Is laundry perfume profitable to sell on Amazon United Kingdom?

The niche generates £246K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the laundry perfume niche?

13 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in laundry perfume?

Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.1%.

When does demand for laundry perfume peak?

Demand peaks in Jan–Apr–Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the laundry perfume niche?

Listings span £2.22–£28.54; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 1,526 reviews — the moat a new listing must climb.

laundry perfume

Worth a look

Shows low returns (0.1%), but soft demand (-7.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good£14.53

avg listing price — sweet spot $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.22–£28.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,525.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£246K

£246K/yr · 303K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, laundry perfume is a £246K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Apr–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laundry perfume market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £182K–£218K; units × avg price
Conversion rate: 5.6%
Avg BSR: #185
Page quality: 0%
Prime: 81%
Sponsored: 33%
Out of stock: 19.6%
Avg brand age: 39 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

KIFRA43%
Generic29%
Branded Household13%
Maison Alyan3%
LaLucca2%
Dr. Beckmann2%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Jan, Apr, Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top laundry perfume search terms

kifra laundry perfume98K/yr -7.6%4.8% conv.
kifra93K/yr -16.3%4.3% conv.
laundry perfume39K/yr -7.6%1.7% conv.
kifra concentrated laundry fragrance23K/yr +17.8%5.8% conv.
laundry fragrance11K/yr -9.0%1.4% conv.
kifra fresh forest9K/yr +21.8%7.0% conv.
kifra laundry8K/yr +12.1%3.2% conv.
laundry perfume for washing machine7K/yr -11.6%2.3% conv.
kifta laundry perfume4K/yr +4.0%5.9% conv.
kifra ocean4K/yr -7.8%8.4% conv.

All search terms

Top laundry perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KIFRA OCEAN Concentrated Laundry Fragrance 200ml 80 Washing Cycles

KIFRA£13.964.5★6,937 rev

KIFRA FRESH FOREST Concentrated Laundry Fragrance 200ml 80 Washing Cycles

KIFRA£14.134.5★6,937 rev

KIFRA SPRING Concentrated Laundry Fragrance 200ml 80 Washing Cycles

KIFRA£14.054.5★6,937 rev

Ocean Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2

Branded Household£23.264.7★198 rev

Fresh Forest Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula Soft & Refreshed Compartment - Pack of 2

Branded Household£23.544.7★198 rev

Newest

by launch date

Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Ocean 1 Bottle)

Generic£16.033 rev

1mo ago

Laundry Perfume Concentrated Wash Scent Booster Long-Lasting Fragrance for Clothes Towels & Bedding Works With Any Detergent 200ml (Up to 80 Washes) (Fresh Forest 1 Bottle)

Generic£16.073 rev

1mo ago

Dr. Beckmann Scent Booster Fresh Blossom | 6 weeks scent | Laundry fragrance | 250ml

Dr. Beckmann£2.8449 rev

8mo ago

White Musk Concentrated Laundry Perfume & In-Wash Scent Booster 250ml

Maison Alyan£23.8765 rev

8mo ago

Angel Concentrated Laundry Fragrance 200ml 80 Washing Cycles - Long Lasting Perfume Fabric Conditioner Highly-Concentrated Formula

Generic£16.2910 rev

9mo ago

What buyers say about laundry perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“Beautiful fragrance”

Value For Money8%

“Value for money”

Quality-Overall6%

“Price adequate to quality”

Freshness2%

“Lovely Fresh Scent”

Comfort-Overall2%

“Comfort”

Soft Feel2%

“Fabric softner”

Washability1%

“Washing smells lovely anl long lasting”

Ease Of Use1%

“Easy to use”

Size-Overall1%

“perfect size”

Advertised Vs Actual Product1%

“gets job done”

What buyers complain about

Smell35%

“Very weak scent”

Value For Money15%

“Waste of money”

Dilute/Watery8%

“Consistency too watery this time”

Washability5%

“It's expensive, so I think you really need to feel like regular wash powder isn't adequate in order to require this,”

Size-Overall3%

“it is quite a large bottle though if storage is an issue”

Quality-Overall2%

“quality is not good”

Advertised Vs Actual Product1%

“misleading”

Thin1%

“Not a good buy very thin”

Leak-Proof1%

“Missing liquid”

Inflation/Deflation1%

“Burst everywhere”

Top return reasons

Smell38%

Leak-Proof34%

Value For Money7%

Size-Overall3%

Storage Capacity2%

Functionality-Overall2%

Product Condition2%

Comfort-Overall1%

Weight Light1%

Dosage1%

Common questions

Is laundry perfume profitable to sell on Amazon United Kingdom?: The niche generates £246K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the laundry perfume niche?: 13 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in laundry perfume?: Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.1%.
When does demand for laundry perfume peak?: Demand peaks in Jan–Apr–Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the laundry perfume niche?: Listings span £2.22–£28.54; the average listing price is £14.53 (sweet spot $15–$100). The average incumbent carries 1,526 reviews — the moat a new listing must climb.