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Leicester City

Fail

Prices span $1.11–$16.99, mostly outside the sweet spot, so Leicester City is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£137K/yr113K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
71%top-5 click share · 9 brands · 44 sellers

Flapen Score

Leicester City against its category

The dotted line is the Grocery average. Past it, Leicester City is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leicester City market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leicester City 113K times last year and spent an estimated £137K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 20.6% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
20.6%
Market size, estimated
£137Ka year
Peak month
December9.5× the quietest month
Top search term
red leicester cheese34K searches a year

02 · Price

A sale here is worth £5.92.

Listings sell for £5.92 on average, from £1.11 to £16.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.92 that is £6K to £7K a year per listing.

Average price
£5.92under the $15 to $100 sweet spot
Price range
£1.11–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #381 within Tinned & Jarred Food. It carries 459 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#381in Tinned & Jarred Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Leicester City products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

44

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

4%

  • Morrisons76%
  • Booths7%
  • FOCO6%
  • bring me socks3%
  • Half Time Club2%
  • Headline Home2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Leicester City search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Leicester City search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red leicester cheese34K/yr
  • leicester city football gifts30K/yr
  • leicester city21K/yr
  • red leicester8K/yr
  • leicester7K/yr
  • leicester city gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Leicester City

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its what I imagine eating plastic might taste like”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Leicester City questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data