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Laundry Perfume

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -7.6% this quarter, so Laundry Perfume is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£246K/yr303K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 52 sellers

Flapen Score

Laundry Perfume against its category

The dotted line is the Grocery average. Past it, Laundry Perfume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Perfume 303K times last year and spent an estimated £246K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Apr–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
5.6%
Market size, estimated
£246Ka year
Peak month
November2.7× the quietest month
Top search term
kifra laundry perfume98K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £2.22 to £28.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.53 that is £7K to £11K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£2.22–£28.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #185 within Laundry. It carries 1,526 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
81%
Out of stock, average day
19.6%
Average rank
#185in Laundry
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,526per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Laundry Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

52

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

8%

  • KIFRA43%
  • Generic29%
  • Branded Household13%
  • Maison Alyan3%
  • LaLucca2%
  • Dr. Beckmann2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Laundry Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Laundry Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kifra laundry perfume98K/yr
  • kifra93K/yr
  • laundry perfume39K/yr
  • kifra concentrated laundry fragrance23K/yr
  • laundry fragrance11K/yr
  • kifra fresh forest9K/yr
  • kifra laundry8K/yr
  • laundry perfume for washing machine7K/yr
  • kifta laundry perfume4K/yr
  • kifra ocean4K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell35%+4.13

Very weak scent

The smell lasted a few days

Can't smell

Value For Money15%−0.05

Waste of money

bit pricey

overpriced

Dilute/Watery8%−0.14

Consistency too watery this time

Little watery

Watered down

Washability5%−0.07

It's expensive, so I think you really need to feel like regular wash powder isn't adequate in order to require this,

It weakens out obviously when used in a wash

slightly strong undertones after the wash

Size-Overall3%+0.07

it is quite a large bottle though if storage is an issue

Its quite small

The bottle is quite small

Love

Smell65%+4.13

Beautiful fragrance

Smell fresh

Beautiful Scent

Value For Money8%−0.05

Value for money

Great value

Great deal

Quality-Overall6%+0.16

Price adequate to quality

Great item, does as expected

Excellent product

Freshness2%+0.10

Lovely Fresh Scent

Beautiful and fresh

Smell fresh

Comfort-Overall2%+0.09

Comfort

fresh for days afterward added a really comforting touch

Comforts good and bought off amazon as it was super cheap

Return

0.1% Return rate 3% Fixable by listing

Smell38%▆▂▆▇█▆

Very weak scent

The smell lasted a few days

Can't smell

Leak-Proof34%█▇▅▅▆▄

Missing liquid

Value For Money7%▅▁▃▆▁█

Waste of money

bit pricey

overpriced

Size-Overall3%▁▁▄█▁▁

it is quite a large bottle though if storage is an issue

Its quite small

The bottle is quite small

Storage Capacity2%▁█▁▁▁▁

FAQ

Common Laundry Perfume questions

Answered from the same tracked data.