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Lavazza Coffee Pods

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Lavazza Coffee Pods is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£980K/yr402K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
72%top-5 click share · 3 brands · 136 sellers

Flapen Score

Lavazza Coffee Pods against its category

The dotted line is the Grocery average. Past it, Lavazza Coffee Pods is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavazza Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavazza Coffee Pods 402K times last year and spent an estimated £980K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £980K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
11.7%
Market size, estimated
£980Ka year
Peak month
August2.5× the quietest month
Top search term
lor coffee pods268K searches a year

02 · Price

A sale here is worth £20.77.

Listings sell for £20.77 on average, from £8.83 to £50.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £20.77 that is £52K to £62K a year per listing.

Average price
£20.77inside the $15 to $100 sweet spot
Price range
£8.83–£50.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£52K–£62K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Coffee. It carries 1,292 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#71in Coffee
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,292per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Lavazza Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£49K£98K£147K£196K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

136

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • L'OR81%
  • L'Or Espresso18%
  • REAL COFFEE GREAT TASTE. EVERY DAY2%

Demand

Lavazza Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Lavazza Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lor coffee pods268K/yr
  • l or coffee pods38K/yr
  • lor pods19K/yr
  • coffee pods lor13K/yr
  • lor espresso coffee pods9K/yr
  • lor nespresso coffee pods9K/yr
  • lor capsules9K/yr
  • lor barista coffee pods9K/yr
  • lor coffee pods nespresso13K/yr
  • lor nespresso pods3K/yr

Reviews and returns

What reviews say buyers love and hate about Lavazza Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor18%−0.02

So no flavour

Very mild flavour

I cannot notice a huge difference between the four flavours

Taste-Overall13%+1.84

not enjoying the taste

This 40 pack tastes wrong

Now seems to taste very weak indeed

Bitter8%−0.05

Bitter

It has a strong bitter taste

Some of these are very bitter

Value For Money8%+2.39

I found them cheaper elsewhere

too expensive on here

Expensive

Quality-Overall7%−0.01

Not good enough

Not the best

the same brand bought in a supermarket is fine - clearly a quality issue

Love

Value For Money27%+2.39

Excellent value for money

Money well spent

Amazing value

Taste-Overall23%+1.84

Delicious coffee

Tasty coffee

Good taste

Flavor14%−0.02

excellent flavored coffee

Lovely flavoured coffee pods

Wonderful flavor

Quality-Overall12%−0.01

I am equally as pleased with the quality of these pods

Great quality

Good variety

Caffeine Content11%+0.12

As nice as caffeinated pods

Very good coffee

Good tasting coffee

FAQ

Common Lavazza Coffee Pods questions

Answered from the same tracked data.