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Lebkuchen

Fail

Shoppers spend only $8K a year here, so Lebkuchen is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£8K/yr49K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
56%top-5 click share · 14 brands · 55 sellers

Flapen Score

Lebkuchen against its category

The dotted line is the Grocery average. Past it, Lebkuchen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lebkuchen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lebkuchen 49K times last year and spent an estimated £8K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
1.8%
Market size, estimated
£8Ka year
Peak month
December31.7× the quietest month
Top search term
lebkuchen29K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £2.23 to £20.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.21 that is £0 to £921 a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£2.23–£20.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£921
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 73.2% of listings are out of stock. The average listing ranks #749 within Bakery. It carries 358 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
78%
Out of stock, average day
73.2%
Average rank
#749in Bakery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Lebkuchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£818£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

55

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

56%

Top 20: 100%

Open market

22%

  • CG COMFORTABLE GOODS25%
  • Lambertz18%
  • Wicklein16%
  • Generic8%
  • Piacelli8%
  • PVL Trade4%

Demand

Lebkuchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 31.7×

Search terms

Top Lebkuchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lebkuchen29K/yr
  • german biscuits7K/yr
  • pfeffernusse3K/yr
  • lebkuchen biscuits7K/yr
  • lebkuchen hearts4K/yr

Reviews and returns

What reviews say buyers love and hate about Lebkuchen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Chunk/Clump/Collection15%−0.26

Broken buiscuits

I mean crumbs

Value For Money10%+0.46

Lovely cookies, price a little high

a little expensive though

Quite expensive at £9.99 and above,

Quality-Overall8%−0.05

Poor quality, all broken

Powdered/Crumbled8%−0.13

Squashed

Size-Overall6%−0.02

only slightly larger than a 5p coin. see photo

Tiny

Smaller than I thought

Love

Taste-Overall32%0.00

Delicious as always

So yummy

Loved these biscuits great taste

Baking19%+2.02

Top favourite biscuit treat

Great biscuits

Great cookies

Value For Money8%+0.46

Excellent value for money

Real value for money

Good value

Crispiness7%

Very nice crisp biscuits

Good crunch

Great taste and crunch

Quality-Overall6%−0.05

Good quality biscuits

Great product

Good variety

FAQ

Common Lebkuchen questions

Answered from the same tracked data.