Lavender
prices mostly outside the sweet spot ($4.14–$16.85) — Lavender doesn't clear our bar today.
Flapen Score
Is Lavender profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lavender is a £72K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.
Lavender: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 5.7% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Lavender products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound
- Price
- £8.30
- Rating
- 4.4/5
- Reviews
- 8,805
- Age
- 8y ago
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 2y ago
12 Hand Made Bags of Natural French Lavender Vacuum Sealed Moth Protection for Closet and Drawers Highly Fresh Fragrant Lavender Lilac Bags Natural Air Purifying Luggage Freshener
- Price
- £4.81
- Rating
- 4.2/5
- Reviews
- 2,210
- Age
- 6y ago
Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 7y ago
TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion
- Price
- £8.26
- Rating
- 3.6/5
- Reviews
- 1,690
- Age
- 7y ago
Trending
90-day click momentum
GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago
Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant
- Price
- £11.54
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
Mei Ting Dried Lavender Flower Buds 100% Natural Lavender Ultra Blue Dried Lavender Petals 200g
- Price
- £7.09
- Rating
- 4.5/5
- Reviews
- 184
- Age
- 4y ago
Pack x6 English Lavender Angustifolia Munstead Perennial Garden Plug Plants
- Price
- £11.66
- Rating
- 4.0/5
- Reviews
- 814
- Age
- 11y ago
Newest
by launch date
English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender
- Price
- £9.05
- Rating
- 4.2/5
- Reviews
- 248
- Age
- 1y ago
Baylis & Harding Signature Luxury Hand Wash 500ml 3 pack
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 1y ago
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 817
- Age
- 1y ago
ZIDINA Lavender Bags for Wardrobes 28 Pack - Dried Lavender Sachets for Freshness - Natural Wardrobe Fresheners & Moth Repellent for Drawers Cabinets Clothes Linens Storage- Scented Drawer Sachets
- Price
- £8.39
- Rating
- 4.2/5
- Reviews
- 861
- Age
- 2y ago
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
- Price
- £7.75
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
41
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
28%
- TooGet32%
- Inovida13%
- 3drom12%
- nikura7%
- Handcraft Blends4%
- Feather & Down4%
Lavender demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×
Top Lavender search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lavender143K/yr
- lavendar8K/yr
- lavander5K/yr
- lavender potpourri3K/yr
What reviews say buyers love and hate about Lavender
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Beautiful fragrance”
“Excellent Product”
“Excellent value”
“As described”
“and is growing really well”
What buyers complain about
81% of reviews“insufficient fragrance”
“The lavender bags are bigger than others I have tried”
“ran out too quickly”
“Poor performance”
“Not as described”
Lavender return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lavender questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
