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Leicester City

Fail

Prices span $1.11–$16.99, mostly outside the sweet spot, so Leicester City is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£137K/yr113K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
71%top-5 click share · 9 brands · 44 sellers

Flapen Score

Leicester City against its category

The dotted line is the Grocery average. Past it, Leicester City is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leicester City market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leicester City 113K times last year and spent an estimated £137K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
20.6%
Market size, estimated
£137Ka year
Peak month
December9.5× the quietest month
Top search term
red leicester cheese34K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £1.11 to £16.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£1.11–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 459 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#381in Tinned & Jarred Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Leicester City products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

44

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Morrisons76%
  • Booths7%
  • FOCO6%
  • bring me socks3%
  • Half Time Club2%
  • Headline Home2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Leicester City search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Leicester City search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red leicester cheese34K/yr
  • leicester city football gifts30K/yr
  • leicester city21K/yr
  • red leicester8K/yr
  • leicester7K/yr
  • leicester city gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Leicester City

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+1.65

Its what I imagine eating plastic might taste like

High price for average taste

not as tasty

Value For Money13%−0.08

As they're only a £1.00 a packet it's a habit I don't mind keeping

Overxpriced

Stale/Rotten/Spoiled10%−0.06

Very Moreish

not as nice as fresh grating your own

They tasted old and stale

Flavor8%−0.02

I can't detect a single difference in flavor

Zero flavour- Like Plastic

Powdered/Crumbled4%−0.02

very crumbley you get a lot in the packet

Love

Taste-Overall59%+1.65

These are tasty biscuits

Taste good and solid

Good taste

Value For Money13%−0.08

affordable

Best price

reasonably priced

Crispiness5%−0.07

Grated and great

Reallly cheesy and crunchy

Great cheddar biscuits

Flavor4%−0.02

Great flavour

flavourful

a great flavour too

Quality-Overall4%+0.80

Great Quality, Great Value, Great Taste

Reliable brand that never fails in quality and taste

Good quality, arrived in one piece and tasty

Return

0.0% Return rate 50% Fixable by listing

Gifting Purpose50%▁▁▁▁▁█
Size-Overall50%▁▁▁█▁▁

These of course are bigger so I thought theyd be the same

FAQ

Common Leicester City questions

Answered from the same tracked data.