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Lavender

Fail

Prices span $4.14–$16.85, mostly outside the sweet spot, so Lavender is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£72K/yr159K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
55%top-5 click share · 18 brands · 41 sellers

Flapen Score

Lavender against its category

The dotted line is the Grocery average. Past it, Lavender is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender 159K times last year and spent an estimated £72K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
5.7%
Market size, estimated
£72Ka year
Peak month
September3.4× the quietest month
Top search term
lavender143K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £4.14 to £16.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£4.14–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #62 within Tea. It carries 5,680 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
0.5%
Average rank
#62in Tea
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,680per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Lavender products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

41

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 98%

Open market

28%

  • TooGet32%
  • Inovida13%
  • 3drom12%
  • nikura7%
  • Handcraft Blends4%
  • Feather & Down4%

Demand

Lavender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Lavender search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender143K/yr
  • lavendar8K/yr
  • lavander5K/yr
  • lavender potpourri3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.2%of orders come back
“insufficient fragrance”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lavender questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data