Lavender
FailPrices span $4.14–$16.85, mostly outside the sweet spot, so Lavender is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £72K/yr159K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 41 sellers
Flapen Score
Lavender against its category
The dotted line is the Grocery average. Past it, Lavender is stronger. Inside it, weaker.
Market
The Lavender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender 159K times last year and spent an estimated £72K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £72Ka year
- Peak month
- September3.4× the quietest month
- Top search term
- lavender143K searches a year
02 · Price
A sale here is worth £7.91.
Listings sell for £7.91 on average, from £4.14 to £16.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.
- Average price
- £7.91under the $15 to $100 sweet spot
- Price range
- £4.14–£16.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #62 within Tea. It carries 5,680 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 86%
- Out of stock, average day
- 0.5%
- Average rank
- #62in Tea
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,680per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Lavender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 8,805
- Age
- 8y ago

Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 2y ago

12 Hand Made Bags of Natural French Lavender Vacuum Sealed Moth Protection for Closet and Drawers Highly Fresh Fragrant Lavender Lilac Bags Natural Air Purifying Luggage Freshener
- Price
- £4.81
- Rating
- 4.2/5
- Reviews
- 2,210
- Age
- 6y ago

Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 7y ago

TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion
- Price
- £8.26
- Rating
- 3.6/5
- Reviews
- 1,690
- Age
- 7y ago
Trending
estimated 90-day click momentum
GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago

Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant
- Price
- £11.54
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago

Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago

Mei Ting Dried Lavender Flower Buds 100% Natural Lavender Ultra Blue Dried Lavender Petals 200g
- Price
- £7.09
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 4y ago

Pack x6 English Lavender Angustifolia Munstead Perennial Garden Plug Plants
- Price
- £11.66
- Rating
- 4.0/5
- Reviews
- 814
- Age
- 11y ago
Newest
by launch date
English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender
- Price
- £9.05
- Rating
- 4.2/5
- Reviews
- 248
- Age
- 1y ago

Baylis & Harding Signature Luxury Hand Wash 500ml 3 pack
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 1y ago

Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago

ZIDINA Lavender Bags for Wardrobes 28 Pack - Dried Lavender Sachets for Freshness - Natural Wardrobe Fresheners & Moth Repellent for Drawers Cabinets Clothes Linens Storage- Scented Drawer Sachets
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 861
- Age
- 2y ago

Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 98%
Open market
28%
- TooGet32%
- Inovida13%
- 3drom12%
- nikura7%
- Handcraft Blends4%
- Feather & Down4%
Demand
Lavender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×
Search terms
Top Lavender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lavender143K/yr
- lavendar8K/yr
- lavander5K/yr
- lavender potpourri3K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender
We read the reviews and the return reasons for every product selling here.
“insufficient fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









