keeping”

Stale/Rotten/Spoiled10%

“Very Moreish”

Flavor8%

“I can't detect a single difference in flavor”

Powdered/Crumbled4%

“very crumbley you get a lot in the packet”

Leicester City return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

50%

2Size-Overall

50%

Common Leicester City questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Leicester City 40/100 on Amazon United Kingdom — Skip it. The niche generates £137K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -10.8% over the last 90 days.