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Laundry Liquid 5l

Fail

The top 5 brands take 100% of clicks, so Laundry Liquid 5l is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£286K/yr342K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
55%top-5 click share · 2 brands · 23 sellers

Flapen Score

Laundry Liquid 5l against its category

The dotted line is the Grocery average. Past it, Laundry Liquid 5l is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Liquid 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Liquid 5l 342K times last year and spent an estimated £286K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
8.8%
Market size, estimated
£286Ka year
Top search term
miniml133K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £2.14 to £19.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £9.53 that is £10K to £12K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£2.14–£19.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Household Cleaners. It carries 1,064 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Household Cleaners
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,064per listing
Listings tracked
21

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Laundry Liquid 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£57K£86K£114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

0%

  • Miniml93%
  • FAITH IN NATURE7%
  • Open — no brand owns it (0%)

Demand

Laundry Liquid 5l search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Laundry Liquid 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miniml133K/yr
  • miniml laundry liquid68K/yr
  • minimal laundry liquid37K/yr
  • minimal34K/yr
  • faith in nature laundry liquid21K/yr
  • laundry detergent 5l8K/yr
  • minml laundry liquid6K/yr
  • minml8K/yr
  • miniml laundry5K/yr
  • laundry liquid 5l8K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Liquid 5l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+0.98

Awful smell

this smells so strange

has only a very faint scent to it

Dilute/Watery6%−0.12

Now much more watery

This time the liquid is extremely runny

Must have changed the mix or just watered it down because it now pours like water

Leak-Proof6%

had leaked a little

Leaked out of bottle

leaked all over the box

Ease Of Cleaning6%+0.68

and not effective at cleaning

they don't clean well

Doesnt clean stains

Quality-Overall5%−0.03

Quality control miss

Declining quality

Poor quality

Love

Smell33%+0.98

beautiful fragrance

Subtle fragrance

Loved the smell

Ease Of Cleaning10%+0.68

Great for cleaning

Cleans really well

Cleans Well

Quality-Overall8%−0.03

So well done to the makers of the product

Excellent product

Great range for Great price and quality products

Eco Friendliness6%+0.84

Eco friendly

Environmentally friendly

Great for environment

Value For Money5%+0.27

Good value

Worth every penny

Excellent value for money

Return

0.2% Return rate 5% Fixable by listing

Leak-Proof30%▆█▆█▇█

had leaked a little

Leaked out of bottle

leaked all over the box

Smell24%▆█▇█▇▆

Awful smell

this smells so strange

has only a very faint scent to it

Ease Of Use7%▁▅▇▆█▄
Value For Money6%▃▂█▁▁▂

Expensive

A little more expensive than my usual brand

Pricey

Washability4%▁▆▂▁▇█

FAQ

Common Laundry Liquid 5l questions

Answered from the same tracked data.