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Lavender

Fail

Prices span $4.14–$16.85, mostly outside the sweet spot, so Lavender is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£72K/yr159K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
55%top-5 click share · 18 brands · 41 sellers

Flapen Score

Lavender against its category

The dotted line is the Grocery average. Past it, Lavender is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender 159K times last year and spent an estimated £72K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
5.7%
Market size, estimated
£72Ka year
Peak month
September3.4× the quietest month
Top search term
lavender143K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £4.14 to £16.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.91 that is £2K to £4K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£4.14–£16.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #62 within Tea. It carries 5,680 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
0.5%
Average rank
#62in Tea
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,680per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Lavender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

41

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

28%

  • TooGet32%
  • Inovida13%
  • 3drom12%
  • nikura7%
  • Handcraft Blends4%
  • Feather & Down4%

Demand

Lavender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Lavender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender143K/yr
  • lavendar8K/yr
  • lavander5K/yr
  • lavender potpourri3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell51%−0.27

insufficient fragrance

We really found the smell quite disgusting

Awful scent

Size-Overall5%

The lavender bags are bigger than others I have tried

Small size

They are tiny

Durability5%−0.05

ran out too quickly

Died after a few months

Dont last

Quality-Overall4%+2.16

Poor performance

Garbage

Poor quality

Advertised Vs Actual Product4%+0.17

Not as described

Description wrong

its very misleading

Love

Smell48%−0.27

Beautiful fragrance

Beautiful smell

Great fragrance

Quality-Overall16%+2.16

Excellent Product

Really well made

Good quality plants I ordered moore

Value For Money9%+1.15

Excellent value

Good price

Good value for the money

Advertised Vs Actual Product6%+0.17

As described

exactly as depicted

Its exactly what I needed

Plant Growth4%+0.19

and is growing really well

it's growing

Very healthy plants

Return

0.2% Return rate 15% Fixable by listing

Smell39%██▇█▆█

insufficient fragrance

We really found the smell quite disgusting

Awful scent

Leak-Proof12%▂▅▅▅█▄
Quality-Overall8%█▇▃▆█▆

Poor performance

Garbage

Poor quality

Functionality-Overall7%█▆▃▆▇▁

Didn't work for me

Not as effective as I thought

Doesn't work

Advertised Vs Actual Product6%█▆█▇▂▅

Not as described

Description wrong

its very misleading

FAQ

Common Lavender questions

Answered from the same tracked data.