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Lecithin

Fail

Shoppers spend only $76K a year here, so Lecithin is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£76K/yr64K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
65%top-5 click share · 15 brands · 32 sellers

Flapen Score

Lecithin against its category

The dotted line is the Grocery average. Past it, Lecithin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lecithin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lecithin 64K times last year and spent an estimated £76K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
11.1%
Market size, estimated
£76Ka year
Peak month
September1.8× the quietest month
Top search term
lecithin44K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £5.61 to £18.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.61 that is £3K to £5K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£5.61–£18.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #18 within Cooking Ingredients. It carries 1,815 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#18in Cooking Ingredients
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,815per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Lecithin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

32

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • ALPHA0129%
  • Natures Aid20%
  • Solgar15%
  • SPECIAL INGREDIENTS6%
  • Vegavero5%
  • Horbäach5%

Demand

Lecithin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Lecithin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lecithin44K/yr
  • lecithin capsules12K/yr
  • soya lecithin5K/yr
  • leptin supplements2K/yr

Reviews and returns

What reviews say buyers love and hate about Lecithin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.05

Waste of money

waste of money

Leak-Proof10%

Everything leaks out, stick together, the capsules are almost empty

Ease Of Chewing/Swallowing10%

Hard to swallow

Pills are on the larger side so can be difficult for some to swallow

Dosage8%+0.46

The 1200mg dosage per softgel meant I wasn't taking an excessive number of capsules daily to reach an effective dose

I couldnt take it as an everyday supplement because after taking it everyday for a week it gave my baby colic due to gassiness

Size-Overall8%−0.04

Quite large

Pill size is slightly big

Love

Quality-Overall26%−0.02

Really good quality product

the capsules appear well made

Good quality supplement

Value For Money10%−0.05

is also competitive

Great value

Good value

Efficiency8%+1.01

It works

These work for me

Ease Of Chewing/Swallowing7%

Easy to swallow

a good shape so easy to swallow

The softgels are easy enough to swallow

Breastfeeding Friendly6%+0.78

Essential for breastfeeding mums

Helped me while breastfeeding

Helping Breast Milk Supply

Return

0.1% Return rate 10% Fixable by listing

Regulates Digestion20%█▁▁▁▁▁
Breastfeeding Friendly20%▁▁█▁▁▁
Product Condition20%█▁▁▁▁▁
Solubility20%█▁▁▁▁▁
Ingredients-Overall10%▁▁▁▁█▁

FAQ

Common Lecithin questions

Answered from the same tracked data.