lavender
Skip itPrices mostly outside the sweet spot ($4.14–$16.85) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,680.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.91avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 159K searches
Price range
Bad£4.14–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender is a £72K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lavender market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 0.5%
- Avg brand age
- 54 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
41
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
28%
- TooGet32%
- Inovida13%
- 3drom12%
- nikura7%
- Handcraft Blends4%
- Feather & Down4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×
Top lavender search terms
- lavender143K/yr
- lavendar8K/yr
- lavander5K/yr
- lavender potpourri3K/yr
Top lavender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound
TooGet£8.304.4★8,805 rev
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
Inovida£7.754.2★3,582 rev
12 Hand Made Bags of Natural French Lavender Vacuum Sealed Moth Protection for Closet and Drawers Highly Fresh Fragrant Lavender Lilac Bags Natural Air Purifying Luggage Freshener
3drom£4.814.2★2,210 rev
Nikura French Lavender Essential Oil - 10ml | 100% Pure Natural Oils | Lavender Oil For Sleep Aromatherapy Diffusers for Home | Vegan & UK Made
nikura£4.144.5★42,940 rev
TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion
TooGet£8.263.6★1,690 rev
Newest
by launch date
English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender
JACANA GOODS£9.05248 rev
Baylis & Harding Signature Luxury Hand Wash 500ml 3 pack
Baylis & Harding£4.64675 rev
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.07817 rev
ZIDINA Lavender Bags for Wardrobes 28 Pack - Dried Lavender Sachets for Freshness - Natural Wardrobe Fresheners & Moth Repellent for Drawers Cabinets Clothes Linens Storage- Scented Drawer Sachets
Zidina£8.39861 rev
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
Inovida£7.753,582 rev
Trending
90-day click momentum
GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
GardenersDream£8.933.9★
Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant
Carbeth Plants£11.544.1★
Revura Lavender Essential Oil 10ml Pure Lavender Oil for Sleep Skin Hair Aromatherapy Diffuser Bath & Massage
Revura£5.074.5★
Mei Ting Dried Lavender Flower Buds 100% Natural Lavender Ultra Blue Dried Lavender Petals 200g
Mei Ting£7.094.5★
Pack x6 English Lavender Angustifolia Munstead Perennial Garden Plug Plants
Wolds Collection£11.664.0★
What buyers say about lavender
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Excellent Product”
“Excellent value”
“As described”
“and is growing really well”
“Perfect condition, good size”
“Great product helps me sleep well”
“Quick and simple to use”
“A gift well received”
“perfect dried lavender”
What buyers complain about
“insufficient fragrance”
“The lavender bags are bigger than others I have tried”
“ran out too quickly”
“Poor performance”
“Not as described”
“they are too small to plant out yet”
“Not worth the price at all”
“Didn't work for me”
“Not overly strong”
“I was sent a used”
Top return reasons
Common questions
- Is lavender profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 22 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the lavender niche?
- 18 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in lavender?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.2%.
- When does demand for lavender peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.4× the quietest.
- What does it cost to enter the lavender niche?
- Listings span £4.14–£16.85; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 5,680 reviews — the moat a new listing must climb.