- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £76K/yr64K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 65%top-5 click share · 15 brands · 32 sellers
Flapen Score
Lecithin against its category
The dotted line is the Grocery average. Past it, Lecithin is stronger. Inside it, weaker.
Market
The Lecithin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lecithin 64K times last year and spent an estimated £76K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £76Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- lecithin44K searches a year
02 · Price
A sale here is worth £10.61.
Listings sell for £10.61 on average, from £5.61 to £18.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.61 that is £3K to £5K a year per listing.
- Average price
- £10.61under the $15 to $100 sweet spot
- Price range
- £5.61–£18.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Cooking Ingredients. It carries 1,815 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #18in Cooking Ingredients
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,815per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Lecithin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sunflower Lecithin 1200mg Produced from Naturally Sourced Soy Free Sunflower Oil 90 Softgels (3 Months Supply) Pure & Potent Helianthus Annuus - Resealable and Recyclable Pouch by Alpha01
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 6y ago

Natures Aid SOYA Lecithin 1200mg - High Strength Phospholipids - Supports Brain Health Liver Function & Metabolism - Natural Food Supplement - Non-GMO Gluten-Free Salt and Sugar Free - 90 Softgels
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 845
- Age
- 20y ago

Solgar SOYA Lecithin 1360 Mg Softgels - Pack of 100 - Supports Cell Membrane Structure - Wheat Gluten and Diary Free
- Price
- £10.98
- Rating
- 4.4/5
- Reviews
- 1,051
- Age
- 17y ago

SOYA Lecithin Oil 1400mg 240 Softgels Produced from Naturally Sourced Non-GMO SOYA Beans - Source of Phospholipids -High Strength Glycine Max 4 Months Supply By Alpha01
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 6y ago

Vegavero Organic Lecithin Oil 1800 mg | Highly Dosed | Sourced from Sunflowers | 120 Capsules | NO Additives | Vegan | 15% Phosphatidylcholine
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 319
- Age
- 3y ago
Trending
90-day click momentum
SOYA Lecithin 4800mg Capsules | High-Purity SOYA Lecithin | Contributes to Normal Cell Membrane Structure | 120 Capsules = Up to 4 Months Supply | UK Made | GMP-Certified
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 6mo ago

Sunflower Lecithin 1200mg | 90 Softgels (3 Month Supply) | Soy-Free & Naturally Sourced | Brain Liver & Heart Health | Cellular Function & Fat Metabolism Support | Pure & Potent | by NutriVolv
- Price
- £8.44
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago

Greenfood Lecithin 1200 mg 240 Capsule Highly dosed - Without Artificial additives. Without Genetic Engineering. Softgel Capsules.
- Price
- £13.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago

UKHealthHouse Pure SOYA Lecithin Capsules 1200mg High Strength Omega 6 GLA | Breastfeeding Supplement for Womens Wellness & Metabolism 360 Softgels
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 507
- Age
- 10y ago

Sunflower Lecithin Powder 100g De-Oiled 97% Essential Fat Premium Quality Resealable and Recyclable Pouch by Alpha01
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 2y ago
Newest
by launch date
SOYA Lecithin 4800mg Capsules | High-Purity SOYA Lecithin | Contributes to Normal Cell Membrane Structure | 120 Capsules = Up to 4 Months Supply | UK Made | GMP-Certified
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 746
- Age
- 6mo ago

Sunflower Lecithin 1200mg | 90 Softgels (3 Month Supply) | Soy-Free & Naturally Sourced | Brain Liver & Heart Health | Cellular Function & Fat Metabolism Support | Pure & Potent | by NutriVolv
- Price
- £8.44
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago

Greenfood Lecithin 1200 mg 240 Capsule Highly dosed - Without Artificial additives. Without Genetic Engineering. Softgel Capsules.
- Price
- £13.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago

Sunflower Lecithin Powder 100g De-Oiled 97% Essential Fat Premium Quality Resealable and Recyclable Pouch by Alpha01
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 2y ago

Lecithin Capsules 1400mg | High Strength Soy Lecithin Supplement | Sourced from Soy Beans | 90 Softgels | By Horbaach
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
32
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- ALPHA0129%
- Natures Aid20%
- Solgar15%
- SPECIAL INGREDIENTS6%
- Vegavero5%
- Horbäach5%
Demand
Lecithin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Lecithin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lecithin44K/yr
- lecithin capsules12K/yr
- soya lecithin5K/yr
- leptin supplements2K/yr
Reviews and returns
What reviews say buyers love and hate about Lecithin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
waste of money
Everything leaks out, stick together, the capsules are almost empty
Hard to swallow
Pills are on the larger side so can be difficult for some to swallow
The 1200mg dosage per softgel meant I wasn't taking an excessive number of capsules daily to reach an effective dose
I couldnt take it as an everyday supplement because after taking it everyday for a week it gave my baby colic due to gassiness
Quite large
Pill size is slightly big
Love
Really good quality product
the capsules appear well made
Good quality supplement
is also competitive
Great value
Good value
It works
These work for me
Easy to swallow
a good shape so easy to swallow
The softgels are easy enough to swallow
Essential for breastfeeding mums
Helped me while breastfeeding
Helping Breast Milk Supply
Return
0.1% Return rate 10% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lecithin questions
Answered from the same tracked data.









