Laundry Perfume
MaybeReturns run at only 0.1% of orders. But demand is soft, at -7.6% this quarter, so Laundry Perfume is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £246K/yr303K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 52 sellers
Flapen Score
Laundry Perfume against its category
The dotted line is the Grocery average. Past it, Laundry Perfume is stronger. Inside it, weaker.
Market
The Laundry Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laundry Perfume 303K times last year and spent an estimated £246K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Apr–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £246Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- kifra laundry perfume98K searches a year
02 · Price
A sale here is worth £14.53.
Listings sell for £14.53 on average, from £2.22 to £28.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.53 that is £7K to £11K a year per listing.
- Average price
- £14.53under the $15 to $100 sweet spot
- Price range
- £2.22–£28.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #185 within Laundry. It carries 1,526 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 81%
- Out of stock, average day
- 19.6%
- Average rank
- #185in Laundry
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,526per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Laundry Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KIFRA OCEAN Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £13.96
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 5y ago

KIFRA FRESH FOREST Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 7y ago

KIFRA SPRING Concentrated Laundry Fragrance 200ml 80 Washing Cycles
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 6,937
- Age
- 5y ago

Ocean Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago

Fresh Forest Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2
- Price
- £23.54
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
Trending
90-day click momentum
Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)
- Price
- £16.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)
- Price
- £16.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Fresh Caps Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment
- Price
- £15.43
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Pure Life Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula
- Price
- £15.54
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml
- Price
- £2.84
- Rating
- 3.7/5
- Reviews
- 49
- Age
- 8mo ago
Newest
by launch date
Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)
- Price
- £16.03
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)
- Price
- £16.07
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml
- Price
- £2.84
- Rating
- 3.7/5
- Reviews
- 49
- Age
- 8mo ago

White Musk Concentrated Laundry Perfume & In-Wash Scent Booster 250ml
- Price
- £23.87
- Rating
- 3.7/5
- Reviews
- 65
- Age
- 8mo ago

Angel Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula
- Price
- £16.29
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
52
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
8%
- KIFRA43%
- Generic29%
- Branded Household13%
- Maison Alyan3%
- LaLucca2%
- Dr. Beckmann2%
- Open — no brand owns it (7 brands, 8%)
Demand
Laundry Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Laundry Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kifra laundry perfume98K/yr
- kifra93K/yr
- laundry perfume39K/yr
- kifra concentrated laundry fragrance23K/yr
- laundry fragrance11K/yr
- kifra fresh forest9K/yr
- kifra laundry8K/yr
- laundry perfume for washing machine7K/yr
- kifta laundry perfume4K/yr
- kifra ocean4K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Perfume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very weak scent
The smell lasted a few days
Can't smell
Waste of money
bit pricey
overpriced
Consistency too watery this time
Little watery
Watered down
It's expensive, so I think you really need to feel like regular wash powder isn't adequate in order to require this,
It weakens out obviously when used in a wash
slightly strong undertones after the wash
it is quite a large bottle though if storage is an issue
Its quite small
The bottle is quite small
Love
Beautiful fragrance
Smell fresh
Beautiful Scent
Value for money
Great value
Great deal
Price adequate to quality
Great item, does as expected
Excellent product
Lovely Fresh Scent
Beautiful and fresh
Smell fresh
Comfort
fresh for days afterward added a really comforting touch
Comforts good and bought off amazon as it was super cheap
Return
0.1% Return rate 3% Fixable by listing
Very weak scent
The smell lasted a few days
Can't smell
Missing liquid
Waste of money
bit pricey
overpriced
it is quite a large bottle though if storage is an issue
Its quite small
The bottle is quite small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Perfume questions
Answered from the same tracked data.









