Leicester City
FailPrices span $1.11–$16.99, mostly outside the sweet spot, so Leicester City is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £137K/yr113K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 44 sellers
Flapen Score
Leicester City against its category
The dotted line is the Grocery average. Past it, Leicester City is stronger. Inside it, weaker.
Market
The Leicester City market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leicester City 113K times last year and spent an estimated £137K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 20.6% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 20.6%
- Market size, estimated
- £137Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- red leicester cheese34K searches a year
02 · Price
A sale here is worth £5.92.
Listings sell for £5.92 on average, from £1.11 to £16.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.
- Average price
- £5.92under the $15 to $100 sweet spot
- Price range
- £1.11–£16.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 459 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #381in Tinned & Jarred Food
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 459per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Leicester City products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Red Leicester 400g
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 1y ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Morrisons Grated Red Leicester 240g
- Price
- £2.88
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 3y ago

Morrisons The Best Aged Red Leicester 300G
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 361
- Age
- 5y ago

Morrisons Red Leicester 240g
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 3y ago
Trending
estimated 90-day click momentum
FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

FOCO Officially Licensed Best Dad Football Mule Slippers (Manchester City FC) (6/7 UK)
- Price
- £16.79
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 5y ago

Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Fearless: The Amazing Underdog Story of Leicester City the Greatest Miracle in Sports History
- Price
- £9.34
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 10y ago
Newest
by launch date
FOCO Officially Licensed Leicester City Grey Mono Football Boot Shoe Bag
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 8mo ago

Funny Birthday Card for Leicester Supporter Football Fan Him Friend Work Colleague Brother Dad Son Soccer - Hope your Birthday Isnt As Sh*t as Leicester | Blank Inside & Envelope Included
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 11mo ago

Morrisons Savers Red Leicester 400g
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago

Morrisons Red Leicester 400g
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
44
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- Morrisons76%
- Booths7%
- FOCO6%
- bring me socks3%
- Half Time Club2%
- Headline Home2%
- Open — no brand owns it (3 brands, 4%)
Demand
Leicester City search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Leicester City search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red leicester cheese34K/yr
- leicester city football gifts30K/yr
- leicester city21K/yr
- red leicester8K/yr
- leicester7K/yr
- leicester city gifts12K/yr
Reviews and returns
What reviews say buyers love and hate about Leicester City
We read the reviews and the return reasons for every product selling here.
“Its what I imagine eating plastic might taste like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leicester City questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









