Laundry Perfume
Laundry Perfume shows low returns (0.1%), but soft demand (-7.6% this quarter) keeps it on the watch list.
Flapen Score
Is Laundry Perfume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Laundry Perfume is a £246K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Apr–Oct–Nov. Verdict: Worth a look — 51/100.
Laundry Perfume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.6% over the last 90 days and 5.6% of searches end in a purchase.
£246K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Laundry Perfume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIFRA OCEAN Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £13.96
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 5y ago
KIFRA FRESH FOREST Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 7y ago
KIFRA SPRING Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 5y ago
Ocean Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
Fresh Forest Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2
- Price
- £23.54
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
Trending
90-day click momentum
Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)
- Price
- £16.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)
- Price
- £16.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Fresh Caps Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment
- Price
- £15.43
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Pure Life Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula
- Price
- £15.54
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml
- Price
- £2.84
- Rating
- 3.7/5
- Reviews
- 49
- Age
- 8mo ago
Newest
by launch dateLaundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)
- Price
- £16.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)
- Price
- £16.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml
- Price
- £2.84
- Rating
- 3.7/5
- Reviews
- 49
- Age
- 8mo ago
White Musk Concentrated Laundry Perfume & In-Wash Scent Booster 250ml
- Price
- £23.87
- Rating
- 3.7/5
- Reviews
- 65
- Age
- 8mo ago
Angel Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula
- Price
- £16.29
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
52
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
8%
- KIFRA43%
- Generic29%
- Branded Household13%
- Maison Alyan3%
- LaLucca2%
- Dr. Beckmann2%
- Open — no brand owns it (7 brands, 8%)
Laundry Perfume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Apr, Oct, Nov · busiest ÷ quietest = 2.7×
Top Laundry Perfume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kifra laundry perfume98K/yr
- kifra93K/yr
- laundry perfume39K/yr
- kifra concentrated laundry fragrance23K/yr
- laundry fragrance11K/yr
- kifra fresh forest9K/yr
- kifra laundry8K/yr
- laundry perfume for washing machine7K/yr
- kifta laundry perfume4K/yr
- kifra ocean4K/yr
What reviews say buyers love and hate about Laundry Perfume
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful fragrance”
“Value for money”
“Price adequate to quality”
“Lovely Fresh Scent”
“Comfort”
What buyers complain about
71% of reviews“Very weak scent”
“Waste of money”
“Consistency too watery this time”
“It's expensive, so I think you really need to feel like regular wash powder isn't adequate in order to require this,”
“it is quite a large bottle though if storage is an issue”
Laundry Perfume return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Laundry Perfume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
